Influence des caractéristiques affectives et sémantiques des exemplaires d’un IAT Jeunes-Vieux sur les mesures d’attitudes résultantes

The IAT is supposed to be a method of indirect measure of the associative strengths between two target concepts (e.g., Young people versus Old) and two attribute concepts (e.g., Good versus Bad). But the stimuli used to represent these concepts can have an influence on IAT effects. We systematically manipulated the affective and semantic features of the stimuli used in a Young-Old IAT. The appearance of target exemplars (photos) and attribute exemplars (words) were perfectly differentiated. Three hundred and twenty subjects participated in the experiment and the results show that IAT effects are both influenced by the stimuli used and by the associative strengths between concepts. Practical and theoretical implications are discussed.     

Do features of stimuli influence IAT effects?

The Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) is a categorization task intended to measure the strength of associations between concepts. The present research investigated the influence of individual stimuli on IAT effects. Exploring implicit attitudes of East and West Germans, we systematically manipulated relatedness of target stimuli to the attribute dimension and, simultaneously, relatedness of attribute stimuli to the target dimension. Two experiments demonstrate the influence of stimulus associations as one source that drives IAT effects. Depending on the strength and the direction of these cross-category associations, the result was either stronger IAT effects or a decline of IAT effects. Implications for theoretical models as well as for the interpretation of IAT effects are discussed.     

Convergent,Discriminant, and Incremental Validity of the Pictorial Attitude Implicit Association Test and the Picture Story Exercise as Measures of the Implicit Power Motive

The Pictorial Attitude Implicit Association Test (PA‐IAT) has recently been proposed as new measure of implicit motives. We report a study that provides the first evidence for the convergent validity of the PA‐IAT by showing that the PA‐IAT correlates significantly with a standard measure of implicit motives [i.e. the Picture Story Exercise (PSE)]. Discriminant validity of the PA‐IAT was verified in the sense that the PA‐IAT shared virtually no common variance with explicit motive measures. Our analyses revealed that the PA‐IAT and PSE can best be conceived as related but distinct measures. We further showed that the PA‐IAT had incremental validity in predicting performance on a memory recall task over and above the PSE. In general, our results confirm that the PA‐IAT is a valid measure of implicit motives and can serve as valid alternative to the PSE. Copyright © 2012 John Wiley & Sons, Ltd.     

Mere acceptance produces apparent attitude in the Implicit Association Test

Two experiments examined mere acceptance effects in the Implicit Association Test (IAT). They tested whether accepting a stimulus as conforming to a rule produces responding consistent with positive attitude in the IAT. In Experiment 1, accepted stimuli were more easily categorized with pleasant personality characteristics than rejected stimuli; they were preferred according to the logic of the IAT. Accepted word stimuli were also responded to faster overall, suggesting that it was easier to make the accept than the reject response. In Experiment 2, numerical stimuli that conformed to a rule showed the same IAT preference effect over non-confirming stimuli, even when the rule conforming stimuli were more difficult to categorize. Three sources of this apparent preference for rule-conforming stimuli are considered: (1) the semantic relatedness of the concepts “accept” and “pleasant” on the one hand, and “reject” and “unpleasant” on the other; (2) that rejected non-category members are more salient (‘pop-out’) and thus are more easily categorized with the more salient unpleasant personality characteristics; or (3) that accepting rule-conforming stimuli is experienced as a pleasant event. Regardless of the mechanism underlying the mere acceptance effect, the IAT can produce apparent preferences for stimuli towards which participants have no positive attitude.     

When old and frail is not the same: Dissociating category and stimulus effects in four implicit attitude measurement methods

It is not always clear whether implicit attitude measures assess the attitude towards single stimuli or the attitude towards categories. Nevertheless, this is important to know—both for interpreting implicit attitude effects and for selecting the test that is most appropriate for individual research aims. We investigated this for four implicit measures: the standard Implicit Association Test (IAT), the IAT-recoding free (IAT-RF), and two versions of the Extrinsic Affective Simon Task (EAST, identification (ID)-EAST). Effects in the standard IAT reflect evaluations of categories and single stimuli, whereas the IAT-RF measures attitudes towards categories only. Both versions of the EAST measure evaluations of single stimuli independently from the evaluation of categories. Three different effect sources are distinguished: attitudes towards single stimuli (IAT; EAST and ID-EAST), attitudes towards target categories (IAT and IAT-RF), and processes of recoding (IAT), which do not necessarily reflect attitudes.     

The formation of implicit and explicit attitudes for neutral and valenced stimuli using the self

In Evaluative Conditioning (EC) studies, novel Conditioned Stimuli (CSs) are usually selected so to be neutral. However, in real life, because of the tendency of humans to evaluate novel stimuli automatically, novel CSs are very often initially valenced. From the literature little is known on whether EC can be successful under these conditions. In this contribution we applied a specific EC paradigm, namely self-referencing (SR) task, to new fictitious social groups. We present three studies. The first preliminary study is a pretest for selecting novel CSs. We examined the valence of four fictitious novel groups with both direct (semantic differential) and indirect (IAT) measures. The results showed that one pair was neutral (Lerriani vs. Dattiani) and the other was valenced (Niffiani, CS+ vs. Duppiani, CS?). In the second and third studies, we applied the SR paradigm to the neutral and initially valenced CSs. The results revealed a significant EC effect on both indirect and direct measures, such that the groups associated with the self became more positive and the groups associated with the other became more negative. The effects were found for both neutral and initially valenced groups, therefore showing that neutrality is not a prerequisite for EC effects. If anything, the effects were stronger for the initially valenced groups, especially on the indirect measure. Results are discussed in light of the detection of EC effects for both neutral and initially valenced CSs.     

Testing the semantic differential as a model of task processes with the implicit association test

In this study, we examined the hypothesis that semantic judgment tasks share overlapping processes if they require processing on common dimensions but not if they require processing on orthogonal dimensions in semantic space (Osgood, Suci, & Tannenbaum, 1957). We tested the hypothesis with the implicit association test (IATl Greenwald, McGhee, & Schwartz, 1998) in three experiments. Consistent with the hypothesis, IAT effects (costs in reaction time because of incompatible response mapping between associated judgment tasks) occurred consistently when judgment tasks tapped into common semantic dimensions, whereas no IAT effect appeared when judgment tasks entailed processing on orthogonal semantic dimensions.     

Measuring text similarity based on structure and word embedding

The problem of finding the similarity between natural language sentences is crucial for many applications in Natural Language Processing (NLP). An accurate calculation of similarity between sentences is highly needed. Many approaches depend on word-to-word similarity to measure sentence similarity. This paper proposes a new approach to improve the accuracy of the sentence similarity calculation. The proposed approach combines different similarity measures in the calculation of sentence similarity. In addition to traditional word-to-word similarity measure, the proposed approach exploits sentence semantic structure. Discourse representation structure (DRS) which is a semantic representation for natural sentences is generated and used to calculated structure similarity. Furthermore, word order similarity is measured to consider the order of words in sentences. Experiments show that exploiting structural information achieves good results. Moreover, the proposed method outperforms the current approaches on a standard benchmark dataset achieving 0.8813 Pearson correlation with human similarity.     

Discriminating between the effects of valence and salience in the Implicit Association Test

The Implicit Association Test (IAT) is the most widely used indirect measure of attitudes in social psychology. It has been suggested that artefacts such as salience asymmetries and familiarity can influence performance on the IAT. Chang and Mitchell (2009) proposed that the ease with which IAT stimuli are classified (classification fluency) is the common mechanism underlying both of these factors. In the current study, we investigated the effect of classification fluency on the IAT and trialled a measure-the split IAT-for dissociating between the effects of valence and salience in the IAT. Across six experiments, we examined the relationship between target classification fluency and salience asymmetries in the IAT. In the standard IAT, the more fluently classified target category was, all else being equal, compatible with pleasant attributes over unpleasant attributes. Furthermore, the more fluently classified target category was more easily classified with the more salient attribute category in the split IAT, independent of evaluative associations. This suggests that the more fluently classified category is also the more salient target category.     

Measuring the influence of similarity on category-specific effects

There is evidence for both advantages and disadvantages in normal recognition of living over nonliving things. This paradox has been attributed to high levels of perceptual similarity within living categories having a different effect on performance in different contexts. However, since living things are intrinsically more similar to each other, previous studies could not determine whether the various category effects were due to perceptual similarity, or to other characteristics of living things. We used novel animal and vehicle stimuli that were matched for similarity to measure the influence of perceptual similarity in different contexts. We found that displaying highly similar objects in blocked sets reduced their perceived similarity, eliminating the detrimental effect on naming performance. Experiment 1 demonstrated a disadvantage for highly similar objects in name learning and name verification using mixed groups of similar and dissimilar animals and vehicles. Experiment 2 demonstrated no disadvantage for the same highly similar objects when they were blocked, e.g., similar animals presented alone. Thus, perceptual similarity, rather than other characteristics particular to living things, is affected by context, and could create apparent category effects under certain testing conditions.     

Attribute conditioning: Changing attribute-assessments through mere pairings

We propose Attribute Conditioning (AC) as a form of learning that refers to changes in people's assessment of stimuli's (CSs) attributes due to repeated pairing with stimuli possessing these attributes (USs). We review the available evidence and, based on this review, delineate three open questions and investigate them experimentally: a) the moderating role of CS-US similarity; b) the possibility of blocking; and c) the possibility of extinction. Five experiments conditioned health and athleticism. We measured AC effects on direct and indirect dependent variables (direct ratings and semantic misattribution). Experiment 1 shows that CS-US feature similarity does not moderate AC. Experiments 2 and 3 show that AC effects are insensitive to blocking; and Experiments 4 and 5 show that AC effects are resistant to extinction. These five experiments show that AC depends on CS-US contiguity, but not on CS-US contingency. Thereby, the study establishes AC as a simple learning phenomenon describing how people, stimuli, and concepts acquire specific attributes in people's minds due to mere pairings.     

Base rate effects on the IAT

We investigated the influence of stimulus base rates on the Implicit Association Test (IAT). Using an East/West-German attitude-IAT, we demonstrated that both overall response speed and differential response speed underlying IAT effects depend on the relative frequencies of the stimulus categories. First, when those stimuli that are more common in reality also occurred more frequently in the stimulus list, response speed generally increased. Second, IAT effects increased when congruent blocks profited from the compatibility of frequency-based response biases (i.e., frequent target stimuli and frequent valence stimuli mapped onto the same response key), whereas IAT effects decreased when incongruent trial blocks profited from response compatibility. These findings demonstrate that the stimulus context moderates the magnitude of the IAT effect. Simultaneously, they highlight the need to explore the extent to which implicit measures reflect properties of the task or the environment rather than attributes of test-takers.     

A pictorial attitude IAT as a measure of implicit motives

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PA‐IAT) is a valid measure of implicit motives. The PA‐IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude Implicit Association Test (IAT) correlated more highly with non‐IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA‐IAT experimentally and showed that the pictorial attitude IAT correlated with non‐declarative behavioural measures only if implicit motives were aroused. Copyright © 2010 John Wiley & Sons, Ltd.     

The effects of phonological similarity on the semantic categorisation of pictorial and lexical stimuli: evidence from continuous behavioural measures

Behavioural and neuroimaging studies provide evidence of automatic activation of phonology (e.g., covert speech) during the recognition of lexical stimuli. Implicit processing of phonological information was investigated in a kinematic study of semantic categorisation of pictures (session A) or words (session B). Participants clicked one of two items (target and distractor) based on their semantic congruency (artefact or natural) with a cued-word. Phonological similarity between cued-word and distractor was varied. The presence of the phonological distractor produced trajectories with greater curvature towards the competing semantic category than did the presence of a distractor not phonologically related. This suggests that the semantic categorisation of pictorial and lexical stimuli is influenced by the automatic activation of phonological information. Trajectories’ curvature reveals competition between partially activated phonological and semantic representations suggesting that phonological codes involved in linguistic processing influence the dynamic competition underlying the semantic categorisation of lexical and pictorial.     

Anxiety-related threat bias in recognition memory: the moderating effect of list composition and semantic-similarity effects

Individuals with high anxiety show bias for threatening information, but it is unclear whether this bias affects memory. Recognition memory studies have shown biases for recognising and rejecting threatening items in anxiety, prompting the need to identify moderating factors of this effect. This study focuses on the role of semantic similarity: the use of many semantically related threatening words could increase familiarity for those items and obscure anxiety-related differences in memory. To test this, two recognition memory experiments varied the proportion of threatening words in lists to manipulate the semantic-similarity effects. When similarity effects were reduced, participants with high trait anxiety were biased to respond “new” to threatening words, whereas when similarity effects were strong there was no effect of anxiety on memory bias. Analysis of the data with the drift diffusion model showed that the bias was due to differences in processing of the threatening stimuli rather than a simple response bias. These data suggest that the semantic similarity of the threatening words significantly affects the presence or absence of anxiety-related threat bias in recognition memory. The results indicate that trait anxiety is associated with a bias to decide that threatening stimuli were not previously studied, but only when semantic-similarity effects are controlled. Implications for theories of anxiety and future studies in this domain are discussed.     

Decoding the implicit association test: Implications for criterion prediction

The implicit association test (IAT) is believed to measure implicit evaluations by assessing reaction times on two cognitive tasks, often termed “compatible” and “incompatible” tasks. A common rationale for studying the IAT is that it might improve our prediction and understanding of meaningful psychological criteria. To date, however, no clear psychometric theory has been advanced for this measure. We examine the theory, methods and analytic strategies surrounding the IAT in the context of criterion prediction to determine measurement and causal models a researcher embraces (knowingly or unknowingly) by using the test. Our analyses reveal that the IAT revolves around interpretation of two distinct relative constructs, one at the conceptual level and one at the observed level. We show that interest in relative implicit evaluations at the conceptual level imposes a causal model that is restrictive in form. We then examine measurement models of the IAT and show how computing a difference score at the observed level may lack empirical justification. These issues are highlighted in a study replicating an effect established in the literature (Study 1). We then introduce a new variant of the IAT and use it to evaluate the reasonableness of traditional IAT methods (Study 2).     

Multitrait Multimethod validation of Implicit Association Test as a measure of individual differences in personality: Is there personality at all?

The objective of the study was to investigate the validity of IAT in the assessment of the Big five personality traits. We employed the Multi-Trait Multi-Method (MTMM) approach on a sample of 146 respondents. We collected measures on IATs assessing Big five personality traits, self-reports, and two ratings of close others of different gender on NEO PI-R. Additionally, we assessed behavior related to the Big five personality traits in a structured interview where three experts independently provided rating measures. MTMM analyses suggest that personality IAT measures have little in common with personality traits measured traditionally using explicit methods. The evidence does not support the claim that personality IAT can serve as a valid measure of individual differences in personality traits.     

Contrasting graded effects of semantic similarity and association across the concreteness spectrum

Evidence from healthy individuals and neuropsychological patients with deep dyslexia or semantic refractory access dysphasia suggests that abstract and concrete concepts have different dependencies upon associative and similarity-based representational frameworks. However, the importance of information about semantic similarity for concepts that lie across the full concreteness spectrum has not been investigated. Here we report the performance of healthy individuals on an odd-one-out task involving semantically related word triplets that showed continuous variation for the key variables of concreteness, similarity strength, and association strength. In addition, data from a stroke aphasic patient tested on a matching-to-sample task based on the same abstract, middle-concreteness, and concrete stimuli are also presented. The effects of similarity and association strength upon performance were both shown to interact significantly with concreteness, but in opposite directions. The effect of semantic similarity increased with concreteness but the effect of association decreased with concreteness. This research provides further evidence for the proposal that abstract and concrete words have different dependencies upon associative and similarity-based information. It also develops the proposal by providing data that are consistent with a graded and not binary or ungraded model of the relationship between concreteness and these two forms of semantic relationship.     

Contrasting graded effects of semantic similarity and association across the concreteness spectrum

Evidence from healthy individuals and neuropsychological patients with deep dyslexia or semantic refractory access dysphasia suggests that abstract and concrete concepts have different dependencies upon associative and similarity-based representational frameworks. However, the importance of information about semantic similarity for concepts that lie across the full concreteness spectrum has not been investigated. Here we report the performance of healthy individuals on an odd-one-out task involving semantically related word triplets that showed continuous variation for the key variables of concreteness, similarity strength, and association strength. In addition, data from a stroke aphasic patient tested on a matching-to-sample task based on the same abstract, middle-concreteness, and concrete stimuli are also presented. The effects of similarity and association strength upon performance were both shown to interact significantly with concreteness, but in opposite directions. The effect of semantic similarity increased with concreteness but the effect of association decreased with concreteness. This research provides further evidence for the proposal that abstract and concrete words have different dependencies upon associative and similarity-based information. It also develops the proposal by providing data that are consistent with a graded and not binary or ungraded model of the relationship between concreteness and these two forms of semantic relationship.     

内隐联想测验：信度、效度及原理

内隐联想测验（Implicit Association Test）是一种评估个体对两个概念的自动化联系强度的间接测量方法,近年来被广泛应用于内隐社会认知研究。有很多证据显示,较之于外显测验,IAT能为研究提供更多新的信息,但其信度、效度指标都有待改善,而且不同学者对其测验原理仍有不同解释。因此,研究者对IAT的应用及对其结果的解释需持谨慎态度。另外,文章还简单介绍了IAT数据处理的新方法和一些IAT的变式。