Directing gaze: The effect of disclaimer labels on women's visual attention to fashion magazine advertisements

In an effort to combat the known negative effects of exposure to unrealistic thin ideal images, there is increasing worldwide pressure on fashion, media and advertising industries to disclose when images have been digitally altered. The current study used eye tracking technology to investigate experimentally how digital alteration disclaimer labels impact women's visual attention to fashion magazine advertisements. Participants were 60 female undergraduate students who viewed four thin ideal advertisements with either no disclaimer, a generic disclaimer, or a specific more detailed disclaimer. It was established that women did attend to the disclaimers. The nature of the disclaimer had no effect on time spent looking at particular body parts, but did affect the direction of gaze following reading of the disclaimer. This latter effect was found to be greater for women high on trait appearance comparison. Further research is paramount in guiding effective policy around the use of disclaimer labels.     

"I don't mean to sound arrogant, but . . ." The effects of using disclaimers on person perception

Limited research has examined the effects of using disclaimers on person perception, and none has examined disclaimer effectiveness. Four studies test whether disclaimers effectively ward off negative judgments regarding the specific disclaimed traits. Study 1 finds that using an arrogance disclaimer ("I don't mean to sound arrogant, but . . .") increased judgments of the speaker's arrogance but only when followed by an arrogant comment. Studies 2 and 3 yield similar findings using laziness and selfishness disclaimers. Studies 2, 3, and 4 examine five possible underlying mechanisms regarding why disclaimers can backfire. The most support was obtained for the notion that disclaimers increase an audience's expectations that the speaker will say something consistent with the unwanted trait, which then increases perceptions of that trait in the speaker. We discuss some possible moderating variables as well as some implications of these findings for general impression formation models.     

The impact of advertisements featuring ultra‐thin or average‐size models on women with a history of eating disorders

Previous research demonstrates that exposure to ultra‐thin media models leads to increased body image concerns amongst women (Groesz, Levine, & Murnen, 2002 ). There is emerging evidence that attractive, average‐size models do not have this negative effect and can be effective in advertising (e.g. Halliwell & Dittmar, 2004 ). The present study investigates these factors amongst women with a history of eating disorders. Participants either viewed advertisements featuring ultra‐thin, average‐size or control images. Immediately after exposure, they reported their body‐focused anxiety and rated the effectiveness of the advertisements. Whereas exposure to ultra‐thin models did not lead to increased body‐focused anxiety, exposure to average‐size models produced a relief effect, whereby women reported lower levels of body‐focused anxiety. Advertisements featuring ultra‐thin and average‐size models were equally effective. The results suggest that average‐size, attractive models could be used effectively in advertising, which may help to relieve body image concerns amongst these women. Copyright © 2005 John Wiley & Sons, Ltd.     

Effects of exposure to thin-ideal media images on body dissatisfaction: Testing the inclusion of a disclaimer versus warning label

The current study was designed to determine whether the inclusion of a disclaimer (i.e., “Retouched photograph aimed at changing a person's physical appearance.”) or warning (i.e., “Warning: Trying to look as thin as this model may be dangerous to your health.”) added to images of thin/attractive models would affect body dissatisfaction and intent to diet in female undergraduate students (n = 342). Participants were randomly assigned to one of four groups: (a) disclaimer, (b) warning, (c) model control, or (d) car control. Results revealed a significant interaction between group and time, whereby only the car control group reported a significant change (i.e., decrease) in body dissatisfaction over time. Groups did not differ on intent to diet measured at post-exposure. The results largely replicate other findings in this area and call into question advocacy efforts to label media images as a strategy to decrease women's identification with the stimuli.     

Increased body satisfaction after exposure to thin ideal children's television in young girls showing thin ideal internalisation

This study tested the direct effect of watching thin ideal children's television on body satisfaction in preadolescent girls (6-8 years old). A within-subject design was used in which girls (N?=?51) were tested three times. They watched television clips in random order containing either (1) thin ideal animated characters or (2) animated characters with no thin ideal features or (3) 'real' human actors with no thin ideal features. After watching, their state body satisfaction was measured. Girls with higher levels of thin ideal internalisation showed higher body satisfaction after exposure to the thin ideal characters than after exposure to animated or real characters featuring no thin ideal features. No differences on body satisfaction between the exposure conditions were found in girls with lower levels of thin ideal internalisation. The results might suggest that young girls who internalised the thin ideal are inspired by thin ideal characters in children's media.     

Brief Report: Exposure to Muscular Male Models Decreases Men’s Body Satisfaction

The current study was designed to examine the effect of exposure to muscular ideal bodies on body satisfaction in men. College men (N= 104) at a medium-sized mid-south university completed the Body Assessment (BA)scale, which measures body satisfaction, before and after exposure to either muscular or nonmuscular advertisements. BA scores were examined using a repeated measures (pre and post) ANOVA with muscularity of image (view images of muscular men vs. view images ofaverage men) as the between-participants factor. Results indicated that men’s self-rated body satisfaction decreased after viewing images of muscular men but did not change after viewing images of average men. Thus, it appears that men’s body satisfaction may be influenced by exposure to brief images of muscular models. These results are congruent with results of previous investigations of the effects of viewing images of thin models on women’s body satisfaction.     

Understanding seat-belt use: A test of Bentler and Speckart's extension of the ‘theory of reasoned action’

It is shown that Fishbein's ‘theory of reasoned action’ can be used to explain people's intentions to wear seat belts. As Bentler and Speckart (1979) have proposed, a self-report measure of past behaviour is shown to significantly improve the model's power; this extended Fishbein model being capable of accounting for the majority of the effects that extraneous variables, which are known to influence seat-belt use, have upon a person's behavioural intentions. In addition, it is shown that the model's motivation to comply term is, as Ajzen and Fishbein (1980) have proposed, a unipolar rather than a bi-polar construct, but that even when this construct is scored as unipolar, it does not significantly add to the model's predictive power.     

Images of Thin and Plus-Size Models Produce Opposite Effects on Women’s Body Image,Body Dissatisfaction,and Anxiety

Mainstream media’s promotion of dangerously thin female images likely lowers self-image satisfaction and contributes to pathological body concerns and disordered eating among women. We tested upward and downward social-comparison effects on self-evaluations by exposing 145 Spanish women to images of thin (upward) or overweight (downward) models. We also tested whether explicitly asking or not asking participants to compare themselves with the models would moderate social comparison effects. Exposure to thin models deteriorated body image while increasing body dissatisfaction and anxiety. Conversely, exposure to overweight models improved body image and decreased body dissatisfaction but it did not affect anxiety. Whether participants were asked to compare themselves to the models explicitly or implicitly had no effect on the participants’ responses. Furthermore, pre-existing body image concerns were not associated with the pre-to-post exposure effects. We propose that increasing the representation of normal weight and overweight women in media advertisements could help to neutralize or at least reduce the negative impact of media’s practice to idealize thin and overly thin women as symbols of female beauty.

     

Thinking big: The effect of sexually objectifying music videos on bodily self-perception in young women

The present study investigated the effect of sexually objectifying music video exposure on young women's implicit bodily self-perception and the moderating role of self-esteem. Fifty-six college women of normal weight were either exposed to three sexually objectifying music videos or three neutral music videos. Perceived and ideal body size were measured both before and after video exposure, using horizontally stretched and compressed photographs of the participant's own body in swimming garment. As expected, only women low (but not high) in self-esteem were negatively affected by the sexually objectifying content of the music videos: they perceived themselves as bigger and showed an increased discrepancy between their perceived and ideal body size after video exposure. The neutral music videos did not influence women's bodily self-perceptions. These findings suggest that body image is a flexible construct, and that high self-esteem can protect women against the adverse effects of sexually objectifying media.     

The effect of viewing fitness imagery on body dissatisfaction: sex and physical activity differences

Exposure to cultural bodily ideals featuring thinness and muscularity can have deleterious effects on body satisfaction. The current study explores the effect of exposure to such imagery on body dissatisfaction and the influence of internalisation of cultural and athletic ideals. 188 (97 male) adults (18–25yrs; M = 20.97) were grouped according to a 2 × 2 × 2 mixed between-within subjects design (male/female; high/low physical activity; intervention/control). Participants were exposed to images of idealised physiques or neutral images. Internalisation-general, sex, physical activity levels, and Body Mass Index were associated with baseline levels of body dissatisfaction. Internalisation of cultural ideals appears to be an important factor for the prediction of body dissatisfaction. Exposure to idealised images resulted in increases in body dissatisfaction across all groups compared to controls. Neither sex nor physical activity levels buffer young adults from the negative effects of viewing images featuring idealised bodies.     

Self-esteem threat combined with exposure to thin media images leads to body image compensatory self-enhancement

This study examined the effect of a self-esteem threat combined with exposure to thin images on body image (BI) satisfaction and investment. Female participants (N = 94) received a self-esteem threat consisting of false failure feedback or received false success feedback on an intellectual task allegedly highly predictive of academic and professional success. They then viewed media images featuring thin models or products. After viewing thin models, women who had received failure feedback declared themselves more satisfied about their appearance and less invested in it than did women who had received success feedback. These results suggest that exposure to the thin ideal may inspire women experiencing self-esteem threats to use appearance as an alternative source of worth, thus maintaining their global esteem through BI compensatory self-enhancement. Potential long-term implications of this strategy, such as a paradoxical increase in BI investment and the development of eating pathology, are discussed.     

Identity as a Moderator and Mediator of Communication Effects: Evidence and Implications for Message Design

Advertisements, movies, and other forms of media content have potential to change behaviors and antecedent psychological states by appealing to identity. However, the mechanisms that are responsible for persuasive effects of such content have not been adequately specified. A recently proposed model of communication effects (the prism model) advances the study of mechanisms and argues that identity can serve as both a moderator and mediator of communication effects on behavior-relevant outcomes. These intervening roles are made possible by the complex nature of identity (including multiple self-concepts and sensitivity to cues) and messages that cue the importance of and activate particular self-concepts. This article builds on development of the model by presenting empirical support based on re-analysis of an experiment in which participants viewed either a more-stigmatizing or less-stigmatizing portrayal of a recovering drug addict. In line with the model's propositions, exposure to the less-stigmatizing condition led to increases in perspective taking which then led to more acceptance (mediation by identity), while level of perspective taking also changed the effect of condition on acceptance (moderation by identity). These results provide support for the model's proposition of simultaneous intervening roles. The authors discuss implications for strategic communication research and practice.     

Children's understanding of the mitigating function of disclaimers

Despite earlier work indicating young children's competence in the use and understanding of retrospective "facework strategies" such as apologies, justifications, and excuses, it was hypothesized that an understanding of the disclaimer, a prospective strategy, would be relatively late appearing. An experiment is reported in which 144 British children between the ages of 5 and 11 years were presented with stories concerning an actor who had brought about certain negative consequences, having either previously issued, or not, a disclaimer. Children were asked to indicate and justify whether they felt the actor should be punished. Broadly consistent with the hypothesis guiding the present study, significant reductions in punishment recommendations following the provision of a disclaimer were found only among the 11-year-old subjects. However, from subjects' justifications for the decision not to punish, it was noted that nearly 50% of the 8-year-olds and 25% of the 5-year-olds provided evidence of understanding the mitigating function of disclaimers.     

Feeling body dissatisfied after viewing thin-ideal pictures is mediated by self-activation

The present study sought to investigate the influence of self-activation on body and weight satisfaction in restrained and unrestrained eaters, after exposure to thin-ideal images. Restrained eaters (n = 39) and unrestrained eaters (n = 40) were randomly assigned to a self-activation manipulation versus a control manipulation. After the manipulation, all participants were exposed to eight thin-ideal images. Measures of state body and weight satisfaction and of social comparison tendencies were assessed throughout the experiment. Self-activated restrained eaters showed a significant decrease in body and weight satisfaction after exposure to thin-ideal images, compared to restrained eaters who were not self-activated. In unrestrained eaters, the self-activation manipulation did not have any effect on body or weight dissatisfaction. In conclusion, exposure to fashion models only had a negative influence on women's self-evaluations when two conditions were met: (1) the participant was ‘self-activated’ and (2) the participant classified as a restrained eater.     

GI Joe or Average Joe? The impact of average-size and muscular male fashion models on men's and women's body image and advertisement effectiveness

Increasing body size and shape diversity in media imagery may promote positive body image. While research has largely focused on female models and women's body image, men may also be affected by unrealistic images. We examined the impact of average-size and muscular male fashion models on men's and women's body image and perceived advertisement effectiveness. A sample of 330 men and 289 women viewed one of four advertisement conditions: no models, muscular, average-slim or average-large models. Men and women rated average-size models as equally effective in advertisements as muscular models. For men, exposure to average-size models was associated with more positive body image in comparison to viewing no models, but no difference was found in comparison to muscular models. Similar results were found for women. Internalisation of beauty ideals did not moderate these effects. These findings suggest that average-size male models can promote positive body image and appeal to consumers.     

An integrative model of rational imitation in infancy

It has been proposed that infants selectively imitate based on a rational evaluation of an observed action (Gergely, Bekkering, & Király, 2002). This rational-imitation account has been rejected based on findings which suggested that infant imitation depends on: (a) the similarity between the infant's and the model's body posture; and (b) the presence of action effects (Paulus, Hunnius, Vissers, & Bekkering, 2011). Despite this controversy, we show that both accounts have received empirical support from different fields of research. We propose that both accounts operate on different levels, and we present an integrative model, which combines the two seemingly competing accounts. Motor resonance is perceived as a mechanism that enables infants to imitate, and a rational evaluation of the model's action is conceived as a mechanism that guides infants’ imitative behavior.     

The discrimination of graphical elements

A model is proposed to account for how people discriminate quantities shown in pie charts and divided bar graphs (i.e. which proportion is larger, A or B?). The incremental estimation model assumes that an observer sequentially samples from the available perceptual features in a graph. The relative effectiveness of sampled perceptual features is represented by the spread of probability distributions, in the manner of signal detection theory. The model's predictions were tested in two experiments. Participants took longer with pies than divided bars and longer with non‐aligned than aligned proportions in Experiment 1. In Experiment 2, participants took longer with divided bars than pies when graphs were of unequal size. Generally, graphical formats producing longer response times incurred a greater time penalty when the difference between proportions was reduced. These results were in accordance with the model's predictions. Implications for graphical display design are discussed. Copyright © 2001 John Wiley & Sons, Ltd.     

Model's Race: A Peripheral Cue in Advertising Messages?

Based on the Elaboration Likelihood Model and Social Categorization Theory, an experiment examined minority viewers' use of racial cues on exposure to product advertising. A total of 160 Black adults from a southeastern city rated a garment bag advertisement that featured either a White or a Black model and contained either strong or weak message arguments. Consistent with both theoretical notions, product and advertising evaluations were more favorable given a Black than a White model, but only for Black participants who identify strongly with Black culture. Blacks who identify weakly with Black culture evaluated the product and advertisement similarly given a White or a Black model. The results also showed that the Black model's race motivated Blacks, particularly those with strong racial attitudes, to process the message in a biased manner. In particular, the Black (versus White) model's race positively influenced the Black participants' thoughts about the product, which in turn yielded more favorable product evaluations. The findings suggest that Blacks appear to engage in biased processing (and not simple cue processing) when exposed to Black models in advertising messages.     

Online and On My Mind: Temporary and Chronic Accessibility Moderate the Influence of Media Figures

To investigate the influence of media figures on self-perception, online gamers reported how central their main videogame character (avatar) is to their own identity and answered questions about their avatar's body size either before or after questions about their own body size. When the avatar was not central to the gamer's identity, the avatar's body size influenced gamer's own body judgments only when the avatar was brought to mind by preceding questions. When the avatar was central to the gamer's identity, it influenced gamers' own body judgments independent of question order. In both cases, accessible avatars elicited assimilation effects on self-judgment. We conclude that media figures exert a chronic influence on self-judgment when they are central to the self.