I,me, and mine—how products become consumers' extended selves

• Consumer research literature has recognized the consumers' use of products and brands as props to their self‐identity. While this literature has illuminated that products indeed serve to extend one's sense of self, the concept of ‘self’ itself is under‐identified. In this conceptual essay, we propose a set of components that make up one's sense of self. Then we identify processes through which possessions become associated with one's identity or self‐concept. We suggest the utility of using the proposed framework in practice for consumers' self‐concept profiles, and for linking brands to appropriate components of ‘self.’ Copyright © 2006 John Wiley & Sons, Ltd.

     

The world,the flesh and the argument from design

In the the passage just quoted from theDialogues concerning Natural Religion, David Hume developed a thought-experiment that contravened his better-known views about “chance” expressed in hisTreatise and firstEnquiry. For among other consequences of the ‘eternal-recurrence’ hypothesis Philo proposes in this passage, it may turn out that what the vulgar call cause is nothing but a secret and concealed chance. (In this sentence, I have simply reversed “cause” and “chance” in a well-known passage fromHume's Treatise, p. 130). In the first eight sections of this essay, I develop one topological and model-theoretic analogue of Hume's thought-experiment, in which ‘most’ (‘A-generic’) modelsM of a ‘scientific’ theoryU are both ‘eternally recurrent’ and topologically random (in a sense which will be made precise), even though they are ‘inductively’ defined, via a step-by-step (‘empirical’?) procedure that Hume might have been inclined to endorse. The last aspect of this model-theoretic thought-experiment also serves to distinguish it from simpler measure-theoretic prototypes that are known to follow from Kolmogorov's Zero-One Law (cf. the Introduction, 5.2, 6.1 and 6.7 below). In the last three sections, I will argue more informally

1. that the metamathematical thought-experiments just mentioned do have a genuine metaphysical relevance, and that this relevance is predominantly skeptical in its implications;
2. that such ‘nonstandard’ instances of semantic underdetermination and ‘pathology’ seem to be the metatheoretic rule rather than the exception; and therefore,
3. that metamathematical and metatheoretic ‘malign-genius’ arguments are quite coherent, contrary (e.g.) to assertions such as that of Putnam (1980), pp. 7–8.

In the essay's conclusion, finally, I assimilate (2) and (3) to the familiar datum that ‘simplicity’, rather than ‘pathology’, has more often than not turned out to be an anomalous ‘special case’ in the historical development of scientific and mathematical ontology.     

‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter

• During the 1950s and into the 1960s no marketing consultant was better known than Dr. Ernest Dichter (1907–1993). Business leaders, advertising professionals, journalists, and even academics attributed to Dichter near‐magical powers to penetrate to the very heart of consumer motivations with his unique psychoanalytic version of ‘Motivation Research’. Social critics saw him as a menace to free societies.
• Much of what he claimed, however, was inaccurate and needs to be critically checked against other sources, as will be done here, where archival and other primary sources are evaluated to explore Dichter's career and his legacy.
• Dichter exploited the esteem of psychoanalysis yet was not particularly well versed in it himself. He was hardly the ‘father’ of Motivation Research (MR) but rather took from its originators without acknowledgement. His work represented only part of MR.
• On the positive side, Dichter's creative and intuitive approach enabled him to portray consumer behavior in ways that celebrated mass affluence, enriched popular mythology, and still influences advertising creatives.

Copyright © 2007 John Wiley & Sons, Ltd.     

The Life of Spirit: The Self and Sanctification in Søren Kierkegaard's The Sickness unto Death

Danish theologian and philosopher Søren Kierkegaard is often overlooked as an author in the Christian spiritual tradition. This paper answers Christopher Barnett's call to investigate themes of Christian spirituality in Kierkegaard's writing. In this paper, I argue that we can construct of vision of sanctification from Kierkegaard's The Sickness unto Death. While Kierkegaard does not directly deal with themes of sanctification in The Sickness unto Death, Kierkegaard's pseudonym Anti-Climacus does demonstrate the ‘spiritless’ life of despair. The ‘spiritless’ life, as Anti-Climacus defines it, is a life that is not truly a ‘self’. Anti-Climacus systematically demonstrates four categories of despair, and all people not living in faith, whether they realise it or not, fit into one of these categories of ‘spiritless’ existence. I argue that by constructing the opposites of Kierkegaard's categories of despair I demonstrate that a ‘spirit-filled’ life exemplifies a vibrant Christian life of sanctification.     

Children's reasoning with peers in cooperative and competitive contexts

We report two studies that demonstrate how five‐ and seven‐year‐olds adapt their production of arguments to either a cooperative or a competitive context. Two games elicited agreements from peer dyads about placing animals on either of two halves of a playing field owned by either child. Children had to produce arguments to justify these decisions. Played in a competitive context that encouraged placing animals on one's own half, children's arguments showed a bias that was the result of withholding known arguments. In a cooperative context, children produced not only more arguments, but also more ‘two‐sided’ arguments. Also, seven‐year‐olds demonstrated a more frequent and strategic use of arguments that specifically refuted decisions that would favour their peers. The results suggest that cooperative contexts provide a more motivating context for children to produce arguments.

Statement of contribution

What is already known on this subject ?

• Reasoning is a social skill that allows people to reach joint decisions.
• Preschoolers give reasons for their proposals in their peer conversations.
• By adolescence, children use sophisticated arguments (e.g., refutations and rebuttals).

What the present study adds?

• Cooperation offers a more motivating context for children's argument production.
• Seven‐year‐olds are more strategic than five‐year‐olds in their reasoning with peers.
• Children's reasoning with others becomes more sophisticated after preschool years.

     

Real or blarney? A cross‐cultural investigation of the perceived authenticity of Irish pubs

• In recent years, themed Irish pubs have grown in popularity. Marketers often strive to create the perception of authenticity when creating these themed environments. This study seeks to understand the importance of authenticity, tangible and intangible elements that constitute authenticity, and consumers' ability to delineate the ‘real’ from simulacra. We employed an online cross‐cultural methodology that compared perceptions of Irish pubs among respondents in Australia, Ireland, and the United States. The results of this study support our contention that perceived authenticity is a construct that is dependent on both marketers and consumers. Findings revealed, among other things, that the role of patrons and employees was deemed an equal, if not more important, atmospheric component than tangible interior design elements in the creation of a ‘true’ Irish pub experience. Marketing and research implications of this study are provided.

Copyright © 2006 John Wiley & Sons, Ltd.     

Cognitive anthropology and the problem‐solving behaviour of green consumers

• This paper examines the contextual aspects of problem‐solving behaviour of ‘green’, environmentally oriented consumers. It is argued that by profiling the consumer in cognitive terms, a more robust understanding of green consumer behaviour can be provided.
• To illustrate this, we draw upon the cognitive anthropological concepts of practical thinking and bricolage. These are used to integrate ‘context’ into a model of cognition via qualitative, interview‐based research which examined how consumers assess the environmental friendliness of supermarket products.
• In order to increase external validity two respondent groups were compared, British and German consumers. Different levels of successful and unsuccessful practical thinking and bricolage were identified.

Copyright © 2006 John Wiley & Sons, Ltd.     

A new magna charta

In seeking an interpretation of the theory of Gestalt, the analysis revealed that the concept of Gestalt applies to processes and particularly to the way in which events or processes take place. The essential condition for the emergence of Gestalten or configurational properties was found to be—the ability of the parts or factors in the process to influence each other.

In considering first, the more dynamic or formative phase of processes, the significant factors which influence the reciprocity of influence between the parts or factors of the process were found to be

• (i) the properties of the individual parts or factors,

• (ii) the properties of the intervening medium,

• (iii) the ‘distance’ between the parts or factors,

• (vi) ‘factors of rigidity or constraint’.

It was emphasised that these factors operate relatively to one another. The concept of ‘wholeness’ was found to apply to both the dynamic and the more static phase of the process. The resultant or equilibrium position of the process derives some contribution from the whole matrix of interacting factors or influences which are responsible for the resultant being precisely what it is.

The recognition of the causal significance of even small contributions to an event or process is consistent with the concept of ‘wholeness’ and with the ‘matrix’ view of causal explanation. This view of causal explanation is the consistent implication of the theory of Gestalt and the many experimental results associated with this school.     

Compared to whom? The impact of status on third person effects in advertising persuasion in a South African context

• In an experiment conducted in South Africa, we show that perceptual differences between the self and other that underlie third person effects have not only magnitude (e.g., third person effects increase as perceived self‐other differences increase), but also valence. Specifically, individuals contrast themselves against lower status others, resulting in greater third person effects, but compare themselves favorably with higher status others, resulting in smaller third person effects. High status others serve as a norm against which people gauge their own and others' responsiveness to persuasion attempts like advertising. Implications for third person effects, status and the construal of the ‘other,’ and the socio‐cultural context of advertising are discussed. Additionally, we describe managerial considerations regarding branding and target marketing that diverge from Western assumptions about persuasion knowledge and receptivity toward advertising.

Copyright © 2007 John Wiley & Sons, Ltd.     

Perceived cultural spaces and cultural in‐betweens: Consumption among Korean Australians

• This study explores the influence of both generation and acculturation on food and media consumption patterns of Korean migrant families in Australia. Given the lack of studies specifically examining acculturative and generational influences on changes occurring in a culturally adaptive context, this study's objectives are to explore not only the experience of consumption for the families but also the differences between first‐ and second‐generation migrants and the differences within the family between parent and child. The findings of the study demonstrate the conflicted and negotiated construction of consumption around the dual cultural identities. The complexity and creolised effect of consumption appears when traditional food meets with the multi‐cuisine foodscape of Australia. The nostalgic consumption of certain kinds of ‘ethnic media’ meets up with the second generation's consumption of the same kinds of media for easy and quick‐fix ‘socialisation’. Elements of ‘reverse socialisation’ are also observed in the data. The study contributes to a better understanding of the cumulative and often intertwined effects of acculturation and/or generation in consumption changes.

Copyright © 2010 John Wiley & Sons, Ltd.     

Against Fallibilism

In this paper I argue for a doctrine I call ‘infallibilism’, which I stipulate to mean that If S knows that p, then the epistemic probability of p for S is 1. Some fallibilists will claim that this doctrine should be rejected because it leads to scepticism. Though it's not obvious that infallibilism does lead to scepticism, I argue that we should be willing to accept it even if it does. Infallibilism should be preferred because it has greater explanatory power than fallibilism. In particular, I argue that an infallibilist can easily explain why assertions of ‘p, but possibly not-p’ (where the ‘possibly’ is read as referring to epistemic possibility) is infelicitous in terms of the knowledge rule of assertion. But a fallibilist cannot. Furthermore, an infallibilist can explain the infelicity of utterances of ‘p, but I don't know that p’ and ‘p might be true, but I'm not willing to say that for all I know, p is true’, and why when a speaker thinks p is epistemically possible for her, she will agree (if asked) that for all she knows, p is true. The simplest explanation of these facts entails infallibilism. Fallibilists have tried and failed to explain the infelicity of ‘p, but I don't know that p’, but have not even attempted to explain the last two facts. I close by considering two facts that seem to pose a problem for infallibilism, and argue that they don't.     

Small acts,kind words and “not too much fuss”: Implicit activisms

In this paper, we suggest that social scientists' accounts of ‘activism’ have too often tended to foreground and romanticise the grandiose, the iconic, and the unquestionably meaning-ful, to the exclusion of different kinds of ‘activism’. Thus, while there is a rich social-scientific literature chronicling a social history of insurrectionary protests and key figures/thinkers, we suggest that there is more to ‘activism’ (and there are more kinds of ‘activism’) than this. In short, we argue that much can be learnt from what we term implicit activisms which – being small-scale, personal, quotidian and proceeding with little fanfare – have typically gone uncharted in social-scientific understanding of ‘activism’. This paper will reflect upon one example of this kind of ‘implicit’ activism, by re-presenting findings from interviews undertaken with 150 parents/carers, during an evaluation of a ‘Sure Start’ Centre in the East Midlands, UK. From these interviews emerged a sense of how the Centre (and the parents/carers, staff and material facilities therein) had come to matter profoundly to these parents/carers. We suggest that these interviews extend and unsettle many social-scientific accounts of ‘activism’ in three key senses. First: in evoking the specific kinds of everyday, personal, affective bonds which lead people to care. Second: in evoking the kinds of small acts, words and gestures which can instigate and reciprocate/reproduce such care. And third: in suggesting how such everyday, affective bonds and acts can ultimately constitute political activism and commitment, albeit of a kind which seeks to proceed with ‘not too much fuss’.     

‘There is no brute world,only an elaborated world’: Merleau-Ponty on the intersubjective constitution of the world

In his later works, Merleau-Ponty proposes the notion of ‘the flesh’ (la chair) as a new ‘element’, as he put it, in his ontological monism designed to overcome the legacy of Cartesian dualism with its bifurcation of all things into matter or spirit. Most Merleau-Ponty commentators recognise that Merleau-Ponty's notion of ‘flesh’ is inspired by Edmund Husserl's conceptions of ‘lived body’ (Leib) and ‘vivacity’ or ‘liveliness’ (Leiblichkeit). But it is not always recognised that, for Merleau-Ponty, the constitution of the world of perception, the problem of embodiment or incarnation, is at the very same time one with the problem of the experience of others in what Husserl called Einfühlung or Fremderfahung and indeed one with the problem of the constitution of the commonly shared world ‘for all’. As Merleau-Ponty put it in his late essay ‘The Philosopher and His Shadow’ in Signs, ‘the problem of Einfühlung, like that of my incarnation, opens on the meditation of sensible being, or, if you prefer, it betakes itself there’. In other words, the problem of the apprehension of the other is part of the overall apprehension of the transcendent world. In this paper I want to meditate on the relations between embodiment, experience of others, and experience of the world in Merleau-Ponty's philosophy. I will take particular note, as in the title of this presentation, of the claim made by Merleau-Ponty in The Visible and the Invisible that ‘there is no brute world, only an elaborated world’ (il n'y a pas de monde brut, il n'y a qu'un monde élaboré).     

Six Levels of Mentality

Abstract

Examination of recent debates about belief shows the need to distinguish:

• (a)?non–linguistic informational states in animal perception;

• (b)?the uncritical use of language, e.g. by children;

• (c)?adult humans' reasoned judgments.

If we also distinguish between mind-directed and object–directed mental states, we have: 1. Perceptual ‘beliefs’ of animals and infants about their material environment.

2. ‘Beliefs’ of animals and infants about the mental states of others.

3. Linguistically-expressible beliefs about the world, resulting from e.g. the uncritical tendency to believe what we are told.

4. Uncritically-formed beliefs about the mental states.

5. Beliefs about the material world arrived at by the weighing of evidence.

6. Beliefs about mental states formed by critical assessment.

     

Shareability and Objectivity

The aim of this essay is to work toward a better understanding of the metaphysical status of meaning by critically examining two arguments – one is Plato’s, the second Frege's – along the following lines:

• P1: Meaning is shared in successful communication.
• P2: Successful communication occurs.
• C: Therefore, meaning is objective.

The first two sections are dedicated to expounding and justifying the two premises; the third distinguishes some relevant notions of objectivity. Sections four and five discuss the arguments of Plato and Frege, with a view to paring away some potentially misleading ways of speaking, and avoiding any slippage among distinct senses of ‘objective’. The sixth section analyses the content of the claim that abstract objects exist. I conclude by criticizing some assumptions, and drawing some morals, about the place of meaning in one's metaphysical world‐view.     

Semantics for Higher Level Attacks in Extended Argumentation Frames Part 1: Overview

In 2005 the author introduced networks which allow attacks on attacks of any level. So if a → b reads a attacks b, then this attack can itself be attacked by another node c. This attack itself can attack another node d. This situation can be iterated to any level with attacks and nodes attacking other attacks and other nodes. In this paper we provide semantics (of extensions) to such networks. We offer three different approaches to obtaining semantics.

1. The translation approach This uses the methodology of ‘Logic by translation’. We translate faithfully the new networks into ordinary Dung networks with more nodes and extract the semantics from the translation.
2. The labelling approach This method regards the arrows as additional entities to be attacked and to mount attacks and applies a variation of the usual machinery of Camindada like labelling to the network. The new concept we need to employ here is that of ‘joint attacks’.
3. The logic programming approach We translate the higher level network into a logic program and obtain semantics for it through known semantics for logic programs.

We then compare our methods with those of S. Modgil and P. M. Dung et al.     

Societal and individualistic drivers as predictors of organic purchasing revealed through a portrait value questionnaire (PVQ)‐based inventory

• The Schwartz's Portrait Value Questionnaire (PVQ) has extensively been used in personal values research. The present survey validates and tests in a value‐based segmentation task a 17‐item PVQ‐based inventory that includes consumer values related to organic food purchasing, using a nationally representative sample of 1043 Greek consumers. The main assumption of the survey is that consumer segments that place more emphasis on specific organic food‐related values would present different magnitude of beliefs and purchasing behaviour towards organic products. Two 2nd‐order value factors (named ‘individualistic’ and ‘societal’, respectively) emerged from exploratory and confirmatory factor analyses comprising 14 out of the initial 17 PVQ values. In the next phase of the analysis, hierarchical clustering was implemented based on those factors. Through the clusters emerged, a clear relation between consumers' ‘societal’ (universalism and benevolence) value similarity, higher frequency of organic purchasing and higher likelihood of organic‐related beliefs was clearly identified. This fact supports the applicability of the PVQ typology in predicting consumer behaviour in various product contexts.

Copyright © 2008 John Wiley & Sons, Ltd.     

No intrinsic number bias: Evaluating the role of perceptual discriminability in magnitude categorization

Accumulating evidence suggests that there is a spontaneous preference for numerical, compared to non-numerical (e.g., cumulative surface area), information. However, given a paucity of research on the perception of non-numerical magnitudes, it is unclear whether this preference reflects a specific bias towards number, or a general bias towards the more perceptually discriminable dimension (i.e., number). Here, we found that when the number and area of visual dot displays were matched in mathematical ratio, number was more perceptually discriminable than area in both adults and children. Moreover, both adults and children preferentially categorized these ratio-matched stimuli based on number, consistent with previous work. However, when number and area were matched in perceptual discriminability, a different pattern of results emerged. In particular, children preferentially categorized stimuli based on area, suggesting that children's previously observed number bias may be due to a mismatch in the perceptual discriminability of number and area, not an intrinsic salience of number. Interestingly, adults continued to categorize the displays on the basis of number. Altogether, these findings suggest a dominant role for area during childhood, refuting the claim that number is inherently and uniquely salient. Yet they also reveal an increased salience of number that emerges over development. Potential explanations for this developmental shift are discussed.

Research Highlights

• Previous work found that children and adults spontaneously categorized dot array stimuli by number, over other magnitudes (e.g., area), suggesting number is uniquely salient.
• However, here we found that when number and area were matched by ratio, as in prior work, number was significantly more perceptually discriminable than area.
• When number and area were made equally discriminable (‘perceptually-matched’), children, contra adults, spontaneously categorized stimuli by area over number (and other non-numerical magnitudes).
• These findings suggest that area may be uniquely salient early in childhood, with the previously-observed number bias not emerging until later in development.

     

Better Dread (if Still Dead) than Red: High‐Brown Passing in John Hearne's Voices Under The Window

In his pioneering Caliban's Reason: Introducing Afro‐Caribbean Philosophy, Paget Henry points out that because of the region's colonial history, Caribbean philosophy is far more often found ‘embedded’ in other discourses, such as literature, than in explicit theorising. Following Henry's lead, I seek to find the philosophical ‘moral of the story’ of Voices Under the Window, the 1955 first novel of the late Jamaican writer John Hearne (1926–94), which some critics regard as his best work. In a novel with significant autobiographical elements, Hearne, a ‘high‐brown’ or ‘red’ Jamaican, recounts the story of Mark Lattimer, likewise a ‘red man’ positioned at the upper edge of the ‘brown’ stratum of the white/brown/black Jamaican social pyramid. Lattimer moves from a race‐denying attempt to ‘pass’ in World War II Britain to a Marxist social activism upon his later return to post‐war Jamaica, but is killed in a black protest riot. His tragic fate raises important philosophical questions about race, colour, class, and personal and social transformation that remain very relevant today, especially considering the failure of 1970s Anglo‐Caribbean radicalism to fulfil its revolutionary promise.