Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s

Recent researchers have argued both that there has been change in the way gender is portrayed in television commercials and that gender images have remained stereotypical. Comparing television commercials from the 1950s/early 1960s to commercials from the 1980s, this study explores the issue of how much, if any, change has occurred in gender images. Additionally, the study focuses on the gender display of main characters and the circumstances under which it varies. Results indicate that there has been change in the images of women but not men. The activity that women are pictured in significantly changed from the 1950s to the 1980s, and a change in activity has the strongest effect on the display of gender.Partial funding for this research was provided by the Academic Senate of the University of California, Riverside. Statistical assistance was provided by Masako Ishii-Kuntz. Research assistance was provided by Kathryn Bigelow, Saralyn Caloff, and Eloy Zarate. We gratefully acknowledge the use of films housed at the UCLA Film and Television Archive. Our thanks to the anonymous reviewers atSex Roles for their helpful comments.     

Giving children security. Mamie Phipps Clark and the racialization of child psychology

During the 1930s and 1940s, social psychologists became increasingly well-known among progressives battling race prejudice. By the early 1950s, African American psychologist Kenneth Bancroft Clark had become deeply involved with the National Association for the Advancement of Colored People's battle against segregated education in the South. By this time, his wife, who is less well-known in the annals of history, was developing her own reputation as the guiding spirit behind Harlem's Northside Center for Child Development. Her work at the center helped define an increasing interest in the psychology of children of color. This article examines the individual and social contexts of Mamie Phipps Clark's life and argues for greater attention to the dynamics of race and gender in the history of psychology.     

A brief history of primary prevention in the twentieth century: 1908 to 1980

While primary prevention is a much talked about and debated topic in contemporary psychology, it has a considerable history. This paper critically traces primary prevention, philosophy and practice, in the 20th century. Beginning with the mental hygiene movement (1908-1960), the paper progresses to examine the child guidance movement (1920-1955), the eugenics movement (1860-1955), the initial era of federal involvement (1930s, 1940s) as well as significant research, events, and legislation in the decades between 1950 and 1980. The paper concludes with a synopsis of the major themes revealed by the review and suggestions for future efforts in prevention.     

Religious Change and Stability: Seasonality in Church Attendance from the 1940s to the 2000s

Using attendance data from a declining Episcopal church and a growing Lutheran church in a medium‐sized midwestern city, we explore the issue of seasonality in church attendance from the 1940s to the late 2000s. Our central concern is whether month‐to‐month variation in church attendance has remained the same or changed over the period of time under consideration. We find remarkable consistency in the overall month‐to‐month attendance pattern over the course of the past seven decades but less variation in attendance from month to month in more recent decades in both churches. We argue that the findings demonstrate the presence of a “committed core” of church members who attend regularly and the departure of nominal members who have swelled the ranks of the “nones” in recent decades.     

The Emergence of Logical Formalization in the Philosophy of Religion: Genesis,Crisis, and Rehabilitation

The paper offers a historical survey of the emergence of logical formalization in twentieth-century analytically oriented philosophy of religion. This development is taken to have passed through three main ‘stages’: a pioneering stage in the late nineteenth and early twentieth centuries (led by Frege and Russell), a stage of crisis in the 1920s and early 1930s (occasioned by Wittgenstein, logical positivists such as Carnap, and neo-Thomists such as Maritain), and a stage of rehabilitation in the 1930s, 1940s, and 1950s (led by the Cracow Circle and Quine).     

Effecting science, affecting medicine: homosexuality, the Kinsey reports, and the contested boundaries of psychopathology in the United States, 1948-1965

Despite the well-documented intensive battle between Alfred Kinsey and American psychiatrists around the mid-twentieth century, this paper argues that Kinsey's work, in fact, played a significant role in transforming mental health experts' view of homosexuality starting as far back as the late 1940s and extending all the way through the mid-1960s. After analyzing the way in which Kinsey's work pushed American psychiatrists to re-evaluate their understanding of homosexuality indirectly through the effort of clinical psychologists, I then focus to a greater extent on examples that illustrate how the Kinsey reports directly influenced members of the psychiatric community. In the conclusion, using a Foucauldian conception of "discourse," I propose that in order to approach the struggle around the pathological status of homosexuality in the 1950s and the 1960s, thinking in terms of a "politics of knowledge" is more promising than simply in terms of a "politics of diagnosis." Central to the struggle was not merely the matter of medical diagnosis, but larger issues regarding the production of knowledge at an intersection of science and medicine where the parameters of psychopathology were disputed in the context of mid-twentieth-century United States.     

The rhetoric of experimental social psychology, 1930-1960: from caution to enthusiasm

Between 1930 and 1960, experimentation became the premier form of knowledge generation in social psychology. In journals, texts, and handbooks, experiment was now conceived as the active manipulation of an independent variable, and the sole method for the discovery of "causes." Understanding this change requires further investigation of the fine-grained discursive strategies used to promote experimentation during the 1930s and 1940s. In this paper we use discourse analysis to contrast the cautious rhetoric used by Gardner Murphy and Lois Murphy and the more enthusiastic, unhedged arguments for experimentation employed by Kurt Lewin. We argue that analysis of changes in discourse justifying experimentation can illuminate the processes by which methodological consensus was constructed.     

Crossing borders and demolishing boundaries: the connected history of the Israeli transgender community 1953–1986

ABSTRACT

This is the first study to examine the early history of the Israeli transgender community. It covers three decades of transgender activity, from Rina Nathan’s public campaign in the 1950s to permit gender confirmation surgeries in the country to the decision in 1986 to allow surgeries in one public hospital after a lengthy vetting process that de facto held up or disqualified the great majority of applications. The main focus of this study is the generation of “founding mothers” of the transgender community in the 1960s and 1970s and their quest to obtain knowledge, medical technology and paperwork necessary for their gender journeys. We argue that decades before the creation of the internet, Israeli trans pioneers crossed domestic and international boundaries (both social and spatial) and created a network, which later generations of transgender women and men would depend on. This article relies on oral history, contemporaneous media reports and archival documents.     

Butch-femme dynamics in Exodus 2–6 and 14: a lesbian-focused character study

ABSTRACT

This article assesses Exodus’ Egypt as lesbian bar culture of the 1940s and 1950s, treating the main characters of Moses, Pharaoh, Yhwh as competing butches for the femme, Israel. The article utilizes a gender reversal, queer-ideological critical approach in order to read the biblical text of Exodus 2–6 and 14 in the way accessible to the lesbian community.     

The dodo bird revisited: A qualitative study of psychotherapy efficacy research

This article is a qualitative study of psychotherapy efficacy research spanning more than four decades. The findings are organized into five temporal categories characterizing the evolution of psychotherapy research. All five categories are integrated in the central phenomenon of two views of human behavior, a reactive or a proactive view. The categories are (1) psychotherapy is no more effective than no psychotherapy (1950s and 1960s), (2) the “core conditions” (empathic understanding, unconditional positive regard, and congruency) are necessary and sufficient conditions for therapeutic personality change (1960s and 1970s), (3) psychotherapy is for better or for worse (early 1960s), (4) the core conditions are necessary but not sufficient for therapeutic personality change (late 1970s and mid-1980s), and (5) specific techniques are uniquely effective in treating particular disorders (late 1980s and early 1990s). The findings concerned with Categories 4 and 5 are (a) that the conclusion that Rogers's attitudinal conditions are necessary but not sufficient has virtually no direct research support, and (b) that the research concerning specificity of treatment, dysfunction, therapist variables, and client variables is characterized by fragmentation, few replications, and lack of generalizability. Implications of the study indicate that specificity research, driven by the unfounded assertion that Rogers' attitudinal conditions are not sufficient, have yielded inconclusive and misleading findings. The pattern of research is one that culminates in the picture of a self-fulfilling model driven and directed by the “scientificating” deterministic view of human behavior, the movement toward narrow and specific application. Over four decades, the major thread in psychotherapy efficacy research is the presence of the therapist attitudes hypothesized by Rogers.     

Political Participation and Feminist Consciousness Among Women Activists of the 1960s

This paper examined the hypothesis that women who took part in student movements of the 1960s would be distinguishable from their contemporaries in terms of political ideology, political behavior, and feminism in middle age. Women who had been identified as student activists in public records during the late 1960s and early 1970s were compared to a sample of nonactivist peers. Although the two groups scored similarly on variables related to work and family arrangements, former activists scored higher on measures of leftist political orientation and political efficacy, reported greater political salience and collectivism, and reported greater current political participation. Although both groups reported high levels of feminist consciousness and identity, activists scored significantly higher. The difficulty of politically mobilizing women to combat gender discrimination is discussed in light of the discrepancy between consciousness and activism in the comparison group.     

The senile mind: psychology and old age in the 1930s and 1940s

In the 1930s, some psychologists began to study and discuss the normal and pathological mental abilities of old age. This paper explores this research and its implications for an emerging definition of old age in the 1930s and 1940s. The argument is that these psychologists explained old age in terms of tests they had performed on children and young adults. In addition, these professionals projected their culturally bound assumptions onto their study of old age. In the process, psychologists helped to define old age as a problem that required a professional solution.     

‘Priestesses’,Playboy, and the Prehistory of Feminist Scholarship inChristianity and CrisisMagazine, 1945–1965

This is a case study of how feminist discourse emerged in a key part of the U.S. Protestant academy. It analyzes howChristianity and Crisis, a leading Protestant journal of opinion, addressed gender and sexuality from the 1940s to the mid-1960s. It relates this discussion toC&C’s larger transformation from a voice of Cold War liberalism in the 1940s to a forum for feminism and various liberation theologies beginning in the 1960s. Before 1965 the main ways thatC&C’s all-male leadership addressed gender were masculinist rhetoric, mild support for women’s ordination; defense of the bourgeois family against perceived challenges, and controversies about sexual representation in the media. AlthoughC&C’s overt attention to gender and its sympathy with feminism were limited, its self-image was based on supporting underdogs against unjust forms of power. AsC&Cembraced ‘contextual’ approaches in the 1960s and debated sexual ethics, it began to conceptualize ‘contexts’ partly in terms of gender systems. All this was pre-feminist, but was in the background when feminism began to force itself onC&Cduring the late 1960s from inside and outside its core constituencies. It meant thatC&Cwas relatively well prepared (compared with most journals of its kind) to incorporate female personnel, define ‘contexts’ from the standpoint of previously neglected female underdogs, and begin rethinking gender and sexuality.     

‘Priestesses’, Playboy,and the Prehistory of Feminist Scholarship in Christianity and Crisis Magazine, 1945–1965

This is a case study of how feminist discourse emerged in a key part of the U.S. Protestant academy. It analyzes how Christianity and Crisis, a leading Protestant journal of opinion, addressed gender and sexuality from the 1940s to the mid-1960s. It relates this discussion to C&C's larger transformation from a voice of Cold War liberalism in the 1940s to a forum for feminism and various liberation theologies beginning in the 1960s. Before 1965 the main ways that C&C's all-male leadership addressed gender were masculinist rhetoric, mild support for women's ordination; defense of the bourgeois family against perceived challenges, and controversies about sexual representation in the media. Although C&C's overt attention to gender and its sympathy with feminism were limited, its self-image was based on supporting underdogs against unjust forms of power. As C&Cembraced ‘contextual’ approaches in the 1960s and debated sexual ethics, it began to conceptualize ‘contexts’ partly in terms of gender systems. All this was pre-feminist, but was in the background when feminism began to force itself on C&C during the late 1960s from inside and outside its core constituencies. It meant that C&C was relatively well prepared (compared with most journals of its kind) to incorporate female personnel, define ‘contexts’ from the standpoint of previously neglected female underdogs, and begin rethinking gender and sexuality.     

Aleksej Losev's Antiutopia

This article is devoted not only to Losev'sphilosophical works, but also to his fiction,which he created during 1930s and 1940s.Losev's eight books of the 1920s (his``octateuch'') combine into a single whole thatamounts to his philosophy of life and historydepicted in expressive images. At the same timeLosev's ``octateuch'' strikes one as having beenwritten at a single sitting and in a singlestyle, in a genre that can be identified as the``philosophical novel'' having as much right asSpengler's opus to be called an ``intellectualnovel.'' In his prose of the 1930s and 1940sLosev tries with artistic methods to resolvethe philosophical problems which he raised inhis works of the 1920s. Losev's ``octateuch'' andhis fiction are directed against thosecontemporary materialists who seek to embodyPlato's Republic, whom he christens``soil-less nihilist idealist utopians.'' All ofthis leads to the conclusion that Losev'sintellectual novel belongs to a definite andmore specific subgenre. It is undoubtedly ananti-utopia, full of the grotesque. In additionto its scientific and social orientation,Losev's anti-utopia is also religious innature. Thus Losev not only depicts the realconsequences of utopian dreams, but also turnsto the ``life of the artist,'' which is far fromany technological or social utopias but isfilled with another, no less terrifying ornihilistic utopia: that of the non-religiousexistence of the human person. Losev preservedhis anti-utopian and anti-nihilist viewsthrough his late period (1950s–1980s), despitethe care he took not to cross Sovietcensorship. Losev's anti-utopia is the kind ofChristian realism to which he appealedthroughout his life.     

Educational Attainment and Cohort Change Among Conservative Protestants, 1972–2004

A growing literature examines how conservative Protestants have made status gains relative to mainline Protestants over the past three decades. The results of these studies are inconclusive: by some measures conservative Protestants have achieved socioeconomic parity, in other accounts significant discrepancies remain. This article examines the relationship between religion of origin and educational attainment, highlighting the significance of both religious background (rather than adult affiliations) and cohort change in understanding religious stratification. The findings are somewhat mixed: while conservative Protestants born since 1960 are no less likely to finish high school than their mainline counterparts, the negative effect of a conservative Protestant background on college completion remains virtually unchanged for cohorts born before 1940, between 1940 and 1959, and between 1960 and 1972, even when controlling for family background. Conservative Protestants are keeping pace with the educational gains made by mainline Protestants in the postwar era, but other factors associated with a conservative Protestant background still exert a negative influence on educational attainment.     

Producing Parsons' reputation: Early critiques of Talcott Parsons' social theory and the making of a caricature

This article examines the critical responses to Talcott Parsons' first major work, The Structure of Social Action (1937), and his two subsequent books, Toward a General Theory of Action and The Social System (both 1951). Because Parsons' work was the subject of such virulent debate, we cannot fully understand Parsons' impact on the discipline of sociology without understanding the source and nature of those early criticisms. I trace the responses to Parsons, first through book reviews and private letters and then in the more substantial statements of C. Wright Mills, George Homans, and Alvin Gouldner, from the largely positive but superficial reception of Structure to the polemics that followed Parsons' 1951 works. In the late 1930s and 1940s, Parsons' reputation grew steadily but there remained no careful reception of Structure, fostering resentment toward Parsons in some quarters while precluding a sophisticated understanding of his work. After 1951, a few critics capitalized on that tension, writing sweeping rejections of Parsons' work that spoke to a much broader audience of sociologists. That dynamic, coupled with Parsons' own indifference toward his harshest critics, produced a situation in which many sociologists simply chose not to read Parsons in the 1950s and 1960s, reinforcing a caricature and distorting perceptions of Parsons' place in mid‐twentieth‐century American sociology. © 2010 Wiley Periodicals, Inc.     

Paul Lazarsfeld and Polish sociology: A historical record of contact,perception, and impact

This paper records the Polish aspects of P. F. Lazarsfeld's sociointellectual biography and examines his impact on Polish sociology. The analysis is divided into three chronological parts. In the 1930s, Lazarsfeld's empirical work inspired Polish sociologists in their studies on unemployment. In the late 1950s and 1960s, his model of empirical social research shaped the style of sociological practice in Poland. In the 1990s, some of Lazarsfeld's substantive contributions, mainly in the area of election studies, were taken up in Polish sociology. Lazarsfeld's influence on Polish sociology was conditioned by changes in Polish society and sociology, which is emphasized in this analysis. © 1998 John Wiley & Sons, Inc.     

论证的形式模型概述及其在哲学上的应用

论证是一个用理由支持观点以及回应其所受攻击的过程。在过去的几十年里,论证已经成为哲学和人工智能研究领域中的一个重要主题。在哲学方面,十九世纪50年代和60年代图尔敏和佩雷尔曼对形式逻辑的批判,促进了非形式逻辑这一学科的产生,它研究推理和论证的非形式模型。在人工智能方面,论证的形式模型也发展成为常识推理和多主体冲突解决的基本模型。本文将讨论后一领域中所研究发展的形式模型如何能够用以澄清一些哲学领域、以及非形式逻辑领域中的理论问题和争议。本文的一个重要观点是,图尔敏和佩雷尔曼时代的形式逻辑只关注数学化的推理,但那些非数学化的推理形式其实同样也能够被形式化。     

Remote memory in a patient with circumscribed amnesia

It has been suggested that extensive and severe remote memory loss is not a component of a circumscribed amnesic syndrome but may be attributable to problem solving and retrieval deficiencies associated with the frontal lobe damage which is present in some amnesic patients. In order to assess this notion, retrograde amnesia was studied in a patient, W.H., who had no apparent cortical damage revealed by radiological examination, and who evidenced no major cognitive deficiency other than amnesia. Regardless of whether remote memory was measured by recall or recognition procedures, patient W.H. exhibited impaired memory for information from the 1960s, 1970s, and 1980s, but was unimpaired in retrieving information from the 1940s and 1950s. These results demonstrate that retrograde amnesia can occur in patients who have a circumscribed memory deficit.