Comparing the results of laboratory and World-Wide Web samples on the determinants of female attractiveness

The Internet provides a new method to obtain subjects. Arguments supporting the use of the Internet as an experimental medium include the ease of data collection, limited resources needed, and ability to gain a sample more representative of the population. However, it has not been demonstrated that the Internet provides the conditions necessary to yield valid data. This paper compares results from experiments conducted over the Internet and in a laboratory. Correlating the means from the Internet samples to the laboratory samples on important interactions yielded values near 1.0, indicating that the two data sets are driven by the same psychological variables. Further evidence of the validity of these Web studies comes from regression analyses. However, more studies of this sort are needed to further identify what types of experiments may be validly conducted over the Internet.     

Web2.0环境中顾客参与的实现型快乐感形成机制

随着以用户间交互为特征的Web 2.0理念的深入发展,顾客期望借助互联网参与到价值的生产与创造过程中,以期通过自我潜能发挥和自我价值展示寻求获得一种有别于享乐型快乐感的实现型快乐感.以往顾客参与研究大多关注其经济利益、如何管理、影响因素、获得的实际利益,而对于顾客参与过程中的心理机制和参与后的心理收获研究不多.本研究以互联网为背景,从顾客视角出发,科学采用实验、实证等多种方法,并尝试采用生理仪器(如多导仪、脑电核磁共振仪等)采集顾客行为和生理的客观数据,利用自我决定理论对顾客参与过程的心理反应和参与后的心理收获进行系统探讨,构建顾客参与过程的心理动态模型.     

The Web Experimental Psychology Lab: Five years of data collection on the Internet

In fall 1995, the worldwide-accessible Web Experimental Psychology Lab (http://www.genpsylab. unizh.ch) opened its doors to Web surfers and Web experimenters. It offers a frequently visited place at which to conduct true experiments over the Internet. Data from 5 years of laboratory running time are presented, along with recommendations for setting up and maintaining a virtual laboratory, including sections on the history of the Web laboratory and of Web experimenting, the laboratory’s structure and design, visitor demographics, the Kids’ Experimental Psychology Lab, access statistics, administration, software and hardware, marketing, other Web laboratories, data security, and data quality. It is concluded that experimental data collection via the Internet has proven to be an enrichment to science. Consequently, the Web Experimental Psychology Lab will continue and extend its services to the scientific community.     

Magnifying effects on visual word recognition: a dynamic display for internet-based experiments

A visual presentation procedure is introduced that presents target words followed by a dynamic mask until recognition. This form of stimulus degradation prolongs the word recognition process. Differences in word recognition latencies—which are usually quite small—are magnified, and thus can be more easily observed. The results of two experiments on the Internet with a total of 141 participants establish the task’s ability to magnify differences in word recognition latencies stemming from word familiarity (Experiment 1) and word prototypicality (Experiment 2). Both factors interact with stimulus degradation, but at different presentation intervals; these results are discussed as evidence for comparing models of word recognition. The new procedure can be used for assessing individual differences, such as implicit motives and self-focused attention. Further applications are discussed.     

On-line simulations of models for backward masking

Five simulations of quantitative models of visual backward masking are available on the Internet at http://www.psych.purdue.edu/~gfrancis/Publications/BackwardMasking/. The simulations can be run in a Web browser that supports the Java programming language. This article describes the motivation for making the simulations available and gives a brief introduction as to how the simulations are used. The source code is available on the Web page, and this article describes how the code is organized.     

Attention to repeated images on the World-Wide Web: Another look at scanpath theory

The scanpath theory of visual perception was tested using Web pages as visual stimuli.Scanpaths are repetitive sequences of fixations and saccades that occur upon reexposure to a visual stimulus. Since Internet users are exposed to repeated visual displays, the Web provides ideal stimuli to test this theory. Eye movement data were recorded for subjects’repeated viewings of three Web pages over three sessions. Resemblance of eye path sequences was measured with a string-edit method; multidimensional scaling and cluster analysis were used to group sequences. Support was found for the scanpath theory; some clusters included pairs of sequences from the same subject. A repeated measures analysis of variance revealeda statistically significant main effect for stimulus type, with a text-intensive news story page generating more similar sequences than a graphic-intensive advertising page. There was a statistically significant main effect for cross-viewing comparisons, reflecting a linear trend in which eye paths for the same subject became more alike over time.     

Timing accuracy of Web experiments: A case study using the WebExp software package

Although Internet-based experiments are gaining in popularity, most studies rely on directly evaluating participants’ responses rather than response times. In the present article, we present two experiments that demonstrate the feasibility of collecting response latency data over the World-Wide Web using WebExp—a software package designed to run psychological experiments over the Internet. Experiment 1 uses WebExp to collect measurements for known time intervals (generated using keyboard repetition). The resulting measurements are found to be accurate across platforms and load conditions. In Experiment 2, we use WebExp to replicate a lab-based self-paced reading study from the psycholinguistic literature. The data of the Web-based replication correlate significantly with those of the original study and show the same main effects and interactions. We conclude that WebExp can be used to obtain reliable response time data, at least for the self-paced reading paradigm.     

Internet versus paper‐and‐pencil survey methods in psychological experiments: Equivalence testing of participant responses to health‐related messages

Despite experiments being increasingly conducted over the Internet, few studies have tested whether such experiments yield data equivalent to traditional methods' data. In the current study, data obtained via a traditional sampling method of undergraduate psychology students completing a paper‐and‐pencil survey (N = 107) were compared with data obtained from an Internet‐administered survey to a sample of self‐selected Internet‐users (N = 94). The data examined were from a previous study that had examined the persuasiveness of health‐related messages. To the extent that Internet data would be based on a sample at least as representative as data derived from a traditional student sample, it was expected that the two methodologies would yield equivalent data. Using formal tests of equivalence on persuasion outcomes, hypotheses of equivalence were generally supported. Additionally, the Internet sample was more diverse demographically than the student sample, identifying Internet samples as a valid alternative for future experimental research.     

Consumer responses to advertising on the Internet: the effect of individual difference on ambivalence and avoidance.

The purpose of this study was to understand the effect that individual characteristics have on consumer advertising processing under high- and low-interactivity circumstances on the Web. Tests on the relationship between individual differences and advertising responses form the basis of this empirical study on the Web. The results indicated that consumers have a higher tendency to avoid or experience ambivalence about Internet advertisements under low-interactivity circumstances, and attitudinal ambivalence lead to avoidance when responding to advertisements on the Internet. Personality variables are the main factors in consumer decision-making behaviors and Internet characteristics, such as levels of interactivity, can greatly influence the effectiveness of advertising in online environments. Advertising credibility could influence people's consumer attitudes, beliefs, or behaviors over time on the Web.     

Undergraduate labs and computers: The case for PsychExps

PsychExps (http://www.olemiss.edu/PsychExps) is an interactive on-line psychology laboratory designed to facilitate teaching and conducting research over the Internet. With the increased use of the Web among students and the development of technology enabling the deployment of experiments via the Internet, a laboratory such as PsychExps appears to offer numerous advantages over the solely classroom-based laboratory. As part of the development of PsychExps, a survey was conducted, to assess the utility of this novel approach to the traditional computer-based psychology laboratory classes. Responses generally indicate interest in and a need for cost-effective resources such as an Internet-based laboratory. In addition, PsychExps offers several advantages over the mostly pedagogical and demonstration-based psychology sites on the Internet.     

Validating Internet research: A test of the psychometric equivalence of Internet and in-person samples

This study evaluated the psychometric equivalency of Web-based research. The Sexual Boredom Scale was presented via the World-Wide Web along with five additional scales used to validate it. A subset of 533 participants that matched a previously published sample (Watt & Ewing, 1996) on age, gender, and race was identified. An 8 × 8 correlation matrix from the matched Internet sample was compared via structural equation modeling with a similar 8 × 8 correlation matrix from the previously published study. The Internet and previously published samples were psychometrically equivalent. Co-efficient alpha values calculated on the matched Internet sample yielded reliability coefficients almost identical to those for the previously published sample. Factors such as computer administration and uncontrollable administration settings did not appear to affect the results. Demographic data indicated an overrepresentation of males by about 6% and Caucasians by about 13% relative to the U.S. Census (2000). A total of 2,230 participants were obtained in about 8 months without remuneration. These results suggest that data collection on the Web is (1) reliable, (2) valid, (3) reasonably representative, (4) cost effective, and (5) efficient.     

A validation of well-being and happiness surveys for administration via the Internet

Internet research is appealing because it is a cost- and time-efficient way to access a large number of participants; however, the validity of Internet research for important subjective well-being (SWB) surveys has not been adequately assessed. The goal of the present study was to validate the Satisfaction With Life Scale (SWLS; Diener, Emmons, Larsen, & Griffin, 1985), the Positive and Negative Affect Schedule (PANAS-X; Watson & Clark, 1994), and the Subjective Happiness Scale (SHS; Lyubomirsky & Lepper, 1999) for use on the Internet. This study compared the quality of data collected using paper-based (paper-and-pencil version in a lab setting), computer-based (Web-based version in a lab setting), and Internet (Web-based version on a computer of the participant’s choosing) surveys for these three measures of SWB. The paper-based and computer-based experiment recruited two college student samples; the Internet experiments recruited a college student sample and an adult sample responding to ads on different social-networking Web sites. This study provides support for the reliability, validity, and generalizability of the Internet format of the SWLS, PANAS-X, and SHS. Across the three experiments, the results indicate that the computer-based and Internet surveys had means, standard deviations, reliabilities, and factor structures that were similar to those of the paper-based versions. The discussion examines the difficulty of higher attrition for the Internet version, the need to examine reverse-coded items in the future, and the possibility that unhappy individuals are more likely to participate in Internet surveys of SWB.     

Is the Web as good as the lab? Comparable performance from Web and lab in cognitive/perceptual experiments

With the increasing sophistication and ubiquity of the Internet, behavioral research is on the cusp of a revolution that will do for population sampling what the computer did for stimulus control and measurement. It remains a common assumption, however, that data from self-selected Web samples must involve a trade-off between participant numbers and data quality. Concerns about data quality are heightened for performance-based cognitive and perceptual measures, particularly those that are timed or that involve complex stimuli. In experiments run with uncompensated, anonymous participants whose motivation for participation is unknown, reduced conscientiousness or lack of focus could produce results that would be difficult to interpret due to decreased overall performance, increased variability of performance, or increased measurement noise. Here, we addressed the question of data quality across a range of cognitive and perceptual tests. For three key performance metrics??mean performance, performance variance, and internal reliability??the results from self-selected Web samples did not differ systematically from those obtained from traditionally recruited and/or lab-tested samples. These findings demonstrate that collecting data from uncompensated, anonymous, unsupervised, self-selected participants need not reduce data quality, even for demanding cognitive and perceptual experiments.     

The Relationship between General Population Suicide Rates and the Internet: A Cross‐National Study

Internet Web sites and chat rooms have been reported both to promote suicides and have a positive beneficial effect on suicidal individuals. There is a paucity of studies examining the role of the Internet in general population suicide rates. The relationship between general population suicide rates and the prevalence of Internet users was examined in a cross‐national study using data from the World Health Organization and the United Nations Web sites. The prevalence of Internet users was significantly and positively correlated with general population suicide rates in both sexes. On multiple regression analysis the prevalence of Internet users was independently associated with general population suicide rates in males, and this independent relationship in females approached statistical significance. Caution should be exercised in the attribution of a causal relationship and the direction of this relationship because of the cross‐sectional and ecological study design whereby the findings are subject to ecological fallacy. However, the findings identify and support a need for further research.     

The Psychology Graduate Applicant’s Portal (www.psychgrad.org)

Applying to graduate school in psychology can be an intimidating process. Many obstacles must be overcome, such as applying to a program appropriate to the specific applicant, getting good GRE scores, submitting a clear and well-written statement of purpose, and obtaining letters of recommendation, to name just a few. Much information is available to assist applicants in these tasks, but finding this information can cause problems even for experienced Internet users. The goal of this project is to create an easily accessible Web clearing house of information on applying to graduate school in psychology. This Web site, called the Psychology Graduate Applicant’s Portal (or PsychGrad.org), contains targeted links to other Web pages with valuable information, book recommendations on the application process, polls to measure issues important to the graduate applicants, site-unique advice on graduate programs, a message board to exchange information and experiences, and other information relevant to the application process.     

Operate your own World-Wide Web server

Although many researchers wishing to use the World-Wide Web for academic purposes rely on centralized Web services, they should be aware that it is neither expensive nor difficult to operate their own server. Doing so provides research-related benefits such as complete control over their host name and documents provided, the guaranteed ability to execute common gateway interface and server-side include programs, immediate access to their collected data, and the ability to better control who participates in their experiments. This paper surveys Web-server software features likely to be of interest to psychologists and conceptually summarizes their operation and use. The basic steps required to set up a Web server on popular microcomputers are reviewed, and security issues concerning Web-server operation are discussed. An accompanying resource Web page can assist users in setting up their own servers.     

Resources relevant to the creation of a psychology department home page

Home page construction can give even the smallest academic department world access, in terms of both the sharing of information and the reception of data from Internet users as well as other academic departments. The World-Wide Web (WWW) allows for rapid dissemination of information and data pertinent to the science of psychology, as well as the exchange of information relevant to clinical and experimental psychology. This paper will explore and analyze resources relevant to the creation of a psychology department home page on the WWW.