“I and thou”: Another barrier to societal change?

The purpose of this study was to examine cognitive barriers to the incorporation of information about societal discrimination against groups of which the individual is a member. Information about discrimination, personal efficacy, and the control of reality was presented to comparable groups of students enrolled in courses on women. Items were phrased either in terms of the self (first-person singular) or generically (in the third person). The results showed that individuals are more aware of discrimination against others than against themselves, and are more likely to attribute personal efficacy and control to themselves than to others. It is suggested that the differential use of identical information when applied to the self vs others is a cognitive mechanism that leads people to ignore evidence about sociostructural biases that affect themselves.     

Self‐Representations in Immersive Virtual Environments1

This experiment varied whether individuals interacted with virtual representations of themselves or of others in an immersive virtual environment. In the self‐representation condition, half of the participants interacted with a self‐representation that bore photographic resemblance to them, whereas the other half interacted with a self‐representation that bore no resemblance to them. In the other‐representation condition, participants interacted with a representation of another individual. The experimental design was a 2 (Participant Gender) × 3 (Agent Identity: high‐similarity self‐representation vs. low‐similarity self‐representation vs. other representation). Overall, participants displayed more intimacy‐consistent behaviors for representations of themselves than others. Implications of using immersive virtual environment technology for studying the self are discussed.     

Better than average and better with time: relative evaluations of self and others in the past,present, and future

Evaluations of self and others in the past, present, and future were examined by asking 385 students to rate themselves or an acquaintance relative to their peers on a number of personality traits. We predicted, and found, evidence for self‐enhancement, as most participants regarded themselves superior to ‘most others’ at all points in time. We also found a better than average improvement effect, as participants considered themselves more superior now, than they were in the past, and expected to become even more superior in the future. Expected improvement in the future was larger than improvement over an equal span of time in the past. It is suggested that favorable self‐constructions are possible to the extent that the past and the future are perceived as ambiguous. Singular acquaintances were also rated better than most others, and were believed to improve over time, but their rate of improvement in the future was smaller than the expected improvement for oneself. Copyright © 2007 John Wiley & Sons, Ltd.     

The impact of imagined audiences on self‐appraisals

The concept of the relational self suggests that simply imagining significant others produces shifts in self‐assessments consistent with one’s roles and experiences with those others. To test relevant hypotheses, college women (from the United States) imagined a significant other as part of a visualization task. After imagining parents as compared to peers, participants described themselves as less sensual, dominant, and adventurous (Experiment 1), a pattern consistent with other women’s ratings of how they actually felt with those others. Supporting the idea that self‐esteem differences emerge in more evaluative contexts, self‐esteem moderated self‐assessments on key dimensions (Experiment 2). After imagining a romantic other but not a best friend, self‐esteem was directly related to women’s self‐ratings of sensuality, physical attractiveness, and being at ease.     

Being all that you can be: the weighting of potential in assessments of self and others

An accurate assessment of an individual often requires taking their potential into account. Across six studies the authors found that people are more inclined to do so when evaluating themselves than when evaluating others, such that people credit themselves for their perceived potential more than they credit others for theirs. Participants rated potential as a more telling component of the self than of others, and the importance participants placed on their own potential led to attentional biases toward information about their own future potential that did not apply to information about the potential of others. Furthermore, when assessing themselves and other people, participants required more tangible proof that someone else has a given level of potential than they required of themselves, and they relied more on how they would ideally perform in self-assessment but more on how others actually performed in judging them.     

A longitudinal study of Q‐sort attachment security and self‐processes at age 5

Attachment theory predicts that a sense of self emerges from early interactive relationships with significant others. In the current study, concurrent and predictive relations of child–mother Q‐sort attachment security to self‐concept and self‐esteem in 5‐year‐old children is examined. Concurrent attachment security scores are positively related to a puppet interview measure of self‐esteem, and children who are able to admit imperfections in themselves have higher attachment security scores at age 5. Attachment security at age 2 is not positively related to self‐processes, however, and security at either age does not predict overall self‐concept as measured by the Harter Scales. The results suggest that a secure attachment relationship is important for children to feel comfortable in presenting a realistic perspective of themselves.     

The Good-in-Bed Effect: College Students’ Tendency to See Themselves as Better Than Others as a Sex Partner

Self-enhancement refers to the finding that people tend to see themselves as better than others. The present research tested whether people display self-enhancement with regard to beliefs about their competency as sexual partners (the good-in-bed effect). Participants were asked to list good and bad sexually related behaviors more frequently performed by the self or by others. Study 1 demonstrated that people selectively associate themselves with good and others with bad sexual behaviors. In Study 2, independent raters judged bad behaviors associated with the self as less negative than bad behaviors associated with others. Study 3 replicated the good-in-bed effect and also found that when the salience of the comparison between good and bad traits is increased, men are more likely than women to demonstrate the effect. Implications of the results for relationship satisfaction are considered.     

The Third-Person Effects of Political Attack Ads in the 2004 U.S. Presidential Election

This study examines the indirect effects of extensive negative political attack ads in the 2004 presidential election from a third-person effects perspective. Results of a survey using a probability sample of 496 college students indicate that these students believe attack ads harm others more than themselves. Moreover, the respondents tended to perceive attack ads in traditional media to have a greater harmful effect on self and others than attack ads on the Internet. Contingent factors that account for the magnitude of third-person effects include social distance and knowledge. Further, exposure to attack ads was found to be the strongest predictor of perceived harms of such ads on self and others, but only perceived harm on others is a significant predictor of support for restrictions on attack ads. The study contributes to research on the third-person effect by testing perceived harms of attack ads on self and others separately on likelihood to support restrictions.     

Justice for whom, exactly? Beliefs in justice for the self and various others

The present studies examine why people think the world is more just to themselves than to others generally. Beliefs in justice for the self were uniquely associated with psychological adjustment, consistent with the theoretical motive to believe in justice for the self (Studies 1 and 2). However, this "justice motive" did not appear to affect the relative strength of justice beliefs. Instead, self-other differences in justice beliefs appeared to reflect objective assessments of the justice received by various demographics. Undergraduates believed the world to be more just to themselves than to others but not their undergraduate peers specifically (Study 1). Participants of both genders believed the world to be more just to men, and to themselves, than to women (Study 2). Women did not exempt themselves individually from injustice but believed, similar to men, that undergraduate women receive as much justice as men (Study 3).     

The role of self‐esteem and anxiety in decision making for self versus others in relationships

Previous research has documented a tendency for people to make more risk‐seeking decisions for others than for themselves in relationship scenarios. Two experiments investigated whether this self–other difference is moderated by participants' self‐esteem and anxiety levels. In Experiment 1, lower self‐esteem and higher anxiety levels were associated with more risk‐averse choices for personal decisions but not for decisions for others. Therefore, participants with lower self‐esteem/higher anxiety showed greater self–other differences in comparison to participants with higher self‐esteem/lower anxiety levels. Experiment 2 demonstrated that this effect was largely mediated by participants' expectations of success and feelings about potential negative outcomes. These results are discussed in the context of “threats to the self,” with a central role played by anxiety and self‐esteem threats in personal decision making but not in decision making for others. Copyright © 2005 John Wiley & Sons, Ltd.     

WHITE URBAN IMMERSION,INTERSUBJECTIVITY, AND AN ETHICS OF CARE IN SOUTH AFRICA

The past decades have seen a rise in religious and secular responses to inequality that seek to offer those who are relatively wealthy an opportunity to personally engage with impoverished people and places. This article examines three cases of elite white South Africans who intentionally immersed themselves in poor urban environments. In dialogue with the anthropology of ethics, I argue that immersion was seen as an experimental tool for transforming the self and cultivating virtues of empathy and responsibility towards others. In this way, immersion acted as a technology of the self, linking care of the self to care of others. Yet such experimentation was not without risk. Though imagined as a tool that could promote care of the self and care of others, immersion carries with it the potential to reinforce power divides and/or solicit negative moral judgment.     

Empathy,culture and self‐humanising: Empathising reduces the attribution of greater humanness to the self more in Japan than Australia

People tend to ascribe greater humanness to themselves than to others. Previous research has indicated that this “self‐humanising” bias is independent of self‐enhancement and robust across cultures. The present study examined the possible role of empathy in reducing this bias in Japan (N = 80) and Australia (N = 80). Results showed that unlike Australians, Japanese participants who recalled personal experiences of empathising with others were less likely to self‐humanise than those in a neutral condition. The effect of the empathy manipulation was not observed in Australia. The findings suggest that empathy may reduce self‐focus and enable perceivers to appreciate the full humanness of others, but this effect may be culturally contingent.     

Sadly,you made me earn it: The effect of responsibility attributions for sadness on food indulgence

This article addresses the mixed findings of prior studies regarding hedonic food indulgence in sadness. Building upon the idea that self‐licensing may underlie the effect of sadness on food indulgence, the current research identifies responsibility attributions, namely, whether consumers attribute the cause of their sadness to themselves or to others, as an important factor that may affect sense of deservingness, and consequently affect hedonic food consumption in sadness. Four experiments show that sadness enhances food indulgence more when consumers attribute the responsibility for their sadness to others rather than to themselves. Specifically, findings show that (a) when self‐responsibility attributions are unlikely, sadness increases chocolate consumption; (b) sadness leads to a greater sense of deservingness and enhanced food indulgence when people hold others rather than themselves responsible for their sadness; and (c) the responsibility attribution effect on food indulgence in sadness is more pronounced at high levels of sadness and when the event that triggered one's sadness is significant. These findings contribute to our understanding of the factors that influence food indulgence in sadness.     

The Heart on the Sleeve and the Secret Self: Estimations of Hidden Emotion in Self and Acquaintances

ABSTRACT This research investigated how estimations of subjectively experienced emotion and estimations of displayed emotion varied with the familiarity of the target person Subjects imagined themselves, a close friend, a moderate friend, or a casual acquaintance in a series of brief affect-eliciting situations, and then estimated the degree to which the designated person would both feel and display specific emotions Subjects consistently estimated that people, including themselves, would feel more emotion than they displayed This discrepancy between experienced feeling and displayed feeling increased as a linear function of familiarity with the person The amount of undisplayed affect–the estimated “secret self”–was generally smallest for a casual acquaintance, greater for a moderate friend, still greater for a close friend, and greatest of all for the self The magnitude of this familiarity effect, however, varied with the social desirability of the emotion If an emotion was socially desirable, subjects estimated that familiar persons would both feel the emotion more and display it more than less familiar others would If an emotion was socially undesirable, subjects also estimated that familiar others would feel it more than unfamiliar others would However, they estimated that familiar and less familiar others would display socially undesirable emotions to about the same degree, and estimated that they themselves would display these emotions significantly less than others Consequently, although subjects always perceived     

The effect of social motives,communication and group size on behaviour in an N-person multi-stage mixed-motive game

Two experiments investigated the impact of social motives or individuals' preferences for specific self—other outcome distributions, on behaviour in an n-person game. Subjects' social motives (altruistic, cooperative, individualistic, competitive) were assessed prior to the decision-making in either 7-person games (Experiment 1) or 20-person games (Experiment 2). A modification of the n-person game format normally employed is introduced in this research to permit the choices made by players on a given trial to modify the payoff matrix available to self and others on subsequent trials. The game format, a simulated social dilemma, was presented in terms of a conservation of resources problem. In Experiment 1 communication opportunities were manipulated. As predicted, there were consistent differences between the four classes of social motivation in the amount of the resources taken for self competitive subjects took the most, individualistic subjects took less than the competitive ones but more than the average, while cooperative and altruistic subjects took the smallest amount of the resources for themselves. Moreover, competitive subjects expected the others to take fewer resources than they intended to themselves, and altruistic subjects expected the others to take more resources than they intended to themselves. These findings are only partly consistent with existing theories concerning the relationship between behaviour and expected behaviour of others. In addition, when communication was allowed, significantly fewer resources were taken for self Contrary to the predictions based on previous research findings, subjects in the 20-person groups did not take more resources for self than subjects in the 7-person groups.     

Sometimes inclusion breeds suspicion: Self‐uncertainty and belongingness predict belief in conspiracy theories

In the present contribution, the author investigated the idea that messages communicating inclusion by others lead to stronger conspiracy beliefs about impactful societal events than messages communicating exclusion by others. These effects of belongingness, however, were expected only among people who experience high levels of self‐uncertainty. In Study 1, a manipulation of belongingness predicted belief in conspiracy theories only among people with unstable self‐esteem (an individual difference indicator of self‐uncertainty), while controlling for self‐esteem level. In Study 2, a manipulation of belongingness influenced belief in conspiracy theories only among participants who were experimentally induced to feel uncertain about themselves. It is concluded that among self‐uncertain people, inclusion breeds suspicion about the causes of impactful and harmful societal events.     

Do Third-Person Perceptions of Media Influence Contribute to Pluralistic Ignorance on the Norm of Ideal Female Thinness?

This study investigated the pluralistic ignorance on the norm of ideal female thinness and also the presumed influence of thin idealized media images as the cause of the misperception. A survey of 111 female and 109 male US undergraduate students revealed that both women and men overestimated the thinness of body type preferred by others. In addition, men reported that others would be more affected by the media than self while women considered themselves to be as vulnerable as others. Subsequent regression analyses demonstrated that the difference in the perceived media influence on self and others was a significant predictor of the norm of ideal female thinness. Similar misperceptions were also found between men and women in dating relationships.     

Being Religious: Working at Self-Maintenance and Self-Transformation

We see religion in the things people treat as crucial to what they are and to what they aspire to become, things that make the biggest difference in how people feel about themselves. They may be social aspects or personal (behavioral or characterological) aspects of the self. The things people are militant about, the practices in regard to which they are most scrupulous, and the things about themselves that distress them are indicators of where their religious concerns lie, whatever the subject matter. People work to maintain themselves as they want to see themselves and as they want others to see them; they seek ways to repair damage to their selves. They seek also to transform themselves so as to escape present unhappy definitions of self and to achieve ideal states of being. What needs to be changed may be perceived as aspects of personal self, as attitudes other people have toward otherwise unchangeable aspects of self, or as the entire socio-political system in which people feel trapped. The process by which people manage successfully to transform themselves includes social cooperation, including the formation of groups to provide mutual reinforcement.     

More human than you: attributing humanness to self and others

People typically evaluate their in-groups more favorably than out-groups and themselves more favorably than others. Research on infrahumanization also suggests a preferential attribution of the "human essence" to in-groups, independent of in-group favoritism. The authors propose a corresponding phenomenon in interpersonal comparisons: People attribute greater humanness to themselves than to others, independent of self-enhancement. Study 1 and a pilot study demonstrated 2 distinct understandings of humanness--traits representing human nature and those that are uniquely human--and showed that only the former traits are understood as inhering essences. In Study 2, participants rated themselves higher than their peers on human nature traits but not on uniquely human traits, independent of self-enhancement. Study 3 replicated this "self-humanization" effect and indicated that it is partially mediated by attribution of greater depth to self versus others. Study 4 replicated the effect experimentally. Thus, people perceive themselves to be more essentially human than others.     

Self‐judgment and reputation monitoring as a function of the fundamental dimensions,temporal perspective,and culture

Social acceptance and the development of one's competencies and status are fundamental aspects of the human experience, but the former (communion) should take precedence over the latter (agency) in self‐judgment. Study 1 results indicated that (i) people across two cultures judged themselves as possessing higher communion than agency characteristics; (ii) communion self‐judgments were more consistent across temporal perspective; and (iii) level of self‐enhancement across cultures was similar for communion but different for agency. In Study 2, people across culture reported being more troubled and demonstrated a greater desire to repair their reputation when they imagined others perceived them as lacking in communion compared with agency. These findings support the idea that social life pressures people to view themselves as possessing communion traits and to ensure that others have this perception as well. Copyright © 2011 John Wiley & Sons, Ltd.