The locus of semantic priming effects in person recognition

Semantic priming in person recognition has been studied extensively. In a typical experiment, participants are asked to make a familiarity decision to target items that have been immediately preceded by related or unrelated primes. Facilitation is usually observed from related primes, and this priming is equivalent across stimulus domains (i.e., faces and names prime one another equally). Structural models of face recognition (e.g., IAC: Burton, Bruce, & Johnston, 1990) accommodate these effects by proposing a level of person identity nodes (PINs) at which recognition routes converge, and which allow access to a common pool of semantics. We present three experiments that examine semantic priming for different decisions. Priming for a semantic decision (e.g., British/American?) shows exactly the same pattern that is normally observed for a familiarity decision. The pattern is equivalent for name and face recognition. However, no semantic priming is observed when participants are asked to make a sex decision. These results constrain future models of face processing and are discussed with reference to current theories of semantic priming.     

Cross-domain semantic priming in normal subjects and a prosopagnosic patient

Cross-domain semantic priming of person recognition (from face primes to name targets at 500msecs SOA) is investigated in normal subjects and a brain-injured patient (PH) with a very severe impairment of overt face recognition ability. Experiment 1 demonstrates equivalent semantic priming effects for normal subjects from face primes to name targets (cross-domain priming) and from name primes to name targets (within-domain priming). Experiment 2 demonstrates cross-domain semantic priming effects from face primes that PH cannot recognize overtly. Experiment 3 shows that cross-domain semantic priming effects can be found for normal subjects when target names are repeated across all conditions. This (repeated targets) method is then used in Experiment 4 to establish that PH shows equivalent semantic priming to normal subjects from face primes which he is very poor at identifying overtly and from name primes which he can identify overtly. These findings demonstrate that automatic aspects of face recognition can remain intact even when all sense of overt recognition has been lost.     

Repetition priming of access to biographical information from faces

Two experiments examined repetition priming on tasks that require access to semantic (or biographical) information from faces. In the second stage of each experiment, participants made either a nationality or an occupation decision to faces of celebrities, and, in the first stage, they made either the same or a different decision to faces (in Experiment 1) or the same or a different decision to printed names (in Experiment 2). All combinations of priming and test tasks produced clear repetition effects, which occurred irrespective of whether the decisions made were positive or negative. Same-domain (face-to-face) repetition priming was larger than cross-domain (name-to-face) priming, and priming was larger when the two tasks were the same. It is discussed how these findings are more readily accommodated by the Burton, Bruce, and Johnston (1990) model of face recognition than by episode-based accounts of repetition priming.     

Categorical priming of famous person recognition: a hitherto overlooked methodological factor can resolve a long-standing debate

The Burton, Bruce and Johnston [Burton, A. M., Bruce, V., & Johnston, R. A. (1990). Understanding face recognition with an interactive activation model. British Journal of Psychology, 81, 361-380] model of person recognition proposes that representations of known persons are connected by shared semantic attributes. This predicts that priming should be observed between persons from the same category, e.g. famous persons with the same occupation. Empirical investigations to date have produced mixed results, and comparison of methods suggests that priming based on shared occupation may have been suppressed by the presence of prime-target pairs representing a stronger relationship of close association. In the present experiment, 72 participants performed a familiarity decision to famous names preceded by close associates or members of the same occupational category. As predicted, categorical priming was observed in the group of participants for whom the same occupation prime-target pairs were presented before the close-associate pairs, but not in the group for whom the two types of relationship were intermixed. Associate priming was significant in both groups. These results are attributed to differing levels of processing of the primes, invoked by participants' observation of the most salient prime-target relationship.     

Repetition priming of access to biographical information from faces

Two experiments examined repetition priming on tasks that require access to semantic (or biographical) information from faces. In the second stage of each experiment, participants made either a nationality or an occupation decision to faces of celebrities, and, in the first stage, they made either the same or a different decision to faces (in Experiment 1) or the same or a different decision to printed names (in Experiment 2). All combinations of priming and test tasks produced clear repetition effects, which occurred irrespective of whether the decisions made were positive or negative. Same-domain (face-to-face) repetition priming was larger than cross-domain (name-to-face) priming, and priming was larger when the two tasks were the same. It is discussed how these findings are more readily accommodated by the Burton, Bruce, and Johnston () model of face recognition than by episode-based accounts of repetition priming.     

Semantic priming of person recognition: Categorial priming may be a weaker form of the associative priming effect

An interactive activation and competition account (Burton, Bruce, & Johnston, 1990) of the semantic priming effect in person recognition studies relies on the fact that primes and targets (people) have semantic information in common. However, recent investigations into the type of relationship needed to mediate the semantic priming effect have suggested that the prime and target must be close associates (e.g., Barry, Johnston, & Scanlan, 1998; Young, Flude, Hellawell, & Ellis, 1994). A review of these and similar papers suggests the possibility of a small but non-reliable effect based purely on categorial relationships. Experiment 1 provided evidence that when participants were asked to make a name familiarity decision it was possible to boost this small categorial effect when multiple (four) primes were presented prior to the target name. Results from Experiment 2 indicated that the categorial effect was not due to the particular presentation times of the primes. This boosted categorial effect was shown to cross domains (names to faces) in Experiment 3 and persist in Experiment 4 when the task involved naming the target face. The similarity of the pattern of results produced by the associative priming effect and this boosted categorial effect suggests that the two may be due to the same underlying mechanism in semantic memory.     

Brain-potential evidence for the time course of access to biographical facts and names of familiar persons

On seeing familiar persons, biographical (semantic) information is typically retrieved faster and more accurately than name information. Serial stage models explain this pattern by suggesting that access to the name follows the retrieval of semantic information. In contrast, interactive activation and competition (IAC) models hold that both processes start together but name retrieval is slower because of structural peculiarities. With a 2-choice go/no-go procedure based on a semantic and a name-related classification, the authors tested differential predictions of the 2 alternative models for reaction times (RTs) and lateralized readiness potentials (LRP). Both LRP (Experiment 1) and RT (Experiment 2) results are in line with IAC models of face identification and naming.     

Semantic priming in the name retrieval of objects and famous faces

Researchers interested in face processing have recently debated whether access to the name of a known person occurs in parallel with retrieval of semantic‐biographical codes, rather than in a sequential fashion. Recently, Schweinberger, Burton, and Kelly (2001) took a failure to obtain a semantic context effect in a manual syllable judgment task on names of famous faces as support for this position. In two experiments, we compared the effects of visually presented categorically related prime words with either objects (e.g. prime: animal; target: dog) or faces of celebrities (e.g. prime: actor; target: Bruce Willis) as targets. Targets were either manually categorized with regard to the number of syllables (as in Schweinberger et al.), or they were overtly named. For neither objects nor faces was semantic priming obtained in syllable decisions; crucially, however, priming was obtained when objects and faces were overtly named. These results suggest that both face and object naming are susceptible to semantic context effects.     

Haven't we met before? The effect of facial familiarity on repetition priming

Within the word recognition literature, word‐frequency and hence familiarity has been shown to affect the degree of repetition priming. The current paper reports two experiments which examine whether familiarity also affects the degree of repetition priming for faces. The results of Experiment 1 confirmed that familiarity did moderate the degree of priming in a face recognition task. Low familiarity faces were primed to a significantly greater degree than high familiarity faces in terms of accuracy, speed, and efficiency of processing. Experiment 2 replicated these results but additionally, demonstrated that familiarity moderates priming for name recognition as well as face recognition. These results can be accommodated within both a structural account of repetition priming ( Burton, Bruce & Johnston, 1990 ) and an Episodic Memory account of repetition priming (see Roediger, 1990 ), and are discussed in terms of a common mechanism for priming, learning and the representation of familiarity.     

Repetition Priming of the Recognition of Familiar Proper Names

Three experiments examined repetition priming of the recognition of printed proper names of familiar people by the prior exposure of those names in their correct form or with their letters re-arranged as anagrams. Experiment 1 found that, compared with response times to previously unseen names, name familiarity decisions were made more rapidly if the subject had seen and identified the famous name in the pre-training stage, irrespective of whether they saw the intact name or an anagram. Priming was not demonstrated if the name was not recognized in the pre-training stage. The results of Experiment 2 suggested that if anagrams were not solved spontaneously in the pre-training stage, being prompted to their identity by the experimenter would not yield reliable priming at test, a result that reflected previous work using face stimuli (Brunas-Wagstaff, Young, & Ellis, 1992; Johnston, Barry, & Williams, 1996). In Experiment 3, prompts were given for all names and anagrams presented at pretraining. Subsequent priming was demonstrated only for names identified spontaneously, which showed that, as with face recognition, it was the situation in which the prime was given that was critical in determining whether priming of name recognition occurred. The findings are used to develop proposed extensions of the Bruce and Young (1986) model such as that offered by Burton, Bruce, and Johnston (1990).     

Demonstrating the acquired familiarity of faces by using a gender-decision task

We report an experiment in which participants made gender judgments (male or female) to faces. There were three groups of faces: unfamiliar, familiar (celebrities), and a set which had been learned earlier by the participants during the experimental session. The principal purpose of this study was to establish an indirect measure of assessing whether faces have become familiar through learning that does not require overt recognition. Bruce and Young's (1986 British Journal of Psychology 77 305-327) model of face recognition suggests face-processing tasks are independent of one another and so familiarity should have no impact on the time taken to perform gender decisions. However, recent studies have suggested that some face processes are not completely independent. A gender judgment is a simple task which would be useful in face-learning experiments. We examined whether exposure to previously novel faces facilitates a later gender decision to those faces. During a learning stage, participants viewed a set of unfamiliar faces. At test, participants were able to assign gender faster to previously familiar (famous) faces and learned faces than they were to unfamiliar faces. Therefore familiarity can influence the speed at which gender is analysed. We explain our findings with reference to the Burton et al (1990 British Journal of Psychology 81 361-380) interactive activation and competition (IAC) model of face recognition and discuss how the gender judgment might be employed as a means of tracking the acquisition of familiarity in face-learning studies.     

On the relationship between reading, listening, and speaking: It’s different for people’s names

Two experiments are reported that tested predictions derived from the framework of face, object, and word recognition proposed by Valentine, Brennen, and Brédart (1996). The findings were as follows: (1) Production of a celebrity’s name in response to seeing the celebrity’s face primed a subsequent familiarity decision to the celebrity’s printed name. The degree of repetition priming observed was as great as that observed when a familiarity decision to the printed name was repeated in the prime and test phases of the experiment. (2) Making a familiarity decision to an auditory presentation of a celebrity’s name primed a familiarity decision to the same celebrity’s name presented visually. The magnitude of cross-modality priming was as great as the magnitude of within-modality repetition priming. This result for people’s names contrasted with the effects observed in lexical decision tasks, in which no reliable cross-modality priming was observed. The results cannot be accounted for by previous models of face and name processing. They show a marked contrast between processing people’s names and processing words. The results support the framework proposed by Valentine et al. (1996). The implications for models of speech production, perception, and reading are discussed, together with the potential of the methodology to elucidate our understanding of proper name processing.     

Categorical processing in the left and right hemispheres: the effect of category repetition

Previous research has indicated that the right hemisphere (RH) exhibits priming for nonassociated category members, but that the left hemisphere (LH) does not (Chiarello et al., 1990; Chiarello & Richards, 1992). Subsequent research has shown that time course is an important factor, but what other variables might influence the priming of nonassociated semantic category members? We hypothesized that repeated stimulation of the same semantic category would produce priming within the LH. Previous studies have used few exemplars from a given semantic category and thus have not tested this idea. Our prediction was that the LH would show priming after an adequate number of category instances had been processed. Based on previous research, we predicted no change in the priming observed in the RH over trial block. Priming was obtained in the RH, but it diminished as category repetition increased. In contrast, priming was not significant in the LH, indicating that category repetition does not induce maintenance of category members within the LH.     

象似性和手语学习经验对中国手语-汉语跨模态语义启动效应的影响

采用启动条件下的词汇判断任务,考察熟练手语使用者和无手语经验成年听人的跨模态语义启动效应。结果发现：1)在象似词条件下,两组被试判断汉语语义相关词的反应时均快于语义无关词,说明手语象似词和汉语词之间存在跨模态语义启动效应。2)在非象似词条件下,仅手语熟练被试判断汉语语义相关词的反应时快于语义无关词,无手语经验被试判断汉语语义相关词和无关词的速度没有差异。这是由于前者心理词库中的手语词和口语词共享语义表征,而后者主要依赖手语象似词的视觉模拟性。整个研究表明,中国手语和汉语间存在跨模态语义启动效应,但该效应受到手语词象似性和手语学习经历的调节。     

The effect of associative strength on priming in the cerebral hemispheres

Recent studies have suggested that semantic memory is more diffusely organized in the right hemisphere of the brain and that words directed to this hemisphere are more likely to activate meanings distantly related to the input. It is argued that this model of language processes predicts that variations in the associative strength of word pairs should give rise to different patterns of priming in each hemisphere. Specifically, the right hemisphere should exhibit relatively more facilitation than the left in response to weaker associative relationships, whereas the left hemisphere should exhibit relatively more facilitation than the right in the context of stronger relationships. This study varied the strength of the semantic association between prime and target in a divided visual field priming procedure. The results were unequivocal in demonstrating similar associative strength functions in each hemisphere, under conditions that encouraged either automatic or controlled processing. Visual field differences in absolute RTs to words and in magnitude of facilitation effects support the claim that the data collected in this study are veridical with respect to priming processes in the hemispheres. It is suggested that current models of hemispheric language processes require further refinement.     

Associative priming in faces: Semantic relatedness or simple co-occurrence?

In two experiments, we explored the effects of co-occurrence and semantic relationships in the associative priming of faces. In Experiment 1, pairs of computer-generated human faces were presented simultaneously (i.e., they co-occurred) with no associated semantic information attached to them. A significant facilitation effect in the subsequent recognition of these paired faces (priming) was observed. Thus, repeatedly presenting faces together while keeping semantic information to a minimum appears to be enough to produce associative priming. In Experiment 2, the computer-generated faces were associated with semantic information and again presented ipairs. Priming effects arising from co-occurrence and semantic relatedness were observed. The results from these experiments show that semantic relatedness is not the sole cause of the association between faces; co-occurrence plays a crucial role too. This conclusion has significant implications for the current computational models of face processing.     

Best face forward: Similarity effects in repetition priming of face recognition

Two experiments examined the graded similarity effect in the repetition priming of familiar face recognition. From the model of repetition priming proposed by Burton, Bruce, and Johnston (1990) it was predicted that similarity effects may be a confound of stimulus preparation. Experiment 1 was used to discount this hypothesis, but failed to replicate a pattern of graded priming related to the similarity of prime and target faces. Experiment 2 attempted a more extensive investigation using two different measures of prime-target similarity. The results replicated Ellis, Young, Flude, and Hay's (1987) finding that similar primes confer more priming than dissimilar ones, but found no correlation between amount of priming and the degree of prime-target resemblance for either similarity metric used. In view of these findings the mechanism of repetition priming in familiar face recognition is discussed.     

The structure of semantic person memory: evidence from semantic priming in person recognition

This paper reviews research on the structure of semantic person memory as examined with semantic priming. In this experimental paradigm, a familiarity decision on a target face or written name is usually faster when it is preceded by a related as compared to an unrelated prime. This effect has been shown to be relatively short lived and susceptible to interfering items. Moreover, semantic priming can cross stimulus domains, such that a written name can prime a target face and vice versa. However, it remains controversial whether representations of people are stored in associative networks based on co-occurrence, or in more abstract semantic categories. In line with prominent cognitive models of face recognition, which explain semantic priming by shared semantic information between prime and target, recent research demonstrated that priming could be obtained from purely categorically related, non-associated prime/target pairs. Although strategic processes, such as expectancy and retrospective matching likely contribute, there is also evidence for a non-strategic contribution to priming, presumably related to spreading activation. Finally, a semantic priming effect has been demonstrated in the N400 event-related potential (ERP) component, which may reflect facilitated access to semantic information. It is concluded that categorical relatedness is one organizing principle of semantic person memory.     

Repetition priming of face recognition

Three experiments investigating the priming of the recognition of familiar faces are reported. In Experiment 1, recognizing the face of a celebrity in an “Is this face familiar?” task was primed by exposure several minutes earlier to a different photograph of the same person, but not by exposure to the person's written name (a partial replication of Bruce and Valentine, 1985). In Experiment 2, recognizing the face of a personal acquaintance was again primed by recognizing a different photograph of their face, but not by recognizing the acquaintance from that person's body shape, clothes etc. Experiment 3 showed that maximum repetition priming is obtained from prior exposure to an identical photograph of a famous face, less from a similar photograph, and least (but still significant) from a dissimilar photograph.

We argue that repetition priming is a function of the degree of physical similarity between two stimuli and that lack of priming between different stimulus types (e.g., written names and faces, or bodies and faces) may be attributable to lack of physical similarity between prime and test stimuli. Repetition priming effects may be best explained by some form of “instance-based” model such as that proposed by McClelland and Rumelhart (1985).