共查询到20条相似文献,搜索用时 0 毫秒
1.
The purpose of the present study was to investigate the relationship between brand names and consumers' perceived risk. Hypotheses dealt with whether the presence of a product's brand name affects consumers' perceived risk towards shopping online; whether the familiarity with a brand name influences consumers' perceived risk; and whether online shoppers and non‐shoppers perceive risk towards shopping online differently. Results indicate that the presence or absence of a product's brand name affects online shoppers' perceived risk, but in the opposite direction to that expected. There was no significant difference between online shoppers' perceived risk vis‐à‐vis brand familiarity; however, online shoppers possessed lower perceived risk than non‐shoppers. Implications and limitations are discussed and recommendations for future research are provided. Copyright © 2004 Henry Stewart Publications Ltd. 相似文献
2.
Perceived product instrumentality (PPI) is a new construct that is proposed as a key process component of a general model of family purchasing behaviour. PPI reflects the degree to which consumers, apprehended as actors of social roles, deem a product to be helpful, facilitative of role performance, compatible with role identity and congruent with the self‐concept. The objective of this paper is threefold: (1) assess the PPI unidimensionality and reliability; (2) purify the PPI scale, and (3) assess its validity. First, a pilot survey was administered to a convenience sample of men and women, who filled in four identical lists of 33 items tapping their attitudes towards durables, and exploratory factor analysis was conducted on each set to explore the overall pattern of the items relationships. Five try‐out pools of different sizes (33, 28, 15, 13 and 9 items) were involved in the analysis. The 15‐item scale was retained. Secondly, a large‐scale survey was administered to 500 couples as part of an extensive research involving comprehensive model testing. Exploratory factor analysis was conducted on the whole sample for reliability and unidimensionality assessment. At times, the analysis is done on men's and women's sub‐samples separately in order to account for eventual differences among both populations. Thirdly, confirmatory factor was conducted, splitting the sample into two random halves: the generation sample and the validation sample. The first half served for the PPI scales purification. In this case, PPI was posited as the latent variable and the scale items were posited as the manifest ones. The second served to validate the PPI theory in a system's framework: PPI was posited as a latent dependent variable while other role orientations variables were posited as latent independent variables. Copyright © 2002 Henry Stewart Publications. 相似文献
4.
Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context. 相似文献
5.
This paper reports the results of a study of brand selection and loyalty within the 18–24 age group. The study explores brand loyalty behaviour across different product categories, and investigates the dimensions that drive loyalty behaviour within this age group. First, the construct of brand loyalty is defined, followed by an overview of key research in the area. Finally, the study itself is detailed. The study concludes that there is a significant difference in the degree of brand loyalty exhibited by the 18–24‐year‐old respondents across product categories. The dimensions of brand selection also vary by product type. Brand heritage in terms of parental influence was evident in coffee and toothpaste purchase, with brand as a reflection of self‐image being something that is important to clothing brands. Value and variety are important attributes of cereal brand selection. Copyright © 2004 Henry Stewart Publications Ltd. 相似文献
6.
Drawing on an extended Theory of Planned Behaviour (TPB) framework, we employed a cross‐sectional design study to investigate psychologists' intentions to integrate complementary and alternative therapies (CAT) into their practice via recommending CAT to clients or referring clients to CAT practitioners. Participants were registered practicing psychologists from a range of therapeutic orientations (e.g., narrative, cognitive behavioural, psychodynamic). The psychologists were either recruited by phone, following a search of the Internet, or were contacted through their place of employment (hospitals, university counselling service). Those who agreed to participate ( N = 122; n = 88 females, n = 34 males) completed a questionnaire that included standard TPB items of attitude, subjective norm, and perceived behavioural control, along with items measuring perceived risk, past behaviour, CAT knowledge, and gender. The outcome variables of interest were (a) intention to recommend CAT to clients and (b) intention to refer clients to CAT practitioners. Structural equation modelling revealed that the extended model was a good fit, explaining 69% (recommending CAT) and 51% (referring to CAT practitioners) of the variance in intentions. For both behaviours, direct paths from attitude and subjective norm to intentions were observed, with perceived risk and past behaviour influencing the TPB predictors of attitudes, subjective norm, and perceived behavioural control. The findings illustrate the role that cognitive and risk factors have on psychologists' decisions to integrate CAT into their practice. Understanding psychologists' cognitions and decisions about CAT integration forms an important basis on which to consider future changes in policy or practice. 相似文献
7.
Marketing managers currently face an explosion of subjectivity. A glance at the business world reveals new solutions developed to offer customised products. Mass customisation is stressed by academicians in different ways. For example, relationship marketing emphasises the role of the relationship between a vendor and its customer, with particular reference to the importance of personal involvement and trust. Reading such phenomena as manifesting an explosion of subjectivity in consumption suggests an enhanced opportunity for applying the experiential view of consumer behaviour. This paper invites marketing managers, as well as marketing and consumer researchers, to recognise the changing environment more proactively and to embrace the increasingly well‐established conceptions of the consumption experience more enthusiastically. Copyright © 2001 Henry Stewart Publications. 相似文献
8.
Current scales to assess the exploratory tendency are mainly composite measures of psychological characteristics of the consumers concerning their personality. The cultural environment in which they were developed and tested is also a major factor that could affect their validity across different cultural scenes. In this paper the relevant scales measuring exploratory tendencies are reviewed and compared in two different cultural settings: USA and Spain. The main conclusion is that the scales are not equally valid; nor do the items included in them have the same relevance in different cultural setting. Copyright © 2005 John Wiley & Sons, Ltd. 相似文献
9.
Against the backdrop of critical clinical blood shortage in China in recent years, the present research extends the theory of planned behaviour by incorporating two constructs potentially of importance in influencing non‐remunerated blood donation behaviour, namely perceived risk and individual trust in blood collection agencies to predict Chinese people's non‐remunerated blood donation intention and behaviour. A survey was conducted to measure variables of the theory of planned behaviour, and other variables such as experience of non‐remunerated blood donation, perceived risk and individual trust in blood collection agencies. Data to assess non‐remunerated blood donation behaviour were collected via phone interviews. Results of the path analysis are as follows. Subjective norm, perceived behavioural control and individual trust in blood collection agencies are all positively associated with attitudes toward non‐remunerated blood donation, explaining 46.9% of the variance in this variable. Perceived risk is negatively associated with blood donation intention, while subjective norm and attitudes toward non‐remunerated blood donation are both positively associated with blood donation intention. Together, the three variables account for 28.4% of the variance in donation intention. Both having a positive association with non‐remunerated blood donation behaviour, the combination of blood donation intention and donation experience explains 42.8% of its variance. 相似文献
10.
This study investigated the sleep hygiene behaviour of university students within the framework of the Theory of Planned Behaviour (TPB [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.]), and examined the predictive validity of additional variables including perceived autonomy support, past behaviour and response inhibition. A total of 257 undergraduate students from an Australian university were administered two online questionnaires at two time points. At time 1, participants completed the TPB questionnaire and the Go/NoGo task as a measure of response inhibition. A week later at time 2, participants completed a questionnaire measuring the performance of sleep hygiene behaviours. Multiple and hierarchical regression analyses showed that the TPB model significantly predicted intention and behaviour. Although intention and perceived behavioural control were statistically significant in predicting behaviour, past behaviour and response inhibition accounted for more variance when added to the TPB model. Subjective norm was found to be the strongest predictor of intention implying the importance of normative influences in sleep hygiene behaviours. Response inhibition was the strongest predictor of behaviour, reinforcing the argument that the performance of health protective behaviours requires self-regulatory ability. Therefore, interventions should be targeted at enhancing self-regulatory capacity. 相似文献
11.
摘要:目前营销科学界对消费者购买决策阶段的神经运作机制仍然缺乏准确的理解,本研究探索了大脑前额叶不对称性是否与消费者购买决策有关。采用田野实验方法,21名受试者在真实的在线购物中,分别对自己购物车里5件物品做出真实的购买决策,他们的EEG脑电图被完整记录了下来,共观察到104次购买决策过程。结果表明,在产品页面观看过程中,受试者的gamma频带前额叶不对称,与随后真实购买行为显著相关。alpha、beta频带额叶不对称与购买决策无关。结果还发现与商品的售价对beta和gamma不对称指数的调节效应,且调节效果正好相反。本研究发现了消费者在购买决策过程中一种独特的EEG成分——前额叶gamma波不对称指数(PAIγ)与肯定的购买意愿和实际购买行为相关性最强。 相似文献
12.
The research detailed in this paper had two objectives. First, to carry out an exploratory analysis and a measurement of consumer attitudes towards the future (CATF). Secondly, to check whether a stronger or weaker attitude permits the detection of differences in some purchase patterns. After a review of the literature, an empirical study, representative of the Spanish population, is presented. A two‐dimensional structure of CATF and its acceptable goodness‐of‐fit with the statistical Weibull function were found. Hypotheses related to the adoption of purchasing patterns were also contrasted. The results disclose that a higher CATF is found when consumers have a clear idea of what they want to buy, are loyal to their usual outlets, prefer to pay cash and are not spendthrift. Finally, several future research directions are proposed. Copyright © 2005 John Wiley & Sons, Ltd. 相似文献
13.
How does a brand live and die in the memory? Where does the concept of a relationship with a brand fit into mental activity? What are thoughts, emotions and feelings and do people have them about brands in any meaningful way? What should one think about such concepts as consciousness and the unconscious in relation to brands and brand messages? Is the way in which managers of brands codify them a reflection of reality? These are only some of the fundamental questions that should concern professionals involved with organisations and brands. This paper draws on scientific discoveries about the human brain to build on the empirical knowledge that leaders in organisations, marketers, academics and researchers have gained about brands over the last five decades. The first part of the paper highlights the inconsistencies that occur between what is found in the development and evaluation of brand strategy and what happens in ‘real life’. It suggests that the newly merged disciplines of neuroscience and cognitive psychology (called neuropsychology) offer the scientific basis for understanding how human beings create, store, recall and relate to brands in everyday life. The second part explains some of the most relevant neuropsychological discoveries about the brain in terms of the implications for brand marketing. The topics covered are: brain functions and structure; consciousness and the unconscious; memory and language. The paper concludes by thinking about the current practise of qualitative research and how it matches up to the findings of the new science. Copyright © 2002 Henry Stewart Publications. 相似文献
14.
This investigation examined the role of mindsets in team trust after a major loss. It is proposed that individuals can believe that personal characteristics are fixed and that there is not much one can do about it (a fixed mindset) or that personal characteristics are malleable and that one can improve (a growth mindset). The participants, self-identified football fans, were shown a picture of a major loss experienced by the Mexican national team and then answered questions that assessed the participants' team trust, intention to provide future support, and mindsets. We conceptualised mindsets as latent variables and classes to test our hypotheses. The results from the latent variable model showed a significant, positive influence of a growth mindset on team trust. Similarly, the results from the latent class model showed that the class characterised by high levels of a growth mindset was more likely to trust the national team. Regarding intentions to provide future support to the national team, a growth mindset had an indirect, positive effect through its influence on team trust. Similarly, the class with high levels of a growth mindset was more likely to support the national team in the future. The implications for social psychology and consumer behaviour are discussed. 相似文献
15.
When will bystanders of workplace mobbing show antisocial or prosocial behaviour toward the victim? Results of a 2 × 2 vignette study ( N = 177) suggest that high perceived responsibility of the victim for the onset of the mobbing evokes anger and consequently antisocial bystander behaviour, whereas low perceived responsibility generates sympathy and consequently prosocial bystander behaviour. The results further indicate that bystanders will show more antisocial behaviour and less prosocial behaviour toward the victim when they anticipate stigma by association. The implications of these results for interventions seeking to influence bystanders' behaviour in the context of workplace mobbing and for further research on this bystander behaviour are discussed. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
16.
Objective: This study examines the effects of a mammography decision intervention on perceived susceptibility to breast cancer (PSBC) and emotion and investigates how these outcomes predict mammography intentions. Design: Randomised between-subjects online experiment. Participants were stratified into two levels of risk. Within each stratum, conditions included a basic information condition and six decision intervention conditions that included personalised risk estimates and varied according to a 2 (amount of information: brief vs. extended) × 3 (format: expository vs. untailored exemplar vs. tailored exemplar) design. Participants included 2465 US women ages 35–49. Main Outcome Measures: PSBC as a percentage, PSBC as a frequency, worry, fear and mammography intentions. Results: The intervention resulted in significant reductions in PSBC as a percentage for women in both strata and significant increases in worry and fear for women in the upper risk stratum. Of the possible mediators examined, only PSBC as a percentage was a consistent mediator of the effect of the intervention on mammography intentions. Conclusion: The results provide insight into the mechanism of action of the intervention by showing that PSBC mediated the effects of the intervention on mammography intentions. 相似文献
17.
Abstract The benefits of Internet-based health promotion programmes are much discussed, yet the literature on their feasibility and utility is limited. Here, we evaluate an Internet-based exercise motivation and action support system (Test system), relative to a group receiving no intervention (Reference) and another receiving a less interactive version of the same system (Control). We report results from a 10-week pilot study with 75 participants aged 23–54 years. We found that, relative to the control system and reference group, the more interactive (test) system was more engaging (better user retention), created higher expectations for exercise, greater satisfaction with motivation and increased self-perception of fitness. Seven months after the intervention, participants who used the test system reported greater levels of increase in exercise than the control or reference groups. Our study adds to the growing body of evidence on the benefits of interactive systems and the role they could play in health promotion programmes. However, it should also be noted that not all Web-based systems offer the same level of advantage; careful design is crucial to ensure that key messages are clearly communicated to attentive users. Further research is required to identify the optimum interactive system design principles, across a range of user types. 相似文献
18.
This study investigates the relationship between emotion, reason and perceived risk. Evidence is presented using an aggregative data set of 146 products and services which were randomly selected from the SIC (Standard Industrial Classification Codes) manual. It is demonstrated that emotional factors account for a significant and substantial portion of the variance in perceived risk even after the effect of rational factors (perceived differences between alternatives) has been taken into account. It is suggested that emotion be explicitly modelled in future conceptualisations of perceived risk. Copyright © 2002 Henry Stewart Publications. 相似文献
19.
The author describes several origins of current international financial problems. Shortcomings of current solutions are analyzed, and solutions which the author thinks are more appropriate are presented. 相似文献
20.
Mixed anxiety and depression is common among older adults. The aim of the study was to compare the effects of an eight-week-long tailored internet-supported cognitive behaviour therapy (ICBT) programme and to compare against the provision of weekly general support. A second aim was to investigate if pre-treatment cognitive flexibility and self-reported cognitive problems would predict outcome. We included 66 older adults (aged over 60 years) with mixed anxiety/depression following media recruitment and randomised them into treatment and control groups. We also included a one-year follow-up. As a measure of executive function, we used the Wisconsin Card Sorting Test (perseverative errors) and the Cognitive Failures Questionnaire during the pre-treatment phase. Results showed a moderate between-group effect on the main outcome measure, the Beck Anxiety Inventory (BAI) (d= .50), favouring the treatment group. Nearly half (45.5%) of that group were classified as responders. One person (3%) in the treatment group deteriorated. There were significant correlations between perseverative errors and outcome (on the BAI r = ?.45), but not among self-reported cognitive function. We conclude that guided, tailored ICBT may be effective for some older adults and that the role of cognitive function needs to be investigated further. 相似文献
|