Effect of brand name on consumers' risk perceptions of online shopping

The purpose of the present study was to investigate the relationship between brand names and consumers' perceived risk. Hypotheses dealt with whether the presence of a product's brand name affects consumers' perceived risk towards shopping online; whether the familiarity with a brand name influences consumers' perceived risk; and whether online shoppers and non‐shoppers perceive risk towards shopping online differently. Results indicate that the presence or absence of a product's brand name affects online shoppers' perceived risk, but in the opposite direction to that expected. There was no significant difference between online shoppers' perceived risk vis‐à‐vis brand familiarity; however, online shoppers possessed lower perceived risk than non‐shoppers. Implications and limitations are discussed and recommendations for future research are provided. Copyright © 2004 Henry Stewart Publications Ltd.     

Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk,attitudes, and behavioural intentions

Globalisation and the broader use of the Internet have led both academia and professionals to dedicate a great deal of attention to the analysis of the cultural differences that exist within a market and between different markets. Language emerges as a relevant issue in current marketing and communication management environments, especially in online servicescape. Following this premise, the current paper examines the role of language as a vessel of cultural values, namely, individualism and uncertainty avoidance, and its impact on consumer's perceived risk, attitudes, and behavioural intentions in online servicescape. To address this objective, an experimental design was performed. The sample comprised 491 Internet users from 2 different national cultures (British and Spanish). Users were asked to browse an experimental website in their native or first language, whereas the other half of the sample browsed in their second language (British subjects browsing in Spanish and vice versa). The unique contribution of this study lies in demonstrating that online information processing is moderated by the language by which users elaborate information and their cultural values in terms of the dimensions of individualism and uncertainty avoidance. The findings provide valuable insights into the role of language in international marketing strategies, as well as in multicultural and cross‐cultural integrated marketing communications. In this regard, marketers must acknowledge the symbolic cues of language and the competitive advantage that might derive from a strategic language choice to evoke emotions and forge attitudes that are consistent with brand and corporate values.     

Dimensions of brand purchasing behaviour: consumers in the 18–24 age group

This paper reports the results of a study of brand selection and loyalty within the 18–24 age group. The study explores brand loyalty behaviour across different product categories, and investigates the dimensions that drive loyalty behaviour within this age group. First, the construct of brand loyalty is defined, followed by an overview of key research in the area. Finally, the study itself is detailed. The study concludes that there is a significant difference in the degree of brand loyalty exhibited by the 18–24‐year‐old respondents across product categories. The dimensions of brand selection also vary by product type. Brand heritage in terms of parental influence was evident in coffee and toothpaste purchase, with brand as a reflection of self‐image being something that is important to clothing brands. Value and variety are important attributes of cereal brand selection. Copyright © 2004 Henry Stewart Publications Ltd.     

Applying the extended theory of planned behaviour to predict Chinese people's non‐remunerated blood donation intention and behaviour: The roles of perceived risk and trust in blood collection agencies

Against the backdrop of critical clinical blood shortage in China in recent years, the present research extends the theory of planned behaviour by incorporating two constructs potentially of importance in influencing non‐remunerated blood donation behaviour, namely perceived risk and individual trust in blood collection agencies to predict Chinese people's non‐remunerated blood donation intention and behaviour. A survey was conducted to measure variables of the theory of planned behaviour, and other variables such as experience of non‐remunerated blood donation, perceived risk and individual trust in blood collection agencies. Data to assess non‐remunerated blood donation behaviour were collected via phone interviews. Results of the path analysis are as follows. Subjective norm, perceived behavioural control and individual trust in blood collection agencies are all positively associated with attitudes toward non‐remunerated blood donation, explaining 46.9% of the variance in this variable. Perceived risk is negatively associated with blood donation intention, while subjective norm and attitudes toward non‐remunerated blood donation are both positively associated with blood donation intention. Together, the three variables account for 28.4% of the variance in donation intention. Both having a positive association with non‐remunerated blood donation behaviour, the combination of blood donation intention and donation experience explains 42.8% of its variance.     

Patterns in perceived crash risk among male and female drivers with and without substantial cycling experience

Perceived risk of crashes is generally higher in female than in male cyclists. No study has assessed whether these gender differences only apply to riding bicycles. Using an online risk assessment task and survey, this study (a) tested the hypothesis that compared to men, women perceive higher risks, irrespective of traffic mode and (b) explored gender differences in the predictors of perceived risk. Data were analysed from 595 driver licence holders in Australia: 444 who cycled regularly, termed ‘cyclists’ from here on (31% women) and 151 regular drivers who did not (63% women), who are referred to as ‘drivers’. Cyclists in their role as cyclists and drivers in their role as drivers (traffic role) were instructed to imagine being in a specified traffic scenario and to assess crash likelihood. Each of 6 traffic scenarios was presented twice but differing in configuration: a violating car and a violating bicycle. A mixed ANOVA, with rated probability of a crash as the dependent variable, gender and traffic role as grouping factors, and configuration as the repeated measure, resulted in a main effect of configuration, showing that both drivers and cyclists perceived higher levels of risk of violating cars than of violating bicycles (η_p2 = 0.34). The interaction of traffic role and configuration showed this difference to be smaller for drivers than for cyclists (η_p2 = 0.18). This suggests that drivers are aware of the car’s high injury potential in crashes with cyclists. The main effect of gender showed that irrespective of traffic role, women perceived higher risk than men, which supported the hypothesis that gender differences are not limited to cycling (η_p2 = 0.03). The main effect of traffic role was not significant.For the predictors of perceived risk, ANOVA showed main effects for traffic role and gender, with small effect sizes (from η_p2 = 0.02 to η_p2 = 0.03). Cyclists were more confident, less inattentive and more in favour of stricter laws. Women felt less skilled and were more concerned about risks. None of the interactions between gender and traffic role were significant, which lent further support to the hypothesis that gender differences were a general rather than a cycling specific characteristic. Thus, perceived risk does not differ between women who regularly cycle and those who do not. These findings may inform interventions about the role of perceived risk in the uptake of cycling.     

Explaining the effects of a decision intervention on mammography intentions: The roles of worry,fear and perceived susceptibility to breast cancer

Objective: This study examines the effects of a mammography decision intervention on perceived susceptibility to breast cancer (PSBC) and emotion and investigates how these outcomes predict mammography intentions.

Design: Randomised between-subjects online experiment. Participants were stratified into two levels of risk. Within each stratum, conditions included a basic information condition and six decision intervention conditions that included personalised risk estimates and varied according to a 2 (amount of information: brief vs. extended) × 3 (format: expository vs. untailored exemplar vs. tailored exemplar) design. Participants included 2465 US women ages 35–49.

Main Outcome Measures: PSBC as a percentage, PSBC as a frequency, worry, fear and mammography intentions.

Results: The intervention resulted in significant reductions in PSBC as a percentage for women in both strata and significant increases in worry and fear for women in the upper risk stratum. Of the possible mediators examined, only PSBC as a percentage was a consistent mediator of the effect of the intervention on mammography intentions.

Conclusion: The results provide insight into the mechanism of action of the intervention by showing that PSBC mediated the effects of the intervention on mammography intentions.     

Sleep hygiene behaviours: An application of the theory of planned behaviour and the investigation of perceived autonomy support,past behaviour and response inhibition

This study investigated the sleep hygiene behaviour of university students within the framework of the Theory of Planned Behaviour (TPB [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.]), and examined the predictive validity of additional variables including perceived autonomy support, past behaviour and response inhibition. A total of 257 undergraduate students from an Australian university were administered two online questionnaires at two time points. At time 1, participants completed the TPB questionnaire and the Go/NoGo task as a measure of response inhibition. A week later at time 2, participants completed a questionnaire measuring the performance of sleep hygiene behaviours. Multiple and hierarchical regression analyses showed that the TPB model significantly predicted intention and behaviour. Although intention and perceived behavioural control were statistically significant in predicting behaviour, past behaviour and response inhibition accounted for more variance when added to the TPB model. Subjective norm was found to be the strongest predictor of intention implying the importance of normative influences in sleep hygiene behaviours. Response inhibition was the strongest predictor of behaviour, reinforcing the argument that the performance of health protective behaviours requires self-regulatory ability. Therefore, interventions should be targeted at enhancing self-regulatory capacity.     

Food‐related risk‐reduction strategies: purchasing and consumption processes

Confronted with an alarming social discourse favouring the perception of food risk, modern consumers find themselves in a situation of psychological discomfort caused by consumption of foodstuffs coming from the agricultural and foodstuff industry. To eliminate this discomfort the consumer may change their purchasing and consumption habits (constraining hypothesis) or introduce some measures for the reduction of risk. The aim of this paper is to present a new classification of risk reducers taking into account the diversity of buying and consumption practices. Copyright © 2004 Henry Stewart Publications.     

Perceived product instrumentality: the process of scale purification and validation

Perceived product instrumentality (PPI) is a new construct that is proposed as a key process component of a general model of family purchasing behaviour. PPI reflects the degree to which consumers, apprehended as actors of social roles, deem a product to be helpful, facilitative of role performance, compatible with role identity and congruent with the self‐concept. The objective of this paper is threefold: (1) assess the PPI unidimensionality and reliability; (2) purify the PPI scale, and (3) assess its validity. First, a pilot survey was administered to a convenience sample of men and women, who filled in four identical lists of 33 items tapping their attitudes towards durables, and exploratory factor analysis was conducted on each set to explore the overall pattern of the items relationships. Five try‐out pools of different sizes (33, 28, 15, 13 and 9 items) were involved in the analysis. The 15‐item scale was retained. Secondly, a large‐scale survey was administered to 500 couples as part of an extensive research involving comprehensive model testing. Exploratory factor analysis was conducted on the whole sample for reliability and unidimensionality assessment. At times, the analysis is done on men's and women's sub‐samples separately in order to account for eventual differences among both populations. Thirdly, confirmatory factor was conducted, splitting the sample into two random halves: the generation sample and the validation sample. The first half served for the PPI scales purification. In this case, PPI was posited as the latent variable and the scale items were posited as the manifest ones. The second served to validate the PPI theory in a system's framework: PPI was posited as a latent dependent variable while other role orientations variables were posited as latent independent variables. Copyright © 2002 Henry Stewart Publications.     

Expectations of reducing fat intake: The role of perceived need within the theory of planned behaviour

Abstract

Dietary fat intake has been implicated in the causation of major diseases including coronary heart disease and cancer. Hence, current recommendatioris to improve health emphasise the reduction of fat intake (COMA, 1991). The present study investigated the effect of perceived need to reduce fat intake and past behaviour on peoples' expectations of reducing fat intake, using the framework of the Theory of Planned Behaviour (TPB) (Ajzen, 1985; 1991). The effects of estimated fat intake and body weight on perceived need to reduce were also investigated. One hundred and fifty-two adults completed a four-day weighed dietary record and completed a questionnaire based on the TPB. Perceived need to reduce fat intake, cognitive and affective components of attitude and past behaviour wm found to be significant predictors of expectation of reducing fat intake. Perceived body weight and estimated fat intake were significant predictors of perceived need to reduce fat intake. The implications of these findings for health promotion policy are discussed.     

Perspectives of children and adolescents on the perceived determinants of physical activity during recess

Promotion of healthy lifestyles in youth focuses on school-based interventions with the aim to increase physical activity (PA) during school days. Drawing on seventeen focus group discussions from three purposively selected Estonian schools, we explored factors that perceivably affect students’ recess physical activity (RPA). Both inductive and deductive principles of data analysis were used to extract major and subthemes related to factors that inhibit or enhance RPA. Participants identified barriers and facilitators to recess PA as originating mainly from physical and organizational school environment. Also, unsuitable weather was described as a barrier to being active. Additionally, feelings, behavioral and normative beliefs were described as constraining or facilitating RPA. Results highlighted two culture-specific unique perceived determinants of RPA that need to be addressed during the development of school-based interventions to increase PA.     

From marginal to mainstream: The role of perceived social norms in the rise of a far‐right movement

The present research intends to shed light on the processes enabling political minorities to transition into normatively acceptable groups, by investigating how a previously marginalised far‐right movement (the French National Front) is progressively becoming mainstream. Drawing on the social representations approach, we argue that perceived social norms play a pivotal role in this process. Using a longitudinal and experimental design, the study (N = 233) was implemented in the ecological context of the 2012 French presidential election at a Parisian university campus, a traditional anti‐far‐right bastion. We tested whether the electoral campaign altered the perceptions of social norms, whether the perceived social norms were easily malleable in this specific context and, most important, whether they influenced people's willingness to speak out in public against the far‐right movement. The findings support affirmative answers to all three questions. We conclude that, in periods of collective uncertainty, changing perceptions of social norms might play an important role in the weakening of public opposition to far‐right movements. This, in turn, helps to explain the recent transition to mainstream recognition of a number of previously marginalised political movements in Europe and around the globe.     

The relationship between perceived organizational support and proactive behaviour directed towards the organization

Numerous studies have shown that perceived organizational support has positive consequences on both employees and organizations. However, no study has examined the causal relationship between perceived organizational support and proactive behaviour directed towards the organization and few studies have identified potential mechanisms underlying this relationship. We first investigated the direction of causality between perceived organizational support and proactive behaviour, and hypothesized that perceived organizational support leads to proactive behaviour directed towards the organization. Second, based on social exchange and motivational perspectives, we examined two potential mechanisms underlying this relationship, i.e., felt obligation and work engagement. Employees from a Belgian Federal Public Service were invited to take part in a three-wave longitudinal survey. Using a cross-lagged panel design, our results (N = 1963) revealed that Time 2 perceived organizational support was positively related to Time 3 proactive behaviour towards the organization, whereas the reverse was not true. Additionally, our results (N = 1293) showed that Time 2 felt obligation and Time 2 work engagement mediated the positive relationship between Time 1 perceived organizational support and Time 3 proactive behaviour directed towards the organization.     

Effects of explanation types and perceived risk on trust in autonomous vehicles

Despite technological advances, trust still remains as a major issue facing autonomous vehicles. Existing studies have reported that explanations of the status of automation systems can be an effective strategy to increase trust, but these effects can differ depending on the forms of explanations and autonomous driving situations. To address this issue, this study examines the effects of explanation types and perceived risk on trust in autonomous vehicles. Three types of explanations (i.e., no, simple, and attributional explanations) are designed based on attribution theory. Additionally, four autonomous driving situations with different levels of risk are designed based on a simulator program. Results show that explanation type significantly affects trust in autonomous vehicles, and the perceived risk of driving situations significantly moderates the effect of the explanation type. At a high level of perceived risk, attributional explanations and no explanations lead to the lowest and highest values in trust, respectively. However, at a low level of perceived risk, these effects reverse.     

个体和群体歧视知觉对流动儿童主观幸福感的影响

采用整班联系、自愿参加的方式,通过匿名方式对北京市1552名流动儿童施测个体和群体歧视知觉问卷、积极/消极情感量表、生活满意度量表、内群体认同测验与群体地位感测验,探讨个体和群体歧视知觉对流动儿童主观幸福感的影响及内群体认同感和群体地位感在其中的中介作用。结果表明：（1）个体和群体歧视知觉与流动儿童的主观幸福感、内群体情感认同及群体地位感之间存在显著性相关,与内群体认知认同之间相关不显著。（2）个体歧视知觉对流动儿童的主观幸福感存在直接显著的负向预测作用,并通过降低流动儿童的群体地位感,进而间接地负向影响流动儿童的主观幸福感;（3）群体歧视知觉对流动儿童的主观幸福感也存在直接显著的消极影响,并同时借助于群体地位感的中介作用、以及内群体情感认同和群体地位感的双重中介作用间接地降低流动儿童的主观幸福感。     

The influence of perceived family support on post surgery recovery

The objective of this work was to investigate the possible relationship between perceived family support, levels of cortisol and post surgery recovery. The study sample comprised 42 patients that were due to undergo open cholecystectomy surgery in a Regional Health Authority Reference Centre of the Autonomous Community of Extremadura in Spain. The FACES-II questionnaire was used for the evaluation of perceived family support and to measure the three fundamental dimensions of perceived family behaviour: cohesion, adaptability and family type. The day before surgery, a sample of saliva was taken from each subject in order to determine the level of cortisol. Results showed a clear relationship between family support and recovery. Patients with higher scores on the Cohesion Scale demonstrated better post surgery recovery (F = 8.8; gl = 40; p = .005). A relationship between levels of cortisol, perceived family support and recovery was also revealed. Patients with lower scores on the Cohesion scale and higher cortisol levels demonstrated poorer post surgery recovery (F = 10.96; gl = 40; p = .006). These results are coherent with other studies that have highlighted the beneficial effects of perceived family support on mental and physical health.