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The country‐of‐origin effect is a topic central to the field of international marketing. Country of origin has been found to exert a particularly potent effect on consumer evaluation in situations where there is a strong link between a country and a particular product category. The present study provides further insight into how this particular effect can be understood. Drawing on a novel conceptualization of how country image and product categories interact, this study tested the relative evaluative relevance of product category with respect to estimates of brand equity across a variety of product categories. The findings suggest that facets of a country's image that are more closely related to the evaluation situation exert a greater influence on the evaluation of brands. This result encourages scholars as well as practitioners to re‐evaluate which situations might cause the country of origin effect to hold managerial relevance and paves the way for new paths toward a more comprehensive understanding of the effect. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
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Bruce A. Ryan Blaine Powel George F. Kawash Marshall Fine 《Journal of psychopathology and behavioral assessment》1995,17(3):283-291
Two parallel short forms of the Family of Origin Scale were developed from data provided by 69 women and 63 men who completed the full Family of Origin Scale along with a variety of measures of family-of-origin characteristics. Data on the reliability and validity of the short forms are provided and discussed. The results indicate that both short forms are strongly and significantly correlated with each other and with the full-scale version of the FOS and that they share its reliability and validity characteristics to a very high degree. 相似文献
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Robert P. Hawkins 《Journal of applied behavior analysis》1991,24(2):205-213
It is argued that neither the term social nor the term validity is best to identify the processes used or the results obtained in questioning consumers about the goals set, procedures employed, or outcomes achieved in habilitative programming. The term consumer satisfaction acknowledges the fact that it is essentially a collection of consumer opinions. The underlying intent of the process might be called habilitative validation, a name that seems to better guide our validation efforts. More important, in carefully considering consumer satisfaction assessment, it becomes clear that not only does consumer satisfaction itself need to be validated, but also that more objective methods can be used for assessing habilitative validity. However, legitimate uses still remain for consumer satisfaction measurement, as long as we do not mistake it for strong evidence of the habilitative validity of our goals, procedures, or outcomes. 相似文献
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Mechanical Turk (MTurk), an online labor system run by Amazon.com, provides quick, easy, and inexpensive access to online research participants. As use of MTurk has grown, so have questions from behavioral researchers about its participants, reliability, and low compensation. In this article, we review recent research about MTurk and compare MTurk participants with community and student samples on a set of personality dimensions and classic decision‐making biases. Across two studies, we find many similarities between MTurk participants and traditional samples, but we also find important differences. For instance, MTurk participants are less likely to pay attention to experimental materials, reducing statistical power. They are more likely to use the Internet to find answers, even with no incentive for correct responses. MTurk participants have attitudes about money that are different from a community sample's attitudes but similar to students' attitudes. Finally, MTurk participants are less extraverted and have lower self‐esteem than other participants, presenting challenges for some research domains. Despite these differences, MTurk participants produce reliable results consistent with standard decision‐making biases: they are present biased, risk‐averse for gains, risk‐seeking for losses, show delay/expedite asymmetries, and show the certainty effect—with almost no significant differences in effect sizes from other samples. We conclude that MTurk offers a highly valuable opportunity for data collection and recommend that researchers using MTurk (1) include screening questions that gauge attention and language comprehension; (2) avoid questions with factual answers; and (3) consider how individual differences in financial and social domains may influence results. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
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具身理论已经成为消费者行为研究中一个重要的方向, 产生了大量的研究成果, 但国内相关研究却非常匮乏。为了推动国内研究在这一领域的发展, 从视觉、触觉、味觉和运动知觉这几个方向对相关研究进行了综述。在视觉特征方面, 主要考察了上下、左右和大小特征的作用; 在触觉方面, 主要考察了软硬、重量和温度的作用, 在味觉方面, 主要考察了甜和苦的作用; 在运动知觉方面, 主要考察了上下运动、趋近远离运动和关闭动作的作用。最后, 根据以往研究的局限, 提出了未来研究方向。 相似文献
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Michele Tonglet 《Journal of Consumer Behaviour》2002,1(4):336-354
Although customer theft is traditionally researched from a criminological or psychological perspective, this paper investigates shoplifting as consumer behaviour, demonstrating that well‐defined models of normal consumer behaviour can be applied to aberrant behaviour such as shop theft. Empirical research is used to show how adults and teenagers form belief systems that amount to rational intentions in the decision to shoplift. The theory of planned behaviour (Ajzen, 1991) was used as the basis for two self‐report surveys which investigated the interaction between consumers' attitudes and beliefs about shoplifting and their perceptions of retail security. The first survey utilised a sample of shoppers from the South East Midlands; the second a sample of school students from the same area (861 respondents in total, 109 respondents admitting to shoplifting in the previous year). Both studies indicate that the decision to shoplift is influenced by pro‐shoplifting attitudes, social factors, opportunities for shoplifting and perceptions of low risks of apprehension. This implies that the deterrent messages we use must be reassessed. Copyright © 2002 Henry Stewart Publications. 相似文献
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Marketing has long rested on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but in itself does not help to understand segment motivations. Environmental events experienced during one's coming‐of‐age years, however, create values that remain relatively unchanged throughout one's life. Such values provide a common bond for those in that age group, or cohort. Segmenting by ‘coming‐of‐age’ age provides a richer segmentation approach than birth age. This approach, known to work in America, is used in this paper to create generational cohorts in Russia and in Brazil. Copyright © 2004 Henry Stewart Publications Ltd. 相似文献
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This paper investigates ambivalence in the buying process. The existing literature has rarely studied ambivalence in longitudinal processes and has therefore not been able to capture its dynamics. Those studies that have studied ambivalence longitudinally have focused on general attitudinal ambivalence rather than its subtypes (cognitive, affective, and intercomponent ambivalence) and have therefore ignored some of the more detailed dynamics. Hence, this study addresses these different types of ambivalence longitudinally, exploring what these different ambivalences consist of, what their roles are in the buying process, and how they occur under different types of involvement conditions. A longitudinal video diary method is used in conjunction with a multimodal analysis technique to explore not only the verbally expressed aspects of ambivalence but also its nonverbal expression, which further reveals differences between different types of ambivalence. The findings suggest that cognitive ambivalence involves conflicting evaluations of utilitarian brand and product aspects and is resolved through more effortful mechanisms, whereas intercomponent ambivalence involves conflicting evaluations of varying utilitarian, hedonic, and symbolic brand and product aspects and is resolved through both more and less effortful mechanisms. Finally, affective ambivalence involves conflicting anticipations about the outcome of the buying process but is not resolved through similarly clear mechanisms. As the key outcome of the exploration, propositions and a synthesising framework about the different types of ambivalence in the buying process are developed for future research. This paper hence contributes to the ambivalence literature and offers managerial implications especially for marketers of multifaceted and high‐involvement products. 相似文献
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AbstractObjective: We tested a novel intervention for reducing demand for ineffective health remedies. The intervention aimed to empower participants to overcome the illusion of causality, which otherwise drives erroneous perceptions regarding remedy efficacy.Design: A laboratory experiment adopted a between-participants design with six conditions that varied the amount of information available to participants (N?=?245). The control condition received a basic refutation of multivitamin efficacy, whereas the principal intervention condition received a full contingency table specifying the number of people reporting a benefit vs. no benefit from both the product and placebo, plus an alternate causal explanation for inefficacy over placebo.Main outcome measures: We measured participants’ willingness to pay (WTP) for multivitamin products using two incentivized experimental auctions. General attitudes towards health supplements were assessed as a moderator of WTP. We tested generalisation using ratings of the importance of clinical-trial results for making future health purchases.Results: Our principal intervention significantly reduced participants’ WTP for multivitamins (by 23%) and increased their recognition of the importance of clinical-trial results.Conclusion: We found evidence that communicating a simplified full-contingency table and an alternate causal explanation may help reduce demand for ineffective health remedies by countering the illusion of causality. 相似文献
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Michel Laroche FRSC Nicolas Papadopoulos Louise Heslop Jasmin Bergeron 《Journal of Consumer Behaviour》2003,2(3):232-247
Most cross‐cultural studies on country of origin or product‐country image (PCI) effects have implicitly assumed that national markets are composed of homogeneous consumers. Although many investigations in this field are described as cross‐cultural, most are in fact cross‐national. The overarching hypothesis of the present research is that PCI effects may vary across subcultures within a country. The results indicate that subcultural differences exist in the evaluation of culturally affiliated countries and their products. Cognitive responses converged to show that consumers' perceived linkages significantly influence the weight given to the country of origin in product evaluations. Several implications for managers and academic researchers are discussed. Copyright © 2003 Henry Stewart Publications. 相似文献
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Don R. Cherek William Schnapp F. Gerard Moeller Donald M. Dougherty 《Aggressive behavior》1996,22(1):27-36
Males on parole were recruited into a study to determine the external validity of the ©Point Subtraction Aggression Paradigm, a laboratory procedure for measuring human aggressive responding. Subjects were assigned to either a violent or nonviolent group based on their criminal record and the Brown History of Violence Questionnaire. Subjects participated in six 25-min sessions and completed a series of questionnaires. During the laboratory sessions subjects were given two response options: 1) Pressing button A to accumulate points exchangeable for money, and 2) pressing button B which ostensibly subtracted points from another fictitious person. Responding on button B was defined as aggressive since it resulted in the ostensible delivery of an aversive stimulus to another person. Results indicated that the subjects in the violent group emitted significantly more aggressive responses than subjects in the nonviolent group. The two groups also differed on psychometric measures of aggression. This study provides external validity for this laboratory measurement of human aggressive responding, even among males with very similar backgrounds. © 1996 Wiley-Liss, Inc. 相似文献
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This research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first‐price sealed bid auction approach, using money in a “real‐world” setting. The results showed that CSR/corporate social irresponsibility (CSIR) affects consumer behavior and, particularly, consumers' willingness to pay and purchase intention. The study supports both the moderation hypothesis of country of origin in the relationship between CSR/CSIR and willingness to pay and between CSR/CSIR and purchase intention. In the globalization context, these results have important implications for brands' communication and marketing strategy and can stimulate important insights in organizations. Future research directions and limitations are also discussed. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
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Erin S. Leif;Nadine Kelenc-Gasior;Bradley S. Bloomfield;Brett Furlonger;Russell A. Fox; 《Journal of applied behavior analysis》2024,57(3):542-559
We conducted a systematic review of studies published in the Journal of Applied Behavior Analysis between 2010 and 2020 to identify reports of social validity. A total of 160 studies (17.60%) published during this time included a measure of social validity. For each study, we extracted data on (a) the dimensions of social validity, (b) the methods used for collecting social-validity data, (c) the respondents, and (d) when social-validity data were collected. Most social-validity assessments measured the acceptability of intervention procedures and outcomes, with fewer evaluating goals. The most common method for collecting social validity data was Likert-type rating scales, followed by non-Likert-type questionnaires. In most studies, the direct recipients of the intervention provided feedback on social validity. Social-validity assessment data were often collected at the conclusion of the study. We provide examples of social-validity measurement methods, discuss their strengths and limitations, and provide recommendations for improving the future collection and reporting of social-validity data. 相似文献
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Evangelia Demerouti Sonja Rispens 《Journal of Occupational & Organizational Psychology》2014,87(1):34-41
This commentary argues that the quality and usefulness of student‐recruited data can be evaluated by examining the external validity and generalization issues related to this sampling method. Therefore, we discuss how the sampling methods of student‐ and non‐student‐recruited samples can enhance or diminish external validity and generalization. Next, we present the advantages of the student‐recruited sampling method (heterogeneity of the sample, student learning, cost reduction, and elaborate research designs) and conclude with making additional suggestions on how to improve the quality of these data. 相似文献
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Katarzyna Byrka Tomasz Grzyb Dariusz Dolinski 《International journal of psychology》2019,54(3):297-306
We hypothesised that the question‐behaviour effect, referred to as the influence of questioning about a given behaviour on its subsequent performance, is a relevant issue when exploring the external validity of intergroup attitudes. In a pair of studies, we have corroborated that merely expressing attitudes towards the Jewish minority affects people's relevant behaviour towards this group. In an Internet study, participants who first completed verbal attitude measures were more likely to donate to a Jewish organisation compared to those who completed the measures after making the decision to donate. Moreover, responses to attitude measures of various types and donating to the Jewish organisation were correlated when attitudes had been expressed in the first step. When attitudes were measured after the decision to donate, only the responses to the traditional anti‐Semitic scale were correlated with this behaviour. In the field study, in which the time interval between attitude and behaviour measures was introduced, no question‐behaviour effect was observed. We explain the results with reference to cognitive dissonance and attitude accessibility mechanisms and discuss them in a broader context of attitude‐behaviour research. 相似文献