Roles of cognitive load and self-relevance during emotional information searching on decision-making

Older adults have been found to favor positive stimuli over negative stimuli; further, developing a negative preference may be a cognitively demanding process. In the present study, we focused on the joint effects task self-relevance and cognitive load have on older adults' emotional information preferences when performing decision-making. To examine this, we used multi-attribute decision tasks and process-tracing procedure to measure their searching process. The study composed of a 2 (age: young/old) × 2 (cognitive load: load/non-load) × 3 (attribute valence: positive/neutral/negative) × 3 (task self-relevance: high/medium/low) mixed design. Sixty-one young adults and 62 older adults viewed 5 (alternatives) × 5 (attributes) decision matrices that contained positive, negative, and neutral information, with the total views and mean time spent viewing each different valence (positive, negative, and neutral information) set as dependent variables. The results indicated that both young and old adults have no emotional information preference in regard to self-relevance. When under no cognitive load, both positive and negative information were viewed more than neutral information; however, under cognitive load, preference for negative information decreased; this effect size was more robust in older adults. There was also a main effect of self-relevance on total views and mean checking time, with attributes concerning higher self-relevance tasks being more likely to attract attention. Older adults exhibited a consistent hedonic focus, even in highly self-relevant contexts; however, this effect disappeared under cognitive load. Overall, the findings suggest that cognitive resources play an important role in emotional information processing during decision processes.     

Attribute Dismissal and Valence Effects in Preferential Decision Processing

The processing of attribute information during preference‐based decision making is affected by both the valence of that information and its importance to the decision. Although these two factors have typically been examined separately, we propose that their effects on elaboration and encoding are often codependent. Results of four experiments demonstrate that the traditional negativity effect, whereby negative attribute information is processed more extensively than positive attribute information, obtains only for the subset of attributes perceived to be most important. Among other attributes, the negativity effect is reduced or even reversed (a positivity effect). Our findings suggest important qualifications to prevailing notions of selective information processing. Copyright © 2017 John Wiley & Sons, Ltd.     

“A sweet smile”: the modulatory role of emotion in how extrinsic factors influence taste evaluation

It has recently been demonstrated that the reported tastes/flavours of food/beverages can be modulated by means of external visual and auditory stimuli such as typeface, shapes, and music. The present study was designed to assess the role of the emotional valence of the product-extrinsic stimuli in such crossmodal modulations of taste. Participants evaluated samples of mixed fruit juice whilst simultaneously being presented with auditory or visual stimuli having either positive or negative valence. The soundtracks had either been harmonised with consonant (positive valence) or dissonant (negative valence) musical intervals. The visual stimuli consisted of images of emotional faces from the International Affective Picture System (IAPS) with valence ratings matched to the soundtracks. Each juice sample was rated on two computer-based scales: One anchored with the words sour and sweet, while the other scale required hedonic ratings. Those participants who tasted the juice sample while presented with the positively-valenced stimuli rated the juice as tasting sweeter compared to negatively-valenced stimuli, regardless of whether the stimuli were visual or auditory. These results suggest that the emotional valence of food-extrinsic stimuli can play a role in shaping food flavour evaluation and liking.     

Which is the compromise option? Information format and task format as determinants

When consumers must make a decision but are uncertain of their preferences, they often select a compromise choice. Early studies emphasized the relational properties of choice alternatives and indicated that the middle option, whose attribute values fall between the values of other alternatives, is always the compromise option. More recent studies have suggested that when consumers rate two attributes with the same metrics, the attribute–balance choice whose two attributes have equal ratings, might represent the compromise choice. We propose that the different characteristics of the middle and attribute–balance options—which may be compatible with certain determinants such as information and task formats—might be more salient and affect the relative attractiveness of each option. The results of three experiments confirmed this prediction: the middle option was more attractive in list‐by‐attributes and rejecting conditions, whereas the attribute–balance option was more attractive in list‐by‐alternatives and choosing conditions. Copyright © 2007 John Wiley & Sons, Ltd.     

Should you Sleep on it? The Effects of Overnight Sleep on Subjective Preference‐based Choice

Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision making. Although sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we explore the effects of ‘sleeping on it’ on preference‐based decisions among multiple options. In two studies, individuals viewed several attributes describing a set of items and were asked to select their preferred item after a 12‐hour interval that either contained sleep or was spent fully awake. After an overnight period including sleep, individuals showed increases in positive perceptions of the choice set. This finding contrasts with previous research showing that sleep selectively enhances recall for negative information. In addition, this increase in positive recall did not translate into a greater desire to purchase their preferred item or into an overall benefit for choice satisfaction. Time‐of‐day controls were used to confirm that the observed effects could not be explained by circadian influences. Thus, we show that people may feel more positive about the choice options but not more confident about the choice after ‘sleeping on’ a subjective decision. We discuss how the valence of recalled choice set information may be important in understanding the effects of sleep on multi‐attribute decision making and suggest several avenues for future research. Copyright © 2015 John Wiley & Sons, Ltd.     

Personality effects and sex differences on the International Affective Picture System (IAPS): A Spanish and Swiss study

The present study analyses the relationship between Anxiety and Impulsivity personality factors and emotions, by controlling for country and sex effects in a sample of Spanish and Swiss university students. Emotions were assessed through the International Affective Picture System (IAPS) of pictures (valence/arousal) using the Self-Assessment Manikin (SAM) procedure. The mixed valence/arousal groups’ pictures were formed according to Tok, Koyuncu, Dural and Catikkas procedure (2010). Results showed that females scored significantly higher in Anxiety factor and men in Impulsivity factor in both countries. The effect of sex was highly significant for Anxiety (ŋ²: 0.12), but there was no significant effect of the country. Also, females obtained higher scores in the four valence/arousal pictures groups. The sex effect was particularly robust for negative valence–high arousal (ŋ²: 0.13). Impulsivity correlated with high ratings of positive valence–high arousal while Anxiety correlated with high ratings of negative valence–high arousal and with high ratings of negative valence–low arousal in both sexes, although scores were higher for females. Structural Equation Modelling confirmed these relationships. Nevertheless, Anxiety and Impulsivity explained only a small amount of the accounted variance of the self-reported valence and arousal of the pictures.     

Helpfulness and economic impact of multidimensional rating systems: Perspective of functional and hedonic characteristics

Nowadays, the multidimensional rating systems are increasingly popular in practice to help consumers evaluate multiattribute products or services. This study aims to examine the helpfulness and economic impact of multidimensional rating systems and the moderating effect of product type (ordinary, premium) from the perspective of product line. To identify the different effects of different product characteristics on consumers' behavior, multidimensional ratings and textual reviews are classified into two different sets according to the product attributes (functional, hedonic). Besides, the effects of review valence are considered simultaneously. Econometric analysis and text mining are conducted on the real data from autohome.com , a leading Chinese automobile rating platform. Results show that (a) in terms of perceived helpfulness, reviews with positive functional ratings or with negative hedonic ratings are perceived more helpful for ordinary product, whereas reviews with positive hedonic ratings are perceived more helpful for premium product. (b) Regarding product sales, the impacts of functional and hedonic ratings on product sales are inverted U‐shape. Furthermore, for ordinary product, variance of functional ratings has a negative effect on product sales, whereas hedonic ratings variance has an opposite impact. Surprisingly, ordinary product consumers tend to pay more attention to the negative hedonic reviews, whereas premium product consumers concentrate more on the negative functional reviews. In summary, various influences of multidimensional reviews and ratings across product type on review helpfulness and product sales are deeply explored in this study, suggesting that firms' online marketing strategies should be contingent on product type and characteristics.     

Valence,arousal, and imagery ratings for 835 French attributes by young,middle-aged,and older adults: The French Emotional Evaluation List (FEEL)

Introduction and objectiveAttributes are used by young, middle-aged, and older adults to describe persons in everyday life. The current study asks whether attributes are perceived similarly by different age groups: for example, some attributes could be perceived as more positive or more negative in old age than in young adulthood.MethodTo address this question, we investigated age-related differences in emotional evaluations of French adjectives. Young, middle-aged, and older adults judged 835 French adjectives on valence, arousal, and imagery.ResultsAge groups agreed highly on the relative rank order but showed mean differences for a substantial number of attributes, especially for arousal and imagery ratings. Associations between dimensions differed as well between age groups: valence and arousal were negatively correlated and this correlation was stronger in older than in younger age groups.ConclusionThe present study provided new evidence that the perception of emotionally toned material is affected by age. Several explanations to these age-related differences are discussed.     

Age influences the relation between subjective valence ratings and emotional word use during autobiographical memory retrieval

Recent research reveals an age-related increase in positive autobiographical memory retrieval using a number of positivity measures, including valence ratings and positive word use. It is currently unclear whether the positivity shift in each of these measures co-occurs, or if age uniquely influences multiple components of autobiographical memory retrieval. The current study examined the correspondence between valence ratings and emotional word use in young and older adults' autobiographical memories. Positive word use in narratives was associated with valence ratings only in young adults' narratives. Older adults' narratives contained a consistent level of positive word use regardless of valence rating, suggesting that positive words and concepts may be chronically accessible to older adults during memory retrieval, regardless of subjective valence. Although a relation between negative word use in narratives and negative valence ratings was apparent in both young and older adults, it was stronger in older adults' narratives. These findings confirm that older adults do vary their word use in accordance with subjective valence, but they do so in a way that is different from young adults. The results also point to a potential dissociation between age-related changes in subjective valence and in positive word use.     

Memories of positive and negative emotional events

Women's memories of emotional events differing by both valence and intensity were examined for differences in narrative content and structure, as well as subjective memory ratings. Emotional valence was related to the content of the women's narratives, and emotional intensity was related to the subjective ratings of the memories. Negative narratives contained more negative emotion, cognitive processing words, and passive sentences than positive narratives, and positive narratives contained more positive emotion words and were more complex than negative narratives. Intensely negative narratives were the longest and the least complex, and intensely positive narratives were the most coherent. Women rated both intensely negative and intensely positive events, in general, as more frequently talked/thought about, significant, unique, emotional, and vivid than moderately emotional events, and negative events were rated as more emotional than positive narratives. There was little relation between the objective content of the narratives and the women's subjective ratings of their memory experiences. Finally, researcher‐defined traumatic events did not differ from other intensely negative events. The results of this study have important implications for narrative research in general, methodological issues such as the validity of text analysis programs and subjective memory ratings, and the quality of traumatic memories. Copyright © 2004 John Wiley & Sons, Ltd.     

Strength of Preference and Effects of Valence in the Domains of Gains and Losses

In comparative judgments that follow binary choices, judgments of “How much better is a preferred option?” and “How much worse is a less preferred option?” may differ in their magnitudes (“valence effects”). This paper analyzed cognitive processes that underlie positive valence effects (“Better” exceeding “Worse”) and negative valence effects (Worse exceeding Better). My analyses used a “focus shift model.” The focus shift model postulates that choice options are represented as sets of desirable and undesirable features. Difference judgments are reached by assigning subjective weights onto such features and integrating weighted feature contributions. Positive and negative valence effects reflect the differences in subjective weighting depending on valence of judgments. Experiments 1 through 3 showed that systematic positive valence effects were observed in the domain of gains, whereas negative valence effects were observed in the domain of losses. Estimates of subjective weights showed that valence effects occurred when participants heavily weighted desirable features in preferred options and undesirable features in less preferred options. These patterns of subjective weighting for positive and negative valence effects were consistent with the focus shift model. Data were more consistent with the focus shift model over alternative explanations of valence effects. Relationship with relevant economic and psychological phenomena are discussed.     

Emotional content of talk to the fetus and healthy coping behaviors during pregnancy

This study examined whether the emotional content of talk to the self and to the fetus were related to health behaviors and psychosocial factors during pregnancy. One hundred fifty-two third-trimester pregnant women attending childbirth preparation classes completed a survey containing the Intrapersonal Communication Questionnaire, which sampled spontaneous talk to the self (self-talk) and to the fetus (baby-talk), and which yielded ratings of emotional valence of talk quotations into positive, negative, neutral, and mixed categories; the Rosenberg Self-Esteem Scale; and indices for life stress, social support, and consumption behaviors. Baby-talk was more positive whereas self-talk was more negative, or emotionally distressed. More mixed baby-talk occurred with more medicine consumption, and medicine consumption was also related to lower self-esteem and more life stress. More negative baby-talk occurred when cigarette and caffeine consumption was higher. Emotional content of maternal talk to the fetus might indicate development of maternal bonding, and specific emotional contents might be related to health-relevant coping behaviors, for example, consumption of cigarettes and caffeine. Clinical implications for maternal behaviors after birth are discussed.     

Comparing two tiny giants or two huge dwarfs? Preference reversals owing to number size framing

Previous research has found that changes in irrelevant information, evaluation scales, or evaluation modes can lead to preference reversals. Drawing upon prospect theory, we introduced number size preference reversals, which occur under two conditions sharing identical information, evaluation mode, and evaluation scale. That is, for multiple options that have tradeoffs between attributes, an option is favored more when its superior attribute is framed with small numbers than when it is framed with large numbers. We tested the number size preference reversal in six experiments, demonstrating that it occurred in different background settings, remained stable when different evaluation scales were used, and was not contingent upon positive–negative attribute frames.     

Age-related differences in valence and arousal ratings of pictures from the International Affective Picture System (IAPS): Do ratings become more extreme with age?

The International Affective Picture System (IAPS) has been widely used in aging-oriented research on emotion. However, no ratings for older adults are available. The aim of the present study was to close this gap by providing ratings of valence and arousal for 504 IAPS pictures by 53 young and 53 older adults. Both age groups rated positive pictures as less arousing, resulting in a stronger linear association between valence and arousal, than has been found in previous studies. This association was even stronger in older than in young adults. Older adults perceived negative pictures as more negative and more arousing and positive pictures as more positive and less arousing than young adults did. This might indicate a dedifferentiation of emotional processing in old age. On the basis of a picture recognition task, we also report memorability scores for individual pictures and how they relate to valence and arousal ratings. Data for all the pictures are archived at www.psychonomic.org/archive/.     

Cross-validating the Berlin Affective Word List

We introduce the Berlin Affective Word List (BAWL) in order to provide researchers with a German database containing both emotional valence and imageability ratings for more than 2,200 German words. The BAWL was cross-validated using a forced choice valence decision task in which two distinct valence categories (negative or positive) had to be assigned to a highly controlled selection of 360 words according to varying emotional content (negative, neutral, or positive). The reaction time (RT) results corroborated the valence categories: Words that had been rated as “neutral” in the norms yielded maximum RTs. The BAWL is intended to help researchers create stimulus materials for a wide range of experiments dealing with the emotional processing of words.     

Simple Co‐Occurrence Statistics Reproducibly Predict Association Ratings

What determines human ratings of association? We planned this paper as a test for association strength (AS) that is derived from the log likelihood that two words co‐occur significantly more often together in sentences than is expected from their single word frequencies. We also investigated the moderately correlated interactions of word frequency, emotional valence, arousal, and imageability of both words (r's ≤ .3). In three studies, linear mixed effects models revealed that AS and valence reproducibly account for variance in the human ratings. To understand further correlated predictors, we conducted a hierarchical cluster analysis and examined the predictors of four clusters in competitive analyses: Only AS and word2vec skip‐gram cosine distances reproducibly accounted for variance in all three studies. The other predictors of the first cluster (number of common associates, (positive) point‐wise mutual information, and word2vec CBOW cosine) did not reproducibly explain further variance. The same was true for the second cluster (word frequency and arousal); the third cluster (emotional valence and imageability); and the fourth cluster (consisting of joint frequency only). Finally, we discuss emotional valence as an important dimension of semantic space. Our results suggest that a simple definition of syntagmatic word contiguity (AS) and a paradigmatic measure of semantic similarity (skip‐gram cosine) provide the most general performance‐independent explanation of association ratings.     

Valence and Arousal Ratings for Velten Mood Induction Statements

Participants rated 84 statements adapted from Velten's original mood induction statements—designed to induce positive and negative mood—on two dimensions of emotion (valence and arousal), using the Self Assessment Manikin (SAM) (P. J. Lang, M. M. Bradley, & B. N. Cuthbert, 1999). Fifty-two of these Velten positive, negative, and neutral statements yielded SAM valence ratings that were consistent with Velten's previous valence designation (E. Velten, 1968). Reliability analyses for the positive, negative, and neutral statements indicated a high level of internal consistency in the three statement groups. Arousal and valence ratings of the statements were positively correlated. Related issues concerning differences in rating verbal versus visual emotional stimuli and recommendations for future work to improve the validity of Velten's mood induction statements are addressed.