Attraction, personality, and prejudice: liking none of the people most of the time

Unfavorable evaluations of others reflect both specific prejudice and generalized negativity. Study 1 examined self-reported norms and personal endorsement of prejudices to various social groups. Study 2 used judgments of overweight persons to examine links among prejudice, personality, and prosocial motives. Study 3 examined negative evaluations and social distancing during interpersonal interaction. Study 4 observed the translation of negative evaluations into overt discrimination. Study 5 experimentally manipulated the behavior of the target and observed its interactive effects with weight, personality, and prosocial motives. Results suggest that prejudice can emerge from otherwise unprejudiced persons when situations permit justification. Patterns in negative evaluations are linked distinctively to (a) the Big Five dimension of Agreeableness, (b) proximal social cognition and motives, and (c) discrimination.     

Perspective and prejudice: antecedents and mediating mechanisms

The present work investigated mechanisms by which Whites' prejudice toward Blacks can be reduced (Study 1) and explored how creating a common ingroup identity can reduce prejudice by promoting these processes (Study 2). In Study 1, White participants who viewed a videotape depicting examples of racial discrimination and who imagined the victim's feelings showed greater decreases in prejudice toward Blacks than did those in the objective and no instruction conditions. Among the potential mediating affective and cognitive variables examined, reductions in prejudice were mediated primarily by feelings associated with perceived injustice. In Study 2, an intervention designed to increase perceptions of a common group identity before viewing the videotape, reading that a terrorist threat was directed at all Americans versus directed just at White Americans, also reduced prejudice toward Blacks through increases in feelings of injustice.     

Individual differences in ideological attitudes and prejudice: evidence from peer-report data

Our knowledge on the personality basis of ideological attitudes and prejudice, while based on a substantial body of research, suffers from a potentially serious methodological limitation: an overreliance on the method of self-reports. Across 2 studies (Ns = 193, 424), we examined associations between the Big Five personality dimensions, Right-Wing Authoritarianism (RWA), Social Dominance Orientation (SDO), and generalized prejudice, using both self-report and peer-report data stemming from 1 (Study 1) or 2 (Study 2) peer rater/s. Correlational and regression analyses as well as structural equation modeling showed that (a) the associations between personality dimensions, ideological attitudes, and prejudice were largely similar to previous research for both data sources; (b) RWA and prejudice showed a similar level of self-peer agreement to personality dimensions; (c) most of the known associations between personality, ideological attitudes, and prejudice were replicated also when measured by independent methods; (d) peer reports had some incremental validity in predicting ideological attitudes and prejudice; and (e) there was evidence that Openness to Experience and Agreeableness predicted prejudice directly and not only indirectly via RWA and SDO, respectively. Implications for the status of RWA, SDO, and prejudice as individual-difference constructs and for their bases in personality dimensions are discussed.     

Social power increases implicit prejudice

The effects of power on implicit and explicit attitudes towards racial groups were examined. In Study 1, participants who had power showed a stronger facilitation of positive words after exposure to White faces, and negative words after exposure to Black faces, compared to participants who did not have power. In Study 2, powerful participants, compared to controls and powerless participants, showed more positive affective responses to Chinese pictographs that followed White compared to Black faces. Power did, however, not affect explicit racial attitudes. In Study 3, powerful participants showed greater racial prejudice toward Arabs in an Implicit Association Test than did powerless participants. This effect was driven by the power of the perceiver rather than the power of the target. Implications of these findings are discussed.     

Personality and prejudice: from Big Five personality factors to facets

Extending our previous research on personality and prejudice, we tested the predictive power of Big Five facet compared with factor scores in three studies. Study 1 (N=170) examined the predictive power of factors and facets when explaining generalized prejudice, a composite of four prejudice types. Study 2 (N=158) focused on sexism and Study 3 (N=80) examined the impact of personality and experimentally manipulated social norm against expressing sexism. Multiple regression analyses showed the strongest facets (Tender-Mindedness and Values) to outperform the strongest factors (Agreeableness and Openness to Experience) in predicting prejudice in all three studies. We discuss the outcome against the background of previous empirical findings and the two major approaches - the personality and the social psychological - to explaining individual differences in prejudice.     

Individual differences in prejudice and associative versus rule‐based forms of transitive reasoning

Two experiments examined whether individual differences in prejudice are associated with different reasoning styles when targets and nontargets of prejudice are processed in the same context. High‐prejudice and low‐prejudice participants studied pairwise relations between four persons (one a prejudice target, three nontargets). Stereotypes were made salient by using specific ethnic names and stereotypic traits to define relations between the targets. Relations between the persons were always stereotype congruent in Experiment 1, whereas they were sometimes stereotype incongruent in Experiment 2. We examined study time, relational memory, and transitive reasoning in both experiments. The results of both experiments indicated that the high‐prejudice participants studied sets of relations presented to them faster than did the low‐prejudice participants. The high‐prejudice participants were also more likely to show impaired relational memory and reasoning about nontarget persons but no such limitations with respect to target persons. This novel evidence that prejudice might substantially impair memory and transitive reasoning processes about nontarget persons is discussed in the light of alternative theoretical frameworks in the social cognition and emotion domains. Copyright © 2011 John Wiley & Sons, Ltd.     

Entitativity and prejudice: Examining their relationship and the moderating effect of attitude certainty

Previous research suggests that perceived entitativity, which represents the degree to which groups are perceived to possess unity, coherence, and organization, predicts intergroup stereotyping and bias. The present research yielded complementary evidence that prejudice (toward Muslims in Study 1 and toward South Asians in Study 2) can also predict groups’ perceived entitativity. In particular, Study 1 found that the relationships of two predictors, intergroup contact and social dominance orientation, with perceived entitativity were mediated by prejudice. Study 2 demonstrated, as predicted, that this set of relationships occurred primarily for intergroup attitudes of relatively high certainty. Neither study found support for models in which entitativity mediated the relationships of the predictors with prejudice. Conceptual and analytical factors that may account for evidence of the potential bi-directionality of the bias-entitativity relationship are considered.     

The impact of submissive versus dominant authoritarianism and negative emotions on prejudice

The two present studies tested the relationships between the negative emotions of fear, anger, and sadness and the social attitudes of right-wing authoritarianism (RWA) and social dominance orientation (SDO). It was hypothesized that these specific emotions interact with the social attitudes exerting an influence on prejudice toward outgroups with varying status levels. The emotions studied reflected general predispositions to experience particular affective states (Study 1) or were evoked by the activation of various emotionally-laden episodic memories (Study 2). The results revealed that anger increases RWA based prejudice and fear increases SDO based prejudice when a low status outgroup is considered. Sadness enhances both RWA and SDO based prejudice when a high status outgroup is targeted.     

Immunizing against prejudice: effects of disease protection on attitudes toward out-groups

Contemporary interpersonal biases are partially derived from psychological mechanisms that evolved to protect people against the threat of contagious disease. This behavioral immune system effectively promotes disease avoidance but also results in an overgeneralized prejudice toward people who are not legitimate carriers of disease. In three studies, we tested whether experiences with two modern forms of disease protection (vaccination and hand washing) attenuate the relationship between concerns about disease and prejudice against out-groups. Study 1 demonstrated that when threatened with disease, vaccinated participants exhibited less prejudice toward immigrants than unvaccinated participants did. In Study 2, we found that framing vaccination messages in terms of immunity eliminated the relationship between chronic germ aversion and prejudice. In Study 3, we directly manipulated participants' protection from disease by having some participants wash their hands and found that this intervention significantly influenced participants' perceptions of out-group members. Our research suggests that public-health interventions can benefit society in areas beyond immediate health-related domains by informing novel, modern remedies for prejudice.     

Reducing implicit prejudice: Matching approach/avoidance strategies to contextual valence and regulatory focus

Two general strategies for reducing prejudice are to approach equality and to avoid prejudice. The current research investigated the importance of matching two factors, contextual valence and regulatory focus, on the efficacy of these two strategies in reducing implicit prejudice. The findings demonstrate that although an approach strategy is more effective in decreasing prejudice on the Implicit Association Test in a positive rather than a negative context, an avoidance strategy is more effective in decreasing prejudice in a negative rather than a positive context (Study 1). In addition, the results show that although an approach strategy is more effective in decreasing prejudice when a promotion rather than a prevention focus is primed, an avoidance strategy is more effective in reducing prejudice when a prevention rather than a promotion focus is primed (Study 2). The implications of these findings for current interventions aimed at decreasing implicit prejudice are discussed.     

Differential relationships between intergroup contact and affective and cognitive dimensions of prejudice

Research on affective dimensions of intergroup relationships suggests that positive effects of intergroup contact can generalize through establishing affective ties with outgroup members. However, research on cognitive dimensions emphasizes that it is often difficult to generalize positive contact outcomes. In this research, the authors examine whether affective and cognitive dimensions of prejudice bear different relationships to intergroup contact. Using data from a larger meta-analysis of contact effects, Study 1 demonstrates that affective indicators of prejudice typically yield stronger, inverse contact-prejudice relationships than such cognitive indicators as stereotypes. Study 2 replicates these trends in a survey study using multiple indicators of affective and cognitive dimensions of prejudice. Study 2 also shows significant, inverse relationships between contact and affective prejudice when contact is assessed either as number of outgroup friends or intergroup closeness. Together, these results suggest that affective dimensions of intergroup relationships are especially critical for understanding the nature of contact-prejudice effects.     

Disentangling the belief in God and cognitive rigidity/flexibility components of religiosity to predict racial and value-violating prejudice: A Post-Critical Belief Scale analysis

Past research indicates that being religious is associated with prejudice toward racial and value-violating out-groups. However, this past research treated religiosity as a unidimensional construct without taking into account how different components of religiosity—belief in a higher power and the rigidity/flexibility of religious beliefs—are associated with measures of prejudice. Two studies examined the relationship between these two components of religiosity, as measured by the Post-Critical Beliefs Scale, and racial (African Americans, Arabs) and value-violating prejudices (atheists, gay men). As the flexibility of religious beliefs increased (literal vs. symbolic dimension), attitudes toward racial and value-violating out-groups became more positive (Study 1). As belief in God strengthened (exclusion vs. inclusion of transcendence dimension), attitudes toward value-violating out-groups became more negative. Study 2 demonstrated that these two components of religiosity fully mediated the relationship between general religiosity and prejudice toward African Americans, Arabs, and gay men and partially mediated the relationship between religiosity and prejudice toward atheists. Results are discussed in light of reexamining the conclusion that simply being religious is associated with prejudice.     

Personality and prejudice: a meta-analysis and theoretical review

Despite a substantial literature examining personality, prejudice, and related constructs such as Right-Wing Authoritarianism (RWA) and Social Dominance Orientation (SDO), there have been no systematic reviews in this area. The authors reviewed and meta-analyzed 71 studies (N = 22,068 participants) investigating relationships between Big Five dimensions of personality, RWA, SDO, and prejudice. RWA was predicted by low Openness to Experience but also Conscientiousness, whereas SDO was predicted by low Agreeableness and also weakly by low Openness to Experience. Consistent with a dual-process motivational model of ideology and prejudice, the effects of Agreeableness on prejudice were fully mediated by SDO, and those of Openness to Experience were largely mediated by RWA. Finally, the effects of Agreeableness and Openness to Experience were robust and consistent across samples, although subtle moderating factors were identified, including differences in personality inventory (NEO Personality Inventory-Revised vs. Big Five Inventory), differences across prejudice domain, and cross-cultural differences in Conscientiousness and Neuroticism. Implications for the study of personality and prejudice are discussed.     

The effect of self-affirmation on sexual prejudice

In three experiments, we explored the impact of a self-affirmation treatment on sexual prejudice (i.e., negative attitudes toward gays and lesbians). Studies 1 and 2 found that participants who were affirmed by valuing relationships with family and friends were significantly more prejudiced than participants who were affirmed by valuing other self-relevant characteristics. Relative to a non-affirmed control, the family/friends affirmation did not actually increase prejudice; however, other affirmations decreased bias. Study 3 replicated the finding that prejudice was higher among participants who affirmed to family/friends compared to those who affirmed to other values, and showed a mediator of the effect: the endorsement of traditional family values. That is, affirming to family/friends was associated with support for family values, which was positively associated with prejudice. These findings add to a growing body of evidence demonstrating the potential for self-affirmation to reduce bias, but establish that the type of value affirmed is an important consideration. Specifically, familial-based affirmations may undermine reduction of sexual prejudice because they remind individuals of values that many people see as being in conflict with expressing tolerant attitudes toward gays and lesbians.     

Reducing automatically activated racial prejudice through implicit evaluative conditioning

The authors report a set of experiments that use an implicit evaluative conditioning procedure to reduce automatically activated racial prejudice in White participants in a short period and with relatively few trials. Experiment 1 demonstrated that participants were unaware of the repeated conditioned stimulus-unconditioned stimulus (CS-US) pairings of Black-good and White-bad. In Experiment 2, the procedure was found to be effective in reducing prejudice as indicated by an evaluative priming measure of automatically activated racial attitudes. In Experiment 3, this reduction in prejudice was found to persist throughout a 2-day separation between the conditioning procedure and the administration of the dependent measure. The implications of the present findings for the persistence of automatically activated racial prejudice are discussed.     

Gender differences in attitudes toward gay men and lesbians: the role of motivation to respond without prejudice

Research has uncovered consistent gender differences in attitudes toward gay men, with women expressing less prejudice than men (Herek, 2003). Attitudes toward lesbians generally show a similar pattern, but to a weaker extent. The present work demonstrated that motivation to respond without prejudice importantly contributes to these divergent attitudes. Study 1 revealed that women evince higher internal motivation to respond without prejudice (IMS, Plant & Devine, 1998) than do men and that this difference partially mediates the relationship between gender and attitudes toward gay men. The second study replicated this finding and demonstrated that IMS mediates the relationship between gender and attitudes toward lesbians. Study 2 further revealed that gender-role variables contribute to the observed gender differences in motivation to respond without prejudice. These findings provide new insights into the nature of sexual prejudice and for the first time point to possible antecedents of variation in motivation to respond without prejudice.     

The face of chauvinism: How prejudice expectations shape perceptions of facial affect

Are individuals who chronically expect to be treated prejudicially biased toward perceiving rejecting emotions in the faces of out-group others? In two studies, participants watched a series of computer-generated movies showing animated faces morphing from expressions of rejection (i.e., contempt and anger) to acceptance, and indicated when the initial expression of rejection changed. We also assessed stigma consciousness. Study 1 tested the connection between gender-based stigma consciousness and perceptions of contempt in male vs. female faces among female participants. Study 2 examined this connection for both men and women and for perceptions of contempt as well as anger. Results show that prejudice expectations lead individuals to interpret out-group faces as more rejecting than in-group faces, but only for female perceivers, and not for males. Further, our results suggest that prejudice expectations affect perceptions of contempt, but not anger. These results are discussed in relation to intergroup relations and emotion.     

Antismoking attitudes and general prejudice: an empirical study

A group of 5,977 persons was interviewed concerning attitudes towards smoking and smokers. Prejudice against smoking was significantly related to prejudice against various racial, religious and political groups and was noted in personality types previously found to be characteristically prejudiced. Mortality was much greater in prejudiced nonsmokers than in nonprejudiced smokers.     

Effects of racial prejudice and race of target on aggression

Three studies were conducted to investigate the relationship between prejudice and physical aggression using the competitive reaction time paradigm. In Study 1, high and low prejudiced subjects competed against either a black or white opponent. The race of the opponent did not differentially affect the aggressive behavior of either high or low prejudiced subjects. In Study 2, high prejudiced subjects were confronted with a competitor who behaved in a nonaggressive fashion. Under these conditions, the high prejudiced subjects attacked the black target more than the white target. In Study 3, high prejudiced subjects competed against an opponent who communicated nonaggressive intentions. The subjects behaved in a nonaggressive manner toward both the black and the white target. It was proposed that prejudice facilitates indiscriminate aggression in the presence of a clear threat and selective aggression in the presence of ambiguous threat.     

The effects of news report valence and linguistic labels on prejudice against social minorities

ABSTRACT

Combating prejudice against social minorities is a challenging task in current multicultural societies. Mass media can decisively shape prejudice, because it often represents the main source of information about social minorities. In 3 studies in the Czech Republic (N = 445) and Switzerland (N = 362; N = 220), we investigated how prejudice against negatively and positively perceived minorities (the Roma in Study 1, Kosovo Albanians in Study 2, Italians in Study 3) is influenced by a single exposure to a print news report, by manipulating the valence of reports about minority members (positive vs. negative vs. mixed) and linguistic forms for minorities’ ethnicity (nouns vs. adjectives). Positive and negative reports shaped prejudice in the respective directions; the effect of mixed reports mostly did not differ from positive reports. Labeling ethnicity with nouns (e.g., a male Roma) resulted in more prejudice than adjectives (e.g., a Roma man), independent of report valence. Report valence influenced the affective part of prejudice (i.e., feelings toward a minority), whereas language consistently shaped the behavioral part of prejudice (i.e., preferred social distance from a minority).