Effects of achievement motivation, social identity, and peer group norms on academic conformity

This study investigated whether academic achievement motivation and social identity explain variation in children’s conformity to positive academic behaviors (n = 455 children in grades three through five). Structural equation modeling suggested that academic value and peer group academic norms were positively related to academic conformity. Specifically, children who enjoyed academic pursuits and who belonged to academically-inclined peer groups were more likely to conform to novel academic behaviors than children who did not. Additionally, academic value moderated the relationship between peer group norms and conformity, implying that, for students who do not value academics, belonging to a peer group with high academic norms will lead to more conformity to academic behaviors than belonging to a peer group with low academic norms. In contrast, analyses suggested that some aspects of achievement motivation and social identity are unrelated to academic conformity. Implications for encouraging positive academic behaviors in middle childhood are discussed.     

The effects of expected future interaction and prior group support on the conformity process

Previous results indicate that people conform more to group judgments when they have received unanimous group support for their opinions than when they have received no support. The present study tested the hypothesis that these differences would be attenuated when future interaction with the group members was anticipated. The 70 male subjects were tested in a Crutchfield-type conformity situation, where prior group support (100 vs 0%) and anticipation of future interaction (alone vs group) were manipulated. Predictions were based on an examination of conformity incentives that considered normative and informational sources of social influence, as well as Hollander's model of idiosyncracy credit. Consistent with predictions, conformity in the 0% prior support condition was greater when subjects anticipated future group interaction than when they did not, whereas the reverse was true in the 100% prior support condition. In addition, conformity was correlated negatively with both confidence in task ability and feelings of group acceptance when future interaction with the group was anticipated. These data suggest that when future group activity is expected, the tendency to reciprocate past treatment from the group is reduced.     

Effects of an observer on conformity to handwashing norm

Women were observed after elimination in a public restroom to determine the effects of the presence or absence of an observer upon the likelihood of handwashing. 18 of 20 subjects in the presence of another and 3 of 19 who were not observed washed. The difference in frequency of handwashing between the two groups was clearly significant.