Televised Models of Female Achievement Revisited: Some Progress

In a previous study which analyzed the content of a sample of 1972 primetime television programming, Manes and Melnyk (1974) concluded that television portrayed employment and marriage as incompatible life-styles for women. The present study applied the same content analysis procedures to a sample of 1978 prime-time television programming. Results indicated that female characters employed outside the home were significantly less likely to be married than were employed male characters ( p <.001), a finding which replicated the result obtained previously. In contrast to the 1972 results, however, analyses of the 1978 data revealed that employed married women were not significantly less likely than either their male counterparts or unemployed housewives to be depicted as successfully married.     

Television and Sex-Role Stereotyping1

The possible influence of television on sex-stereotyped behavior was investigated in three studies. In Study I the portrayal of male and female central characters on children's Saturday morning television programs was examined, and a number of differences consistent with current sex-role stereotypes were found. Males and females were portrayed in different roles, they manifested different behaviors, and their behaviors were followed by different consequences. In addition, male characters were more frequent than females, and they exhibited higher rates of behavior. Similar differences in the portrayal of males and females in the commercial announcements accompanying these programs were found in Study II. The sexes differed in their frequency of appearance, their location, their roles, their expertise, and the consequences of their behavior. In Study III the effects on children's behavior of exposure to sex-stereotyped vs. non-stereotyped behavior by adult televised models were examined. It was found that children manifested greater imitation and recall for the behavior of a same-sex model with the result that boys exposed to “stereotyped” behavior by a male and female model manifested and recalled relatively more “masculine” behavior than those exposed to “non-stereotyped” behavior, while the opposite trend obtained for girls. Implications of these three studies for television's contribution to sex-stereotyped behavior are discussed.     

Television viewing and the learning of sex-role stereotypes

This study was designed to determine the relationship between the amount of time children spend watching television and their knowledge of adult sex-role stereotypes. Males and females in grades 1, 3, 5, and 7 who were classified as heavy television viewers (25 or more hours per week) or light viewers (10 or less hours per week) both at the time of the study and 15 months previously were administered the Sex Stereotype Measure, an instrument designed to determine children's awareness of stereotyped sex-role perceptions held by adults. Heavy viewers were found to have more stereotyped perceptions than light viewers. A significant interaction effect indicated that among low viewers the perception of male stereotypes steadily declines with increasing age; among heavy viewers, stereotypic responses to male items are maintained with increasing age. No comparable interaction effect was obtained for perception of female stereotypes. The role of interaction with live models in breaking down stereotypic perceptions of males is discussed.A modified version of this paper was presented at the meeting of the Society for Research in Child Development, Denver, April 1975.     

FRIENDLY OR SEXY?

A set of three studies replicated and extended Abbey's (1982) research, indicating that men perceive less friendliness, but more sexuality than women when observing women's social interactions. Study 1 was based on 49 previously unacquainted male-female pairs who engaged in brief face-to-face discussions, and 48 males and 61 females who observed one of those discussions. Study 2 was based on videotaped exchanges between a male store manager and a female cashier, and Study 3 between a male professor and a female student; 75 males and 88 females participated in Study 2, while 98 males and 102 females participated in Study 3. In all three studies, the men saw less friendliness, but more "sexiness" in the woman's behavior than the women. These results support the idea that some of the less severe forms of sexual harassment in business and academic settings may be better understood eventually through research and theory development that considers these sex differences in social perceptions.     

Managing discrimination in selection: the influence of directives from an authority and social dominance orientation

The authors examined one manner in which to decrease the negative impact of social dominance orientation (SDO), an individual difference variable that indicates support for the "domination of 'inferior' groups by 'superior' groups" (J. Sidanius & F. Pratto, 1999, p. 48), on the selection of candidates from low-status groups within society. Consistent with the tenets of social dominance theory, in 2 studies we found that those high in SDO reported that they were less likely to select a potential team member who is a member of a low-status group (i.e., a White female in Study 1 and a Black male in Study 2) than those low in SDO. However, explicit directives from an authority moderated this effect such that those high in SDO were more likely to select both candidates when authority figures clearly communicated that job performance indicators should be used when choosing team members. Thus, our studies suggest that the negative effects of SDO may be attenuated if those high in SDO are instructed by superiors to use legitimate performance criteria to evaluate job candidates.     

Information Regarding Social‐Sexual Behavior as an Antecedent to Perceptions of Ineffectiveness in the Workplace1

Three experimental studies investigated whether information implying social‐sexual behavior (any non‐work‐related behavior containing a sexual component) by employees would influence judgments of their effectiveness. In managerial and entry‐level positions, both male and female employees depicted as engaging in social‐sexual behaviors at work were perceived as less effective and less desirable as bosses, compared to identically described managers for whom no social‐sexual behavior information was provided. However, these negative evaluations were mitigated when information was provided indicating that these managers were always on‐task and effectively using their time at work (Study 3), suggesting that the effectiveness of employees who engage in social‐sexual behavior at work is devalued because others believe that these behaviors detract from productive time in the office.     

Television sex roles in the 1980s: Do viewers' sex and sex role orientation change the picture?

This study investigated viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation. Young adult viewers (N=677) rated television characters and themselves using the Personal Attributes Questionnaire (PAQ). Viewers were classified as feminine, masculine, androgynous, or undifferentiated in their PAQ orientations. The television characters were four men and four women who shared the lead and a working relationship on crime action shows. Results indicated that viewers rated all the male characters as stereotypical masculine, but only one female character as stereotypical feminine. Viewer sex and sex role orientations did affect ratings. Viewer sex had a greater impact on the ratings of female characters than on the ratings of male characters. Female viewers tended to rate female characters as higher in instrumental and masculine traits than male viewers did. Results based on sex role orientation of the viewer were inconsistent across characters, but in general, undifferentiated viewers rated both male and female characters as low in expressive and instrumental traits compared to how androgynous viewers rated them. Further, a masculine sex role orientation appeared to block perception of expressive traits in both male and female characters.This research was supported in part by a University of Akron faculty research grant.     

Marital Status Bias in Perceptions of Employees

Three studies documented effects of marital status on perceptions of employees or prospective employees. In Experiment 1, participants rated a married female job applicant as less suitable for employment than a single counterpart. In Experiment 2, participants again perceived a female job applicant less favorably when she was married; in contrast, a male applicant was perceived more favorably when married. In Experiment 3, participants predicted that a recently married woman's job performance and dedication would decline, whereas a recently married man's dedication was predicted to rise; this difference made participants more willing to lay off the woman than the man.     

Gender bias in caregiving professions: The role of perceived warmth

One hypothesized reason for why a disproportionately low number of men enter caregiving fields is how such men are perceived. In two studies, drawing upon the Stereotype Content Model and the lack‐of‐fit model, we tested whether men would encounter more social (e.g., likeability bias) and economic (e.g., hiring or job opportunity bias) penalties than women in caregiving professions due to perceptions that men are less warm than women. In all three studies, we created job or employment materials in which the gender of the candidate or employee was manipulated. In Study 1, a female preschool teacher received higher warmth ratings than a male preschool teacher, which in turn predicted preference for the female teacher over the male teacher. In Study 2, a female social worker was rated more highly in warmth and job hireability than a male social worker; warmth also mediated the relationships between gender and both likeability and job hireability. In Study 3, a male preschool teacher was rated lower in warmth, likeability, job hireability, and job suitability than both a female preschool teacher and a preschool teacher with an unspecified gender. There were no differences between perceived competence of men and women in caregiving positions when competence was assessed. Implications for the factors that predict adverse reactions to and penalties against men in caregiving occupations, as well as interventions to combat the potential negative effects of such penalties on men's interest in caregiving careers, are discussed.     

Causal ambiguity and heterosexual affiliation

A male's decision to approach a physically attractive female stranger may be fraught with ambivalence. He is drawn by her beauty but he may fear rejection. The conflict lessens, however, if approach can occur under the guise of a motive other than desire to be with the attractive woman. This is because keeping one's true approach motive ambiguous may make direct personal rejection less likely. The effect of ambiguity on males' tendencies to approach females was explored in two experiments. In the first study, presented to subjects as a movie rating exercise, an excuse to sit with an attractive female confederate (a movie preference) was available to some subjects but not to others. As predicted, males only sat with the confederate when a reason for their affiliative behavior, other than her attractiveness, was available. In the second study, male-female dyads were run through the film rating paradigm with the female subjects in the role played by the confederate in Study I. The results of Study I were replicated for the dyads which included attractive females, as expected. The relationships between fear of failure and attributional ambiguity in social and achievement settings are examined. The tendency to discount a person's physical appearance as a cause of social behavior is discussed.     

Attitudes towards single women

Empirical studies of attitudes towards, and the sociopsychological characteristics of single women have been neglected by social scientists. As a minority group, subject to normative judgements of their sex-role behavior, single women are vulnerable to prejudicial evaluations by married people of both sexes. The present study investigated aspects of the social environment which have positive or negative consequences for single women. A survey was conducted of N=48 male and female married subjects in an Australian city. Major findings were that (a) married people have little or no contact with single women; (b) males tend to be more negative in their evaluations of single women than females; and (c) most females can allow for the possibility of a major sex role other than that involving marriage.     

From heart attacks to melanoma: do common sense models of somatization influence symptom interpretation for female victims?

Common sense models regarding gender and stress influenced how laypeople responded to information about symptoms in 3 experiments. In Study 1, medical intervention was perceived to be less important for female targets reporting chest pain and stressful events than for male targets experiencing identical symptoms and stressors. In addition, chest pain was less likely to be attributed to cardiac causes for female targets. This gender-based stress-discounting effect was replicated for symptoms of gallstones and melanoma in Study 2, where participants again were less likely to recommend medical care for female than for male targets. Recognition memory for information about a somatizing target was tested in Study 3; results suggested that laypeople hold stereotypes associating somatization with female gender. The authors' findings provide insight into the naive theories that shape symptom interpretation and self-referral behavior.     

Evaluating Competence: Effects of Sex, Marital Status, and Parental Status

Three hundred sixty eight female and male college students read a completed job application and an article written by the applicant. Both the job and the article were in non-sex-typed fields. The applicant was described as either female or male, single or married, and having one or no children. Subjects answered eight evaluative questions concerning the competence of the applicant and the merits of the article. Females were devalued by both male and female subjects, but particularly by males. Applicants of both sexes who were married and childless were evaluated more favorably than applicants who were single and had a child.     

Portrayal of body weight on children's television sitcoms: a content analysis

Television programs portray characters with idealized body types that for most viewers are unattainable. These body types have become a common source of comparison for many young viewers who evaluate their own self-worth and bodies based on the models they see on television. This study examines body weight, both in terms of frequency and portrayals, focusing on how preadolescent and adolescent characters’ bodies are presented on the sitcoms from three children's television networks. The results indicate that while children's situation comedies have relatively few overweight characters, this small percentage closely parallels national figures. Male and female characters do not differ in their distribution across weight categories. However, when character ethnicity is factored, significant shifts occur. Surprisingly, no differences were observed in the portrayal of physical and mental attributes among weight categories except in social popularity where overweight characters were not as embedded in social networks. Compared to other relevant studies, this research provides some evidence that the treatment and portrayal of overweight characters in children-targeted sitcoms is more positive, equitable, and less stereotypical than in other programming venues and that children are experiencing body type diversity in these fictional portrayals. Nonetheless, above average weight characters still suffer some social marginality and ethnic misrepresentation.     

Sex differences in assertive achievement patterns

Observations in mathematics and social studies classrooms were made of 40 sixth-grade children of average and high ability to investigate whether males and females differ in assertive achievement behavior. The prediction of less assertive achievement behavior for females than males was supported only among average-ability children. Particularly in social studies, average-ability females participated less in the classroom than average-ability males and either high-ability males or females. Average-ability females' deficit of assertive behavior became more pronounced as the behavior category increased in degree of assertiveness. High-ability females demonstrated a deficit only in the most assertive behavior category.     

Gender differences in psychological morbidity,burnout, job stress and job satisfaction among Chinese neurologists: a national cross-sectional study

Women are an important part of the medical workforce, yet little is known about gender differences in psychological morbidity, burnout, job stress and job satisfaction among neurologists. This study assessed gender differences in a large national sample of Chinese neurologists. Multivariate analyses were performed to examine associations. A total of 5558 neurologists were included in the analysis. Compared with their male counterparts, female neurologists were generally younger; were less likely to be married or to have children; had higher levels of education; were in practice for a shorter period of time; were less likely to hold senior roles; and had lower incomes. Male and female neurologists worked similar hours and spent a similar number of nights on call. No gender differences were found in psychological morbidity, burnout, and high levels of job stress for female and male, respectively. Women had higher emotional exhaustion scores, while men were more likely to have low levels of job satisfaction. The multivariate analysis showed that factors independently associated with psychological morbidity, burnout, high levels of job stress and low levels of job satisfaction were generally similar for women and men. These findings increase our understanding of gender differences in psychological morbidity, burnout, job stress, and job satisfaction among neurologists. As more women join the medical profession, these differences may be useful in designing medical training and practice.     

Television Exposure and Children's Decoding of Nonverbal Behavior1

Two studies considered the way in which the magnitude of exposure to television relates to children's understanding and interpretation of others' nonverbal behavior. In the first study, 6th graders made judgments regarding other children whose nonverbal facial behavior did not match their internal emotional state. Results showed that heavier television viewers held a less differentiated, more simplistic view of the consequences of nonverbal self-presentation strategies. In the second study, children in Grades 2 through 6 made judgments of others' nonverbal expressions of emotion. As predicted, heavier television viewers were better at decoding others' nonverbal expressions than lighter viewers, presumably because of their greater exposure to nonverbal displays of emotion on television. In addition, nonverbal decoding skills improved with age.     

Gender differences in the structure and support characteristics of black adolescents' social networks

This study explores gender differences in the social network characteristics of 390 Black American adolescents with a mean age of 14.8 Each adolescent completed the Social Network Record (SNR), which yields scores representing the organizational/demographic structure and the quality of emotional support in the network. It was hypothesized that males and females would construct different network profiles. Gender differences in both structural and support characteristics were found. Females indicated that they had more frequent contact with network members, that their network was on average slightly older, and that they tended to see network members in more private settings. Females also estimated that they know more people than males, although there were no differences between males and females in the actual number of network members listed and described. Males were much more likely to report having larger groups of intimate friends than did females. While females tended to nominate family members as role models and were more likely to indicate feeling close to both male and female peers, males indicated overwhelmingly that they felt close to male peers. The differences indicate that male and female adolescents experience very differently structured forms of social support. These results are discussed as they relate to gender differences found in achievement and other indices of competence during adolescence.     

Playing With Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games

A content analysis of top-selling video game magazines (Study 1) and of 149 video game covers (Study 2) demonstrated the commonality of overt racial stereotyping. Both studies revealed that minority females are virtually absent in game representations. Study 1 revealed that, in video game magazines, minority males, underrepresented generally, were more likely to be portrayed as athletes or as aggressive, and less likely to be depicted in military combat or using technology, than White males. Study 2 also showed evidence of the “dangerous” minority male stereotype in video game covers. Again, underrepresented overall, minority males were overrepresented as thugs, using extreme guns, and also as athletes. Study 3, an experiment, exposed players to both violent and nonviolent games with both White and Black characters. Participants were faster at classifying violent stimuli following games with Black characters and at classifying nonviolent stimuli following games with White characters, indicating that images of popular video game characters evoke racial stereotypes.     

College Adjustment Problems and Attitudes Toward Drinking Reported by Feminine, Androgynous, and Masculine College Women

Two studies compared attitudes toward various issues and adaptations to demands of college life that were reported by feminine, androgynous, and masculine sex-typed females. Study 1 showed that feminine sex-typed females reported lower involvement in academic competition, fewer difficulties with peer pressures, and less exclusion by fraternities and sororities from college social life than did androgynous and masculine females. Androgynous and masculine females gave similar responses, showing high involvement in academic competition, negative reactions to peer pressures, and resentment toward male friends who cancel plans. Study 2 compared attitudes of feminine, androgynous, and masculine female college students toward drinking. Discriminant analysis showed that over 99% of the subjects could be correctly classified according to sex type on the basis of two dimensions: (1) sociable drinking and (2) drinking due to peer pressure and social discomfort. Masculine arid androgynous females were significantly more likely than feminine females to endorse questions related to social drinking. Masculine females showed the greatest potential for problem drinking from social pressures and for escape from social discomfort. Results supported Kelly and Worell's (1977) argument that the adaptive values of different sex-role orientations depend on the demands of the environment.