Planning a reader-oriented strategy for a publishing company: a case study

Scientific research in the sector of press readability and specifically magazines is not particularly extensive. This paper suggests a framework for the development of strategic decisions based on reader satisfaction measurements. The methodology is illustrated through a real-world application, i.e. customer-oriented strategy planning for the leading monthly IT magazine in Greece. This study implements the MUSA (Multicriteria Satisfaction Analysis) method to evaluate reader satisfaction, in order to support the editor in making decisions while planning his editorial strategy. Reader satisfaction was analysed based on a tree containing seven main criteria and 32 sub-criteria. Readers proved to be very satisfied and non-demanding, which results in narrower margins for efficient improvement suggestions. However, the evaluation of the MUSA results led to putting forward suggestions that could support the editor in making amendment decisions. Some of these suggestions were successfully implemented within the scope of a new strategy. This revealed the need for two separate editions, an IT magazine for pupils and students as well as an IT magazine focused on women. The decision maker received suggestions on what these new publications' features should be, deriving from the study's quantitative results. Copyright © 2007 John Wiley & Sons, Ltd.     

Changing a culture: a brief program analysis of a social learning program on a maximum-security forensic unit

This report presents outcome data collected for a three-year period from a maximum-security forensic psychiatric program. Admission and discharge variables, restraint/seclusion, and client abuse/neglect data are presented from a one-year period that preceded the advent of the Behavior Management Treatment Program's (BMTP's) Social Learning Diagnostic Program to two years after implementing the Social Learning Diagnostic Program. Significant overall progress and improvement was observed in all variables analyzed after instituting a social learning program paradigm. This report provides a brief summary of the BMTP's Social Learning Diagnostic Program along with a discussion of the role played by Dangerousness Management Plans in the treatment of patients within the social learning milieu. Additionally the patient population served, and the rationale for implementation of a program based in social learning theory, are discussed.     

The non-occurrence of a stimulus as a signal

Two groups of rats were rewarded for pressing a panel following a varying number of bar presses; a signal following the bar press indicated whether or not a panel press would be rewarded if made before the next bar press. For one group the signal indicating reward was a flash of light, for the other it was the non-occurrence of the flash (in the latter case the flash thus signalled non-reward). The first group learned to withold panel presses except when reward was signalled, but the second group did not. This result is related to the “feature positive effect” of Jenkins and Sainsbury (1970), in which pigeons failed to withold pecks at a negative stimulus display when it was the same as the positive display except for the addition of a distinctive feature.     

A family therapy workshop: a review of a two-year experiment in a Social Services Department

As family therapy ceases to be regarded as a passing fashion, and becomes recognized as a real therapeutic force, the need for new forms of support and supervision is becoming ever more apparent. This paper describes and evaluates the supervisory system for family therapy set up by an Area Group in a Local Authority Social Services Department and plans to do so in a way which has practical application for workers in a variety of settings.     

Vibration as a reinforcer with a profoundly retarded child

Data are presented which indicate that lever-pressing behavior of a profoundly retarded child could be reinforced by the contingent application of vibratory stimulation for each response. With vibration available 24 hr per day, no decrement in daily rate of responding for vibration was seen over a three-week period. Suggestions are made for further use of this finding in working with the profoundly retarded.     

Psychoanalysis of a patient who received a kidney transplant

A young man who had glomorulonephritis at age five was treated psychotherapeutically for an anxiety neurosis with phobic and obsessional features. He was referred for psychoanalysis at a time when he was approaching kidney failure, but was referred back for more psychotherapy with the possibility of future psychoanalysis. He underwent renal dialysis and then received a kidney transplant from a brother. The psychoneurosis became worse, and a psychoanalysis was begun about one year after the transplant operation. The clinical report illustrates the developmental effects of the childhood illness, as well as the patient's response to the adult treatment and the renal transplant. Nonanalytic observations by others on renal dialysis and transplant patients are reviewed and compared with the findings in this analysis. The psychoanalysis of a renal transplant patient is feasible if other indications for analysis are present. A previously unreported finding is the problem of changing a lifetime adaptation from illness to relative health. This involved the analysis of the narcissistic conflicts of the oedipal stage of development as well as the preoedipal maternal transference.     

The effects of a deposit contract as a component in a behavioural programme for stopping smoking

A contract procedure is described in which a money deposit provided by cigarette smokers at the time of stopping smoking is returned at set intervals contingent on their having not smoked. Outcome results up to 6 months after the stop smoking date are presented for 33 smokers who used this procedure as a component in a behavioural programme, and for 27 smokers who received the same treatment package but without the deposit component. The results for both groups are encouraging, and in the short term the deposit group did significantly better than the no-deposit group. Reasons for the failure of this difference to be maintained are discussed, and it is suggested that long term results would be improved by holding deposits over a longer interval. Other evidence is presented to show that the deposit procedure had a specific effect on smoking rather than a more general effect on attendance rates. Deposit contracts also appear acceptable to smokers. Urinary nicotine analysis appeared effective in deterring as well as detecting faking.     

UCSD PASCAL with a VAX as a floppy disk

The increasing sophistication of laboratory microcomputers has brought an attendant need for efficient programming systems. One such system, UCSD PASCAL, has been made commercially available as an adaptable package for many popular microcomputers. This paper addresses the implementation of UCSD PASCAL and describes a powerful extension of the package to use a host timesharing system as a virtual floppy-disk facility.     

Mindfulness as a concept and a process

The use of mindfulness meditation as a therapeutic intervention has been strongly promoted in the last few years. to date there has been limited opportunity for open discussion and sharing of knowledge in relation to theory, practice or outcomes. The purpose of this paper was to provide psychologists with an understanding of the theoretical underpinning and evidence base for incorporating mindfulness practice into their lives and work. Primarily, mindfulness is presented as a cognitive style that facilitates development of a heightened sense of awareness of thought processes and emotions, and utilisation of this awareness to cultivate the ability to engage actively in being rather than reacting or doing. Further, it is noted that the learning of mindfulness meditation is believed to empower the individual to find release from depressive rumination, anxiety and stress in their lives. Current limitations, potential implications and contraindications of utilising mindfulness meditative practice are also discussed.     

Decreasing expulsions by a child with a feeding disorder: using a brush to present and re-present food

Previous research has demonstrated that extinction in the form of re-presentation of expelled bites is an effective intervention for treating food expulsion. The current study compared the effectiveness of re-presenting expulsions with a spoon to re-presenting with a Nuk brush for a 4-year-old boy with a feeding disorder. Fewer expulsions were observed when using the brush for re-presentation, and further reductions were observed when the brush was also used for initial presentations.     

Teaching Counselor Trainees a Divergent Versus a Convergent Hypothesis-Formation Strategy

Hypothesis-formation skills were assessed for 40 graduate counseling students randomly assigned to training in either a divergent or convergent hypothesis-formation strategy. Rating scales assessed skills in accounting for a comprehensive range of client information and for questions used in hypothesis testing. MANOVA results indicated that trainees in the divergent-training condition cited significantly more units of hypothesis information and more supportive information units and posed more hypothesis-testing questions than did trainees in the convergent training condition. Findings suggest that trainees using a divergent strategy were able to formulate more comprehensive and multidimensional clinical hypotheses. Implications for training and research are presented.     

Countertransference as a prototype: The development of a measure

Countertransference is a concept that is widely acknowledged, but there exists little definitional consensus, making research in the area difficult. The authors adopted a prototype theory (E. H. Rosch, 1973a, 1973b; see C. B. Mervis & E. Rosch, 1981, for a review) to examine this construct because it conceptually fits well with constructs that elude explicit definition. In Study 1, 45 experienced psychologists highly agreed with the prototypicality of 104 different examples of countertransference providing support for the presence of a prototype. In Study 2, the usage of this prototype in a sample of 35 trainees was related to ability to perceive countertransference in a case example drawn from the literature and positively correlated with self-reports of their experiences of countertransference but not with their self-reported ability to manage countertransference once it was manifest. Implications for training and research are discussed.     

Constructing a covariance matrix that yields a specified minimizer and a specified minimum discrepancy function value

A method is presented for constructing a covariance matrix Σ*₀ that is the sum of a matrix Σ(γ₀) that satisfies a specified model and a perturbation matrix,E, such that Σ*₀=Σ(γ0) +E. The perturbation matrix is chosen in such a manner that a class of discrepancy functionsF(Σ*₀, Σ(γ₀)), which includes normal theory maximum likelihood as a special case, has the prespecified parameter value γ₀ as minimizer and a prespecified minimum δ A matrix constructed in this way seems particularly valuable for Monte Carlo experiments as the covariance matrix for a population in which the model does not hold exactly. This may be a more realistic conceptualization in many instances. An example is presented in which this procedure is employed to generate a covariance matrix among nonnormal, ordered categorical variables which is then used to study the performance of a factor analysis estimator. We are grateful to Alexander Shapiro for suggesting the proof of the solution in section 2.     

The psychological implications of concealing a stigma: a cognitive-affective-behavioral model

Many assume that individuals with a hidden stigma escape the difficulties faced by individuals with a visible stigma. However, recent research has shown that individuals with a concealable stigma also face considerable stressors and psychological challenges. The ambiguity of social situations combined with the threat of potential discovery makes possessing a concealable stigma a difficult predicament for many individuals. The increasing amount of research on concealable stigmas necessitates a cohesive model for integrating relevant findings. This article offers a cognitive-affective-behavioral process model for understanding the psychological implications of concealing a stigma. It ends with discussion of potential points of intervention in the model as well as potential future routes for investigation of the model.     

How Science Is a Resource and a Challenge for Religion: Perspective of a Theologian

Religion is characterized by the attempt to create a worldview, which is in effect the effort of worldbuilding. By this I mean that religion aims to focus on all of the elements that make up a person's world or a community's world and put those elements together in a manner that actually constructs a total picture that gives meaning and coherence to life. In this activity of worldbuilding, science and religion meet each other at the deepest level. Science makes a fundamental contribution to this worldbuilding effort and also poses a challenge. There are good grounds for this twofold role of science: (1) scientific knowledge is basic to any worldview in our time, and (2) science and its related technology engender new and often confusing experiences that require inclusion in any worldbuilding.
The challenge of science is that its contribution does not easily accommodate worldbuilding because of the factors of chance, indeterminacy, blind evolution, and heat death that are ascertained through scientific knowledge. Science is a resource for us in that the features of its knowledge can lend actuality and credibility to worldbuilding.
Religion needs science for its worldbuilding if its interpretations are to be credible and possess vivid actuality. Science needs religion because, unless its knowledge is incorporated into meaningful worldbuilding, science forfeits its standing as a humanistic enterprise and instead may count as an antihuman methodology and body of knowledge.     

I—Must a Semantic Minimalist be a Semantic Internalist?

I aim to show that a semantic minimalist need not also be a semantic internalist. §I introduces minimalism and internalism and argues that there is a prima facie case for a minimalist being an internalist. §II sketches some positive arguments for internalism which, if successful, show that a minimalist must be an internalist. §III goes on to reject these arguments and contends that the prima facie case for uniting minimalism and internalism is also not compelling. §IV returns to an objection from §I and argues for a way to meet it which does not depend on giving up semantic externalism.     

Women's association raises a community from a slum

The impact of post-British colonialism in Jinja, Uganda, is examined, with particular emphasis being given to the involvement of the Masese Women's Association in revival efforts in Jinja, Uganda has gone through periods of political upheaval resulting from civil strife during Idi Amin's rule in 1971-78. Refugees had started to squat in the "Masese" slum area and were experiencing destitute poverty and unemployment. In response to such conditions, citizens, governments, and nongovernmental organizations, in association with the Masese Women's Association, engaged in an effort called the Masese Women's Self Help Projects with the aim of bringing about a change in the way of life for the people in Jinja, Uganda. A Housing and Human Settlement Upgrading Program was created to establish a settlement and credit plan that would enable women to acquire secure land tenure and production materials for housing. The project also developed a community infrastructure for employment, health, and education services. The women's organization encountered many obstacles in the realization of these housing and settlement projects, among them illiteracy and traditional thinking and practices of the kind that have confined Ugandan women to the private sphere.     

Majorization as a tool for optimizing a class of matrix functions

The problem of minimizing a general matrix, trace function, possibly subject to certain constraints, is approached by means of majorizing this function by one having a simple quadratic shape and whose minimum is easily found. It is shown that the parameter set that minimizes the majorizing function also decreases the matrix trace function, which in turn provides a monotonically convergent algorithm for minimizing the matrix trace function iteratively. Three algorithms based on majorization for solving certain least squares problems are shown to be special cases. In addition, by means of several examples, it is noted how algorithms may be provided for a wide class of statistical optimization tasks for which no satisfactory algorithms seem available.The Netherlands organization for scientific research(NWO) is gratefully acknowledged for funding this project. This research was conducted while the author was supported by a PSYCHON-grant (560-267-011) from this organization. The author is obliged to Jos ten Berge, Willem Heiser, and Wim Krijnen for helpful comments on an earlier version of this paper.