Greed, death, and values: from terror management to transcendence management theory

Research supporting terror management theory has shown that participants facing their death (via mortality salience) exhibit more greed than do control participants. The present research attempts to distinguish mortality salience from other forms of mortality awareness. Specifically, the authors look to reports of near-death experiences and posttraumatic growth which reveal that many people who nearly die come to view seeking wealth and possession as empty and meaningless. Guided by these reports, a manipulation called death reflection was generated. In Study 1, highly extrinsic participants who experienced death reflection exhibited intrinsic behavior. In Study 2, the manipulation was validated, and in Study 3, death reflection and mortality salience manipulations were compared. Results showed that mortality salience led highly extrinsic participants to manifest greed, whereas death reflection again generated intrinsic, unselfish behavior. The construct of value orientation is discussed along with the contrast between death reflection manipulation and mortality salience.     

Mortality Salience and Perceptions of People with AIDS: Understanding the Role of Prejudice

Study 1 examined the perceived association of AIDS and death by showing that thinking about AIDS increased participants'; death-thought accessibility. Hypotheses about the consequences of this association for perceptions of people with AIDS were derived from terror management theory, which proposes that mortality salience increases derogation of those who threaten people's worldviews unless those worldviews oppose prejudice, in which case mortality salience can increase acceptance of people who are otherwise threatening. Consistent with these hypotheses, conservative participants had less favorable impressions (Study 2) and liberal participants had more favorable impressions (Study 3) of a target with AIDS following a death reminder. Study 4 suggested that the decrease in prejudice among liberals following mortality salience was a genuine decrease in prejudice (as indicated by responses to an unobtrusive attitude measure), not just an increase in the desire to appear nonprejudiced. Theoretical and practical implications of these findings are discussed.     

To belong or not to belong,that is the question: terror management and identification with gender and ethnicity

The terror management prediction that reminders of death motivate in-group identification assumes people view their identifications positively. However, when the in-group is framed negatively, mortality salience should lead to disidentification. Study 1 found that mortality salience increased women's perceived similarity to other women except under gender-based stereotype threat. In Study 2, mortality salience and a negative ethnic prime led Hispanic as well as Anglo participants to derogate paintings attributed to Hispanic (but not Anglo-American) artists. Study 3 added a neutral prime condition and used a more direct measure of psychological distancing. Mortality salience and the negative prime led Hispanic participants to view themselves as especially different from a fellow Hispanic. Implications for understanding in-group derogation and disidentification are briefly discussed.     

Mortality salience increases adherence to salient norms and values

Four studies indicate that mortality salience increases adherence to social norms and values, but only when cultural norms and values are salient. In Study 1, mortality salience coupled with a reminder about cultural values of egalitarianism reduced prejudice toward Blacks among non-Black participants. In Studies 2 through 4, a mortality salience induction (e.g., walking through a cemetery) increased self-reported and actual helping behavior only when the cultural value of helping was salient. These results suggest that people may adhere to norms and values so as to manage awareness of death.     

Derogation and distancing as terror management strategies: the moderating role of need for closure and permeability of group boundaries

Previous research has revealed that when individuals are confronted with criticism of a personally relevant group, mortality salience can lead to either derogation of the source of criticism or distancing from the group. In this article, the authors investigated closure as a potential moderator of these reactions. In Study 1, mortality salience led to greater derogation of a critic of a relevant group among high-need-for-closure participants but led to distancing from the group among low need-for-closure participants. Study 2 showed that when a relevant group was criticized, mortality salience led to greater derogation among participants who were led to believe that the boundaries of that group were impermeable but led to greater distancing among participants who were made aware of the permeable nature of the group boundaries. These findings demonstrate that closure of group membership moderates reactions to criticism of a personally relevant group after mortality salience.     

Terror management and religion: evidence that intrinsic religiousness mitigates worldview defense following mortality salience

Terror management theory suggests that people cope with awareness of death by investing in some kind of literal or symbolic immortality. Given the centrality of death transcendence beliefs in most religions, the authors hypothesized that religious beliefs play a protective role in managing terror of death. The authors report three studies suggesting that affirming intrinsic religiousness reduces both death-thought accessibility following mortality salience and the use of terror management defenses with regard to a secular belief system. Study 1 showed that after a naturally occurring reminder of mortality, people who scored high on intrinsic religiousness did not react with worldview defense, whereas people low on intrinsic religiousness did. Study 2 specified that intrinsic religious belief mitigated worldview defense only if participants had the opportunity to affirm their religious beliefs. Study 3 illustrated that affirmation of religious belief decreased death-thought accessibility following mortality salience only for those participants who scored high on the intrinsic religiousness scale. Taken as a whole, these results suggest that only those people who are intrinsically vested in their religion derive terror management benefits from religious beliefs.     

When being far away is good: Exploring how mortality salience,regulatory mode,and goal progress affect judgments of meaning in life

Research indicates that death‐relevant thoughts (mortality salience) have a nuanced effect on judgments of life's meaningfulness. Thoughts of death diminish meaning in life only among people who lack or do not readily engage psychological structures that confer meaning. Building on this past research, the current research examined how an important source of meaning, long‐term goal progress, affects the ways that death‐relevant cognitions impact judgments of life's meaning. In Study 1 (N = 118), mortality salience decreased perceptions of meaning in life only among participants who were induced to feel closer to (vs. farther from) completing a long‐term goal. Study 2 (N = 259) extended these findings by demonstrating the moderating influence of individual differences in locomotion. Mortality salience again decreased perceptions of meaning in life among participants who felt closer to accomplishing a long‐term goal, but it only did so among people who do not quickly adopt new goals to pursue (i.e., those low in locomotion). The implications of these findings for better understanding how people maintain meaning in the face of existential concerns and how aspects of goal pursuit affect these processes are discussed.     

Stereotypes and terror management: evidence that mortality salience enhances stereotypic thinking and preferences

If stereotypes function to protect people against death-related concerns, then mortality salience should increase stereotypic thinking and preferences for stereotype-confirming individuals. Study 1 demonstrated that mortality salience increased stereotyping of Germans. In Study 2, it increased participants' tendency to generate more explanations for stereotype-inconsistent than stereotype-consistent gender role behavior. In Study 3, mortality salience increased participants' liking for a stereotype-consistent African American and decreased their liking for a stereotype-inconsistent African American; control participants exhibited the opposite preference. Study 4 replicated this pattern with evaluations of stereotype-confirming or stereotype-disconfirming men and women. Study 5 showed that, among participants high in need for closure, mortality salience led to decreased liking for a stereotype-inconsistent gay man.     

Effect of mortality salience on implicit ageism: Implication of age stereotypes and sex

IntroductionThis research deals with the explanation of ageism by terror management theory (TMT) (Greenberg et al., 2002). Within this framework, there was an attempt to respond to two limits: a use of direct measurement procedures and a focus on the superordinate category.ObjectivesThe goal of the first study (n = 188) was to test the effect of mortality salience (MS) on implicit ageism by taking into account the social cognitive perspective on age stereotypes (SCPAS) (Hummert, 1999). The second study (n = 185) dealt with the impact of MS, the sex of the targets, and the sex of the participants on implicit ageism.ResultsIn the first study, results showed that in the control condition, 90-year-old targets were rated more negatively than 60-year-old targets, and participants in the MS condition made no distinction between the targets. In the second study, according to the double standard of aging (DSA) (Teuscher and Teuscher, 2006), elderly women were rated more negatively than elderly men in the control condition and consistent with TMT, MS increased ageism only when participants and targets were of the same sex.ConclusionThe findings suggest the following: when faced with their own death, young people do not differentiate old people; old people represent a threatening future self that is close to death. Results, limitations and implications for future research are also discussed.     

From the grave to the cradle: evidence that mortality salience engenders a desire for offspring

On the basis of terror management theory, the authors hypothesized that reminders of mortality (mortality salience) should promote the desire for offspring to the extent that it does not conflict with other self-relevant worldviews that also serve to manage existential concerns. In 3 studies, men, but not women, desired more children after mortality salience compared with various control conditions. In support of the authors' hypothesis that women's desire for offspring was inhibited as a function of concerns about career success, Study 3 showed that career strivings moderated the effect of mortality salience on a desire for offspring for female participants only; furthermore, Study 4 revealed that when the compatibility of having children and a career was made salient, female participants responded to mortality salience with an increased number of desired children. Taken together, the findings suggest that a desire for offspring can function as a terror management defense mechanism.     

Sympathy for the Devil: Evidence That Reminding Whites of Their Mortality Promotes More Favorable Reactions to White Racists

Terror management research has often shown that after reminders of mortality, people show greater investment in and support for groups to which they belong. The question for the present research was whether or not this would extend to Euro American investment in their identification as White. Although it seemed unlikely that White participants would directly exhibit increased identification as Whites, we hypothesized that mortality salience would increase sympathy for other Whites who expressed racial pride or favoritism toward Whites. In support of the hypothesis, a White person expressing pride in his race was viewed by White participants as particularly racist relative to a Black person who does so in Study 1, but was deemed less racist after White participants were reminded of their own mortality in Study 2. Similarly, in Study 3, White participants rated an explicitly racist White employer as less racist when they were reminded beforehand of their own mortality. The results were discussed in terms of implications for affiliation with racist ideologies and terror management defenses.     

Ideological and personal zeal reactions to threat among people with high self-esteem: motivated promotion focus

After a mortality salience manipulation, participants completed measures of either ideological zeal (Study 1) or personal project zeal (Study 3). Mortality salience increased both kinds of zeal but only among participants with high self-esteem. High self-esteem was positively correlated with dispositional tendencies toward promotion focus, action orientation, and behavioral activation; it was negatively correlated with behavioral inhibition and rumination (Study 2). These findings clarify the role of dispositional self-esteem in mortality salience research and confirm that, as has been found with various other threats, zealous reactions to mortality salience are most pronounced among participants with high self-esteem. Results support a regulatory focus perspective on zealous reactions to threat. Ideological and personal zeal reflect motivated promotion focus reactions that are rewarding because they decrease the motivational relevance, regulatory fit, and subjective salience of threats.     

What would you have as a last supper? Thoughts about death influence evaluation and consumption of food products

Terror Management Theory posits that after thinking about their own deaths, people take sides with and defend their culture by either increasing their support for worldview-consistent examples, decreasing support for worldview-threatening examples, or both. We tested the hypothesis that mortality salience leads to an increased preference for products from one’s own culture as compared to products from a foreign culture in terms of evaluation and consumption. In a product test, participants sampled local and foreign soft drinks (Study 1) or local and foreign chocolates (Study 2). As expected, relative to a control condition, mortality salience led to more accentuated evaluative preferences for local as compared to foreign products. Furthermore, the preference for the local product in terms of actual consumption was greater under mortality salience. Independent from cultural worldview defense effects mortality salience led to more impulsive behavior as indicated by an increased correspondence between eating behavior and an implicit measure tapping into impulsive processes in Study 2.     

Self‐transcendence as a psychological parenthood motive: When mortality salience increases the desire for non‐biological children

Reminders of existential threat increase people's desire for offspring. In line with terror management theory, we explain these effects by the motivation to transcend the self via offspring that complements biological accounts of reproduction motivation under threat. Accordingly, Study 1 shows that mortality salience increases self‐transcendence motivation but not other parenthood motivations. Furthermore, mortality salience increased willingness to adopt children (Study 2) or a 14‐year‐old child (Study 3) only for those participants who were told that the personality of children is the product of nurture (and thus determined by their parent's self). In addition, mortality salience increased general willingness to adopt, irrespective of whether nurture or genetic influence was made salient in Study 3, where participants imagined being unable to have biological offspring. We discuss how these findings contribute to explaining increased reproduction intentions under existential threat and processes of terror management.     

The body as a source of self-esteem: the effect of mortality salience on identification with one's body, interest in sex, and appearance monitoring

The present research investigated the role of the physical body as a source of self-esteem and tested the hypothesis derived from terror management theory that reminding people of their mortality increases self-esteem striving in the form of identification with one's body, interest in sex, and appearance monitoring. The results revealed that individuals high in body esteem responded to mortality salience manipulations with increased identification with their physical bodies in Study 1 and with increased interest in sex in Study 2. Study 3 showed that reminders of death led to decreased appearance monitoring among appearance-oriented participants who were low in body esteem. These findings provide insight into why people often go to extreme lengths to meet cultural standards for the body and its appearance.     

Windows into nothingness: terror management, meaninglessness, and negative reactions to modern art

Why do people dislike art that they find meaningless? According to terror management theory, maintaining a basic meaningful view of reality is a key prerequisite for managing concerns about mortality. Therefore, mortality salience should decrease liking for apparently meaningless art, particularly among those predisposed to unambiguous knowledge. Accordingly, mortality salience diminished affection for modern art in Study 1, and this effect was shown in Study 2 to be specific to individuals with a high personal need for structure (PNS). In Studies 3 and 4, mortality salient high-PNS participants disliked modern art unless it was imbued with meaning, either by means of a title or a personal frame of reference induction. Discussion focused on the roles of meaninglessness, PNS, and art in terror management.     

Mortality salience, martyrdom, and military might: the great satan versus the axis of evil

Study 1 investigated the effect of mortality salience on support for martyrdom attacks among Iranian college students. Participants were randomly assigned to answer questions about either their own death or an aversive topic unrelated to death and then evaluated materials from fellow students who either supported or opposed martyrdom attacks against the United States. Whereas control participants preferred the student who opposed martyrdom, participants reminded of death preferred the student who supported martyrdom and indicated they were more likely to consider such activities themselves. Study 2 investigated the effect of mortality salience on American college students' support for extreme military interventions by American forces that could kill thousands of civilians. Mortality salience increased support for such measures among politically conservative but not politically liberal students. The roles of existential fear, cultural worldviews, and construing one's nation as pursing a heroic battle against evil in advocacy of violence were discussed.     

死亡启动影响自我参照记忆的年龄差异

以往研究表明对死亡不可避免性的认识使人类产生死亡焦虑,并且为了降低该焦虑,年轻人倾向于抑制生理自我加工;然而相比年轻人,老年人对死亡的接受程度更高,并且自我抑制能力减弱。因此本研究采用死亡启动范式,探讨了死亡对自我相关记忆的影响以及可能存在的年龄差异。实验一以大学生为被试,结果发现死亡启动后,个体对自我相关信息的再认率显著低于消极启动后;实验二以老年人为被试,结果发现死亡启动后,个体对自我相关信息的再认率与消极启动后无差异。上述结果说明,死亡启动对自我相关记忆的影响存在年龄差异。在大学生中,死亡启动使个体抑制自我相关信息,而在老年人中该抑制效应并不存在。     

Deliver us from evil: the effects of mortality salience and reminders of 9/11 on support for President George W. Bush

According to terror management theory, heightened concerns about mortality should intensify the appeal of charismatic leaders. To assess this idea, we investigated how thoughts about death and the 9/11 terrorist attacks influence Americans' attitudes toward current U.S. President George W. Bush. Study 1 found that reminding people of their own mortality (mortality salience) increased support for Bush and his counterterrorism policies. Study 2 demonstrated that subliminal exposure to 9/11-related stimuli brought death-related thoughts closer to consciousness. Study 3 showed that reminders of both mortality and 9/11 increased support for Bush. In Study 4, mortality salience led participants to become more favorable toward Bush and voting for him in the upcoming election but less favorable toward Presidential candidate John Kerry and voting for him. Discussion focused on the role of terror management processes in allegiance to charismatic leaders and political decision making.     

Death, sex, love, and neuroticism: why is sex such a problem?

Terror management theory posits that sex is a ubiquitous human problem because the creaturely aspects of sex make apparent our animal nature, which reminds us of our vulnerability and mortality. People minimize this threat by investing in the symbolic meaning offered by the cultural worldview. Because people high in neuroticism have difficulty finding or sustaining meaning, sex is a particular problem for them. In Study 1, mortality salience caused high-neuroticism participants to find the physical aspects of sex less appealing. Study 2 revealed that for such individuals thoughts of physical sex increase the accessibility of death-related thoughts. This finding was replicated in Study 3, which also showed that providing meaning by associating sex with love reduces the accessibility of death-related thoughts in response to thoughts of physical sex. These findings provide insight into why people high in neuroticism have conflicting thoughts about sexuality and why sexuality is so often regulated and romanticized.