Sex differences in mate preferences revisited: do people know what they initially desire in a romantic partner?

In paradigms in which participants state their ideal romantic-partner preferences or examine vignettes and photographs, men value physical attractiveness more than women do, and women value earning prospects more than men do. Yet it remains unclear if these preferences remain sex differentiated in predicting desire for real-life potential partners (i.e., individuals whom one has actually met). In the present study, the authors explored this possibility using speed dating and longitudinal follow-up procedures. Replicating previous research, participants exhibited traditional sex differences when stating the importance of physical attractiveness and earning prospects in an ideal partner and ideal speed date. However, data revealed no sex differences in the associations between participants' romantic interest in real-life potential partners (met during and outside of speed dating) and the attractiveness and earning prospects of those partners. Furthermore, participants' ideal preferences, assessed before the speed-dating event, failed to predict what inspired their actual desire at the event. Results are discussed within the context of R. E. Nisbett and T. D. Wilson's (1977) seminal article: Even regarding such a consequential aspect of mental life as romantic-partner preferences, people may lack introspective awareness of what influences their judgments and behavior.     

Indian mate preferences: Continuity,sex differences,and cultural change across a quarter of a century

Expressed mate preferences provide unique windows into evolved mating psychology. The current study used two research instruments—one ranking and one rating procedure—to examine mate preferences in India. We compared modern Indians (n = 536) with a more modest Indian sample studied a quarter of a century earlier (n = 105) to test the hypothesis that sex-specific mate preferences—as hypothesized by parental investment theory—would persist during this time period. Mate preferences for mutual attraction and love remained important and invariant over time, despite India’s history of arranged marriages. Sex differences in mate preferences for cues to fertility (youth, physical attractiveness) and resources (good financial prospects, social status) remained relatively invariant over time. Several changes in mate preferences emerged, including a greater preference for mates who are “creative and artistic,” “ambitious and industrious,” and “a good cook and housekeeper” for both sexes. Despite cultural changes in India over the past 25 years, evolved mate preferences have persisted during this time period. Discussion highlights limitations of this research.     

The effect of attractiveness on food sharing preferences in human mating markets

The current study explored how physical attractiveness affects food sharing by studying payment preferences for hypothetical romantic dinner dates (a hypothetical mating market). We analyzed payment preferences, self-rated attractiveness, and rated attractiveness for hypothetical dates in 416 participants. We hypothesized that (1) men would be more likely to prefer to pay than would women, (2) attractive individuals of both sexes would be less willing to pay, and (3) preferences to enter an exchange would be influenced by the attractiveness of prospective partners such that (3a) men would prefer to pay for attractive women, and (3b) women would prefer to be paid for by attractive men. All hypotheses were supported by our results. Individuals with higher self-rated attractiveness were more likely to prefer that their date would pay for the meal, and we found clear sex differences in how the attractiveness of potential dates affected payment preferences. Male participants preferred to pay for dates that had higher facial attractiveness, while female participants preferred that attractive men would pay. Individuals show condition dependent financial preferences consistent with the provisioning hypothesis in this mating market that are adaptive to evaluations of their own quality and that of prospective partners.     

More than just a pretty face and a hot body: multiple cues in mate-choice

Mate preferences have been well studied in social and evolutionary psychology. In two studies (N = 490), using two different measurement techniques, we examined mate preferences for the body and the face in the context of other traits. Results replicated prior research on mate preferences across the sex of the participant and mating duration but clarified the nature of preferences for physical attractiveness. Generally, physical attractiveness was a necessity in short-term mating and for men and traits like kindness were a necessity in long-term mating and for women. Men wanted a short-term mate who had a good body, likely because that body advertises fertility whereas both sexes wanted a mate with a nice face for a long-term mate, which is likely because the face is a cue based on structural properties related to health. Sex and mating-duration differences on preferences for attractive faces and bodies were robust to differences in measurement technique.     

Partner Preferences as a Function of Gender,Age, Political Orientation and Level of Education

An important current debate concerns the originof gender differences in partner preferences. Thesedifferences have been explained both in terms ofevolutionary theory and in terms of social role theory. The present study determines the relativestrengths of both perspectives by investigating, apartfrom gender, the influence of three other importantfactors on partner preferences and for which the two approaches offer divergent hypotheses: age,political orientation and level of education of therespondent. About 95% of the participants were WhiteDutch citizens, the rest were Dutch with one or twoparents from a different ethnic background.Participants were requested to write down the mostimportant characteristics of a potential partner(open-ended format), followed by an instruction toindicate the importance of 39 pre-selected characteristics. Resultsshow that men and women have highly similar preferencesfor characteristics in a potential partner. In addition,it is demonstrated that on crucial characteristics from an evolutionary perspective (i.e.,physical attractiveness and status) significantinteractions between age, political orientation, levelof education and/or gender of the respondents emerge.Most results offer support for a social role theoryof human mate selection. It is concluded that becausegender on its own merely explains a small proportion ofthe total variance in human mate selection, it is important to include other factors, not onlyin order to facilitate our understanding of the fullcomplexity of partner preferences, but also in order tomake theoretical progress in this area.     

The effects of a parenting prime on sex differences in mate selection criteria

This study tested an evolutionary hypothesis that the mere prospect of caring for a child will increase sex differences in human mate selection criteria. That is, women would adopt a stronger preference for socially dominant men when parenting had been primed and men would adopt a stronger preference for physically attractive women when parenting had been primed. Male and female university students were randomly assigned to be exposed to a parenting prime or a nonparenting prime. Following the priming procedure, participants rated the romantic appeal of a target person of the opposite sex. Exposure to the parenting prime, the target's social dominance, and the target's physical attractiveness were orthogonally manipulated. As predicted, women adopted a stronger mate preference for social dominance when parenting was at the forefront of the mind. Contrary to predictions, the parenting prime had no effect on men's mate preference for physical attractiveness.     

Facial and self‐report questionnaire measures capture different aspects of romantic partner preferences

Romantic relationship researchers often use self‐report measures of partner preferences based on verbal questionnaires. These questionnaires show that partner preferences involve an evaluation in terms of underlying factors of vitality–attractiveness, status‐resources, and warmth–trustworthiness. However, when people first encounter a potential partner, they can usually derive a wealth of impressions from their face, and little is known about the relationship between verbal self‐reports and impressions derived from faces. We conducted four studies investigating potential parallels and differences between facial impressions and verbal self‐reports. Study 1 showed that when evaluating highly variable everyday face images in a context that does not require considering them as potential partners, participants can reliably perceive the traits and factors that are related to partner preferences. However, despite being capable of these nuanced evaluations, Study 2 found that when asked to evaluate images of faces as potential romantic partners, participants’ preferences become dominated by attractiveness‐related concerns. Study 3 confirmed this dominance of facial attractiveness using morphed face‐like images. Study 4 showed that attractiveness dominates partner preferences for faces even when task instructions imply that warmth–trustworthiness or status–resources should be of primary importance. In contrast to verbal questionnaire measures of partner preferences, evaluations of faces focus heavily on attractiveness, whereas questionnaire self‐reports tend on average to prioritize warmth–trustworthiness over attractiveness. Evaluations of faces and verbal self‐report measures therefore capture different aspects of partner preferences.     

Age and Gender Differences in Mate Selection Criteria for Various Involvement Levels

The present study investigated mate preferences for five different levels of relationship involvement—marriage, serious relationship, falling in love, casual sex, and sexual fantasies–among individuals of 20, 30, 40, 50, and 60 years of age. Consistent with an evolutionary perspective, men preferred mates who were higher in physical attractiveness than themselves, whereas women preferred mates who were higher in income, education, self–confidence, intelligence, dominance, and social position than themselves. The lower the level of relationship involvement, the lower were the preferred levels of education, physical attractiveness, and, particularly for males, preferred intelligence in comparison to oneself. For sexual fantasies, men and women preferred mates who were higher in physical attractiveness than those they preferred for real partners. There were few age differences in mate preferences, although older individuals set higher standards for a potential mate’s education.     

面孔吸引力、人格标签对于男女择偶偏好的影响

通过对征婚启事、婚姻统计资料等的分析发现相貌、身材对于男性择偶重要, 能力、资源和个性等对于女性择偶重要。本研究运用实验法进一步探讨了面孔吸引力、人格标签及其交互对于大学生理想择偶偏好的影响。研究结果表明：(1)对于漂亮异性, 男性与其成为情侣的意愿显著高于女性; 而对于不漂亮的异性, 男性与其成为情侣的意愿明显低于女性。(2)对于积极词汇标签下的异性, 女性与其成为情侣的意愿显著高于男性; 而对于消极词汇标签下的异性, 女性与其成为情侣的意愿显著低于男性。(3)与消极词汇标签比较, 积极词汇标签使被试更愿意与其成为情侣, 但这种意愿的提高在相对漂亮的面孔上表现得更加明显。(4)大五人格的五个维度对择偶意愿都有影响, 影响力依次为尽责性、随和性、开放性、情绪稳定性和外倾性。女性更喜欢外向的男性, 但女性是否外向对男性择偶无影响。研究结果为理解择偶行为的性别差异提供了实验性证据。     

Sex differences among partner preferences: Are the sexes really very similar?

The question as to what type of individual we prefer in a “romantic” partner has stimulated a long history of research, with much of the present debate centering around the issue of the sex differences in partner preferences. In the studies described in this paper, two groups of participants completed a variety of different questionnaire schedules indicating their preferences for a partner. In study 1, 216 single students demonstrated a prevailing desire for a kind, considerate, and honest partner who displayed a keen sense of humor. Consistent with the hypothesis, there were no clear sex differences evident in these results. In study 2, 76 dating agency members completed a similar schedule examining partner preferences. Here again, preferences were similar across the sexes, although men preferred the submissive and introverted partner and stressed the importance of physical appearance in a mate. The general discussion considers the implications of these findings in the light of previous research on partner preferences.     

Individual differences in valuing mates' physical attractiveness

To investigate correlates of valuing physical attractiveness in a mate, it was hypothesized that valuing physical attractiveness in a mate would correlate with sex and valuing promiscuous sex, status, personal physical attractiveness, beauty, and order. Men and women college students completed measures of the extent to which they valued physical attractiveness in a mate and other variables. Valuing physical attractiveness in a mate was correlated with sex (men valued physical attractiveness in a mate more than did women) and valuing promiscuous sex and status, and, for women, valuing personal physical attractiveness. The results were explained in terms of evolutionary theory.     

性别比与童年经济状况对女性长短期择偶偏好的影响：“暖男”需求变化的进化分析

基于进化领域的生命史理论,采用两种实验启动的途径探讨性别比、童年经济状况和女性长短期择偶偏好间的关系。结果表明：女性在长期择偶中更为重视男性的“好爸爸”和“好资源”,在短期择偶中更为重视男性的“好基因”;性别比在女性长期择偶的“好爸爸”偏好上具有显著主效应,在“女多男少”情境下女性对“好爸爸”的偏好水平会较“男多女少”时明显提高;性别比和童年经济状况在女性长期择偶“好爸爸”偏好上的交互效应显著：童年贫穷女性在“女多”情境下会明显提高对长期择偶“好爸爸”的偏好水平,童年富裕女性在性别失衡情境下对长期“好爸爸”的偏好保持相对稳定。     

资源多寡对大学生择偶线索偏好的影响

本研究采用分配择偶币的范式考察资源多寡对大学生择偶线索偏好的影响。结果发现：1）择偶资源多寡影响大学生的择偶线索偏好,低资源条件下人们更看重忠贞、健康等“必需品”（necessities）,高资源条件下则会增加对创造力等“奢侈品”（luxuries）的考虑。2）择偶线索偏好存在性别差异,当自身资源较少时,女性比男性更看重长期伴侣的社会经济地位,而男性比女性更看重伴侣的忠贞;当自身具备高资源时,性别差异不显著。本研究发现择偶线索中的“奢侈品”和国外研究结果类似,而“必需品”和国外研究差异较大。研究结果表明,择偶线索偏好可能受到进化和社会文化因素的共同影响。     

Effect of manipulated prestige‐car ownership on both sex attractiveness ratings

Previous studies have shown that male attractiveness can be enhanced by manipulation of status through, for example, the medium of costume. The present study experimentally manipulated status by seating the same target model (male and female matched for attractiveness) expressing identical facial expressions and posture in either a ‘high status’ (Silver Bentley Continental GT) or a ‘neutral status’ (Red Ford Fiesta ST) motor‐car. A between‐subjects design was used whereby the above photographic images were presented to male and female participants for attractiveness rating. Results showed that the male target model was rated as significantly more attractive on a rating scale of 1–10 when presented to female participants in the high compared to the neutral status context. Males were not influenced by status manipulation, as there was no significant difference between attractiveness ratings for the female seated in the high compared to the neutral condition. It would appear that despite a noticeable increase in female ownership of prestige/luxury cars over recent years males, unlike females remain oblivious to such cues in matters pertaining to opposite‐sex attraction. These findings support the results of previous status enhancement of attractiveness studies especially those espousing sex differences in mate preferences are due to sex‐specific adaptations.     

Sex differences in relationship regret: The role of perceived mate characteristics

The current set of studies examined regret involving action and inaction in the realm of romantic relationships by testing whether such regret is associated with the characteristics of one's mate. In study 1, 394 participants reported on a previous casual sexual encounter, and in study 2, 358 participants reported on a previous romantic relationship. In both, instances of actual engagement and instances of passing up opportunities were studied. Study 3 was experimental and elicited reactions to hypothetical scenarios from 201 participants. Regret reported by men in both study 1 and study 2 varied as a function of the perceived attractiveness of the participants' actual and potential mate. Regret reported by women in study 2 varied as a function of the perceived stinginess of the participant's mate and perceived wealth of the participants' potential mate. Study 3 found that sex differences in type of regret (with men regretting inaction more than women) occurred only when the mate presented in the scenario was described in ways consistent with mate preferences. Together these findings suggest that regret differs between the sexes in ways consistent with sex differences in mate preferences.     

Heterosexual romantic couples mate assortatively for facial symmetry, but not masculinity

Preferences for partners with symmetric and sex-typical faces are well documented and considered evidence for the good-genes theory of mate choice. However, it is unclear whether preferences for these traits drive the real-world selection of mates. In two samples of young heterosexual couples from the United Kingdom (Study 1) and the United States (Study 2), the authors found assortment for facial symmetry but not for sex typicality or independently rated attractiveness. Within-couple similarity in these traits did not predict relationship duration or quality, although female attractiveness and relationship duration were negatively correlated among couples in which the woman was the more attractive partner. The authors conclude that humans may mate assortatively on facial symmetry, but this remains just one of the many physical and nonphysical traits to which people likely attend when forming romantic partnerships. This is also the first evidence that preferences for symmetry transfer from the laboratory to a real-world setting.     

Resource availability hypothesis: Perceived financial and caloric status affect individuals' height preferences for potential partners

Height is an important concern in human mate choices. Prior research indicates that people who live in areas with abundant resources differ from those who live in areas with scarce resources regarding height preferences. Based on a health‐maximizing principle, we propose a resource availability account for such differences. Compared with women's height preferences, men's height preferences are hypothesized to be more dependent on either financial or caloric resource availability. Specifically, taller females would be more preferred by males who are poor in resources than those who are rich in resources. Results from three studies supported these hypotheses. In Study 1, men from remote areas of China who had lower family income preferred taller women more than those from eastern China who had higher family income. In Study 2, men who were financially dissatisfied preferred taller women more than those who were financially satisfied. In Study 3, men with low caloric status preferred taller women more than men with high caloric status. In addition, women's height preferences in Studies 1, 2 and 3 were less determined by resource availability. These findings suggest that height preferences are changeable, depending on financial or caloric status.     

All you need is love: Is the sociometer especially sensitive to one's mating capacity?

Self‐esteem has been proposed to serve as a sociometer, a gauge of one's value as a relationship partner. Based on evolutionary reasoning, we hypothesized that the sociometer is particularly sensitive to “capacity rejection” in the mating domain. Capacity rejection implies that one has low potential to be an acceptable mate now and in the future. In Study 1, participants received no feedback or negative feedback regarding their capacity for being an acceptable mate or friend. Although participants in both mate and friend conditions felt rejected, only those in the mate condition exhibited significantly lower state self‐esteem. In Study 2, we examined sex differences in attributes relevant to mate capacity. Participants were given no feedback or negative feedback regarding their capacity as a mate: Some were told that their low mate capacity is due to their physical attractiveness whereas others were told it is due to their competence and status. Among men, state self‐esteem was lower only after competence and status‐based rejection; among women, state self‐esteem was lower only after physical attractiveness‐based rejection. In both studies, additional results revealed that even while self‐esteem decreased, positive beliefs about the self were maintained, suggesting that feelings and beliefs about the self react differently to rejection. Copyright © 2009 John Wiley & Sons, Ltd.