Ideology is related to basic cognitive processes involved in attitude formation

Ideological orientation shapes the perception of the social world and conservatism is associated to an increased weighting of negative over positive information. In the present work we explored how this ideology-based difference is also related to basic cognitive processes involved in attitude formation. In particular, we hypothesized that conservatives, as compared to liberals, would show stronger illusory correlation effects when negative information is relatively infrequent. In Study 1 we employed the typical illusory correlation paradigm (Hamilton & Gifford, 1976) and results confirmed the hypothesis: conservatives developed more negative impressions toward the minority group and showed consistent memory biases. In Study 2, positive information represented the infrequent dimension and in this case no ideology-based difference was observed. Overall, findings indicate that when exposed to numerically different novel groups and negative behaviors are infrequent, illusory correlation effects are accentuated among individuals embracing conservative rather than liberal views of the world. This result may help to understand why conservatives tend to form more negative attitudes toward social minorities.     

Why most people disapprove of me: experience sampling in impression formation

Individuals are typically more likely to continue to interact with people if they have a positive impression of them. This article shows how this sequential sampling feature of impression formation can explain several biases in impression formation. The underlying mechanism is the sample bias generated when the probability of interaction depends on current impressions. Because negative experiences decrease the probability of interaction, negative initial impressions are more stable than positive impressions. Negative initial impressions, however, are more likely to change for individuals who are frequently exposed to others. As a result, systematic differences in interaction patterns, due to social similarity or proximity, will produce systematic differences in impressions. This mechanism suggests an alternative explanation of several regularities in impression formation, including a negativity bias in impressions of outgroup members, systematic differences in performance evaluations, and more positive evaluations of proximate others.     

Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations

Consumers who compare products may often ignore features that the choice alternatives have in common. As a result, they often evaluate products more favorably when the products have unique positive features but common negative features than when they have unique negative features but common positive ones. Two studies examined contingencies in the occurrence of these “cancellation” effects and explored their implications for people's evaluations of not only the products being compared but other products they encounter subsequently. Some participants were explicitly told to compare two products at the time they received information about them. They not only disregarded the products' common features when initially evaluating these products, but disregarded evaluatively similar features of a third product they encountered some time later. Other participants were initially told to describe each product separately. In this condition, they formed an overall impression of each product individually, and so cancellation effects were not apparent. Nevertheless, their preference for one product over the other was based on a comparison of the products' individual features that they could recall at the time of judgment rather than on the global impressions they had formed when the product information was first presented.     

Children's Illusory Correlations: The Role of Attentional Bias in Group Impression Formation

Two experiments examined 2nd and 5th graders' tendency to perceive illusory correlations between a minority group and infrequent behaviors. Experiment 1 examined perceptions of fictitious majority and minority groups in which 67% of each group's behaviors were positive and 33% were negative. Second and 5th graders formed illusory correlations between the minority group and negative behaviors on group attribution and frequency estimation tasks, and frequency estimations predicted differential evaluations of the majority and minority groups. Experiment 2 replicated findings from Experiment 1 under conditions in which 67% of the target groups' behaviors were negative and 33% were positive. In this case, children perceived an illusory correlation between the minority group and positive behaviors, and frequency estimations again predicted differential group evaluations. The results are discussed in terms of their implications for understanding judgment biases and stereotype formation and for stereotyping and prejudice interventions.     

Creating distinct implicit and explicit attitudes with an illusory correlation paradigm

Two studies used an illusory correlation procedure to test whether distinct implicit and explicit evaluations can result from the same learning episode. All participants learned twice as much about the qualities of one group (majority) than another (minority). In one condition, the ratio of positive to negative information was equal between groups. In other conditions, the majority group showed proportionally more positive qualities than the minority group, or vice versa. Participants in the pro-majority and pro-minority conditions formed both implicit and explicit attitudes consistent with the attitude induction. Participants in the illusory correlation condition showed the expected preference for the majority group (the illusory bias), but showed no implicit preference, suggesting distinct influences on implicit and explicit attitude formation. The effects are consistent with dual-process models in which implicit attitudes reflect accounting of covariation and explicit attitudes reflect interpretative judgments of that covariation.     

Personality and persona: personality processes in self-presentation

This article examines the role that personality variables and processes play in people's efforts to manage their public images. Although most research on self-presentation has focused on situational influences, people differ greatly in the degree to which they care about others' impressions of them, the types of impressions they try to convey, and their evaluations of their self-presentational effectiveness. Personality constructs such as public self-consciousness, approval motivation, and fear of negative evaluation are associated with the motive to manage one's impressions, and people who differ in self-disclosure and desire for privacy differentially reveal information about themselves to others. Other variables relating to people's self-concepts, interpersonal goals, and traits influence the construction of specific images. Finally, the extent to which people believe they are capable of making desired impressions influences their impression management strategies and how they respond to other people's evaluations.     

Applying sampling theories to attitude learning in a virtual school class environment

According to sampling theories of attitude formation, evaluative learning depends on the sampling in the environment. We investigated teachers’ student evaluations in a simulated school class. Two experiments were designed to test distinct implications of experience-sampling models. While the model advanced by Fazio, Eiser, and Shook (2004) and Denrell (2005) led to the prediction of a negativity effect through asymmetric depolarization, another model (Fiedler, 1996) suggested a positivity effect through asymmetric polarization. Findings supported the latter contention. The selective tendency to oversample good students while neglecting weaker students was not radical enough to prevent the correction of negative impressions, precluding a negativity effect. Instead, extended selective sampling led to gradually increasing polarization of positive impressions, and facilitated detection of positive performance changes. While these findings can be reconciled with the Fazio–Denrell model, they highlight the crucial role of auxiliary psychological assumptions about attitude learning, as distinguished from the formal model itself.     

Jealousy and commitment: Perceived threat and the effect of relationship alternatives

Most research on jealousy has focused on the correlation between one psychological factor and jealousy. In contrast, the current work examined how the link between relationship commitment and jealousy depends on the interplay of two situational factors: attractiveness of relationship alternatives and receiving threatening information about the self and the romantic relationship. In two studies, participants completed measures of relationship commitment for their current relationship and then received feedback that manipulated their perceptions of relationship alternatives (Study 1) or their perceptions of relationship compatibility (Study 2). Participants' jealousy was assessed by their responses to a mildly threatening relationship situation (Studies 1 and 2) and on a jealousy scale (Study 2). Study 1 showed that those in more committed relationships experienced greater jealousy when they were induced to consider having unattractive relationship alternatives. Study 2 showed that those with greater relationship commitment reported more jealousy when they received negative information about their relationship compatibility. Implications for how threat plays a causal role in experiencing jealousy are discussed.     

Changes in childhood caregiving impressions among middle-aged and older adults

Childhood experiences and impressions are important for individuals' health and well-being—they often set the stage for how people approach relationships across the lifespan and how they make sense of their relational worlds. However, impressions of these experiences are likely not static and can change over time, even years after these experiences happened. The current study examined how impressions of parental relationships in childhood changed over time, and predictors of these changes, among middle-aged and older adults followed over a 4-year period (N = 2692; M_age = 66.67, SD = 9.15; 64.1% women). Childhood impressions of parental care were mostly stable over time, with 53.5%–65.0% of participants reporting consistent impressions. Becoming divorced/separated as an adult was associated with more negative impressions about relationships with fathers in the past. Having a mother pass away was associated with more positive impressions of mothers' caregiving when participants were children. Higher depressive symptoms at follow-up were associated with darker perceptions of the past—more negative impressions of mothers and fathers as caregivers. The current study is one of the most comprehensive studies of late-life changes in childhood impressions to date, suggesting future directions for studying the organization of relational experiences and recollection over time.     

Affect and stereotyping: the effect of induced mood on distinctiveness-based illusory correlations.

In 2 studies, the effects of mood on the formation of distinctiveness-based illusory correlations were examined. After exposure to stimuli inducing positive, neutral, or negative mood, Ss read information about behaviors performed by members of 2 groups in an illusory correlation paradigm. In both experiments, only Ss in a neutral mood formed illusory correlations. In addition, Experiment 2 assessed Ss' processing latencies as a means of investigating differential attention to distinctive behaviors. Only Ss in a neutral mood differentially attended to the minority group's infrequent behaviors. Induced mood apparently interfered with the processing necessary to differentially encode distinctive stimuli, undermining the illusory correlation effect.     

Affective flexibility: evaluative processing goals shape amygdala activity

ABSTRACT— Although early research implicated the amygdala in automatic processing of negative information, more recent research suggests that it plays a more general role in processing the motivational relevance of various stimuli, suggesting that the relation between valence and amygdala activation may depend on contextual goals. This study provides experimental evidence that the relation between valence and amygdala activity is dynamically modulated by evaluative goals. During functional magnetic resonance imaging, participants evaluated the positive, negative, or overall (positive plus negative) aspects of famous people. When participants were providing overall evaluations, both positive and negative names were associated with amygdala activation. When they were evaluating positivity, positive names were associated with amygdala activity, and when they were evaluating negativity, negative names were associated with amygdala activity. Evidence for a negativity bias was found; modulation was more pronounced for positive than for negative information. These data suggest that the amygdala flexibly processes motivationally relevant evaluative information in accordance with current processing goals, but processes negative information less flexibly than positive information.     

Interfering with activity in the dorsomedial prefrontal cortex via TMS affects social impressions updating

In our everyday social interactions we often need to deal with others’ unpredictable behaviors. Integrating unexpected information in a consistent representation of another agent is a cognitively demanding process. Several neuroimaging studies point to the medial prefrontal cortex (mPFC) as a critical structure in mediating social evaluations. Our aim here was to shed light on the possible causal role of the mPFC in the dynamic process of forming and updating social impressions about others. We addressed this issue by suppressing activity in the mPFC by means of 1 Hz offline transcranial magnetic stimulation (TMS) prior to a task requiring participants to evaluate other agents’ trustworthiness after reading about their social behavior. In two different experiments, we found that inhibiting activity in the mPFC increased perceived trustworthiness when inconsistent information about one agent’s behavior was provided. In turn, when only negative or positive behaviors of a person were described, TMS over the mPFC did not affect judgments. Our results indicate that the mPFC is causally involved in mediating social impressions updating—at least in cases in which judgment is uncertain due to conflicting information to be processed.     

The effects of attractiveness, dominance, and attribute differences on information acquisition in multiattribute binary choice

Two process tracing studies investigated how the information acquisition process in a binary choice task is influenced by the overall level of attractiveness of alternatives, by the magnitude of differences in attractiveness of alternatives, and by the dominance of one alternative. All three factors influenced the subjects' information selection process regarding the multiattribute choice alternatives. Subjects selected more information when the attractiveness difference was small and when one of the alternatives was not dominant. Moreover, they considered more information when the choice alternatives were both unattractive. These findings were obtained when information was presented about the alternatives both numerically and nonnumerically. The experimental results were explained within a sequential sampling strategy framework.     

How Social Norms Promote Misleading Social Feedback and Inaccurate Self‐Assessment

Self‐assessments are often prone to error. Past research has identified cognitive and motivational biases that lead self‐assessments astray. In the present paper, we discuss how behavior shaped by social norms leaves the negative information that people require for accurate self‐assessments invisible. First, social norms lead people to suppress critical feedback in favor of more positive evaluations. Although people recognize that they prefer to provide positive feedback to others, they fail to consider that they might be the recipient of incomplete feedback. As a result, they are left with overconfident self‐impressions. Second, social norms lead people to hide their own negative emotional experiences from others. Again, people are aware that this positivity norm influences their own behavior but do not apply this knowledge to their understanding of others. As a result, people regard their own negative emotions as more socially aberrant than is actually the case.     

Peak-End rule versus average utility: How utility aggregation affects evaluations of experiences

The “Peak-End rule” which averages only the most extreme (Peak) and the final (End) impressions, is often a better predictor of overall evaluations of experiences than average impressions. We investigate the similarity between the evaluations of experiences based on Peak-End and average impressions. We show that the use of the Peak-End rule in cross-experience comparisons can be compatible with preferences for experiences that are better on average. Two conditions are shown to make rankings of experiences similar regardless of the aggregation rule: (i) the individual heterogeneity in the perception of stimuli, and (ii) the persistence in impressions. We describe their effects theoretically, and obtain empirical estimates using data from previous research. Higher estimates are shown to increase correlational measures of association between the Peak-End and average impressions. The high association per se is shown to be not only a theoretical possibility, but an empirical fact.     

Perceptions of and by minority groups: The case of women in academia

Thirty seven academics participated in a field study in which perceptions of the size and attributes of a majority and minority group were obtained. (The groups concerned were male and female academics at a British university). These observations were used to examine the phenomenon of illusory correlation, and to test hypotheses concerning the perceived homogeneity and competence of ingroup and outgroup in majority-minority contexts. To test for the illusory correlation effect estimates of the numbers of male and female senior staff were elicited. These estimates were consistently inaccurate, producing a lower perceived correlation between gender and seniority than actually existed. Measures of intragroup homogeneity revealed that, as predicted from previous research, members of the minority group saw their own group as more homogeneous than the outgroup. For majorty group members the reverse was true. The intergroup evaluations generally favoured the minority group; this was especially evident in the evaluations from the minority group members themselves. Possible explanations of these findings and their correspondence with those obtained from laboratory research are discussed.