Resistance to persuasive messages as a function of majority and minority source status

Three experiments examined the extent to which attitudes following majority and minority influence are resistant to counter-persuasion. In Experiment 1, participants’ attitudes were measured after being exposed to two messages which argued opposite positions (initial pro-attitudinal message and subsequent, counter-attitudinal counter-message). Attitudes following minority endorsement of the initial message were more resistant to a (second) counter-message than attitudes following majority endorsement of the initial message. Experiment 2 replicated this finding when the message direction was reversed (counter-attitudinal initial message and pro-attitudinal counter-message) and showed that the level of message elaboration mediated the amount of attitude resistance. Experiment 3 included conditions where participants received only the counter-message and showed that minority-source participants had resisted the second message (counter-message) rather than being influenced by it. These results show that minority influence induces systematic processing of its arguments which leads to attitudes which are resistant to counter-persuasion.     

Psychologization and processes of minority and majority influence

Minority influence, although possible, is relatively difficult for an active minority to achieve. One of the obstactes encountered by a minority in the diffusion of an innovation is psychologization which consists in the establishment of a link between the ideological positions defended by the source of influence and psychological characteristics which are specific to that source. The experiment presented here seeks to show that psychologization constitutes an ideological barrier only to minority influence while this mode of interpretation of the source does not reduce the influence of a majority. The results obtained seem to confirm this hypothesis, above all when subjects possess opinions relatively close to those of the influence source. When on the other hand subjects have opinions that are relatively distant from those defended by the source, the explicit induction of psychologization does not seem to affect the degree of influence. It was also found that in the absence of such induction, ‘distant’ subjects would ‘spontaneously’ psychologize a minority source, in particular attributing its arguments to psychological imbalance.     

Bidirectional influences in mother–toddler dyads: an examination of the relative influence of mothers' and children's behaviours

This study examined bidirectional relationship between mothers' lax and overreactive discipline and children's misbehaviour and negative effect. We examined the moment‐to‐moment stability of mothers' and children's behaviours (actor effects) and mothers' and children's influence on their partners' subsequent behaviours (partner effects). Participants were 71 mothers and their 24‐ to 48‐month‐old children observed during a 30‐min interaction. Both children and mothers exhibited stability in their own behaviours and influenced the subsequent behaviours of their partners. Additionally, a comparison of partner effects indicated that overreactive discipline more strongly predicted child's negative effect than child's negative effect predicted overreactive discipline. In contrast, although a child's negative effect predicted lax discipline, lax discipline did not predict subsequent child's negative effect. Copyright © 2010 John Wiley & Sons, Ltd.     

Internalization versus compliance: Differential processes underlying minority influence and conformity

Two experiments investigated whether minority influence and conformity operate by the same or by different processes. It was predicted that subjects who were simultaneously exposed to a majority and a minority opinion would move towards the minority in private but towards the majority in public. The results of Experiment 1 supported this hypothesis. Experiment 2 investigated three hypotheses predicting that (1) the above interaction would be replicated, (2) minorities would trigger more arguments and counter-arguments, and (3) cognitive activity would mediate internalization but not compliance. Hypotheses 1 and 3 were supported. The second hypothesis was not supported. However, minorities were found to trigger more arguments and fewer counter-arguments than majorities. The results were interpreted as supporting the dual process model.     

Majority versus minority influence: when,not whether,source status instigates heuristic or systematic processing

Two experiments investigated the extent of message processing of a persuasive communication proposed by either a numerical majority or minority. Both experiments crossed source status (majority versus minority) with message quality (strong versus weak arguments) to determine which source condition is associated with systematic processing. The first experiment showed a reliable difference between strong and weak messages, indicating systematic processing had occurred, for a minority irrespective of message direction (pro‐ versus counter‐attitudinal), but not for a majority. The second experiment showed that message outcome moderates when a majority or a minority leads to systematic processing. When the message argued for a negative personal outcome, there was systematic processing only for the majority source; but when the message did not argue for a negative personal outcome, there was systematic processing only for the minority source. Thus one key moderator of whether a majority or minority source leads to message processing is whether the topic induces defensive processing motivated by self‐interest. Copyright © 2002 John Wiley & Sons, Ltd.     

Contrary effects of group cohesiveness in minority influence: Intergroup categorization of the source and levels of influence

The roles of group cohesiveness and intergroup categorization of the source in minority influence were studied in a 2 (high versus low cohesiveness) × 2 (ingroup versus outgroup source) × 3 (phases) factorial design. Six subjects forming a group were confronted with a confederate defending a minority position in a perceptual task. The results indicated a manifest influence effect (slide colour), accompanied by a latent polarization (afterimage) in the high cohesrveness/outgroup source condition, and a latent unfluence effect in the low cohesiveness/ingroup source condition.     

Cognitive processes and conflict in close relationships: an attribution-efficacy model

A recently proposed model of cognitive processes underlying conflict in close relationships (Doherty, 1978, 1981a, 1981b) is revised and tested in two studies. Central to the original model are the causal attributions made for conflict and the perceived efficacy or ability to resolve conflict. The model is revised to incorporate judgments of responsibility and to provide a closer link to self-efficacy theory. The first study examines attributions and efficacy expectations in mother-child relationships. As anticipated, only weak evidence was obtained for predictions retained from the original model, high-lighting the relationship-specific nature of cognitive processes for conflict in families. A second study examines husband-wife relationships and provides evidence for the usefulness of an attribution-efficacy model for marital conflict. The attributional component of the model received greater support than that pertaining to efficacy expectations. In both studies, support was obtained for the proposal that the relation between conflict dimensions (e.g., blame) and causal dimensions is mediated by judgments of responsibility. The significance of the revisions to Doherty's model for understanding conflict in close relationships is discussed, and several avenues for further research are outlined.     

Interparental conflict and adolescent problem behavior: an examination of mechanisms

The purpose of the present study was to examine several competing hypotheses which have been utilized to explain the negative relationship between interparental conflict and child/adolescent problems. These mechanisms of operation have included modelling, genetic transmission, disrupted parenting, the role of perceptual/appraisal processes of the conflict, and an inhibition hypothesis. One hundred and forty-two young adolescents and their mothers served as subjects. Eighty were from intact families and 62 from recently divorced families. Data were collected from the perspective of the adolescent, mother, behavioral observer, and social studies teacher. The results indicated that intact and divorced samples had to be considered separately as different pathways contributed to adolescent behavior problems in the two samples. For externalizing problems, a direct path between interparental conflict and problem behavior existed for the divorced sample whereas an indirect path through the adolescent's perceptions of the conflict existed for the intact sample. The different context in which the interparental conflict occurred for the two samples was offered as an explanation of this difference. For internalizing problems a significant direct path existed between conflict and problem behavior for both samples; however, the indirect paths through the adolescent's perceptions and through poor parenting skills contributed only for the divorced sample. The results suggest that various mechanisms appear to operate in influencing how interparental conflict influences behavior problems of young adolescents. Both the type of problem examined and the marital status of the parents appear important in determining the relative impact of the mechanisms. Implications for the behavior therapist are noted.     

The role of social categorization and perceived source credibility in minority influence

This study was conducted in order to compare the influence of ingroup and outgroup minorities and to assess the role of perceived source credibility in minority influence. The subjects were exposed to the simultaneous majority/minority influence paradigm. Ingroup minorities were more influential than outgroup minorities. Subjects moved toward the minority position in private and toward the majority position in public when the minority was represented by members of the ingroup. On private responses subjects were not affected by outgroup minorities who argued for abortion, and they became more positive toward abortion when outgroup minorities opposed abortion. Final &, ingroup minorities were perceived as more credible than outgroup minorities and greater credibility of minority source was associated with greater attitude change toward the minority position. The superior influence of ingroup minorities held when controlling for source credibility. Overall, the results were highly supportive of social identity theory.     

Individuals and dyads in a multiple-cue judgment task: Cognitive processes and performance

Virtually all studies of multiple-cue judgment focus on the learning by individuals. In a multiple-cue judgment task the authors examined if people acquire rule or exemplar knowledge as a function of learning the task alone or in dyads. Learning in dyads was expected to promote explicit rule-based thinking as a consequence of verbalization (social abstraction effect) and to improve performance due to the larger joint exemplar knowledge base (exemplar pooling effect). In two experiments the results suggest more accurate judgment by dyads, evidence for an exemplar pooling effect, but no evidence for the social abstraction effect. In contrast to most previous research, social interaction proved beneficial and allowed the dyads to surpass their combined individual performance.     

Emotional responses to work-family conflict: an examination of gender role orientation working men and women

The present study tested the effect of work-family conflict on emotions and the moderating effects of gender role orientation. On the basis of a multilevel design, the authors found that family-interfering-with- work was positively related to guilt, and gender role orientation interacted with both types of conflict (work-interfering-with-family and family-interfering-with-work) to predict guilt. Specifically, in general, traditional individuals experienced more guilt from family-interfering-with-work, and egalitarian individuals experienced more guilt from work-interfering-with-family. Additionally, a higher level interaction indicated that traditional men tended to experience a stronger relationship between family-interfering-with-work and guilt than did egalitarian men or women of either gender role orientation.     

Studies in social influence III: Majority versus minority influence in a group

This experimental study was aimed at investigating the mechanisms of influence involved in the two functionally opposed phenomena of innovation and conformity. We have been concerned for several years with the former of these two phenomena because of its intrinsic importance and the limited amount of research devoted to it. In the present article we have attempted not only to analyse the position more thoroughly, but also to compare the effects of innovation with those of conformity. In particular, we have endeavoured to show that behavioural style acts as a general source of influence in the two phenomena under consideration, where manifest judgments are concerned. On the other hand, the latent effects of influence may be different in the two cases of innovation and conformity. To investigate these questions, we developed an experimental design consisting of three parts. The first part was intended to study manifest influence on a quasi-physical judgment based on a cultural truism. The second part was aimed at the study of latent modifications in the perceptual-cognitive code as a result of influence. The third, in the form of a postexperimental questionnaire, was intended to provide information about various aspects, including the perception of the agent of influence by subjects. The main function of the experimental manipulations was to vary the minority or majority relationship of the agent of influence within a group, and its behavioural style, consistent or inconsistent. Our main findings indicate that behavioural consistency is the main factor behind the influence exerted by both majority and minority. But whereas, in conformity, influence is limited to modifying manifest judgments, in innovation, it changes the perceptual-cognitive code underlying such judgments.     

Intergroup contact in Romania: When minority size is positively related to intergroup conflict

Contexts in which minority size is positively related to intergroup conflict are challenging for the contact hypothesis. In such situations, if opportunities for contact increase prejudice, the contact hypothesis may seem less credible, but if they reduce prejudice, the contact hypothesis may seem less useful for improving intergroup relations. Based on path analyses run on a Romanian national probability sample (N = 733), the current research shows that the contact hypothesis can nevertheless be relevant. Because the Hungarian minority is concentrated in Transylvania, a region with a long history of conflict between Romanians and Hungarians, Transylvanians have more opportunities for out‐group contact than other Romanians. However, the analyses also detected significant differences within Transylvania: Urban Transylvanians have more opportunities for contact with Hungarians than rural Transylvanians and, consequently, are less negative towards them. The results, which closely match recent historical events, suggest that a proper application of the contact hypothesis at a societal level has to take into account that minority size is not necessarily equivalent to opportunities for contact and that inter‐regional comparisons in opportunities for contact can hide significant intra‐regional differences. Copyright © 2008 John Wiley & Sons, Ltd.     

Paradoxical effects of categorization in minority influence: When being an outgroup is an advantage

In a 2 × 2 factorial design, 165 high school girls gave their opinions about abortion (direct influence) and about contraception (indirect ifluence) after reading a message advocating abortion said to have been written by either an ingroup (same sex) or an outgroup (opposite sex) minority and explicitly opposed by the majority opinion of either the ingroup or the outgroup. Results show that there is less direct influence when the ingroup majority is opposed to the minority, and more direct influence when the process of identification is less involved. Indirect influence appears in an intergroup context where categorization of majority and minority into different groups is superimposed on their ideological dissent, which has the effect of allowing recognition of the minority's distinctiveness and validity over and above the discrimination that appears at the direct influence level. In discussing the results, a theoretical integration of social comparison and validation processes is proposed as a step towards explaining the diversity of minority influence phenomena.     

Social factors influence solo and rat dyads exploration of an unfamiliar open field

Animal Cognition - Exploring new and unfamiliar environments is critical for survival, providing information on food, shelter, mates, and sources of danger. The open field paradigm is commonly used...