Extending the bases of subjective attitudinal ambivalence: interpersonal and intrapersonal antecedents of evaluative tension

Researchers have conceptualized ambivalence as resulting from the conflicting positive and negative thoughts and feelings that a person holds toward an attitude object (intrapersonal discrepancy). The authors investigated the hypothesis that perceived interpersonal attitudinal discrepancies can also contribute to feelings of subjective ambivalence beyond that determined by intrapersonal discrepancy. Study 1 revealed that the perception of attitudinal discrepancy with one's parents was associated with greater feelings of ambivalence. Studies 2 and 3 found increased ambivalence as a function of manipulated interpersonal discrepancies. Study 4 replicated and reversed the effect, revealing that interpersonal attitudinal discrepancy with a disliked other was associated with less ambivalence. Together, these studies provide support for the proposition that, because of balance processes, interpersonal relationships influence feelings of subjective ambivalence.     

The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors

This research takes a new look at individuals' attitudes and intentions towards losing weight. Study 1 examines the relationship among those interested in losing weight and individual self‐evaluative ambivalence on attitude towards trying to achieve a weight loss goal and the intentions to achieve the weight loss goal. For Study 2, a between‐subjects experimental design, where attitudinal ambivalence and prior outcome feedback were manipulated and self‐efficacy was measured, is conducted to examine attitude towards eating healthier and intention to change eating behaviours. Findings across the two studies show that attitudinal ambivalence about the self and the individual's abilities and motivation to change the health behaviour produces a negative relationship between health‐related attitudes and intentions. We provide implications of how self‐efficacy and the provision of outcome feedback can alleviate the negative effect and improve the individuals' intentions to try to achieve a weight loss goal. Copyright © 2014 John Wiley & Sons, Ltd.     

Minority influence: the role of ambivalence toward the source

According to literature on social influence, a minority source may indirectly influence group members by fostering ambivalent reactions. Two studies were carried out in order to provide empirical support for this theoretical assumption. In Study 1 participants (n = 133), were exposed to a counter‐attitudinal minority message and ambivalence was manipulated by facilitating the accessibility of either ambivalent (positive and negative) or univalent (positive or negative) thoughts toward the source. We predicted and found more indirect influence in ambivalent condition than in univalent conditions. No effect of ambivalence on direct influence was found. In Study 2 (n = 127), ambivalence was measured and two possible antecedents of ambivalence, consistency of the minority and personal relevance of the topic for participants, were taken into account. Findings suggest that ambivalence mediates the effects of the two factors on indirect influence. In sum, these studies provide evidence of the importance of ambivalence in minority influence context, an early assumption that was still lacking in strong empirical support. Copyright © 2007 John Wiley & Sons, Ltd.     

Beyond attitudinal ambivalence: effects of belief homogeneity on attitude‐intention‐behaviour relations

Attitudinal ambivalence extends the traditional unidimensional conceptualization of attitude by acknowledging that people can simultaneously evaluate attitude objects as positive and negative. The present paper argues that this bidimensional view of attitudes may be extended further to take account of multidimensional influences on attitudes using measures of belief homogeneity. Study 1 (n = 155) showed that attitudes based on homogeneous belief‐sets were significantly more predictive of subsequent behaviour (β = 0.47, p<0.01) than were attitudes based on heterogeneous belief‐sets (β = 0.08, ns). Study 2 (n = 136) manipulated belief homogeneity and found that when beliefs were made heterogeneous, attitudes based on heterogeneous belief‐sets were significantly less predictive of behavioural intentions (β = 0.46, p < 0.01) than attitudes based on homogeneous belief‐sets (β = 0.84, p < 0.01). Implications for research on attitudinal ambivalence and attribute importance are discussed. Copyright © 2003 John Wiley & Sons, Ltd.     

The relationship of character structure to persuasive communication in advertising

The persuasive effect of character structure--defined as a person's organized set of drives, dispositions, and satisfactions with which they approach the world--was assessed in the context of printed advertising. Subjects were exposed to one of two levels of argument strength (strong versus weak) and one of two levels of message spokesperson (celebrity versus noncelebrity) in a printed-advertising task. Subjects classified as Other-directed, individuals who possess a strong need to get along with others, exhibited greater attitudinal responsiveness to the test advertisement as measured on a composite attitude scale than did those classified as Inner-directed, needing to get ahead, or succeed. Other-directed subjects' attitude scores were more responsive to the message source than were the comparable scores of Inner-directed subjects. Results regarding argument strength were not significant but suggest that Other-directed attitudes are influenced by a combination of textual arguments and social cues.     

Ingroup ambivalence and experienced affect: the moderating role of social identification

No previous work in the field of group‐related attitudes and emotions has investigated the possible affective consequences of ingroup ambivalence—that is, the consequences of having attitudes towards an ingroup that are simultaneously both positive and negative. The current study was designed to explore this issue. Ambivalent attitudes have been argued to be more psychologically salient to the individual than univalent ones. A linear increase in participants' experienced affect was therefore predicted as a function of their ambivalence toward the ingroup. However, consistent with the predictions of social identity theory, previous findings have shown that higher ingroup identifiers are more likely to be involved with the ingroup than lower identifiers. Accordingly, we predicted and found effects of ingroup ambivalence on affect for high but not low ingroup identifiers. Combining the findings of two distinct literatures, the initial evidence provided by this study exploratively traces the sources of the affective processes that are set in motion by the evaluation of one's own group in an intergroup context. Copyright © 2003 John Wiley & Sons, Ltd.     

Minority influence: the role of the rate of majority defection and persuasive arguments

An experiment employing the Twelve Angry Men paradigm was conducted to determine the role of the rate of majority defection to the minority position and the use of persuasive arguments by the minority on minority influence. Subjects were more influenced by the minority when it provided persuasive arguments by refuting the majority viewpoint than when the minority did not. More minority influence occurred when the minority obtained majority defectors than when the minority did not. Moreover, the rate of majority defection made a difference. Minority influence was not obtained with the initial acquisition of a single defector and the significant influence that occurred with the acquisition of four defectors was not further increased by the acquisition of additional defectors. The results for the number of majority defectors were generally consistent with Tanford and Penrod's social influence model. Finally, the issue of the number of majority defectors versus the speed at which they defect is discussed. © 1998 John Wiley & Sons, Ltd.     

Orthographic learning during reading: examining the role of self-teaching

Thirty-four second grade children read target homophonic pseudowords (e.g., slurst/slirst) in the context of real stories in a test of the self-teaching theory of early reading acquisition. The degree of orthographic learning was assessed with three converging tasks: homophonic choice, spelling, and target naming. Each of the tasks indicated that orthographic learning had taken place because processing of target homophones (e.g., yait) was superior to that of their homophonic controls (e.g., yate). Consistent with the self-teaching hypothesis, we obtained a substantial correlation (r=.52) between orthographic learning and the number of target homophones correctly decoded during story reading. Hierarchical multiple regression analyses indicated that neither RAN tasks nor general cognitive ability predicted variance in orthographic learning once the number of target homophones correctly decoded during story reading had been partialed out. In contrast, a measure of orthographic knowledge predicted variance in orthographic learning once the number of targets correctly decoded had been partialed. The development of orthographic knowledge appears to be not entirely parasitic on decoding ability. (c) 2002 Elsevier Science (USA).     

Attitude change following persuasive communication: Integrating Social Judgment Theory and the Elaboration Likelihood Model

An experiment was conducted to examine the influence of the perceived extremity of a message and motivation to elaborate upon the process of persuasion. The first goal was to test a model of attitude change relating Social Judgment Theory to the Elaboration Likelihood Model. The second objective was to develop an instrument to measure attitude structure (latitudes of acceptance, non-commitment, and rejection) that allowed for a more refined assessment of the discrepancy between the position advocated in a message and the recipient's initial attitude. The main dependent variable was the attitude towards the use of automobiles in relation to environmental issues. Subjects were confronted with a message located in their own latitude of acceptance, rejection or non-commitment. Shortly after, a second measurement of attitude took place. The results showed that messages within the latitudes of non-commitment gave rise to the greatest attitude change. The data support the susceptibility hypothesis that subjects elaborate messages mainly in the latitude of non-commitment.     

Intimate femicide followed by suicide: examining the role of premeditation

People who kill others rarely kill themselves afterwards. When they do, they are more likely to have killed someone with whom they were intimate. Two broad types of suicidal killers have been identified in research that presumes varying degrees of premeditation. Using data on over 700 intimate femicides, the role of premeditation in cases of intimate femicide-suicide compared to killings that do not culminate in a suicide was examined. My results show that premeditation is more likely to occur in cases involving the offenders' suicide, but that evidence of premeditation varies depending upon the type of suicidal killer.     

Suicidal behavior in schizophrenia and schizoaffective disorder: examining the role of depression

Understanding the relationship between depression and suicidal behavior among individuals with schizophrenia and schizoaffective disorder can aid assessment and treatment. In this study, 86 individuals with schizophrenia and schizoaffective disorder were assessed for past and current suicidal behavior, depression, hopelessness, and reasons for living. Thirty-four percent reported a history of suicide attempts. Suicidal behavior typically occurred 4.5 years after the onset of psychosis and 7.5 years after the onset of the first major depressive episode for those who had a history of major depression. Depression was frequent among both attempters and non-attempters, but only half of the attempters reported a suicide attempt during an episode of major depression. And almost half of those with depression never made a suicide attempt despite a long history of illness. Although depression is a potential stressor for triggering suicidal behavior in a vulnerable subset of individuals with schizophrenia, schizophrenia research must identify other risk factors for suicidal behavior. Clinicians should remember that even without a depressive episode there is still a significant risk for suicidal behavior in schizophrenia.     

Attitudes and uptake of a screening test: The moderating role of ambivalence

This study examined the extent to which ambivalence moderates the relationship between attitudes and screening behaviour in a clinical setting using an objective measure of behaviour. For this study 979 pregnant women eligible for prenatal Down syndrome screening completed questionnaire measures of attitudes, ambivalence and intentions towards undergoing the test. Screening behaviour, assessed by test uptake, was determined from medical records. Attitudes predicted intentions to undergo the test and screening behaviour. The correlations between attitudes and intentions and between attitudes and behaviour were greater in women with lower levels of ambivalence (r?=?0.85 and r?=?0.58, respectively) than in those with higher levels of ambivalence (r?=?0.50 and r?=?0.27, respectively). Regression analyses revealed that ambivalence moderated the relationships between attitudes and intention and between attitude and behaviour. In addition, a three-way interaction was found between ambivalence, attitudes and intention when predicting behaviour. Given that behaving consistently with attitudes is central to making an informed choice, ambivalence appears to undermine the making of such choices.     

Oral kinematics: examining the role of edibility and valence in the in-out effect

Previous research has revealed a stable preference for words with inward consonantal-articulation patterns (from the front to the back of the mouth; e.g. BENOKA), over outward-words (from the back to the front; e.g. KENOBA). Following the oral approach-avoidance account suggesting that the in–out effect is due to the resemblance between consonantal-articulations patterns and ingestion/expectoration, recent findings have shown that when judging inward-outward names for objects with particular oral functions, valence did not modulate the effect while the oral function did. To replicate and examine further the role of edibility and valence in shaping the in–out effect, we asked participants (N?=?545) to rate inward and outward names for edible and non-edible products while controlling for valence. Results revealed that the motor-to-affect link was only observed for edible products, regardless of valence.     

Talking normalization: the role of communication in integration

Deinstitutionalization has generally had a positive impact on the lives of people with learning disabilities, although provision of appropriate and individualized support in the community has proved difficult. Communication is often seen in isolation, its role within integration passing unacknowledged. This paper suggests an integrated framework around individual needs. Copyright © 2002 John Wiley & Sons, Ltd.     

The moderating role of self-monitoring on the interpersonal aspects of attitude ambivalence

Extant research has found a relation between holding conflicting attitudes with a familiar person (interpersonal discrepancy) and subjective attitude ambivalence. In 2 studies, we investigated the role of interpersonal discrepancy in the experience of attitude ambivalence as a function of self-monitoring and level of liking of the other person. Building on balance theory, we proposed and found that high (vs. low) self-monitors feel most comfortable when they are in agreement with liked (vs. disliked) others. In Study 1, 80 university students revealed that when the significant other is a parent, high self-monitors feel more subjective ambivalence when there is more interpersonal discrepancy. In Study 2, 37 university students reported their feelings of subjective ambivalence when considering the interpersonal discrepancy between liked (vs. disliked) familiar people. Again, it was high self-monitors who were most susceptible to increased feelings of subjective ambivalence, particularly for discrepancies between their own attitude and the attitude of liked others. Taken together, our 2 studies broaden our understanding of the interpersonal foundations of subjective ambivalence by suggesting that they may depend on personality differences and the nature of the social relationship.     

Fret not thyself: The persuasive effect of anger expression and the role of perceived appropriateness

Anger expression is increasingly prevalent in Western mass media, particularly in messages that aim to persuade the audience of a certain point of view. There is a dearth of research, however, investigating whether expressing anger in mediated messages is indeed effective as a persuasive strategy. In the present research, the results of four experiments showed that expressing anger in a persuasive message was perceived as less socially appropriate than expressing non-emotional disagreement. There was also evidence that perceived appropriateness mediated a negative persuasive effect of anger expression (Study 2–4) and that anger expression resulted in perceptions of the persuasive source as unfriendly and incompetent (Studies 1 and 2). In all, the findings suggest that politicians and other public figures should be cautious in using anger as a persuasive instrument.     

Ingroup ambivalence and experienced discomfort: the moderating roles of affective versus cognitive attitudinal basis, group identification, as mediated by negative beliefs about the ingroup

Prior research has found individuals' reactions to vary depending on whether such associations are activated by emotions (an affective basis) or by beliefs (a cognitive basis) about the object's properties. Accordingly, this conceptual distinction should be relevant also for the discomfortive responses to one's ambivalent attitudes regarding fellow group members (or the ingroup). Findings from two studies support the argument that ambivalence-associated discomfort a) is a general tendency when it regards affect-based ambivalence towards fellow group members, while b) only holds for the more identified group members when ambivalence concerns beliefs about the ingroup, and for this latter group members c) this tendency is driven by the strength of their negative beliefs about the ingroup or fellow group members.