Does Conventional Implicit Association Test of Shyness Measure “Self‐Shyness” or “Others‐Shyness”?

The Implicit Association Test (IAT) measures implicit associations between attitude targets and attributes. Its structure and procedure facilitate investigation of the strength of associations between one target and attributes relative to that between the other target and the same attributes when two targets are contradictory (e.g., black/white and comfortable/uncomfortable). This structure can cause conceptual complexity about what the IAT measures, particularly when a counter category is not needed. Thus, using the Single‐Target Implicit Association Test (ST‐IAT), which allowed only one target category for pairing with attributes, this paper delineated the association measured in the conventional IAT for shyness: “self‐shy” or “others‐shy.” Seventy‐seven Japanese university students completed the self‐report shyness scale, the conventional IAT, and two ST‐IATs (i.e., self/others as target). Results showed that implicit shyness produced in the conventional IAT significantly and positively correlated with that in the self‐targeted ST‐IAT. Moreover, implicit shyness in the conventional IAT was significantly accounted for by those produced by the ST‐IAT with self as target and those calculated in the ST‐IAT with others as target in opposite directions.     

A pictorial attitude IAT as a measure of implicit motives

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PA‐IAT) is a valid measure of implicit motives. The PA‐IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude Implicit Association Test (IAT) correlated more highly with non‐IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA‐IAT experimentally and showed that the pictorial attitude IAT correlated with non‐declarative behavioural measures only if implicit motives were aroused. Copyright © 2010 John Wiley & Sons, Ltd.     

IAT测验对攻击性内隐社会认知的应用研究

采用内隐联想测验（IAT）对攻击性内隐社会认知进行了研究。结果显示：1．IAT测验中,攻击性信息和积极性词汇之间的平均反应时小于其和消极性词汇之间的平均反应时,且差异显著;2．攻击性IAT测验与攻击性自陈式量表所测结果之间无显著性相关;3．攻击性IAT测验中,男女被试之间无显著性差异。研究表明IAT测验可以应用于攻击性内隐社会认知的研究。     

Development of Indirect Measures of Conscientiousness: Combining a Facets Approach and Network Analysis

Because indirect measures of personality self‐concepts such as the Implicit Association Test (IAT) allow tapping into automatic processes, they can offer advantages over self‐report measures. However, prior investigations have led to mixed results regarding the validity of indirect measures of conscientiousness. We suggest that these results might be due to a failure to consider the different facets of conscientiousness. These facets are of crucial importance because they are associated differentially with other psychobiological constructs and they are also characterized by different mechanisms. Therefore, focusing on facets while developing indirect measures of conscientiousness may improve the validity of such measures. In Study 1, we conducted a psycholexical investigation to develop one IAT for each conscientiousness facet. In Study 2, we examined the convergent and discriminant validities of each facet IAT in relation to self‐report measures, peer‐report measures and self‐report behavioural indicators, and we investigated differential associations of the conscientiousness facets with working memory capacity and self‐control. We employed network analysis as a novel approach to elucidate differential relationships involving personality facets. The results corroborated the convergent and discriminant validity of the conscientiousness facet IATs with self‐reports and showed that the conscientiousness facets were differentially associated with working memory capacity and with self‐control. Copyright © 2015 European Association of Personality Psychology     

The Role of Implicit Attitudes in Populist Radical‐Right Support

Previous research on the populist radical right (PRR) has focused exclusively on explicit measures in explaining support for these contested political players. In this study, we explore the role of implicit attitudes in predicting vote likelihood for a PRR party. We use an online survey (n = 773) among Dutch respondents in which we measured implicit attitudes towards the Dutch PRR Partij voor de Vrijheid (PVV) with a Single‐Target Implicit Association Test (ST‐IAT). The results show that the implicit measure predicts vote likelihood in general, as well as in ways beyond that accounted for by traditional explanations of PRR party support. Importantly, the results also show that the impact of implicit attitudes on intended vote choice is greater for less extreme voters; in other words, those voters less likely to say they would vote for the PVV are more heavily influenced at an implicit level, beyond their awareness. This suggests that implicit attitudes of the PRR party may be quite useful for explaining support among voters who would not normally self‐report it.     

IAT在内隐助人态度上的应用

内隐联想测验（Implicit Association Test）是研究内隐社会认知的一种新方法,根据内隐联想测验的基本原理,采用IAT对内隐助人态度进行了研究。主要采用词汇测验,目标概念是助人性和非助人性词汇,属性概念是积极词和消极词。通过比较目标概念和属性概念在不同联结情况下被试完成分类任务所用的反应时之差,来确定其是否具有倾向于助人的内隐态度。结果发现：1）IAT词汇测验中,助人性信息和积极性词汇之间的平均反应时小于助人性信息和消极性词汇之间的平均反应时,且差异显著;2）IAT测验中,男女被试间无显著性差异。研究表明,IAT可以应用于内隐助人态度的研究。     

Picture‐IAT versus Word‐IAT: level of stimulus representation influences on the IAT

The Implicit Association Test is a paradigm designed to assess individual differences in implicit cognition. The goal of this report was to examine the reasons for discrepant effect magnitudes obtained with two presumably interchangeable versions: Picture‐IAT (P‐IAT) and Word‐IAT (W‐IAT). We show that this discrepancy is due to the relation between stimuli and referent category: the level of representation (LR) at which a stimulus represents an intended category. Experiment 1 replicates the discrepancies found in previous research. Experiments 2–4 show that increasing the LR of stimuli increases the IAT effect. LR affects the magnitude of the IAT effect even when modality and other features of the stimuli are kept constant. The utility of LR for future investigations examining the IAT paradigm is discussed. Copyright © 2009 John Wiley & Sons, Ltd.     

Positive associations primacy in the IAT: a many-facet rasch measurement analysis

Two studies investigated the different contribution of positive and negative associations to the size of the Implicit Association Test (IAT) effect. A Many-Facet Rasch Measurement analysis was applied for the purpose. Across different IATs (Race and Weight) and different groups of respondents (White, Normal weight, and Obese people) we observed that positive words increase the IAT effect whereas negative words tend to decrease it. Results suggest that the IAT is influenced by a positive associations primacy effect. As a consequence, we argue that researchers should be careful when interpreting IAT effects as a measure of implicit prejudice.     

内隐自尊效应及内隐自尊与外显自尊的关系

研究运用内隐联想测验对内隐自尊进行了研究和测量,同时还运用结构方程建模对外显自尊和内隐自尊的结构关系进行了研究,结果表明：(1)东方文化下内隐自尊是存在的,个体无意识中对自我持有一种积极的评价,但强度不如西方个体。(2)内隐自尊与外显自尊是相对独立的两个不同的结构,二者间仅存在低的正相关。     

On the Validity of Idiographic and Generic Self‐Concept Implicit Association Tests: A Core‐Concept Model

We present a core‐concept model (CCM) suggesting that stimulus centrality is an important factor in category representations in implicit measures. We tested the hypothesis that idiographic stimuli (first name, birthday) are more central and therefore assess self‐concept in Implicit Association Tests (IATs) more validly than generic and nonspecific stimuli (me, you). Superior validity of the idiographic variant emerged across three different domains of self‐concept. First, an idiographic self‐esteem IAT displayed higher correlations than a generic IAT with self‐assessments and observer‐assessments of self‐esteem. Second, an idiographic body scheme‐IAT predicted subjective ratings of body image and objective body‐mass index. Third, an idiographic aggressiveness‐IAT had higher incremental validity for unprovoked aggression when interacting with explicit measures of aggressiveness. We conclude that idiographic stimuli focus participants' attention on the core features of the self, hence, tapping into self‐related associations to a stronger degree than generic stimuli. Copyright © 2011 John Wiley & Sons, Ltd.     

Development and Initial Validation of an Implicit Measure of Religiousness‐Spirituality

An implicit measure of religiousness‐spirituality (RS) was constructed and used in two studies. In Study 1, undergraduates completed a Religiousness‐Spirituality Implicit Association Test (RS‐IAT) and several self‐report measures of RS and related constructs (e.g., religious fundamentalism, authoritarianism). Informants rated the participants’ RS. The RS‐IAT was internally consistent. Implicit RS correlated positively with self‐reported RS, spiritual transcendence, spiritual experiences, religious fundamentalism, and intrinsic religiousness. Informant ratings correlated positively with participants’ self‐reported religiousness but not implicit RS. In Study 2, implicit RS accounted for unique variability in self‐reported attitudes toward gay men and lesbian women when controlling for self‐reported religiousness and right‐wing authoritarianism. These findings demonstrate that an implicit measure of trait RS explains some variability in attitudes that self‐report measures do not. An implicit measure of RS could advance the scientific study of religion beyond what is known from self‐report measures.     

What does the implicit association test measure? A test of the convergent and discriminant validity of prejudice-related IATs

Drawing on recent criticism of the Implicit Association Test (IAT), the present study tested the convergent and discriminant validity of two prejudice-related IATs to corresponding explicit prejudice measures in a German student sample (N = 61). Confirming convergent validity, (a) an IAT designed to assess negative associations related to Turkish people was significantly related to the explicit endorsement of prejudiced beliefs about Turkish people, and (b) an IAT designed to assess negative associations related to East Asians was significantly related to explicit prejudice against East Asians. Moreover, confirming discriminant validity, (c) the Asian IAT was unrelated to the explicit endorsement of prejudiced beliefs about Turkish people, and (d) the Turkish IAT was unrelated to explicit prejudice against Asian people. These results further corroborate the assumption that the IAT is a valid method to assess the strength of evaluative associations in the domain of prejudice and stereotypes.     

Using the Implicit Association Test to Assess Risk Propensity Self‐concept: Analysis of its Predictive Validity on a Risk‐taking Behaviour in a Natural Setting

The present work analyses the predictive validity of measures provided by several available self‐report and indirect measurement instruments to assess risk propensity (RP) and proposes a measurement instrument using the Implicit Association Test: the IAT of Risk Propensity Self‐Concept (IAT‐RPSC), an adaptation of the prior IAT‐RP of Dislich et al. Study 1 analysed the relationship between IAT‐RPSC scores and several RP self‐report measures. Participants' risk‐taking behaviour in a natural setting was also assessed, analyzing the predictive validity of the IAT‐RPSC scores on risk‐taking behaviour compared with the self‐report measures. Study 2 analysed the predictive validity of the IAT‐RPSC scores in comparison with other indirect measures. Results of these studies showed that the IAT‐RPSC scores exhibited good reliability and were positively correlated to several self‐report and indirect measures, providing evidence for convergent validity. Most importantly, the IAT‐RPSC scores predicted risk‐taking behaviour in a natural setting with real consequences above and beyond all other self‐report and indirect measures analysed. Copyright © 2013 European Association of Personality Psychology     

Clarifying the role of the "other" category in the self-esteem IAT

A. Karpinski (2004) recently criticized Implicit Association Test (IAT) measures of self-esteem, arguing that their measurements of self-associations are compromised by their contrasting self with a putatively extremely negative second category, the nonspecific other. The present data show, to the contrary, that the nonspecific other category in the self-esteem IAT is near neutral in valence. Validity of the self-esteem IAT is most appropriately assessed by examining its correlations with conceptually related measures. That has been done in several previous studies that are reviewed here. The nonspecific other category is only one of several choices for representing the concept of other in self-esteem IATs. Choice of the appropriate other category to contrast with self in self-esteem IATs should be guided by the needs of the research question being addressed.     

Two bases of the compatibility effect in the Implicit Association Test (IAT)

Four experiments are reported, investigating the mechanisms underlying the compatibility effect in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). All experiments involved two IATs: flower IAT, in which the target categories were flowers and insects, and number IAT, involving even and odd numbers as target categories. In Experiment 1, using the standard IAT procedure, the two IATs produced equal IAT effects, despite large differences in rated valence contrast between flowers and insects and between even and odd numbers. Experiment 2 used a procedure developed by Klauer and Mierke (2005) and produced results consistent with the view that valence plays a role in the flower IAT but not in the number IAT. Experiments 3 and 4 used manipulations similar to those developed by Rothermund and Wentura (2004) and showed that these manipulations affected the flower IAT and number IAT differently. The results provide converging evidence that the two types of IAT effects—one based on valence and one based on familiarity—are empirically dissociable.     

How Implicit–Explicit Consistency of the Intelligence Self‐Concept Moderates Reactions to Performance Feedback

At present, it is not well understood which individual characteristics determine whether individuals will benefit or suffer from feedback about suboptimal performance. Three separate studies tested the idea that individuals' reactions to (neutral versus negative; positive versus negative) feedback as either improving or deteriorating performance in intelligence tests depended on their explicit and implicit self‐concept of intelligence (eSCI and iSCI). In all studies (Study 1, N = 177; Study 2, N = 165; Study 3, N = 132), persons with low eSCI/high iSCI showed a boost in performance after negative feedback, whereas persons with any other combination showed a decline in performance. The studies also provide an explanation for these effects in terms of mediating mechanisms. Whereas the performance boost of individuals with low eSCI/high iSCI can be best explained by achievement‐related reactance (Studies 2 and 3) and decrease in ruminative thinking (Study 3), the performance declines in the other configurations were mediated by decreased achievement motivation, increased frustration and increased outrage (Study 3). All these mediating mechanisms proved independent and incremental in a bootstrapping‐based moderated meditation analysis. The results are discussed in light of the construct validity of our Implicit Association Test (IAT) and IATs in general. Copyright © 2013 John Wiley & Sons, Ltd.     

How to like yourself better, or chocolate less: Changing implicit attitudes with one IAT task

The current paper introduces a novel feature of implicit association tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for implicit attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs.     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

Understanding and using the implicit association test: V. measuring semantic aspects of trait self‐concepts

Implicit Association Tests (IATs) often reveal strong associations of self with positive rather than negative attributes. This poses a problem in using the IAT to measure associations involving traits with either positive or negative evaluative content. In two studies, we employed non‐bipolar but evaluatively balanced Big Five traits as attribute contrasts and explored correlations of IATs with positive (e.g. sociable vs. conscientious) or negative (e.g. reserved vs. chaotic) attributes. Results showed (a) satisfactory internal consistencies for all IATs, (b) explicit–explicit and implicit–implicit correlations that were moderate to high and comparable in strength after both were corrected for attenuation and (c) better model fit for latent variable models that linked the implicit and explicit measures to distinct latent factors rather to the same factor. Together, the results suggest that IATs can validly assess the semantic aspect of trait self‐concepts and that implicit and explicit self‐representations are, although correlated, also distinct constructs. Copyright © 2008 John Wiley & Sons, Ltd.     

Two bases of the compatibility effect in the Implicit Association Test (IAT)

Four experiments are reported, investigating the mechanisms underlying the compatibility effect in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). All experiments involved two IATs: flower IAT, in which the target categories were flowers and insects, and number IAT, involving even and odd numbers as target categories. In Experiment 1, using the standard IAT procedure, the two IATs produced equal IAT effects, despite large differences in rated valence contrast between flowers and insects and between even and odd numbers. Experiment 2 used a procedure developed by Klauer and Mierke (2005) and produced results consistent with the view that valence plays a role in the flower IAT but not in the number IAT. Experiments 3 and 4 used manipulations similar to those developed by Rothermund and Wentura (2004) and showed that these manipulations affected the flower IAT and number IAT differently. The results provide converging evidence that the two types of IAT effects-one based on valence and one based on familiarity-are empirically dissociable.Experiments 1and 2 reported in this paper were conducted as an honours project by Marie Peek-O'Leary under the supervision of Sachiko Kinoshita. Parts of this paper were presented at the 44th Annual Meeting of the Psychonomic Society held in Vancouver, Canada, in November, 2003.