Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children

Advergames are a promotional tool that confronts children with brands in an entertaining and playful setting. The present study adds to the existing knowledge by analyzing an advergame placement that is usually not targeted at children: credit cards. Based on an emotional conditioning process premised on the positive gaming experience, we argue that advergames lead to an increase in brand evaluation and brand choice. In addition to changes in brand outcomes, we investigate how playing a game promoting credit cards can impact children's spending behavior. For that purpose, children either played the traditional version of Monopoly paying with cash money or they played the banking version, promoting Visa credit cards. Results indicate that exposure to the branded game enhanced preference for Visa. In addition, children's spending behavior increased in an online shopping task. As another important contribution to the literature, we found the behavioral and attitudinal effects to be independent of children's age. In light of young consumers' high debt, our findings raise concerns about targeting children with credit card placements in advergames. Copyright © 2016 John Wiley & Sons, Ltd.     

Surrender as a Developmental Achievement in Couple Systems

This article explores the concept of surrender in couple relationships. It proposes that the ability to allow oneself to “surrender” to one's partner is a developmental achievement that enhances intimacy between partners. Rather than conceptualizing the act of surrender as an indication of submissive behavior and/or the abuse of power dynamics in the relationship, it is argued that surrender can be growth promoting for individuals in the context of their relationship. The article expands the conceptualization of Emmanuel Ghent's (1990) classic paper that differentiated the concepts of masochism, submission, and surrender. The concepts of the paper are illustrated in a summary of clinical work with a heterosexual couple.     

Behavioral Confirmation in Children's Interactions with Peers

This study explored the hypothesis that behavioral confirmation can occur in peer interaction as a result of children's stereotype-based expectancies about non-agemate peers. Pairs of second and fourth-grade children played a decision-making game. Before the game, one child was led to believe that his or her partner was either 2 years younger or 2 years older than himself or herself. All children varied their behavior as a function of their partners. When girls interacted with a "younger" peer they controlled the interaction, but exerted little control when interacting with an "older" peer. Boys varied their behavior as a function of their partner's label, but not in the same manner as did girls. Following the interaction, children chose easier games to play than girls who were labelled as older, suggesting that the expectations of the other child was internalized. Results are discussed in terms of the influence that expectations have on children's interactions with peers.     

Conversation and Behavior Games in the Pragmatics of Dialogue

In this article we present the bases for a computational theory of the cognitive processes underlying human communication. The core of the article is devoted to the analysis of the phases in which the process of comprehension of a communicative act can be logically divided: (1) literal meaning, where the reconstruction of the mental states literally expressed by the actor takes place: (2) speaker's meaning, where the partner reconstructs the communicative intentions of the actor; (3) communicative effect, where the partner possibly modifies his own beliefs and intentions; (4) reaction, where the intentions for the generation of the response are produced; and (5) response, where an overt response is constructed. The model appears to be compatible with relevant facts about human behavior. Our hypothesis is that, through communication, an actor tries to exploit the motivational structures of a partner so that the desired goal is generated. A second point is that social behavior requires that cooperation be maintained at some level. In the case of communication, cooperation is, in general, pursued even when the partner does not adhere to the actor's goals, and therefore no cooperation occurs at the behavioral level. This important distinction is reflected in the two kinds of game we introduce to account for communication. The main concept implied in communication is that two agents overtly reach a situation of shared mental states. Our model deals with sharedness through two primitives: shared beliefs and communicative intentions.     

The benefits of empathy: When empathy may sustain cooperation in social dilemmas

Cooperation in social dilemmas is often challenged by negative noise, or unintended errors, such that the actual behavior is less cooperative than intended—for example, arriving later than intended for a meeting due to an unusual traffic jam. The present research was inspired by the notion that doing a little more for one's interaction partner, which may be movitvated by empathetic feelings, can effectively reduce the detrimental effects of “negative noise,” or unintended incidents of noncooperation. Consistent with hypotheses, negative noise exhibited detrimental effects on cooperation, but such effects were absent when empathy‐motivated cooperation was present. We conclude that empathy has broad benefits for social interaction, in that it can be an effective tool for coping with misinterpreted behaviors, thereby maintaining or enhancing cooperation. Copyright © 2009 John Wiley & Sons, Ltd.     

Shifting toward cooperative tendencies and forgiveness: How partner‐focused prayer transforms motivation

Several studies tested whether partner‐focused prayer shifts individuals toward cooperative tendencies and forgiveness. In Studies 1 and 2, participants who prayed more frequently for their partner were rated by objective coders as less vengeful. Study 3 showed that, compared to partners of targets in the positive partner thought condition, the romantic partners of targets assigned to pray reported a positive change in their partner's forgiveness. In Study 4, participants who prayed following a partner's “hurtful behavior” were more cooperative with their partners in a mixed‐motive game compared to participants who engaged in positive thoughts about their partner. In Study 5, participants who prayed for a close relationship partner reported higher levels of cooperative tendencies and forgiveness.     

Electronic Friend or Virtual Foe: Exploring the Role of Competitive and Cooperative Multiplayer Video Game Modes in Fostering Enjoyment

Industry and scholarly sources both argue that multiplayer gaming and competition are important factors in creating enjoyment, but relatively little empirical work demonstrates this claim. This study uses an experimental design (N = 139) to evaluate the effects of different multiplayer modes on enjoyment, allowing participants to interact naturally with a confederate partner and manipulating both game mode and partner behavior in a game of Madden '08. Results show that enjoyment is significantly enhanced by the combination of competitive play and a friendly partner, and demonstrate that the quality of interpersonal interaction only partly accounts for this.     

群体身份调节最后通牒博弈的公平关注

群际互动是社会互动的一种重要形式, 在人类社会发展中起着重要作用。已有的行为研究表明个体参与群际互动时, 互动对象的群体身份会影响其心理加工和行为决策。但目前关于群体身份如何影响公平加工的动态时间过程尚不清楚。为了研究群体身份对最后通牒任务(Ultimatum Game, UG)中反应者公平关注的影响, 15名健康成人作为反应者与组内和组外提议者进行UG博弈, 提议包括极端不公平、中等不公平或公平提议三种。事件相关电位结果发现, 组外互动时公平提议和中等不公平提议比极端不公平提议诱发更负的AN1, 组内互动时不同提议诱发的AN1无显著差异。来自组内成员的中等和极端不公平提议比公平提议引起更负的内侧额叶负波(MFN), 但来自组外成员的不同提议则没有导致MFN波幅的变化。这些结果表明在群体互动情境下, 互动成员的群体身份能够影响个体的早期注意资源分配和公平关注加工。     

Unequal but not separate: Emergence of rich–poor cooperation in resource exchange

Addressing inequality is a critical challenge for society as a whole and requires sustained efforts to promote fairness and opportunity for all. Filling in the resource gap across social classes is essential in reducing inequality. Previous studies have revealed that ingroup favouritism hinders the rich from cooperating with the poor and expands the wealth gap. Nevertheless, how to find ways of narrowing the gap between the rich and the poor remains an open question. Inducing rich–poor cooperation could be effective in eliciting resource flow across classes. In this study, two experiments using a modified Prisoner's Dilemma game were conducted in Japan (N = 213) and China (N = 150) to examine whether highlighting partners' cooperativeness under permeable group boundaries induces rich–poor cooperation. All participants were allocated to the rich group and participated in the game with programmed rich- or poor-group partner bots, whose cooperation rates were manipulated. Despite the initial resource disparities between participants and the partner bots, participants were more likely to select and cooperate with cooperative poor-group partners than with non-cooperative rich-group partners. Generalized trust played an important role in the enhancement of rich–poor cooperation. The findings shed light on the possibility of reducing inequality and promoting social mobility in society.     

Truth and bias in daily judgments of support receipt between romantic partners

The perception that a partner is supportive, tied to beneficial relational and personal outcomes, may be shaped by reality (the partner's actual support) but is often also biased. Using T. V. West and D. A. Kenny's (2011) truth‐and‐bias model, the balance between truth and one bias type—the tendency to maintain perceived mutuality by projecting one's own supportiveness onto one's partner—was examined. It was hypothesized that this balance will be altered by the behavior's psychological significance and by the scope of the behavior being judged. In a 35‐day diary, 80 couples reported perceived and provided emotional/practical support. Participants' judgments included less biased projection when they addressed behaviors of lower emotional significance or greater contextual specificity.     

Safe and Unsafe Sexual Intentions and Behavior: The Effects of Norms and Attitudes1

A study of 85 heterosexual men, 85 heterosexual women, and 82 homosexual men was undertaken to examine the variables that influence intentions to engage in different sexual practices and actual sexual behavior. On the basis of Fishbein and Ajzen's (1975) theory of reasoned action, it was predicted that the strength of intentions would be related to whether behavior was in accord with intentions. Consistent with expectations, the strength of intention to engage in six different sexual practices (e. g., vaginal intercourse, anal intercourse, oral sex) and the three strategies that modify the risk of HIV transmission (sex with an exclusive partner, sex wearing a condom, and looking for a new partner) predicted actual behavior. Second, it was proposed that attitudes toward one's sexual practices and norms would be related to intentions to engage in safe sex. To reflect differential levels in the safety of behavioral intentions, five safety intention groups were formed: (a) nonpenetrative sex, (b) penetrative sex in an exclusive relationship with a condom, (c) penetrative sex in an exclusive relationship without a condom, (d) penetrative sex in a nonexclusive relationship with a condom, and (e) penetrative sex in a nonexclusive relationship without a condom. Norms, rather than attitudes, distinguished the five safety intention groups. the groups intending to engage in safe sex (nonpenetrative sex or penetrative sex with a condom) perceived lower levels of social approval for their sexual practices than the noncondom groups. Additional analyses showed that past behavior had a stabilizing effect on the intention-behavior relationship, but only for the nonpenetrative and noncondom safety intention groups.     

Categorical Person Perception in Computer-Mediated Communication: Effects of Character Representation and Knowledge Bias on Sex Inference and Informational Social Influence

This experiment investigated the effects of arbitrarily assigned characters and sex-linked knowledge bias on the sex inference about an anonymous interactant in text-based CMC. In a 2 (participant's sex: man vs. woman) × 2 (knowledge bias: sports vs. fashion) × 2 (partner's character: man vs. woman) between-subjects experiment (N = 163), participants played a trivia game with an ostensible partner. As hypothesized, self-proclaimed expertise in a sex-typed topic evoked stereotype-consistent sex inferences. In addition, women tended to factor in the partner's character in inferring the person's sex, although men did not show the corresponding tendency. Character effects extended to conformity behavior, such that participants were more likely to conform to the male-charactered than female-charactered partner when answering male-oriented questions. Findings are discussed in light of the Social Identity model of Deindividuation Effects (SIDE) and the stereotypes-as-explanations account.     

The smell of cooperativeness: Do human body odours advertise cooperative behaviours?

Several physical features influence the perception of how cooperative a potential partner is. While previous work focused on face and voice, it remains unknown whether body odours influence judgements of cooperativeness and if odour-based judgements are accurate. Here, we first collected axillary odours of cooperative and uncooperative male donors through a public good game and used them as olfactory stimuli in a series of tasks examining whether and how they influence cooperative decision-making in an incentivized economic game and ratings of cooperativeness. Our results show that having access to the donor's body odours provided a strategic advantage to women during economic decisions (but not to men): with age, women were more likely to cooperate with cooperative men and to avoid interacting with uncooperative men. Ratings of cooperativeness were nonetheless unrelated to the donors’ actual cooperativeness. Finally, while men with masculine and intense body odours were judged less cooperative, we found no evidence that donors’ actual cooperativeness was associated with less masculine or less intense body odour. Overall, our findings suggest that, as faces and voices, body odours influence perceived cooperativeness and might be used accurately and in a non-aware manner as olfactory cues of cooperativeness, at least by women.     

Thin slices of infidelity: Determining whether observers can pick out cheaters from a video clip interaction and what tips them off

The viability of using brief observations of behavior (thin slicing) to identify infidelity in romantic relationships was examined. Two studies supported the hypothesis that observers can accuratelsy identify people who are cheating on their romantic dating partner based on thin slices of observed behavior. In Study 1, raters were able to accurately identify people who were cheating on their romantic dating partner after viewing a short 3‐ to 4‐min video of the couple interacting. Study 2 replicated this finding and identified possible variables that may mediate the relation between coder's ratings and participants' actual reported infidelity. Commitment and trustworthiness were found to be mediators of this relation. These results are discussed in terms of application and future research.     

短时接触双人电子游戏对幼儿同伴交往与亲社会行为的影响

电子游戏颇受儿童青睐,其用户日趋低龄化,它对幼儿的影响不容小觑。本实验以双人合作/竞技游戏为载体,考查了短时接触电子游戏对60名4~6岁幼儿的同伴交往与亲社会行为的影响,结果发现：1）幼儿与非好友玩伴共同接触双人电子游戏后会变得更喜欢自己的搭档,将其视为新好友并更希望未来与其交往;2）合作比竞技游戏更能促使幼儿喜爱玩伴,竞技游戏的获胜者比失败者更喜欢其搭档;3）年长比年少幼儿更喜欢与同伴交往;4）与其他非好友同伴相比,幼儿更愿意帮助自己的搭档。这表明短时接触内容适宜的双人电子游戏对幼儿的同伴交往和亲社会行为发展较为有益。     

The implicit cognition of reciprocal exchange: automatic retrieval of positive and negative experiences with partners in a prisoner's dilemma game

Models of reciprocity imply that cheater detection is an important prerequisite for successful social exchange. Considering the fundamental role of memory in reciprocal exchange, these theories lead to the prediction that memory for cheaters should be preferentially enhanced. Here, we examine whether information of a partner's previous behaviour in an interaction is automatically retrieved when encountering the face of a partner who previously cheated or cooperated. In two studies, participants played a sequential prisoner's dilemma game with cheaters and cooperative partners. Alternating with the game blocks, participants were asked to classify the smiling or angry facial expressions of cooperators and cheaters. Both experiments revealed congruence effects, reflecting faster identification of the smiles of cooperators (Experiments 1 and 2) and faster identification of the angry facial expressions of cheaters (Experiment 2). Our study provides evidence for the automatic retrieval of the partner's behaviour in the game, regardless of whether partners cheated or cooperated, and thus provides further evidence against the cheater detection hypothesis.     

The cost of forgiveness: Observers prefer victims who leave unfaithful romantic partners

Ninety‐six male fraternity members (Study 1), 112 female voters (Study 2), and 219 undergraduates (Study 3) read scenarios in which a group representative forgave, retaliated, or left a romantic partner after the partner's sexual infidelity was publically revealed. Observers rated a victim who forgave his or her partner to be as mature as a victim who ended the relationship, but also as weaker and less competent. They rated a victim who forgave to be more mature but almost as weak and incompetent as a victim who retaliated. Symbolic concerns that the victim's behavior violated shared values (all three studies) or damaged the group's power/status (Study 3) mediated the relationship between victim behavior and victim ratings. These data demonstrate how the symbolic concerns that shape observers' judgments of an offender can extend to observers' judgments of the victim. Copyright © 2014 John Wiley & Sons, Ltd.     

The importance of seeing what is not there: A quasi‐signal detection analysis of positive and negative behavior in newlywed couples

Partners scrutinize each other's behaviors to identify the quality of their relationship. Because people's perception of their partners' behavior is imperfect, they face a signal detection problem for which there are 4 outcomes: hits, misses, false alarms, and correct rejections. Research confirms the importance of hits, misses, and false alarms for relationship quality, but nothing is known about correct rejections. In a prospective study among newlywed couples, it was predicted and found that people are good at detecting the absence of partner behavior, especially negative partner behavior, and that these correct rejections are important for relationship quality above and beyond hits. Happy partners see reality in a way that maintains their happiness, which includes seeing what is not there.     

Remembering Friends as Not So Friendly in Competitive and Bargaining Social Interactions

From children's schoolyard play to executives' boardroom negotiations, competitive and bargaining interactions are common to everyday life. Sometimes, the interacting parties are socially close and sometimes not. In this research, we examine how friendship influences memory for actions in such interactions. Dyads consisting of either friends or strangers played a competitive card game (Study 1) or the ultimatum game (Studies 2 and 4) and then recalled the interaction. We find that participants remembered friends' play as more competitive (Study 1) and less generous (Studies 2 and 4) than strangers' play, even when friends' actual play was more generous than that of strangers (Studies 2 and 4). Friendship did not affect recall for one's own play. In a workplace setting, Study 3 reveals people expect more of work colleagues who are friends than of work colleagues who are acquaintances. Study 4 tests our complete model and shows that people expect more of friends than of strangers and that this difference in expectations explains the less favorable memory for friend's actions. Our findings are consistent with a negative disconfirmation account whereby people expect their friends to be less competitive and more generous, and when these expectations are violated, people remember friends' actions more negatively than they actually were. Much research shows positive effects of friendship norms on actual behavior. We demonstrate a negative effect on people's memory of friends' behavior in competitive and bargaining social interactions. Copyright © 2017 John Wiley & Sons, Ltd.     

Prior experience and patterning in a prisoner's dilemma game

Female college students first played a pseudo-prisoner's dilemma (PPD) game with the experimenter, who followed a fixed strategy. In the first experiment the experimenter's strategies for different groups of subjects were: (a) play tit-for-tat; (b) play randomly; (c) always cooperate; (d) always defect (‘cooperation’ and ‘defection’, defined as in an actual prisoner's dilemma game). Only the tit-for-tat group increased cooperation over trials; other groups decreased cooperation. After playing the PPD with the experimenter, subjects played an actual prisoner's dilemma (PD) game with each other. In the PD game, subjects began cooperating moderately but cooperation deteriorated regardless of what the experimenter's strategy had been in the earlier (PPD) game. In a second experiment, subjects again played a PPD game with the experimenter and then played a PD game with each other. Half played one trial at a time as in the first experiment while half played in patterns of four trials at a time. In the PD game, patterning of trials retarded the development of mutual defection regardless of previous experience. The cooperation-preserving effect of patterning of trials in this social task is compared with similar effects on individual tasks involving self-control and risk-aversion. © 1998 John Wiley & Sons, Ltd.