Sex,Sex Roles,and Emotional Expressiveness

Differences in emotional expressiveness between males and females have generally been attributed to sex-role socialization, but most studies have not included measures of sex-role orientation. We hypothesized that sex role would be a more salient factor than sex and that androgynous and feminine persons would be more expressive than masculine and undifferentiated individuals. Data were gathered from 230 college students using Bem's (1975) Sex-Role Inventory and Balswick's (1975) Expression of Emotion Scale. Both hypotheses were supported.     

Sex-role identity and separation-individuation pathology

The Mahlerian theory of childhood psychological development suggests that the same sex parenting of girls in the mother-child dyad predisposes women to experience specific difficulties in the separation-individuation (S-I) process (Mahler, Pine & Bergman, 1975). Pathological states in adulthood have been attributed to these S-I disturbances (Pine 1979; Kernberg 1980). However, this theory has never been empirically tested. In this study 53 subjects were assessed for adult manifestation of disturbance in the separation-individuation process using a self-report questionnaire (Separation-Individuation Inventory: Christenson & Wilson, 1985), In contrast to previous theoretical work, women showed significantly lower levels of disturbance in the separation-individuation process than did men. Assessment of sex-role identity (Bem Sex Role Inventory: Bem, 1981) showed no significant difference between overall sex-role identity of the male and female subjects. Individuals lacking any clear sex-role identity showed significantly higher levels of disturbance in the separation-individuation process than those with feminine, masculine or androgynous identity. These findings demonstrate the importance of considering sex-role identity as well as biological sex when describing some psychological characteristics and also demonstrate the importance of any sex-role acquisition, whether male or female, for psychological well-being.     

Sex-role attitudes,identities, and political ideology

This study examines whether sex-role identities and attitudes toward sex roles are part of a more general liberal—conservative dimension of political ideology. Survey data are analyzed from two independent random samples of Indiana University students in 1974–1975. Sex-role attitudes are measured by two scales, dealing with evaluations of the traditional sex-based division of labor and levels of sex-stereotyping of various tasks. The Bem Sex Role Inventory is used to measure respondents' sex-role identities. Those who score more liberal or flexible on each measure of sex-role attitudes are also very likely to hold liberal political attitudes. These correlations are strong and consistent enough to indicate that sex-role attitudes fit into a more general liberal—conservative ideology, at least among college students. Correlations between sex-role identities and political attitudes are much weaker. Among men, liberal political attitudes are associated with a more flexible (androgynous) sex-role identity; among women, in contrast, liberal political attitudes are related more consistently to a more traditionally masculine sex-role identity.We gratefully acknowledge the assistance of the Indiana University Women's Studies Program, Michael A. Maggiotto, Christine Williams, and especially Barbara Allen for her insightful comments and capable data analysis.     

Southern traditionalism and sex-role ideology: A research note

Sociological literature, as well as popular folklore, suggests the existence of a Southern regional subculture, of which sex-role traditionalism is an integral part. To test the empirical validity of this assumption, the present study employed the 1975 National Fertility Study data, a probability sample of 3,403 currently married white women, of whom eight sex-role questions were asked. A factor analysis of these questions was used to calculate a sex-role summary score for each respondent. Wife's employment in 1975 and her attainment of high levels of education were the two strongest predictors of a nontraditional sex-role score. The sex-role attitudes of Southern and non-Southern women did not differ significantly. The implications for research and policy are discussed.An earlier version of this article was presented at the Annual Meeting of the Southern Sociological Society, Atlanta, Georgia, April 4–7, 1979. This project was supported by the Center for the Study of Population and Natural Resources at Michigan State University and by Michigan Agricultural Experiment Station Project No. 3243 S. This report is Michigan Agricultural Experiment Station Journal Article Number 11107. The authors thank Merwyn R. Nelson and an anonymous reviewer for constructive comments on an earlier draft.     

Gender stereotyping in television advertisements: a study of French and Danish television

Two similar, but not identical, content analyses of the portrayals of men and women in French and Danish television advertisements are reported. By partially replicating and extending past investigations conducted in America, Australia, Britain, Hong Kong, Indonesia, Italy, Kenya, and New Zealand, it was predicted that there would be more gender stereotyping in French television advertisements and less gender stereotyping in Danish television advertisements. In the first study, 165 French television advertisements were analyzed by following established coding categories (A. Furnham & E. Skae, 1997; L. Z. McArthur & B. G. Resko, 1975). Contrary to prediction, the results showed that traditional gender role portrayal on French television was no different from that found in other countries. Separate statistical analyses were carried out for visually versus aurally classified central figures, yet this yielded relatively few significant differences. In the second study, a sample of 151 Danish advertisements was analyzed; results showed that Danish television was generally less gender stereotypic than French television in its portrayal of women. Exactly half (5) of the coding categories showed significant differences. Finally, an international statistical comparison between these two studies and similar research in Australia, Britain, and Italy was carried out. The methodological implications of these results are discussed as well as the theoretical issues arising from other studies of this sort.     

The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000

Furnham, A. & Paltzer, S. (2010). The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000. Scandinavian Journal of Psychology, 51, 216–236. In 1999, Furnham and Mak published a review of 14 content‐analytic studies of sex roles stereotyping in television commercials. All these studies were based on the McArthur and Resko (1975) content categories. This paper updates that review considering 30 studies in over 20 countries published between 2000 and 2008. Studies were from Australasia, Austria, Bulgaria, Ghana, Hong Kong, Japan, Kenya, Korea, Malaysia, Mauritius, New Zealand, Poland, Russia, Serbia, Singapore, South Africa, Spain, Saudi Arabia, Sweden, Taiwan, Thailand, Turkey, the United Kingdom and the United States. They examined over 8,000 advertisements. National and cultural differences in gender stereotypes are also considered in the light of this data. The popularity of, and the problems associated with, the research paradigm are considered.     

Sex-role perceptions among black female athletes and nonathletes

This study compared sex-role perceptions of Black female college athletes and nonathletes, and examined the relationship between sex-role perceptions and socioeconomic, demographic, familial, and psychological variables. The study replicated, in part, similar research by Snyder and Kivlin, who found differences in sex-role perceptions between athletes and nonathletes. Statistical treatment of data included chi-square technique, correlation, and multiple regression analysis. Interpretation of data indicated no significant differences in sex-role perceptions between Black female athletes and nonathletes. Independent variables influencing sex-role perceptions to a significant degree included age and body weight for both subgroups, with lesser influence derived from parental education level and psychological variables. Athletes' perception of their ability and the age they began their training influenced sex-role perceptions significantly. Athletic experiences for Black females appears distinct from that of White females, as perceived by the athlete and community, and this distinction influences sex-role perceptions of female athletes.This article is a revision of a paper presented at the meeting of the Mid-South Sociological Society, Shreveport, La., October 1981.     

Androgyny on the TV screen? An analysis of sex-role portrayal

Characters in a random sample of dramatic television programs representative of family time and later viewing time in 1975 and equivalent time periods in 1976 were rated on sex-role portrayal, using traits from the Bem Sex-Role Inventory (BSRI). The family time concept, which eliminated violence and sex from programs shown between 7:00 and 9:00 p.m. during 1975, had a significant effect on sex-role portrayal. Male characters were portrayed in a more realistic, though still highly masculine, way than their counterparts in other time periods. Female characters were portrayed as somewhat more feminine during family time than during other viewing hours. A significant interaction effect among viewing time, type of program, and sex of character suggested that content considered acceptable for younger viewers emphasized the stereotypical female role.This research was reported in part at the meeting of the Western Psychological Association, Seattle, April 1977. The author expresses appreciation to all those individuals who assisted with the project by serving as judges and as critics, and to the anonymous reviewer who made many helpful suggestions.     

Jack Went up the Hill. but Where Was Jill?

To assess the premise that picture books are important transmitters of sex-role information, 206 picture books for children, ages 3 to 6, were analyzed. Three groups were formed: (1) titles published before the women's movement (1903-1965); (2) titles published after the women's movement (1966-1975); (3) titles chosen from a specialized nonsexist list of books about girls (1882-1973). Analyses indicated that children are presented with sex-typed book models: females, underrepresented in titles, central roles, and illustrations; males, overrepresented in instrumental pursuits and underrepresented in expressive activities. On the other hand, the third group of books featured mostly female characters and contained a predominance of instrumental models with a minimum of expressive activities. The data revealed that picture books today provide stereotyped models for young children to emulate.     

Television viewing and the learning of sex-role stereotypes

This study was designed to determine the relationship between the amount of time children spend watching television and their knowledge of adult sex-role stereotypes. Males and females in grades 1, 3, 5, and 7 who were classified as heavy television viewers (25 or more hours per week) or light viewers (10 or less hours per week) both at the time of the study and 15 months previously were administered the Sex Stereotype Measure, an instrument designed to determine children's awareness of stereotyped sex-role perceptions held by adults. Heavy viewers were found to have more stereotyped perceptions than light viewers. A significant interaction effect indicated that among low viewers the perception of male stereotypes steadily declines with increasing age; among heavy viewers, stereotypic responses to male items are maintained with increasing age. No comparable interaction effect was obtained for perception of female stereotypes. The role of interaction with live models in breaking down stereotypic perceptions of males is discussed.A modified version of this paper was presented at the meeting of the Society for Research in Child Development, Denver, April 1975.     

Representation of Gender in South African Television Advertising: A Content Analysis

This paper examines how gender is represented in South African television advertising. It provides a foundation upon which changes in representation over time may be mapped; contributes toward a cross-national literature that considers differences in representation; and tentatively examines how representations intersect with other key social categories. A sample of 5,803 advertisements was collected during 2003 that included 1,633 primary visual actors and 2,350 narrators. These were analysed by means of content analysis. A coding scheme was developed that was partly based on existing research, including McArthur and Resko??s (1975) influential study, but also research within non-Western contexts. Content categories included attributes of the primary visual actor (i.e., age; portrayal; race; and social class) as well as advertisement attributes (i.e., actors; primary narrator; products; and setting). Hypotheses predicted that males and females would be represented differently in television advertisements and that these differences would reflect traditional hierarchical relations in society. Findings largely supported these hypotheses. Males were represented as dominant. They were of primary focus; appeared most frequently within the socially valued public-work arena; and were represented as occupying positions of greater social authority. Females were represented as subordinate. They were of secondary focus; appeared most frequently within the socially undervalued private-domestic arena; and were most often represented as occupying positions of social subordination. This subordination was reinforced through findings that imply their sexualisation. Interesting patterns also emerged in findings indicating possible change in representations of gender. The implications of findings are discussed and suggestions for future research are made.     

Peer ratings of males and females possessing different sex-role identities

Two investigations were conducted to explore peer ratings of males and females exhibiting different sex roles. In the first study, 160 males and females representing four sex-role groups were rated by close, same sex friends on Gough's Adjective Check List. The results indicated that for both males and females, the four sex-role groups were perceived differently by their friends. I n the second investigation, peer rated adjectives which differentiated between the sex-role groups in Study I were evaluated on a positive/negative dimension; self-rated adjectives differentiating between the four sex-role groups in an earlier study (Baucom, 1980) were evaluated similarly. The findings showed that the peer-rated and self-rated adjectives which differentiated androgynous males and females from the other sex-role groups were viewed more positively than adjectives describing any other group: peer-rated and self-rated adjectives describing undifferentiated persons were consistently viewed negatively. Significant differences between the evaluations of the peer-rated and self-rated adjectives suggest that conclusions about the effects of sex roles are likely to vary, depending upon whether self-report inventories or peer ratings are investigated. Cautions are presented regarding generalizations from only one method of measurement.     

The effects of sex and sex-role identity on the attribution of maladjustment

This study examined the effects of a stimulus person's gender and sex-role identity and an observer's gender and sex-role identity on the observer's judgments of the stimulus person's personality and level of adjustment. After having been classified as androgynous or nonandrogynous, 141 males and females viewed videotapes of a case conference on a bogus client. In the videotapes the client's gender and sex-role identity were factorially manipulated. As predicted, male clients and clients with a masculine sex-role identity were seen as possessing less favorable personality characteristics and as being less mentally healthy than were female clients and clients with a feminine history. Sex-role incongruence (e.g., a masculine female) influenced the subjects' judgments only of a female client. A sex-role congruent female was seen as more attractive and better adjusted than a sex-role incongruent female. The subjects' gender and sex-role identity did not influence their judgments of the clients in any consistent or interpretable fashion. Finally, it was found that the subjects were most influenced by sex-role congruence/incongruence of opposite sex stimulus persons. The discussion of these results centered on: (a) the relative influence of gender and sex-role identity on people's perceptions of a stimulus person and (b) the need for further exploration of how subject characteristics might influence these perceptions.This study is based on a Masters thesis submitted to the University of South Florida in partial fulfillment of the requirements for the Master of Arts degree. Portions of the study were presented at the 1978 meeting of the Southeastern Psychological Association. All correspondence should be sent to the second author c/o Department of Psychology, University of South Florida, Tampa, Florida 33620.     

Relationships Between Sex-Role Attitudes, Division of Household Tasks, and Marital Adjustment

Relationships between sex-role attitudes, household tasks, and marital adjustment were explored. Eighty-five married couples completed the Osmond-Martin Sex Role Attitude Scale (Osmond & Martin, 1975), the Krausz Household Task scale (Krausz, 1986) and the Dyadic Adjustment Scale (Spanier, 1976). Modern husbands reported greater marital adjustment than traditional husbands. Traditional spouses reported more traditionally male household tasks being completed by husbands and traditionally female tasks being completed by wives. Spouses reported greater marital adjustment when husbands completed male tasks. Sex-role attitudes and household tasks related independently to marital adjustment. The results support assessing husbands and wives separately. Clinicians are advised to assess couples' sex-role attitudes while maintaining neutral attitudes themselves. Several clinical techniques are offered.     

Student protest and sex-role attitude change, 1967–1971: A log-linear analysis of longitudinal data

Longitudinal relationships between protest participation and attitude toward the female role are examined in data from a 1967–1971 national panel of college students using Goodman's log-linear techniques for the analysis of two-attribute turnover tables. Contrary to earlier evidence, 1967 protest participation does not predict 1971 sex-role modernism for either females or males. Sex-role modernism in 1967 does predict protest participation by 1971. No evidence is found for expected three-variable interactions involving gender, sex-role attitude, and protest participation. These findings suggest a need for reinterpretation of earlier work relating student protest to the sex-role attitudes of college women.This article is a revised version of a paper presented at the annual meeting of the Midwest Sociological Society, Chicago, 1975.     

The epidemiology of adolescent sex-role attitudes

This study examines the epidemiology of sex-role attitudes among a national probability sample of 1,626 American adolescents. The results of this study generally corroborate earlier findings with more limited samples: More traditional sex-role attitudes are reported by male, lower-class, and minority respondents. The magnitude of the sex difference overshadows the remaining differences. In addition, the impact of sex-role attitudes on conventional and delinquent behaviors and values was assessed. Sex-role groups differ in their involvement in the conventional settings of family, school, religion, and work, as well as in minor forms of delinquency and in their values concerning conventional and delinquent behaviors. The findings are discussed in terms of their contribution to our general understanding of adolescent sex-role attitudes.This study was supported by Center for the Studies of Crime and Delinquency, NIMH (Grant # MH 27552) and the Center for the Prevention and Control of Rape, NIMH (Grant # MH 31751).     

单亲家长性别角色类型与子女社会适应的关系——性别角色教养态度的中介作用

在苏州市妇联及社区、街道工作人员的帮助下,采用判断取样,在苏州地区选取458户单亲家庭的父母子女,考察了单亲家长性别角色类型、性别角色教养态度与子女社会适应间的关系,并检验单亲家长性别角色教养态度在其性别角色类型与子女社会适应间的中介效应。结果表明:(1)单亲家长的性别角色类型多为双性化,性别角色教养态度处中上水平,单亲子女的社会适应处中上水平;不同背景变量的单亲子女其社会适应存在差异,单亲家长的户口与性别角色类型在子女社会适应上存在交互作用;(2)未分化及女性化类型与社会适应之间存在显著负相关,且未分化类型与性别角色教养态度存在显著负相关,单亲家长性别角色教养态度在其性别角色类型与子女社会适应两者关系中存在部分中介效应。     

Sex-role and innovative major choice among college students

This study examined the relationship between sex-role and nontraditional major choice. The sample included 693 male and female students enrolled in traditional and nontraditional majors. In addition to exploring this relationship the study had a methodological intent: Could scales derived from previous factor analyses of the Bem Sex-Role Inventory delineate this relationship as readily as the traditional Bem scoring method. Results indicate significant distributional patterns in sex-role and choice of major, which vary by sex. Men tend to choose male-dominated majors, regardless of sex-role. Patterns for females are more complex. The factored scales used in cross-validated discriminate analysis procedures did demonstrate some power to discriminate students in the two majors, suggesting certain implications for sex-role transcendence in vocational settings.