Gender bias in fame judgments: Implicit gender stereotyping or matching study phase fame?

Familiarized names are falsely judgedfamous more often than nonfamiliarized names. Banaji and Greenwald (1995) demonstrated a gender bias in thisfalse fame effect, with the effect being larger for male than for female names. This effect was interpreted as reflecting the operation of a gender stereotype. However, the famous male names were, in fact, better known than the famous female names. Thus, the presence of more famous male names during study may have contributed to the observed male-famous association. If so, there should be no gender bias if the studied famous male and female names are equally famous, and a reversed gender bias should emerge if the famous female names are more famous than the male names. In two experiments, these predictions were corroborated. A “classical” gender bias was found only when the famous males were more famous than the famous females. These findings are consistent with the hypothesis that the gender bias in fame judgments, rather than showing implicit gender stereotyping in the sense of a transsituational judgment bias, reflects the fact that, in test, participants select a proportion of fame judgments to male and female names so that it matches the relative degree of fame of male and female names encountered during study.     

What’s in a (Role) Name? Formal and Conceptual Aspects of Comprehending Personal Nouns

Two eye-tracking studies assessed effects of grammatical and conceptual gender cues in generic role name processing in German. Participants read passages about a social or occupational group introduced by way of a generic role name (e.g., Soldaten/soldiers, Künstler/artists). Later in the passage the gender of this group was specified by the anaphoric expression diese Männer/these men or diese Frauen/these women. Testing masculine generic role names of male, female or neutral conceptual gender (Exp. 1) showed that a gender mismatch between the role name’s conceptual gender and the anaphor significantly slowed reading immediately before and after the anaphoric noun. A mismatch between the antecedent’s grammatical gender and the anaphor slowed down the reading of the anaphoric noun itself. Testing grammatically gender-unmarked role names (Exp. 2) revealed a general male bias in participants’ understanding, irrespective of grammatical or conceptual gender. The experiments extend previous findings on gender effects to non-referential role names and generic contexts. Theoretical aspects of gender and plural reference as well as gender information in mental models are discussed.     

Color preferences according to gender and sexual orientation

The present study was undertaken to verify findings surrounding sex differences in color preferences, and to extend this realm of inquiry by looking for possible differences in color preferences associated with sexual orientation. Based on a large sample of North American college students, significant gender differences were found, with the main difference being a greater preference for shades of blue by males than by females. Females, on the other hand, tended to be more evenly divided than males between preferring both green and blue. Regarding sexual orientation, we found no significant differences between heterosexuals and homosexual/bisexuals of either gender. In other words, male and female homosexuals/bisexuals exhibited essentially the same configuration of color preferences as did their heterosexual counterparts.     

Young Children's Sensitivity to Speaker Gender When Learning From Others

This research explores whether young children are sensitive to speaker gender when learning novel information from others. Four- and 6-year-olds (N = 144) chose between conflicting statements from a male versus a female speaker (Studies 1 and 3) or decided which speaker (male or female) they would ask (Study 2) when learning about the functions of novel objects. Some objects were in gender-typing colors (light pink or navy blue), and some were in a gender-ambiguous color (yellow). The results indicated that children did use speaker gender to guide their learning, by either consistently choosing to agree with the speakers of their own gender or making choices that are associated with gender stereotypes about color. The findings are discussed in relation to how in-group preference and stereotype attributions might influence children's learning from others.     

Wavelength generalization and preference in monochromatically reared ducklings

Two experiments determined the effects of early color experience on gradients of wavelength generalization. In each experiment, one group of ducklings was raised in monochromatic (589 nanometers) sodium-vapor light and a second group, in white light. In Exp. I, ducklings pecked a key transilluminated by 589 nanometers. In a subsequent test, the group raised in white light produced steeper gradients. However, several monochromatically reared ducklings produced gradients as steep as those for the white-reared ducklings. In Exp. II, ducklings pecked a white line. In a subsequent test, using a fully illuminated key, subjects in both groups responded more often to "green" (510, 530, 550, or 570 nanometers) than to "non-green" wavelengths (490, 589, 610, or 650 nanometers). Ducklings raised in monochromatic light preferred shorter "green" wavelengths than ducklings raised in white light. This difference between the "green" preferences for the two groups accounted for most of the differences between the gradients of wavelength generalization obtained from the two groups in Exp. I after training at 589 nanometers.     

Achromatic color categories

Sternheim and Boynton’s (1966) continuous judgmental color-naming technique was used to assess the elemental nature of achromatic colors. Results from three subjects indicate that the names “black” and “white” are necessary and sufficient to describe achromatic test lights associated with the name “gray.” On the basis of the criteria that establishes a color as elemental, black and white were confirmed as elemental, whereas gray was not. These findings support the assumption of various opponent processing models that there are only two elemental achromatic sensations. In addition, the results support Hering’s (1920) view that black and white differ from the paired-chromatic opponent colors in that they are not mutually exclusive.     

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors, products, races, and advertisements. In Study 1, we demonstrate an automatic color preference for white over black, show that this preference holds for Caucasian-Americans and African-Americans, and find that automatic color preference predicts automatic product preference of white over black-colored products. Study 2 extends these findings by showing that actual behavioral product choice is best predicted by a combination of automatic and explicit color preferences. In the advertising domain, Study 3 demonstrates how automatic color preference influences advertising responses and how it explains the lack of in-group preference by African-Americans in previous implicit studies of racial preference. Collectively, our research draws attention to the need to disentangle white and black as designation of colors versus racial groups, and offers significant and novel contributions to the work on color and race in consumer psychology.     

Internet Daters’ Body Type Preferences: Race–Ethnic and Gender Differences

Employing a United States sample of 5,810 Yahoo heterosexual internet dating profiles, this study finds race–ethnicity and gender influence body type preferences for dates, with men and whites significantly more likely than women and non-whites to have such preferences. White males are more likely than non-white men to prefer to date thin and toned women, while African-American and Latino men are significantly more likely than white men to prefer female dates with thick or large bodies. Compatible with previous research showing non-whites have greater body satisfaction and are less influenced by mainstream media than whites, our findings suggest Latinos and African Americans negotiate dominant white idealizations of thin female bodies with their own cultures’ greater acceptance of larger body types.     

Color preferences in infants and adults are different

Adults commonly prefer blues most and greenish yellows least, but these hue preferences interact with lightness and saturation (e.g., dark yellow is particularly disliked: Palmer & Schloss (Proceedings of the National Academy of Sciences 107:8877–8882, 2010)). Here, we tested for a similar hue-by-lightness interaction in infant looking preferences, to determine whether adult preferences are evident early in life. We measured looking times for both infants and adults in the same paired-comparison task using all possible pairs of eight colors: four hues (red/yellow/green/blue) at two lightness levels (dark/light). The adult looking data were strikingly similar to other adults’ explicit preference responses, indicating for the first time that adults look longer at colors that they like. Infants showed a significant hue-by-lightness interaction, but it was quite different from the adult pattern. In particular, infants had a stronger looking preference for dark yellow and a weaker preference for light blue than did adults. The findings are discussed in relation to theories on the origins of color preference.     

Phonological cues influence sex decisions about novel names

Investigations of first names in English have found that male and female names are distinguished by different phonological characteristics. This paper reports on findings that suggest native speakers of English rely on those same cues when making judgments about the sex of names with which they are unfamiliar. When presented with 40 novel, i.e., "invented" names, 25 university undergraduates judged one-syllable names and consonant-final names as male names; however, they judged two-syllable names and vowel-final names as female names. These findings indicate that certain phonological features are strong enough predictors of sex that they can be used to designate sex even with names never before encountered.     

道德概念的黑白隐喻表征及其对道德认知的影响

采用不同的研究方法在不同水平上考察道德概念的黑白隐喻表征, 探讨了黑白视知觉对道德认知的影响。实验1a发现, 在词汇选择任务中被试倾向于判断白色希腊文词汇具有道德意义, 判断黑色希腊文词汇具有不道德意义。实验1b通过词性判断任务表明, 当道德词以白色呈现、不道德词以黑色呈现时被试的判断反应更快。实验2显示, 当将道德两难故事呈现在黑色背景上时, 相比于呈现在白色背景上, 被试会在道德评判任务中将故事中人物的行为判断为更加不道德。实验3通过情境实验发现, 相比明亮环境, 在黑暗环境中完成实验的被试会更倾向于认为他人会不公正地对待自己。研究证明, 黑白颜色概念与道德概念的隐喻联结存在心理现实性, 黑白颜色刺激知觉会对道德判断产生影响作用, 且环境的亮度也会影响到人们对道德相关问题的认知判断。     

Perceiving vocal age and gender: An adaptation approach

Aftereffects of adaptation have revealed both independent and interactive coding of facial signals including identity and expression or gender and age. By contrast, interactive processing of non-linguistic features in voices has rarely been investigated. Here we studied bidirectional cross-categorical aftereffects of adaptation to vocal age and gender. Prolonged exposure to young (~ 20 yrs) or old (~ 70 yrs) male or female voices biased perception of subsequent test voices away from the adapting age (Exp. 1) and the adapting gender (Exp. 2). Relative to gender-congruent adaptor-test pairings, vocal age aftereffects (VAAEs) were reduced but remained significant when voice gender changed between adaptation and test. This suggests that the VAAE relies on both gender-specific and gender-independent age representations for male and female voices. By contrast, voice gender aftereffects (VGAEs) were not modulated by age-congruency of adaptor and test voices (Exp. 2). Instead, young voice adaptors generally induced larger VGAEs than old voice adaptors. This suggests that young voices are particularly efficient gender adaptors, likely reflecting more pronounced sexual dimorphism in these voices. In sum, our findings demonstrate how high-level processing of vocal age and gender is partially intertwined.     

Sex-Dimorphic Color Preference in Children with Gender Identity Disorder: A Comparison to Clinical and Community Controls

The present study was designed to assess sex-dimorphic color preferences in children with gender identity disorder (47 boys, 18 girls), clinical controls (65 boys, 35 girls), and community controls (65 boys, 35 girls). The mean age of the children was 7.63 years (range?=?3–12 years). Children were shown a hexagon-shaped display of 144 colors extracted from PowerPoint?. Each child was asked to choose his or her three favorite colors (Trials 1–3) by pointing to them, naming them, and then to provide a justification for each choice. From the entire array, children labeled a total of 11 different colors: black, blue, brown, gray, green, orange, pink, purple, red, white, and yellow. For three of the colors (blue, pink/purple, and red), there was evidence for normative sex differences in color preference, and, for the colors blue and pink/purple, the gender-referred children showed inverted patterns of color preference. For the color blue, luminance values showed that the gender-referred boys and control girls preferred lighter shades, whereas the gender-referred girls and control boys preferred darker shades. Qualitative analysis indicated that gender-specific justifications were uncommon, even for the sex-dimorphic colors. Gender-referred children showed inverted gender-stereotyped color preferences, which are likely related to their more general pattern of cross-gender identification. Principles of gender-differentiated development derived from gender-schema theory are used to explain the group differences in color preferences.     

But for the bad, there would not be good: Grounding valence in brightness through shared relational structures

Light and dark are used pervasively to represent positive and negative concepts. Recent studies suggest that black and white stimuli are automatically associated with negativity and positivity. However, structural factors in experimental designs, such as the shared opposition in the valence (good vs. bad) and brightness (light vs. dark) dimensions might play an important role in the valence-brightness association. In 6 experiments, we show that while black ideographs are consistently judged to represent negative words, white ideographs represent positivity only when the negativity of black is coactivated. The positivity of white emerged only when brightness and valence were manipulated within participants (but not between participants) or when the negativity of black was perceptually activated by presenting positive and white stimuli against a black (vs. gray) background. These findings add to an emerging literature on how structural overlap between dimensions creates associations and highlight the inherently contextualized construction of meaning structures.     

Gender Labels on Gender-Neutral Colors: Do they Affect Children’s Color Preferences and Play Performance?

Gender-typed color preferences are widely documented, and there has been increasing concern that they affect children’s play preferences. However, it is unclear whether such color preferences exist across cultures, how they have emerged, and how gender color-coding affects performance. Chinese preschoolers (n?=?126) aged 59 to 94 months were tested. First, we assessed their gender-typed color preferences using forced-choice tasks with color cards and pictures of neutral toys in gender-typed colors. Second, we tested if gender labels could affect color preferences by labeling two gender-neutral colors as gender-typed and assessed children’s liking for them using a rating task and a forced-choice task with pictures of neutral toys in the labeled colors. Third, we assigned children a tangram puzzle (i.e., a puzzle using geometric pieces) painted either in the gender-appropriate or gender-inappropriate color and measured the number of pieces they completed and their speed. Results showed that Chinese children exhibited the same gender-typed color preferences as Western children did. Moreover, applying gender labels amplified a gender difference in color preferences, thus providing direct and strong evidence for the social-cognitive pathway underlying gender-typed preferences. Finally, color-coding as gender-appropriate or -inappropriate had no impact on performance but the gender labels improved boys’ performance. These results add to knowledge on how gender-related information affects children’s responses to the social world and suggest that the current gender color divide should be reconsidered.     

Effects of display characteristics and individual differences on preferences of VDT icon design

This study explored the effects of display characteristics such as target/background color combination, single/simultaneous presentation, and individual differences by sex, and design specialty on preferences of VDT icon design. The results indicated black targets (black-on-white, black-on-yellow) and black backgrounds (red-on-black, yellow-on-black) were the most popular and white targets (white-on-red, white-on-black) and white backgrounds (blue-on-white, red-on-white) were the second most popular. As for the chromatic color combinations, yellow-on-blue was the most favored. Subjects rated color combinations under single presentation higher than those under simultaneous presentation. Women rated purplish targets and rated purplish and blue backgrounds higher than men. Subjects with design background favored black more either as a target or background, but they favored turquoise less than those without design background.     

不同性别定向的名字对女性择偶偏好的影响

对个体的第一印象经常是从名字开始的。研究表明名字的效价会影响他人对个体的评价以及在线约会等行为。本研究用实验方法探索了择偶早期进行初步接触之前,不同性别定向的名字对女性择偶偏好的影响。研究一和研究二的结果表明, 名字的性别定向会影响择偶机会。对男性来说, 女性化名字获得的择偶机会更少。名字引起的吸引力评价正向预测不同性别定向名字的择偶机会。本研究为名字的心理效应拓宽了适用领域。     

On the bounded rationality of gender stereotyping in fame judgments

The false‐fame effect is the phenomenon that familiar names are falsely judged famous more often than unfamiliar names. M.R. Banaji and A.G. Greenwald ( 1995 ) demonstrated a gender bias in the false‐fame effect: In line with existing gender stereotypes, the false‐fame effect was larger for male than for female names. A more general explanation for gender biasing in fame judgments is based on cognitive availability. Name gender could be used as an ecologically valid cue when making fame judgments. If the relevant universe of famous names contained more male than female names, a gender bias in fame judgments should be observed, if it contained more female names, the gender bias should be reversed. Indeed, this pattern could be demonstrated experimentally, and we argue that it is not compatible with an account that draws on gender stereotyping but with one based on cognitive availability. Copyright © 2004 John Wiley & Sons, Ltd.     

CLIENT PREFERENCE FOR COUNSELOR GENDER

This article presents the results of an investigation of male and female clients' expressed preferences for gender of their counselor. The study addressed two major comparisons: clients with a preference for therapist gender versus those without a preference, and clients with a preference for a male therapist versus those with a preference for a female therapist. LOGIT analyses indicate significant relationships among sex of the client, sex of the intake counselor, whether or not clients express a preference, and whether they express a preference for a male or female counselor. Results also suggest an influence of the sex of the intake counselor. Results are discussed in terms of their implications for counseling and research activities.