Identity primes produce facilitation in a colour naming task

Five experiments examined associative or identity priming effects in a colour-naming task with colour-neutral words. In Experiment 1, subjects instructed to read the prime silently showed no associative priming effect but a colour-naming facilitation with identity priming. In Experiment 2, the typical associative priming interference in colour naming was demonstrated in subjects recalling the prime word, but not in subjects reading the prime silently, whereas associative primes facilitated word naming regardless of the prime response requirement. The remaining studies investigated the colour-naming facilitation observed with identity primes. Experiment 3 showed no effects on the facilitation of colour naming from varying the letter case of a silently read prime. Experiment 4 showed facilitation when subjects recalled the prime, and a target frequency effect, with faster colour-naming latencies for high- and medium- than low-frequency targets. In Experiment 5, there was no facilitation for naming the colour of target words paired with non-word primes differing in their initial letter from the target. Taken together, the results suggest that the facilitation of colour naming following identical primes reflects faster target word recognition, whereas the associative priming interference reflects an attentional effect.     

Masked repetition and phonological priming in picture naming

We report a series of picture naming experiments in which target pictures were primed by briefly presented masked words. Experiment 1 demonstrates that the prior presentation of the same word prime (e.g.,rose-rose) facilitates picture naming independently of the target’s name frequency. In Experiment 2, primes that were homophones of picture targets (e.g.,rows-rose) also produced facilitatory effects compared with unrelated controls, but priming was significantly larger for targets with low-frequency names relative to targets with high-frequency names. In Experiment 3, primes that were higher frequency homophones of picture targets produced facilitatory effects compared with identical primes. These results are discussed in relation to different accounts of the effects of masked priming in current models of picture naming.     

Can the dual-route cascaded computational model of reading offer a valid account of the masked onset priming effect?

The masked onset priming effect (MOPE) refers to the empirical finding that target naming is faster when the target (SIB) is preceded by a briefly presented masked prime that starts with the same letter/phoneme (suf) than when it does not (mof; Kinoshita, 2000, Experiment 1). The dual-route cascaded (DRC) computational model of reading (Coltheart, Rastle, Perry, Langdon, & Ziegler, 2001) has offered an explanation for how the MOPE might occur in humans. However, there has been some empirical discrepancy regarding whether for nonword items the effect is limited to the first-letter/phoneme overlap between primes and targets or whether orthographic/phonological priming effects occur beyond the first letter/phoneme. Experiment 1 tested these two possibilities. The human results, which were successfully simulated by the DRC model, showed priming beyond the first letter/phoneme. Nevertheless, two recent versions of the DRC model made different predictions regarding the nature of these priming effects. Experiment 2 examined whether it is facilitatory, inhibitory, or both, in order to adjudicate between the two versions of the model. The human results showed that primes exert both facilitatory and inhibitory effects.     

Letter-position coding in random consonant arrays

The processing of letter-position information in randomly arranged consonant strings was investigated using a masked prime variant of the alphabetic decision (letter/nonletter classification) task. In Experiment 1, primes were uppercase consonant trigrams (e.g., FMH) and targets were two uppercase Xs accompanied by the target letter or a nonletter (e.g., XMX, X%X). Response times were systematically faster when target letters were present in the prime string than when target letters were not present in the prime string. These constituent letter-priming effects were significantly stronger when the target letter appeared in the same position in the prime and target stimuli. This contrast between position-specific and position-independent priming was accentuated when subjects responded only when all the characters in the target string were letters (multiple alphabetic decision) in Experiments 2 and 3. In Experiment 4, when prime exposure duration was varied, it was found that position-specific priming develops earlier than position-independent priming. Finally, Experiment 5 ruled out a perceptual-matching interpretation of these results. An interpretation is offered in terms of position-specific and position-independent letter-detector units in an interactiveactivation framework.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Masked priming of prefixes and the influence of spelling-meaning consistency

Two experiments are reported which examined whether a prefixed word can be primed by a word sharing only the prefix letters in a masked priming paradigm. In addition the studies examined whether the size of the priming effect is influenced by the consistency with which a prefix letter pattern appears in real prefixed words. The ratio of real prefixed words to all words containing a prefix letter pattern was calculated and used to identify high-consistency prefixes, which are frequently used as prefixes (e.g., UN in UNHAPPY) and rarely appear as pseudoprefixes (e.g., UNCLE), and low-consistency prefixes, which appear in many pseudoprefixed words (e.g., DE in DESERT) but fewer truly prefixed words (e.g., DECODE). In Experiment 1, decision latencies for both types of prefixes were facilitated when real prefixed target words were preceded by real prefixed prime words in a short SOA masked priming paradigm, although the size of the priming effect for low-consistency prefixes was similar in size to that for orthographic controls. In Experiment 2, real prefixed target words were preceded by pseudoprefixed prime words. Facilitation in performance remained for high-consistency prefixes but was absent for low-consistency prefixes. These results support models of morphological processing that are sensitive to the statistical nature of the relationships between orthographic and semantic representations in a language.     

A study of relative-position priming with superset primes

Four lexical decision experiments are reported that use the masked priming paradigm to study the role of letter position information in orthographic processing. In Experiments 1 and 2, superset primes, formed by repetition of 1 or 2 letters of the target (e.g., jusstice-JUSTICE) or by insertion of 1 or 2 unrelated letters (e.g., juastice-JUSTICE), generated significant priming compared with unrelated primes and did not differ significantly from an identity priming condition. In Experiment 3, identity primes generated significantly faster responses than subset primes formed by removal of 2 letters from the target (e.g., jutie-JUSTICE), and subset primes generated faster responses than substitution primes formed by substitution of 2 letters of the target with unrelated letters (e.g., jumlice-JUSTICE). In Experiment 4, insertion of 3 unrelated letters continued to generate facilitation relative to unrelated primes but significantly less so than the identity prime condition. The authors discuss the implications of these results for letter-position coding schemes.     

Being forward not backward: lexical limits to masked priming

This study investigated whether masked priming is mediated by existing memory representations by determining whether nonwords targets would show repetition priming. To avoid the potential confound that nonword repetition priming would be obscured by a familiarity response bias, the standard lexical decision and naming tasks were modified to make targets unfamiliar. Participants were required to read a target string from right to left (i.e., "ECAF" should be read as "FACE") and then make a response. To examine if priming was based on lexical representations, repetition primes consisted of words when read forwards or backwards (e.g., "face", "ecaf") and nonwords (e.g., "pame", "emap"). Forward and backward primes were used to test if task instruction affected prime encoding. The lexical decision and naming tasks showed the same pattern of results: priming only occurred for forward primes with word targets (e.g., "face-ECAF"). Additional experiments to test if response priming affected the LDT indicated that the lexical status of the prime per se did not affect target responses. These results showed that the encoding of masked primes was unaffected by the novel task instruction and support the view that masked priming is due to the automatic triggering of pre-established computational processes based on stored information.     

Evaluative priming of naming and semantic categorization responses revisited: a mutual facilitation explanation

The evaluative priming effect (i.e., faster target responses following evaluatively congruent compared with evaluatively incongruent primes) in nonevaluative priming tasks (such as naming or semantic categorization tasks) is considered important for the question of how evaluative connotations are represented in memory. However, the empirical evidence is rather ambiguous: Positive effects as well as null results and negatively signed effects have been found. We tested the assumption that different processes are responsible for these results. In particular, we argue that positive effects are due to target-encoding facilitation (caused by a congruent prime), while negative effects are due to prime-activation maintenance (caused by a congruent target) and subsequent response conflict. In 4 experiments, we used a negative prime-target stimulus-onset asynchrony (SOA) to minimize target-encoding facilitation and maximize prime maintenance. In a naming task (Experiment 1), we found a negatively signed evaluative priming effect if prime and target competed for naming responses. In a semantic categorization task (i.e., person vs. animal; Experiments 2 and 3), response conflicts between prime and target were significantly larger in case of evaluative congruence compared with incongruence. These results corroborate the theory that a prime has more potential to interfere with the target response if its activation is maintained by an evaluatively congruent target. Experiment 4a/b indicated valence specificity of the effect. Implications for the memory representation of valence are discussed.     

Does sunshine prime loyal? Affective priming in the naming task

Recent work has found an affective priming effect using the naming task: In pronouncing target words, pronunciation latencies were consistently shorter when the target (e.g., loyal) was preceded by an evaluatively congruent (e.g., sunshine) rather than incongruent prime word (e.g, rain). Using the naming task, no affective priming was found in the present studies irrespective of prime-set size and target-set size (Experiment 1), irrespective of stimulus-onset asynchrony (Experiment 2), and even when a nearly exact replication of previous work that demonstrated the effect was conducted (Experiment 3). Finally, bilingual German/English speakers exhibited strong associative priming, but no affective priming, in both the English as well as the German language (Experiment 4). The results show that priming for evaluatively related words is not a general finding.     

Visual and phonological codes in letter and word recognition: Evidence from incremental priming

Critical issues in letter and word priming were investigated using the novel incremental priming technique . This technique adds a parametric manipulation of prime duration (or prime intensity) to the traditional design of a fast masked priming study. By doing so, additional information on the time course and nature of priming effects can be obtained. In Experiment 1, cross-case letter priming (a-A) was investigated in both alphabetic decision (letter/non-letter classification) and letter naming. In Experiment 2, cross-case word priming was investigated in lexical decision and naming. Whereas letter priming in alphabetic decision was most strongly determined by visual overlap between prime and target, word priming in lexical decision was facilitated by both orthographic and phonological information. Orthographic activation was stronger and occurred earlier than phonological activation. In letter and word naming, in contrast, priming effects were most strongly determined by phonological/articulatory information. Differences and similarities between letter and word recognition are discussed in the light of the incremental priming data.     

On the flexibility of letter position coding during lexical processing: the case of Thai

In Indo-European languages, letter position coding is particularly noisy in middle positions (e.g., judge and jugde look very similar), but not in the initial letter position (e.g., judge vs. ujdge). Here we focus on a language (Thai) which, potentially, may be more flexible with respect to letter position coding than Indo-European languages: (i) Thai is an alphabetic language which is written without spaces between words (i.e., there is a degree of ambiguity in relation to which word a given letter belongs to) and (ii) some of the vowels are misaligned (e.g., [see text] ε:bn/ is pronounced as /bε:n/), whereas others are not (e.g., [see text]/a:p/ is pronounced as /a:p/). We conducted a masked priming lexical decision experiment with 3-4 letter Thai words (with vs. without an initial misaligned vowel) in which the prime was: (i) identical to the target, (ii) a nonword generated by transposing the two initial letters of the target, or (iii) a replacement-letter control nonword. Results showed a significant masked transposed-letter priming effect in the initial letter positions, which was similar in size for words with and without an initial misaligned vowel. These findings reflect that: (i) letter position coding in Thai is very flexible and (ii) the nature of the obtained priming effects is orthographic rather than phonological.     

Naming analog clocks conceptually facilitates naming digital clocks

This study investigates how speakers of Dutch compute and produce relative time expressions. Naming digital clocks (e.g., 2:45, say "quarter to three") requires conceptual operations on the minute and hour information for the correct relative time expression. The interplay of these conceptual operations was investigated using a repetition priming paradigm. Participants named analog clocks (the primes) directly before naming digital clocks (the targets). The targets referred to the hour (e.g., 2:00), half past the hour (e.g., 2:30), or the coming hour (e.g., 2:45). The primes differed from the target in one or two hour and in five or ten minutes. Digital clock naming latencies were shorter with a five- than with a ten-min difference between prime and target, but the difference in hour had no effect. Moreover, the distance in minutes had only an effect for half past the hour and the coming hour, but not for the hour. These findings suggest that conceptual facilitation occurs when conceptual transformations are shared between prime and target in telling time.     

The masked onset priming effect in picture naming

Reading aloud is faster when targets (e.g., PAIR) are preceded by visually masked primes sharing just the onset (e.g., pole) compared to all different primes (e.g., take). This effect is known as the masked onset priming effect (MOPE). One crucial feature of this effect is its presumed non-lexical basis. This aspect of the MOPE is tested in the current study. Dutch participants named pictures having bisyllabic names, which were preceded by visually masked primes. Picture naming was facilitated by first-segment but not last-segment primes, and by first-syllable as well as last-syllable primes. Whole-word primes with first or last segment overlap slowed down picture naming latencies significantly. The first-segment priming effect (i.e., MOPE) cannot be accounted for by non-lexical response competition since pictures cannot be named via the non-lexical route. Instead, the effects obtained in this study can be accommodated by a speech-planning account of the MOPE.     

The use of abstract graphemic information in lexical access

Three experiments investigated the nature of the information required for the lexical access of visual words. A four-field masking procedure was used, in which the presentation of consecutive prime and target letter strings was preceded and followed by presentations of a pattern mask. This procedure prevented subjects from identifying, and thus intentionally using, prime information. Experiment I extablished the existence of a semantic priming effect on target identification, demonstrating the lexical access of primes under these conditions. It also showed a word repetition effect independent of letter case. Experiment II tested whether this repetition effect was due to the activation of graphemic or phonemic information. The graphemic and phonemic similarity of primes and targets was varied. No evidence for phonemic priming was found, although a graphemic priming effect, independent of the physical similarity of the stimuli, was obtained. Finally Experiment III demonstrated that, irrespective of whether the prime was a word or a nonword, graphemic priming was equally effective. In both Experiments II and III, however, the word repetition effect was stronger than the graphemic priming effect. It is argued that facilitation from graphemic priming was due to the prime activating a target representation coded for abstract (non-visual) graphemic features, such as letter identities. The extra facilitation from same identity priming was attributed to semantic as well as graphemic activation. The implications of these results for models of word recognition are discussed.     

Masked onset priming effect for high-frequency words: further support for the speech-planning account

Two experiments investigated whether priming due to a match in just the onset between a masked prime and target is found with high-frequency target words. Forster and Davis (1991, Exp. 5) reported that the masked onset priming effect was absent for high-frequency words and used the finding to argue that the effect has its locus in the grapheme-phoneme mapping process that operates serially within the nonlexical route. Experiment 1 used primes that were unrelated to targets and found a masked onset priming effect of equal size for high-frequency and low-frequency target words. Experiment 2 used form-related primes as used by Forster and Davis, and again found that the effect of onset mismatch was not dependent on target word frequency. These results are interpreted in terms of an alternative view that the masked onset priming effect has its origin in the process of preparing a speech response.     

Masked partial priming of letter perception

In three experiments testing 178 subjects, letter targets were preceded by briefly presented, pattern-masked primes formed by deleting pixels in a larger or smaller version of the target stimulus. In Experiment 1A (alphabetic decision)and Experiment 1B (letter naming) a slight advantage was observed for global primes (alternate pixels deleted) compared with junction primes (midsegment information removed). This advantage was stronger at 50 ms prime exposures than at 30 ms exposures in the naming task. In Experiment 2 (letter naming), midsegment primes (with junction information removed) produced faster latencies than did junction primes. This result was replicated in a third experiment and was shown to be independent of target letter case and the relative size of prime and target stimuli. The same midsegment and junction primes did not facilitate performance compared to neutral primes in the alphabetic decision task. These results suggest that masked partial priming of letter naming can be usefully applied to the study of basic processes in letter perception.     

Naming two-digit arabic numerals: evidence from masked priming studies

The authors investigated how 2-digit Arabic numerals are named by looking at the effects of masked primes on the naming latencies. Target numerals were named faster when prime and target shared a digit at the same position (e.g., the target 28 primed by 18 and 21). In contrast, naming latencies were slower when prime and target shared 1 or 2 digits at non-corresponding places (e.g., the target 28 primed by 82, 86, or 72). Subsequent experiments showed that these priming effects were situated at the level of the verbal production of the Arabic numerals. The data point to a non-semantically mediated route from visual input to verbal output in the naming of 2-digit Arabic numerals.     

Context effects in the processing of familiar faces

Summary In this paper we report five experiments that investigate the influence of prime faces upon the speed with which familiar faces are recognized and named. Previously, priming had been reported when the prime and target faces were closely associated, e.g., Prince Charles and Princess Diana (Bruce & Valentine, 1986). In Experiment 1 we show that there is a reliable effect of relatedness on a double-familiarity decision, even when the faces are only categorially related, e. g., Kirk Douglas and Clint Eastwood. Then it was shown that such an effect emerges only on a double decision task (Experiments 2 and 3). Experiment 4 showed that on a primed naming task, faces preceded by a categorially related prime were responded to more quickly than those preceded by an unrelated prime, and the effect was due to inhibition. Experiment 5 replicated this effect and also showed that when associatively related primes were used, a facilitatory, and not an inhibitory, effect is found. It is argued that the facilitation of associative priming arises at an earlier locus than the inhibition of categorial priming.     

A study of masked form priming in picture and word naming

We report a series of picture- and word-naming experiments in which the masked priming paradigm with prime exposures brief enough to prevent prime identification were used. Experiment 1 demonstrates that the prior presentation of the same word prime facilitates both picture and word naming independently of target frequency. In Experiments 2 and 3, primes that were pseudohomophones of picture targets produced facilitatory effects compared with orthographic controls, but these orthographically similar nonword primes did not facilitate picture naming compared with unrelated controls. On the other hand, word targets were primarily facilitated by orthographic prime— target overlap. This marked dissociation in the priming effects obtained with picture and word targets is discussed in relation to different explanations of masked form priming effects in visual word recognition and current models of picture and word naming.