More than E,P and A in semantic differential scales: AN ANSWER TO QUESTIONS RAISED BY S. T. M. LANE1

The present study demonstrates the separation of affective and denotative meaning systems in the semantic space by a new factor analytic technique. The data used were collected in Brazil and Hungary following standard pan-cultural procedures (Osgood et al., 1975) for semantic differential ratings on 100 heterogeneous concepts against 60 indigenous scales elicited from teen-age males in the respective language/culture communities. Results from both cultures provided evidence for dominance of affective Evaluation, Potency and Activity (E, P, A) in the indigenous factor structures. The dimensions in the “other” (Denotation) space, orthogonal to Affect, are also clearly interpretable affect-free semantic features of concepts. The simultaneous salience of these two semantic systems for most scales highlights the importance of cultural meanings of scales for each indigenous culture under study.     

Differentiation of affective and denotative meaning systems and their influence in personality ratings.

The present study presents an empirical example of the dichotomy of affective and denotative meaning systems and their influence on individual differences in personality ratings. The three-mode factor analytic technique with a newly developed transformation methodology for the scale mode was applied to data collected by Hogenraad from 50 French-speaking Belgians, rating 40 personality concepts against 40 semantic differential scales. Results indicated that three affective dimensions (evaluation, potency, and activity) proved to be dominant in the indigenous factor structure of personality impressions and that three dimensions in the "other" space, orthogonal to affect, are clearly interpretable denotative semantic features of personalities. Three idealized individual differences on interactions of these two meaning systems with four concept factors were highlighted by the final rotated inner core matrix. The present methodology along with the semantic differential technique and three-mode factor analysis can be applied to various types of subjects and/or concept domains for better understanding of intra- and intercultural differences.     

The structure of interests as a structure of occupational stimuli and as a structure of affective responses

The structure of interests has usually been perceived as a structure of occupational stimuli, but it can also be conceived of as a structure of the affective responses that occupational stimuli elicit, or as a structure of these stimuli embedded within the matrix of affective responses which they produce. Each of these three structural representations was examined in this study. The semantic differential technique was used to rate a set of 10 occupational stimuli with 15 bipolar scales. A factor analysis of the stimuli yielded three occupational factors called Science, Things vs. People, and Social Welfare; a factor analysis of the scales indicated that the stimuli elicited Evaluation, Potency, and Activity responses. The three dimensions of affect were then used as the axes of a semantic space within which the occupational stimuli were located according to the unique affective meaning of each. The desirability of studying the structure of interests as a structure of occupational stimuli embedded within a structure of the responses they elicited was discussed.     

Thinking bigger: The Cronbachian paradigm & personality theory integration

Personality theories largely mirror disparities between fundamental paradigms that guide most psychology: one based upon Galton’s emphasis on inter-individual differences and the lexical hypothesis; the other inspired by Wundt is focused upon intra-individual processes, such as temperament and Reinforcement Sensitivity Theory. Previous integrations of personality models using these paradigms failed to account for observed variance, suggesting model incommensurability. We propose that a broader conception—developed from Cronbach and colleagues’ generalisability theory—provides an effective integrating framework, and show how Galtonian and Wundtian models may be assimilated within Cronbachian approaches. Additionally, Cronbachian models have novel practical implications. Application of the Cronbachian paradigm to personality will be challenging, but provides an opportunity to achieve genuine coherence in personality research.     

Passive‐Submissive and Active‐Emotional Trait Dependency: Evidence for a Two‐Factor Model

ABSTRACT Dependency plays an important role in both normal and abnormal personality, but the construct remains loosely defined, both in clinical practice and the research literature. Moreover, although a number of measures purport to measure trait dependency, little agreement exists as to the structure of dependency within or across these instruments. Furthermore, what constitutes the low end of trait dependency remains unclear. Five hundred nine undergraduates completed a battery of 14 dependency scales and subscales, a subset of whom (n=322) also completed a broad measure of personality pathology (SNAP‐2). Exploratory factor analysis of the dependency measures yielded two correlated factors—Passive‐Submissive and Active‐Emotional dependency—as well as a third, unrelated factor, Detachment/Autonomy, all with differential correlates to the pathological personality traits of the SNAP‐2. Taken together, these data suggest a clear, 2‐factor model for trait dependency that is distinct from detachment/autonomy.     

Reaction time as an indicator of stimulus‐response binding in affective judgment of visual stimuli1

Conventional studies on affective meanings have been conducted using the semantic differential technique. Although it offers reasonably valid and reliable measures for the bindings between visual stimuli and affective responses, it is dependent on subjective rating. Thus, the present study examined whether the reaction time (RT) of affective judgments for visual stimuli (color, shape, and facial expression) can be an objective indicator of the strength of stimuli‐response bindings. The results can be summarized as follows: (a) RTs for judging Evaluation were longer regardless of stimulus type; (b) RTs for Activity were shorter regardless of stimulus type; and (c) RTs for Lightness and Sharpness depended on stimulus type. These phenomena are consistent with the findings of previous affective meaning studies, suggesting that the RTs for affective judgments can be useful indicators reflecting the strength of the bindings between stimulus properties and affective meanings across various target stimuli and rating scales.     

The comparability of verbal and nonverbal semantic differential scales in a joint semantic space

As an alternative to the verbal Semantic Differential (SD) measure of affective meaning systems, a nonverbal instrument-the Graphic Differential (GD)-has been developed for subject populations who have difficulty in verbal ratings. However, the factor structures of the pictographic scales have never been examined in a joint-verbal and nonverbal-semantic space as to whether their structures are equivalent to the affective systems defined by the verbal markers. The present study assessed this issue by reanalyzing the French (1977) data. The results indicated that when verbal SD and nonverbal GD scales were factor-analyzed separately, the three-dimensional structures of Evaluation (E), Potency (P), and Activity (A) were recaptured in both domains. However, when they were analyzed simultaneously in a joint semantic space, only the E and A dimensions were congruent. The GD P scales carried the meanings of denotative Heaviness, rather than the affective Potency. For future investigation, suggestion was made to systematically study both the affective and denotative semantic features within the contexts of nonverbal communciations.The authors made equal contributions toward the completion of the present research.     

Comparison of affective and semantic priming in different SOA

Researchers have been at odds on whether affective or semantic priming is faster or stronger. The present study selects a series of facial expression photos and words, which have definite emotional meaning or gender meaning, to set up experiment including both affective and semantic priming. The intensity of emotion and gender information in the prime as well as the strength of emotional or semantic (in gender) relationship between the prime and the target is matched. Three groups of participants are employed separately in our experiment varied with stimulus onset asynchrony (SOA) as 50, 250 or 500 ms. The results show that the difference between two types of priming effect is revealed when the SOA is at 50 ms, in which the affective priming effect is presented when the prime has negative emotion. It indicates that SOA can affect the comparison between the affective and semantic priming, and the former takes the priority in the automatic processing level.     

La fonction évaluative de la personnologie, vers la mise en évidence de deux dimensions de la valeur : la désirabilité sociale et l'utilité sociale

It is now widely recognized that Evaluation is a very powerful and fundamental dimension underlying trait structures, but what is Evaluation? In this paper we review various models (and empirical data) related to the signification of the Evaluative factor in personality traits. This review will lead us to defend the hypothesis that personality traits communicate two dimensions of value: (1) social desirability (SD) which refers to affective valence or motivation and (2) social utility (SU) which corresponds to the fundamental principle of evaluation in a society. We'll present empirical data supporting this conception.     

Confirming satisfaction as an attitude within the service‐buying process

This paper presents research that uses cognitive and affective semantic differential scales to construct an attitude measuring instrument to be used in the services domain in the context of long applications to buy a service. The scales measure ‘Attitude to the Application Process’ (AAP) which represents satisfaction, as an internal ‘buying process’ attitude, which moderates the buying intention. Data collected over a three‐year period between 1996‐9, was analysed using exploratory and confirmatory factor analyses. The results provide evidence of a robust and useful cognitive scale. Although there were anomalies in the exploratory and confirmatory analysis of the affective scale, a robust scale is presented which represents either one or two factors. The whole measuring instrument of 14 items was developed as a means to access applicant attitudes during the application process to university — an extended and extreme application situation for first‐time consumers. The results identify that the instrument is sound and can be used in its original or modified form, depending on the context of the service‐process monitoring situation. The scales represent aspects of attitude not dealt with extensively in the literature and measure the perception of the application process as simple, open, friendly and helpful. These aspects of satisfaction mirror three attributes of service quality: assurance, responsiveness and empathy identified in previous research. Copyright © 2001 Henry Stewart Publications.     

Investigating a process model for leader affective presence,interpersonal emotion regulation,and interpersonal behaviour in teams

Leader affective presence is the tendency of leaders to elicit feelings that are consistent among other individuals, and has been supported as a relevant personality trait for understanding teamwork. Drawing on a model that integrates personality and emotion regulation, this study aimed to expand research on affective presence by proposing team members’ perceptions of leader interpersonal emotion regulation as a process that explains how leader affective presence is related to team member behaviour. In the model, teamness—the perception that interdependence and reflexivity are required in the team—is presented as a boundary condition to the effects of affective presence via emotion regulation. Results of a study conducted with 99 teams showed that team member ratings of leader positive affective presence were linked to their perceptions that leaders had used affect-improving emotion regulation which in turn was associated with greater team citizenship behaviour. Contrariwise, team member ratings of leader negative affective presence were associated with perceived use of affect-worsening emotion regulation by leaders which in turn was associated with lower levels of team citizenship, but only when teams were low in teamness. These findings contribute to understanding how leaders’ individual differences are related to teamwork through affective processes.     

Conceptual Analysis and Epistemic Progress

This essay concerns the question of how we make genuine epistemic progress through conceptual analysis. Our way into this issue will be through consideration of the paradox of analysis. The paradox challenges us to explain how a given statement can make a substantive contribution to our knowledge, even while it purports merely to make explicit what one’s grasp of the concept under scrutiny consists in. The paradox is often treated primarily as a semantic puzzle. However, in “Sect. 1” I argue that the paradox raises a more fundamental epistemic problem, and in “Sects.1 and 2” I argue that semantic proposals—even ones designed to capture the Fregean link between meaning and epistemic significance—fail to resolve that problem. Seeing our way towards a real solution to the paradox requires more than semantics; we also need to understand how the process of analysis can yield justification for accepting a candidate conceptual analysis. I present an account of this process, and explain how it resolves the paradox, in “Sect. 3”. I conclude in “Sect. 4” by considering the implications for the present account concerning the goal of conceptual analysis, and by arguing that the apparent scarcity of short and finite illuminating analyses in philosophically interesting cases provides no grounds for pessimism concerning the possibility of philosophical progress through conceptual analysis.     

The circle as a model for the interpersonal domain of Swedish trait terms

Swedish interpersonal traits were assumed to have the structure demonstrated by Wiggins for the Interpersonal Adjective Scales in English. Positive and negative interpersonal trait terms were rated for accuracy when describing people. The ratings were used to construct 16 eight-item scales which were ordered relative to two principal components and labelled A to P. The evaluative meaning of each scale item was rated by a second group. The ranks of the mean ratings for the scales followed expectations. The 16 scales were combined into eight scales PA, BC, DE, etc., to NO. From a new group of subjects (N = 159) self-ratings were obtained. The correlations between the eight scales were used to obtain maximum-likelihood estimates of population coefficients of a hypothetical circulant matrix. A circumplex model fitted the data well and the two equally large orthogonal components ordered the PA to NO variables within a circular semantic space. The model was interpreted as a structural representation of basic-level categories for interpersonal attributes of personality in the natural language.     

Blind Speakers Show Language‐Specific Patterns in Co‐Speech Gesture but Not Silent Gesture

Sighted speakers of different languages vary systematically in how they package and order components of a motion event in speech. These differences influence how semantic elements are organized in gesture, but only when those gestures are produced with speech (co‐speech gesture), not without speech (silent gesture). We ask whether the cross‐linguistic similarity in silent gesture is driven by the visuospatial structure of the event. We compared 40 congenitally blind adult native speakers of English or Turkish (20/language) to 80 sighted adult speakers (40/language; half with, half without blindfolds) as they described three‐dimensional motion scenes. We found an effect of language on co‐speech gesture, not on silent gesture—blind speakers of both languages organized their silent gestures as sighted speakers do. Humans may have a natural semantic organization that they impose on events when conveying them in gesture without language—an organization that relies on neither visuospatial cues nor language structure.     

Using Cognitive Interviewing for the Semantic Enhancement of Multilingual Versions of Personality Questionnaires

We discuss the use of cognitive interviewing with bilinguals as an integral part of cross-cultural adaptation of personality questionnaires. The aim is to maximize semantic equivalence to increase the likelihood of items maintaining the intended structure and meaning in the target language. We refer to this part of adaptation as semantic enhancement, and integrate cognitive interviewing within it as a tool for scrutinizing translations, the connotative meaning, and the psychological impact of items across languages. During the adaptation of a work-based personality questionnaire from English to Arabic, Chinese (Mandarin), and Spanish, we cognitively interviewed 12 bilingual participants about 136 items in different languages (17% of all items), of which 67 were changed. A content analysis categorizing the reasons for amending items elicited 11 errors that affect 2 identified forms of semantic equivalence. We provide the resultant coding scheme as a framework for designing cognitive interviewing protocols and propose a procedure for implementing them. We discuss implications for theory and practice.     

Processing of metaphoric and non-metaphoric alternative meanings of words after right- and left-hemispheric lesion

This study examines the specificity of the contribution of the right hemisphere to the processing of metaphoric meaning of words. Ten right- and 10 left-hemisphere-damaged subjects, and 20 normal control subjects were submitted to: (1) a word-triad task where they had to associate alternative metaphoric and non-metaphoric words to a target word, and to (2) a word-dyad task where they had to decide whether or not there was a semantic relationship between two words. The two tasks aimed at differentiating between the subjects' preference for a given semantic meaning versus a genuine semantic deficit for a particular meaning. Results revealed that both right- and left-hemisphere-damaged groups presented a genuine semantic deficit for the processing of metaphoric meaning. The absence of a double dissociation between the two brain-damaged groups does not support the hypothesis of a specific contribution of the right-hemisphere to the processing of metaphoric meaning of words.     

Five scales in search of a construct: exploring continued attachment to parents in college students

The multitude of measures and differences across self-report indices of continued parental attachment raise questions regarding the validity and meaning of these scales. The purpose of this study was to examine the convergent and construct validity of 5 measures of continued parental attachment. Five attachment scales and 6 personality scales were administered to 216 undergraduate students. Factor analyses and correlational analyses indicate that the 5 attachment measures differentiate healthy from pathological bonding with parents, the construct being assessed has multiple dimensions, and scores on these attachment measures are correlated with personify variables as would be expected. These attachment scales appear to assess a construct that is related to attachment, although they may be more illustrative of the general affective quality of relationships. Subsequent assessment efforts should employ more specific ratings and measure concrete behavioral manifestations of attachment to most effectively examine the construct.     

Active red sports car and relaxed purple–blue van: affective qualities predict color appropriateness for car types

Research suggests that color appropriateness differs as a function of object type. Thus, a color may be perceived as appropriate for one product and inappropriate for another product. We argue that perceived appropriateness depends upon the congruity of the affective qualities of a color with those of the product. This assumption was addressed in two studies in which participants assigned the best matching color out of 13 Munsell colors to each of seven car types. Additionally, affective qualities of both colors and car types were measured on semantic differential scales. The first study showed that color appropriateness varied according to car type. As predicted, the affective qualities of the assigned colors tended to be congruent with the affective qualities of the car types. Affective congruity along the potency dimension of the semantic differential was of particular importance in explaining assignments of colors to car types. The second study was a replication of the first study but with a different sample. The results confirmed what we found in the first study. An interesting difference was, however, that activity (not potency) turned out to be the most important dimension of the semantic differential in explaining assignments of colors to car types. Implications for product development and marketing practice are discussed. Copyright © 2012 John Wiley & Sons, Ltd.