Testing VBN theory in Japan: Relationships between values,beliefs, norms,and acceptability and expected effects of a car pricing policy

The VBN (value-belief-norm) theory of environmentalism postulates that values influence pro-environmental behaviour via pro-environmental beliefs and personal norms. A few studies provided support for the theory in explaining pro-environmental behaviour in Europe and Latin America. Beyond these studies, the question remains to what extent the VBN theory can also explain pro-environmental beliefs, norms, and behaviour in other cultures. This study tests the VBN theory in Japan and demonstrates that, as expected, the more people endorse biospheric values, the stronger they believe that car use has negative environmental impacts, the more they feel responsible for the problems caused by car use, and the more they feel personally obliged to reduce their car use. In contrast, stronger hedonic and, to a lesser extent, stronger egoistic values were related to less strong pro-environmental beliefs and norms. Furthermore, support was found for the mediation effects of pro-environmental beliefs in the relationships between hedonic and biospheric value orientations and norms. The VBN theory explained the acceptability and expected effects of a car pricing policy on an individual’s transport choices, but less strongly than in previous studies. Interestingly, biospheric and hedonic values not only predicted adjacent beliefs, but also other beliefs and norms farther down the causal chain, suggesting that values play an important role in promoting sustainable mobility.     

Personal and social factors that influence pro‐environmental concern and behaviour: A review

We review the personal and social influences on pro‐environmental concern and behaviour, with an emphasis on recent research. The number of these influences suggests that understanding pro‐environmental concern and behaviour is far more complex than previously thought. The influences are grouped into 18 personal and social factors. The personal factors include childhood experience, knowledge and education, personality and self‐construal, sense of control, values, political and world views, goals, felt responsibility, cognitive biases, place attachment, age, gender and chosen activities. The social factors include religion, urban–rural differences, norms, social class, proximity to problematic environmental sites and cultural and ethnic variations We also recognize that pro‐environmental behaviour often is undertaken based on none of the above influences, but because individuals have non‐environmental goals such as to save money or to improve their health. Finally, environmental outcomes that are a result of these influences undoubtedly are determined by combinations of the 18 categories. Therefore, a primary goal of researchers now should be to learn more about how these many influences moderate and mediate one another to determine pro‐environmental behaviour.     

Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers

Environmental degradation is one of the most serious issues impacting our lives and those of future generations. In this respect, several studies on pro‐environmental behaviour have investigated the attitude–behaviour relationship of consumers. This study builds on previous models and examines the influence of four relevant determinants, i.e. consumers' perceptions associated with environmental concern, ecological effect, perceived consumer effectiveness (PCE) and moral obligation on their pro‐environmental behaviour. The data were collected from consumers in Vietnam, where there are serious environmental issues. The findings suggest that all the four determinants influenced consumers' conservation behaviour, albeit each in varying strengths. The most influential determinant was PCE, followed by ecological effect, environmental concern and finally moral obligation. The findings of this study have important academic and practical implications. Government and private environmental and sustainability campaigners, especially in Vietnam, would be well advised to use these findings in developing and designing new policies and initiatives aimed at enhancing consumers' pro‐environmental behaviour. Copyright © 2016 John Wiley & Sons, Ltd.     

Sustainable mobility choices: Exploring the impact of consumers' values,attitudes, perceived behavioural control and subjective norms on the likelihood to choose sustainable mobility options

This study explores consumers' behaviour regarding sustainable mobility options. A mixed-methods approach was adopted to examine the impact of bio-altruistic values, egoistic values, environmental attitudes, attitudes regarding sustainable mobility, perceived behavioural control and subjective norms on the likelihood of choosing sustainable mobility options. To collect the data, an online survey was applied to a sample of 645 Portuguese consumers, which included one single non-mandatory open-ended question to understand which factors could contribute to increase respondents' likelihood to choose more sustainable transport modes. As most studies in the mobility field are quantitative, combining both quantitative and qualitative data provided a greater in-depth analysis with richer findings. Firstly, findings revealed that attitudes towards sustainable mobility, subjective norms, perceived behaviour control, and egoistic values influence the likelihood of choosing sustainable mobility options. However, environmental attitudes, altruistic and biospheric values do not impact this choice. Secondly, consumers highlight that the existence of a broad public transport network, safe bicycle lanes, and accessible prices would contribute to their likelihood of adopting more sustainable mobility behaviours. The content analysis of 402 answers allowed to discover new dimensions that influence sustainable mobility behaviour, such as safety, respect towards bicycle users, mindset adjustment, willpower, and especially physical efforts associated with long distances, bad weather, orography, and the difficulty to transport materials or other people. Based on both quantitative and qualitative findings, the paper provides key recommendations for politicians, urban planners, and transport organisations, that according to respondents, would contribute to increase their use of sustainable mobility.     

The prediction of safe sex behaviour: The role of intentions,attitudes, norms and control beliefs

Abstract

The present study was designed to examine the utility of the theory of reasoned action (Fishbein and Azjen, 1975) in relation to people's propensity to engage in a range of different safe sex strategies, including engaging in an exclusive sexual relationship, avoiding casual sex, and asking sexual partners about their previous sexual and IV drug use history. It was proposed that the intention to engage in a particular safe sex practice would be influenced by the person's attitude towards engaging in the practice, as well as his or her perception of the extent to which others thought they should do so (subjective norm), while behavioural intentions were proposed to predict actual behaviour. The study was also designed to examine whether, after control of the effects of the components of the theory of reasoned action, the person's generalised control beliefs would explain any additional variance in either behavioural intentions or actual behaviour. One hundred and two sexually active heterosexual students participated in the study. At the first wave of data collection, subjects completed measures of intentions, attitudes, and norms appropriate to each of the different behaviours. Measures of actual behaviour were obtained at follow-tip (three months after first period of data collection). The results of the study indicated that attitudes and norms predicted intentions for avoiding casual sex and asking sexual partners about their previous sexual and IV drug use history, while intentions predicted actual behaviour for all three safe sex strategies. Although there were no significant main effects of control beliefs on intentions or behaviour, subjects with internal control beliefs were more likely than their counterparts with external control beliefs to behave in accordance with their intentions to engage in an exclusive sexual relationship and ask sexual partners about their previous sexual and IV drug use history. Additional analyses revealed that the levels and determinants of intentions and actual behaviour were, in general, similar for males and females.     

Beliefs about personality change and continuity

Lay conceptions of personality change and continuity were examined in a sample of 112 undergraduates. Participants rated their personal change over 5 years (past or future), the change they perceived to be normative over 10-year age spans between 15 and 65, their beliefs about whether personality is fixed or malleable (“lay theories”) and their beliefs about the causes of personality change and continuity. Beliefs about normative personality change generally corresponded to research evidence on adult trajectories of the Big Five factors, with some age bias, whereas recalled and anticipated personal change tended to be more positive than these norms. Participants tended to endorse environmental causes more for personality change than for continuity. Lay theories were not consistently associated with these causal beliefs, or with beliefs about personal and normative change.     

Adolescents' family obligation and activities in rural and urban Vietnam: Implications for social change

This study examined how urbanisation may modify adolescents' values and activities concerning family obligation by surveying 572 adolescents (M_age = 15.75, SD = .73) in rural and urban Vietnam. Compared with their rural peers, urban adolescents reported a stronger sense of family obligation but spent less time actually engaging in family assistance, findings that were partly explained by urban households' less financial hardship and higher parental education levels. As expected, stronger family obligation values were associated with greater family assistance activities across rural and urban Vietnam. However, stronger family obligation values were associated with more study hours only in urban Vietnam, indicating that urbanisation may broaden the meaning of family obligation to encompass the academic domain. Additionally, weaker family obligation values were associated with more employment hours only in rural Vietnam, suggesting that rural adolescents with little attachment to the traditional value of family obligation may pursue autonomy through employment outside the home. In traditionally familistic societies undergoing urbanisation, family obligation may take on different meaning depending on adolescents' ecological settings that construct cultural values and behavioural norms.     

Values,Beliefs, and Proenvironmental Action: Attitude Formation Toward Emergent Attitude Objects1

Discoveries in environmental science become the raw material for constructing social attitude objects, individual attitudes, and broad public concerns. We explored a model in which individuals construct attitudes to new or emergent attitude objects by referencing personal values and beliefs about the consequences of the objects for their values. We found that a subset of the major clusters identified in value theory is associated with willingness to take proenvironmental action; that a biospheric value orientation cannot yet be discerned in a general population sample; that willingness to take proenvironmental action is a function of both values and beliefs, with values also predicting beliefs; and that gender differences can be attributed to both beliefs and values. Our model has promise for explicating the factors determining public concern with environmental conditions.     

Exploring Academic Dishonesty among University Students in Barbados: An Extension to the Theory of Planned Behaviour

This paper applies Beck and Ajzen’s (Journal of Research in Personality 25:285–301, 1991) extended version of the theory of planned behaviour model to the decisions of students to engage in academic dishonesty (cheating and lying). The model proposes that students’ intentions to engage in dysfunctional behaviours may be influenced by attitudes, subjective norms, perceived behavioural control and moral obligation. This study was done using a survey questionnaire of 363 undergraduate students at a West Indian University. Based on the extended version of the theory of planned behaviour, with the exception of subjective norms which only predicted students’ intentions to cheat, it was found that attitudes, perceived behavioural control and moral obligation were significant predictors of students’ intentions to perform academic dishonesty behaviours in the form of cheating and lying. The results of the study have given further support to the use of the extended version of the theory of planned behaviour. Implications are discussed.     

The effects of person–innovation fit on individual responses to innovation

Drawing on the person–environment fit literature, we propose that cognitive comparisons between person and innovation on meaningful dimensions determine organizational members' affective and behavioural responses to innovations. Specifically, we hypothesize that two different types of person‐innovation fit constructs (value fit and ability fit) differentially predict employees' commitment to implementation and implementation behaviour. The results of this study indicate that congruence between innovation values and personal values is more strongly related to employees' commitment to implementation than to implementation behaviour, whereas the congruence between required abilities and current abilities is more strongly associated with implementation behaviour than with commitment to implementation. In addition, commitment to implementation was more strongly associated with environmental characteristics (innovation values), whereas implementation behaviour was associated more strongly with personal characteristics (personal values, current abilities). This study expands the person–environment fit and innovation implementation literature by applying the fit concept to a new domain and by identifying and testing cognitive processes that determine employees' affective and behavioural responses to innovations.     

Responsibility Attribution And Helping Behaviour In The Ash Wednesday Bushfires

The theoretical and empirical literature on the attribution of responsibility and helping behaviour suggests that a causal relationship exists between the perception of a victim's responsibility for his or her distress and the observer's willingness to help. This relationship was examined in a study of the attributions Victorians made and the amount of help (donations) given to the victims of the Ash Wednesday bushfires. The survey responses of 372 subjects indicated that although many people attributed a considerable degree of responsibility to the victims, attributions were unrelated to subsequent helping behaviour. Instead, helping was mediated by feelings of personal obligation to lend assistance and feelings of sympathy for the victims. It is argued that attribution theory may not be relevant to serious situations where norms for helping are highly salient.     

Autonomy,Filial Piety,and Parental Authority: A Two-Year Longitudinal Investigation

A 2-year longitudinal study was conducted to test 3 causal models about adolescent autonomy, filial piety, beliefs about parental authority, and obedience in terms of personal, prudential, and multifaceted issues. Four hundred and thirty-six students from 10 junior and senior high schools in Taiwan (boys, n = 223; senior high school, n = 211) participated in the study. Hypothesis 1 predicted that autonomy (individuating autonomy vs. relating autonomy) would positively correlate with beliefs about authority legitimacy and obligation to obey, but was not supported. Hypothesis 2 predicted that filial piety (authoritarian piety vs. reciprocal piety) would positively associate with authority beliefs, and was partially supported. Authoritarian piety showed the positive relation with authority beliefs. Hypothesis 3 predicted that beliefs about authority legitimacy and obligation to obey would positively associate with obedience, and was supported. Hypothesis 4 predicted that age might moderate the structure models across domains, but the results indicated that age did not moderate the structural model in the prudential and multifaceted domains. The overall findings of this study reveal that adolescent beliefs about authority serve as a mediator between authoritarian piety and obedience, suggesting that traditional piety still has an influence on parent–child interaction in today's society.     

Work performance norms and organizational efficacy as cross-level effects on the relationship between individual perceptions of self-efficacy,overcommitment, and work-related stress

In the past 10 years, there has been increasing interest in applying multilevel analysis to explain how psychosocial work conditions may influence organizational behaviour. In the present study, we investigated how the individual level variables of self-efficacy and overcommitment may relate to job stress within an analytic context controlling for the main effects of dimensions of the psychosocial work environment, as well as the employees' collective perceptions of work performance norms and organizational efficacy beliefs. The final sample consisted of 924 employees from the food and beverage industry in Norway. Hierarchical linear analysis shows that overcommitment and self-efficacy together have significant main effects on stress. As expected, the results show that overcommitment is positively related to experiences of stress and self efficacy is negatively related to work-related stress. Norms governing performance, magnitude of production, attendance, and work pressure in the workplace are directly and positively related to job stress experiences at the individual level. Contrary to our expectations we did not find a significant interaction effect of work performance norms, nor did we find main or interactional cross-level effects of organizational efficacy on stress.