Strength of visual percept generated by famous faces perceived without awareness: effects of affective valence, response latency, and visual field

Participants who were unable to detect familiarity from masked 17 ms faces (Stone and Valentine, 2004 and Stone and Valentine, in press-b) did report a vague, partial visual percept. Two experiments investigated the relative strength of the visual percept generated by famous and unfamiliar faces, using masked 17 ms exposure. Each trial presented simultaneously a famous and an unfamiliar face, one face in LVF and the other in RVF. In one task, participants responded according to which of the faces generated the stronger visual percept, and in the other task, they attempted an explicit familiarity decision. The relative strength of the visual percept of the famous face compared to the unfamiliar face was moderated by response latency and participants' attitude towards the famous person. There was also an interaction of visual field with response latency, suggesting that the right hemisphere can generate a visual percept differentiating famous from unfamiliar faces more rapidly than the left hemisphere. Participants were at chance in the explicit familiarity decision, confirming the absence of awareness of facial familiarity.     

The effect of familiarity on face adaptation

Face aftereffects can provide information on how faces are stored by the human visual system (eg Leopold et al, 2001 Nature Neuroscience 4 89-94), but few studies have used robustly represented (highly familiar) faces. In this study we investigated the influence of facial familiarity on adaptation effects. Participants were adapted to a series of distorted faces (their own face, a famous face, or an unfamiliar face). In experiment 1, figural aftereffects were significantly smaller when participants were adapted to their own face than when they were adapted to the other faces (ie their own face appeared significantly less distorted than a famous or unfamiliar face). Experiment 2 showed that this 'own-face' effect did not occur when the same faces were used as adaptation stimuli for participants who were unfamiliar with them. Experiment 3 replicated experiment 1, but included a pre-adaptation baseline. The results highlight the importance of considering facial familiarity when conducting research on face aftereffects.     

Recognizing familiar and unfamiliar faces

These experiments addressed why, in episodic-memory tests, familiar faces are recognized better than unfamiliar faces. Memory for faces of well-known public figures and unfamiliar persons was tested, not only with old/new recognition tests, in which initially viewed faces were discriminated from dis tractors, but also with tests of memory for specific information. These included: detail recall, in which a masked feature had to be described; orientation recognition, in which discrimination between originally seen faces and mirror-image reversals was required; and recognition and recall of labels for the public figures. Experiments 1 and 2 showed that memory for orientation and featural details was not robustly related either to facial familiarity or to old/new recognition rates. Experiment 3 showed that memory for labels was not the exclusive determinant of the famous-face advantage in recognition, since famous faces were highly recognizable even they were not labelable or when labels were forgotten. These results suggest that the familiarity effect, and face recognition in general, may reflect a nonverbal memory representation that is relatively abstract.     

Dissociation of the neural systems for working memory maintenance of verbal and nonspatial visual information

Working memory for names and faces was investigated to ascertain whether verbal and nonspatial visual information is maintained in working memory by separate neural systems. The subjects performed a delayed match-to-sample task for famous or unfamous faces and names and a sensorimotor control task. Several occipital, temporal, parietal, and prefrontal areas were activated during all memory delays, in comparison with the control delays. Greater delay activity for unfamous faces than for names was obtained in the right fusiform gyrus, right inferior frontal gyrus (IFG), right IFG/ precentral gyrus, and right medial superior frontal gyrus, whereas greater delay activity for unfamous names than for faces was observed in the precuneus, left insula/postcentral gyrus, and left IFG/ precentral gyrus. There was no significant difference in the prefrontal activity in the comparison between famous faces and names. Greater delay activity for famous names than for faces was obtained in visual association and parietal areas. The results indicate that there is a functional dissociation based on information type within the neural system that is responsible for working memory maintenance of verbal and nonspatial visual information.     

The fractionation of retrograde amnesia

This single case study describes our investigations of the retrograde memory deficit of a patient who became severely and selectively amnesic after an encephalitic illness. On clinical assessment his retrograde deficit for both personal and public events appeared to encompass his entire adult life. However, he retained knowledge of words introduced into the vocabulary during the retrograde period. The experimental investigation documented his inability to recall, recognize, and place in temporal order the names and faces of famous people for all time periods sampled. By contrast, his recall of either a famous face or a famous name was significantly facilitated by the verbal cue of the person's first name and initial of the surname (i.e., Margaret T...). His performance on a test of "familiarity" that required him to select the famous name or the famous face from two distractors (unknown) was within normal limits. It is argued that names and faces of famous people are represented in more than one system: both in a vocabulary-like fact memory system that is preserved and also in a congnitively mediated schemata that in this case is functionally inoperative.     

Mental representation in visual/haptic crossmodal memory: evidence from interference effects

Two experiments used visual-, verbal-, and haptic-interference tasks during encoding (Experiment 1) and retrieval (Experiment 2) to examine mental representation of familiar and unfamiliar objects in visual/haptic crossmodal memory. Three competing theories are discussed, which variously suggest that these representations are: (a) visual; (b) dual-code—visual for unfamiliar objects but visual and verbal for familiar objects; or (c) amodal. The results suggest that representations of unfamiliar objects are primarily visual but that crossmodal memory for familiar objects may rely on a network of different representations. The pattern of verbal-interference effects suggests that verbal strategies facilitate encoding of unfamiliar objects regardless of modality, but only haptic recognition regardless of familiarity. The results raise further research questions about all three theoretical approaches.     

Mental representation in visual/haptic crossmodal memory: evidence from interference effects

Two experiments used visual-, verbal-, and haptic-interference tasks during encoding (Experiment 1) and retrieval (Experiment 2) to examine mental representation of familiar and unfamiliar objects in visual/haptic crossmodal memory. Three competing theories are discussed, which variously suggest that these representations are: (a) visual; (b) dual-code—visual for unfamiliar objects but visual and verbal for familiar objects; or (c) amodal. The results suggest that representations of unfamiliar objects are primarily visual but that crossmodal memory for familiar objects may rely on a network of different representations. The pattern of verbal-interference effects suggests that verbal strategies facilitate encoding of unfamiliar objects regardless of modality, but only haptic recognition regardless of familiarity. The results raise further research questions about all three theoretical approaches.     

Enhancing visual working memory encoding: The role of target novelty

Perceptual salience improves the encoding of information into visual working memory (WM). However, the factors that contribute to this facilitation effect are not well understood. This study tested the influence of target familiarity on WM encoding. In each trial, participants were presented with either one or three targets and asked to encode their locations into WM. In Experiment 1, target familiarity was manipulated by presenting either an upright (familiar target) or upside-down (unfamiliar/novel target) A. Increasing the novelty of the targets led to improved performance in the spatial WM task. Experiment 2 showed that participants were faster in responding to novel versus familiar targets in a spatial detection task. Experiment 3 demonstrated that the beneficial effect of target novelty on WM encoding was not driven by differences in low-level features. Our results suggest that target novelty enhances the processes required for WM encoding, just as it facilitates perceptual processing.     

The role of attention and familiarity in face identification

How is attention allocated during face identification? Previous work using famous and unfamiliar faces suggests that either no attention or a special attentional mechanism is required. We used a conventional attentional blink (AB) procedure to measure face identification with temporarily reduced attention. The participants viewed a rapid series of face images with one embedded nonface abstract pattern (T1). They judged the texture of T1 and then detected a prespecified face (T2) presented at varying lags after T1. T2 was either famous or unfamiliar, as were distractor faces. Regardless of distractor type, detection of an unfamiliar T2 face was significantly impaired at short versus long T1-T2 lags, indicating an attentional requirement for face identification. Detection of a famous T2 face was unaffected by lag, suggesting that familiarity protects against atemporal attentional bottleneck These findings do not support propositions that face identification is "special" in its need for attentional control     

Matching as an index of face familiarity

An experiment is reported which explores a method of assessing familiarity that does not rely on the overt recognition or identification of faces. Earlier findings (Clutterbuck & Johnston, 2002; Young, Hay, McWeeny, Flude, & Ellis, 1985) have shown that familiar faces can be matched faster on their internal features than unfamiliar faces. This study examines whether familiarization in the form of repeated exposure to novel faces over a 2 day period can facilitate internal feature match performance. Participants viewed each of a set of unfamiliar faces for 1 min in total. At test on the second day previously familiar (famous) faces were matched faster than unfamiliar and familiarized faces. However the familiarized faces were matched faster than the unfamiliar faces. We discuss the use of this task as a means of accessing a measure of familiarity formation and as a means of tracking how faces become familiar.     

Face processing and familiarity: Evidence from eye‐movement data

How is information extracted from familiar and unfamiliar faces? Three experiments, in which eye‐movement measures were used, examined whether there was differential sampling of the internal face region according to familiarity. Experiment 1 used a face familiarity task and found that whilst the majority of fixations fell within the internal region, there were no differences in the sampling of this region according to familiarity. Experiment 2 replicated these findings, using a standard recognition memory paradigm. The third experiment employed a matching task, and once again found that the majority of fixations fell within the internal region. Additionally, this experiment found that there was more sampling of the internal region when faces were familiar compared with when they were unfamiliar. The use of eye fixation measures affirms the importance of internal facial features in the recognition of familiar faces compared with unfamiliar faces, but only when viewers compare pairs of faces.     

High familiarity enhances visual change detection for face stimuli

Does high familiarity with a face enable particularly efficient visual processing? In three experiments, we presented briefly and successively two pairs of faces (either famous or recently learned), masking each presentation. Between the first and the second presentations, one face changed, and the task was to locate this change. Performance was significantly better when the change involved a famous face. This superfamiliarity effect was found only for changes occurring in the left visual field and was abolished by inverting the faces. Extended prior study of the recently learned faces did not improve performance with these stimuli. The results suggest that superfamiliarity promotes highly efficient visual processing and may especially activate a configural mode of analysis.     

Automatic guidance of visual attention from verbal working memory

Previous studies have shown that visual attention can be captured by stimuli matching the contents of working memory (WM). Here, the authors assessed the nature of the representation that mediates the guidance of visual attention from WM. Observers were presented with either verbal or visual primes (to hold in memory, Experiment 1; to verbalize, Experiment 2; or merely to attend, Experiment 3) and subsequently were required to search for a target among different distractors, each embedded within a colored shape. In half of the trials, an object in the search array matched the prime, but this object never contained the target. Despite this, search was impaired relative to a neutral baseline in which the prime and search displays did not match. An interesting finding is that verbal primes were effective in generating the effects, and verbalization of visual primes elicited similar effects to those elicited when primes were held in WM. However, the effects were absent when primes were only attended. The data suggest that there is automatic encoding into WM when items are verbalized and that verbal as well as visual WM can guide visual attention.     

Covert detection of attractiveness among the neurologically intact: evidence from skin-conductance responses

Several studies have shown that participants, without a deficit in face recognition, give an increased skin conductance response (SCR) to familiar faces when presented subliminally, hence suggesting covert recognition of these faces. In the experiment presented here we manipulated familiarity and attractiveness and tested whether participants distinguished between faces for these variables when presented too fast to allow conscious recognition. Three sets of faces were presented: famous attractive; unfamiliar attractive; and unfamiliar less attractive. SCRs were the same for each category of faces whether presented subliminally or supraliminally, and were the same for attractive faces, whether famous or unfamiliar; however, SCRs differed between the attractive and less attractive faces. The findings support those of Stone et al (2001 Cognitive, Affective and Behavioral Neuroscience 1 183-191) and suggest that higher SCRs to famous faces are not necessarily due to covert recognition, but may be a response to the positive affective valence of the stimuli.     

When the smile is a cue to familiarity

The question discussed in the two following experiments concerns the effect of facial expressions on face recognition. Famous and unknown faces with neutral or smiling expression were presented for different inspection durations (15 ms vs 1000 ms). Subjects had to categorise these faces as famous or unknown (Experiment 1), or estimate their degree of familiarity on a rating scale (Experiment 2). Results showed that the smile increased ratings of familiarity for unfamiliar faces (Experiments 1 and 2) and for famous faces (Experiment 2). These data are discussed in the framework of current face-recognition models and are interpreted in terms of social value of the smile. It is proposed that the smiling bias found here acts at the level of the decision process.     

When the smile is a cue to familiarity

The question discussed in the two following experiments concerns the effect of facial expressions on face recognition. Famous and unknown faces with neutral or smiling expression were presented for different inspection durations (15 ms vs 1000 ms). Subjects had to categorize these faces as famous or unknown (Experiment 1), or estimate their degree of familiarity on a rating scale (Experiment 2). Results showed that the smile increased ratings of familiarity for unfamiliar faces (Experiments 1 and 2) and for famous faces (Experiment 2). These data are discussed in the framework of current face-recognition models and are interpreted in terms of social value of the smile. It is proposed that the smiling bias found here acts at the level of the decision process.     

The influence of positive and negative facial expressions on face familiarity

Recent studies have shown that smiling faces are judged as more familiar than those showing a neutral expression (Baudouin, Gilibert, Sansone, & Tiberghien, 2000). Here we compare judged familiarity of unknown and famous faces when displaying a positive, neutral, or negative expression. Our results confirm a smiling familiarity bias, with positive-expression faces judged as being more familiar. Importantly, we also show significantly reduced familiarity for negative-expression faces, compared with neutral- or positive-expression faces. This difference in judged familiarity is not due to differences in expression intensity, but instead related to expression valence. Results are discussed with regard to the independence of facial identity and expression processing, and in terms of factors that influence face familiarity and memory.     

Verbal facilitation effects instead of verbal overshadowing in face memory of 4- to 6-year olds

Research on eye witness memory in older children and adults revealed that verbally describing unfamiliar faces impairs later recognition of these faces, known as the “verbal overshadowing effect”. The aim of this study was to investigate whether a verbal overshadowing effect occurs in 4- to 6-year olds, too, and whether visualization (i.e., drawing the seen face) might elicit a visual overshadowing effect. Instead of a verbal overshadowing effect, a verbal facilitation effect was revealed with verbal intelligence being a significant predictor for recognition accuracy in the verbalization group but not in the control group. No effect of visualization was observed on recognition accuracy. Potential explanations for the results are discussed.     

Demonstrating how unfamiliar faces become familiar using a face matching task

Two experiments examine a novel method of assessing face familiarity that does not require explicit identification of presented faces. Earlier research (Clutterbuck & Johnston, 2002; Young, Hay, McWeeny, Flude, & Ellis, 1985) has shown that different views of the same face can be matched more quickly for familiar than for unfamiliar faces. This study examines whether exposure to previously novel faces allows the speed with which they can be matched to be increased, thus allowing a means of assessing how faces become familiar. In Experiment 1, participants viewed two sets of unfamiliar faces presented for either many, short intervals or for few, long intervals. At test, previously familiar (famous) faces were matched more quickly than novel faces or learned faces. In addition, learned faces seen on many, brief occasions were matched more quickly than the novel faces or faces seen on fewer, longer occasions. However, this was only observed when participants performed “different” decision matches. In Experiment 2, the similarity between face pairs was controlled more strictly. Once again, matches were performed on familiar faces more quickly than on unfamiliar or learned items. However, matches made to learned faces were significantly faster than those made to completely novel faces. This was now observed for both same and different match decisions. The use of this matching task as a means of tracking how unfamiliar faces become familiar is discussed.