The impact of nontraditionalism on the malleability of gender stereotypes in Spain and Germany

Gender stereotypes and inequalities are based on and sustained by people's perception of gender roles. The evolution of these gender roles, however, might be substantially different depending on cultural and social evolution in different countries. In a study, we investigated stereotypes in Germany and Spain, where residents might have different beliefs about gender roles due to their different social evolution after the Second World War and their economic and social advances. Results showed that in both countries people's expectations of differences in masculine characteristics between men and women were less noticeable than perceptions in the past or present. We also demonstrated that people perceive an increase in masculinity in women. This increase is more evident in Spaniards than in Germans. In estimations about the past, present, and future, Spaniards also perceived an increase of gender-stereotypic feminine characteristics more in men than in women. Our results are consistent with the predictions of social role theory, as gender stereotypes can include dynamic aspects and the content of these stereotypes is rooted in social roles.     

Sex, sex-role identification, and awareness of sex-role stereotypes

An experiment was run to determine if androgynous people have transcended traditional sex roles or merely incorporated both sex roles into their repertoire. Masculine sex-typed, feminine sex-typed, and androgynous people listed as many masculine and feminine stereotypes as they could think of in a time-limited task. Highly sex-typed individuals showed more awareness of their own sex's attributes than the other sex's stereotypes. Androgynous people showed greater awareness of both sexes' attributes as compared with sex-typed people, indicating support for the incorporation hypothesis rather than the transcendance hypothesis. However, the stereotypes androgynous people listed were somewhat less evaluative in tone compared with those of sex-typed people, Overall, subjects listed more stereotypes of females than males, and female stereotypes were more negative than male stereotypes.     

That's a boy's toy: gender-typed knowledge in toddlers as a function of mother's marital status

A child who is highly gender schematic readily uses gender when processing new information. In the current study, we examined whether and how family structure predicts a child's level of gender-typed knowledge (as assessed by a gender-stereotype sorting task) once the category of gender is in place (as assessed by a gender-labeling task). It was predicted that children from more "traditional" family structures (married mothers) would have more gender-typed knowledge compared to children from less traditional families (unmarried mothers). Moreover, we explored if this relationship would be related to, at least in part, the greater frequency of androgynous behaviors (i.e., both masculine and feminine household activities) an unmarried mother performs. Twenty-eight children (age 2 to 3) were tested at local childcare centers. The mother of each child reported her marital status as well as how often she engaged in stereotypically masculine and feminine behaviors. As expected, mothers' marital status was associated with children's level of gender-typed knowledge, such that children with unmarried mothers had less gender-typed knowledge, in part due to the unmarried mother's greater frequency of androgynous behaviors. Implications for children's acquisition of gender-related stereotypes and the possible benefit of having mothers model both masculine and feminine behaviors are discussed.     

A Latent Semantic Analysis of Gender Stereotype-Consistency and Narrowness in American English

Using latent semantic analysis, we examined gender stereotypes in American English by submitting over 100 masculine, neutral, and feminine role-words and trait-words to pair-wise semantic similarity comparisons with masculine (man, he, him) and feminine (woman, she, her) referents separately. We expected to find: (a) Stereotyping—roles and traits would be more semantically similar to the ostensible ‘matching’ than ‘mismatching’ gender category referent; (b) Categorical narrowness—both categories would be less semantically similar to counterstereotypical than to neutral or stereotypical characteristics; but this would be especially so for the male category, indicating its relatively greater narrowness. Results supported these hypotheses, but only among role-words. American English reflects and reinforces gender stereotypes regarding gender roles at a level beyond that recognized previously.     

GENDER STEREOTYPES AND WOMEN'S REPORTS OF LIKING AND ABILITY IN TRADITIONALLY MASCULINE AND FEMININE OCCUPATIONS

Gender stereotypes were examined for their causal influence on women's reported liking for and perceived ability to succeed in traditionally masculine and feminine occupations. One hundred twenty-one women were assigned to either a gender-stereotype activation or filler task and then completed measures of liking for, and perceived ability to succeed in, traditionally masculine and feminine occupations. Strongly gender-identified women showed significantly greater liking for feminine occupations in the stereotype-activation condition than in the control condition. However, more weakly identified women did not show the same effect. In contrast, women weak in gender identification reported an increase in perceived ability for feminine occupations when stereotypes were activated than in the control condition. Activating gender stereotypes did not shift reported liking or perceived ability in traditionally masculine occupations. These results demonstrate the theoretical and practical importance of gender stereotypes on women's career-related attitudes.     

The effect of gender stereotype activation on entrepreneurial intentions

In this study, the impact of implicit and explicit activation of gender stereotypes on men's and women's intentions to pursue a traditionally masculine career, such as entrepreneurship, was examined. On the basis of stereotype activation theory, it was hypothesized that men and women would confirm the gender stereotype about entrepreneurship when it was presented implicitly but disconfirm it when it was presented explicitly. Hypotheses were tested by randomly assigning 469 business students to one of 6 experimental conditions and then measuring their entrepreneurial intentions. Results supported the hypothesis when entrepreneurship was associated with stereotypically masculine characteristics but not when it was associated with traditionally feminine characteristics. Men also had higher entrepreneurial intention scores compared with women when no stereotypical information about entrepreneurship was presented, suggesting that underlying societal stereotypes associating entrepreneurship with masculine characteristics may influence people's intentions. However, men and women reported similar intentions when entrepreneurship was presented as gender neutral, suggesting that widely held gender stereotypes can be nullified. Practical implications and directions for future research are discussed.     

Role relevant sex typing and opportunity in agentic and communal domains1

The hypothesis associating psychological androgyny with greater personal adjustment has recently been contradicted in several studies in which masculine individuals, regardless of gender, generally appeared to be better adjusted than either androgynous or feminine persons. In the present research, five studies involving 363 subjects tested the hypothesis that such data may reflect a culture that values and differentially rewards agentic (masculine) characteristics and competencies in both men and women while taking communal (feminine) characteristics somewhat for granted. Subjects evaluating candidates for agentic roles preferred masculine candidates (regardless of gender). Masculine and androgynous persons were preferred for a communal role, while feminine persons were almost never chosen for either agentic or communal roles.     

Androgyny as type and androgyny as behavior: Implications for gender schema in males and females

Blending represents the integration of masculine and feminine behaviors within a discrete social situation. This process represents an alternative view of androgyny, commonly conceived in terms of extensive masculine and feminine repertories allowing flexibility in sex role display from situation to situation. The present study was concerned with the simple relations between each of these two androgyny constructs and gender schema (the perception, processing, and recall of information in terms of conventional sex role stereotypes) as well as higher order relations that consider their interactions. No gender-schema effects of any kind were evident for males. Men were equally sensitive to sex role stereotypes whether they were or were not androgynous types, whether they reported more or less androgynous behavior, or whether they combined the two forms of androgyny or not. Androgynous types of women were the least concerned about traditional sex role distinctions between men and women, just as feminine women displayed the strongest gender-schema effects. However, the lack of concern for sex role stereotypes was restricted to androgynous types of women who did not blend their feminine and masculine attributes into androgynous behavior.     

ATTITUDES TOWARD WOMEN IN TAIWAN AND CHINA

The goals of this article are to review published data from both English and Chinese sources on current attitudes toward women in Taiwan and China and to discuss issues in cross-cultural research that may affect the discovery and reporting of effects. Chinese women in both countries, when compared to men, had more liberal attitudes toward women, but women in China had more traditionally oriented attitudes than women in Taiwan. Yang's (1986) modernization theory was used to explain these results. There was also some overlap of gender roles in both cultures, with some traditional masculine (or feminine) roles played by the other gender. We propose that modernization may lead not only to greater gender equality but also to changes in the nature of gender roles, leading to greater gender-role overlap, in which it is advantageous for both men and women to have less distinctive gender-role characteristics. Finally, issues of construct validation, response sets, and alternative approaches to scale development are addressed, and suggestions for future research are offered.     

Estimates of emotional and psychometric intelligence: evidence for gender-based stereotypes

The authors examined participants' estimates of own and parental psychometric intelligence (IQ) and emotional intelligence (EI). The authors asked 224 participants (82 men, 138 women, 4 people who did not report their gender) to estimate their own and their parents' IQ and EI scores on a normal distribution ranging from 55 to 145 points. The authors hypothesized that men would give higher IQ but lower EI self-estimates than women and that participants, regardless of gender, would rate their fathers as higher on IQ but lower on EI than their mothers. The results confirmed the hypotheses, supporting the view that people perceive psychometric intelligence as a primarily masculine attribute in contrast with emotional intelligence, which they perceive as a primarily feminine attribute. The results also showed that the intensity of the stereotypical perception of EI as a feminine attribute diminished when the authors asked participants to estimate their scores on a range of specific EI facets instead of providing a direct overall self-estimate.     

Gender role and attitudes toward rape in male and female college students

This study examined the relationship between college students' gender roles and attitudes toward rape. Subjects were 145 male and 374 female college students with a mean age of 20.1 years. The institution has a 12.5% minority population. Subjects received a questionnaire packet containing the Bem Sex Role Inventory (BSRI), an acquaintance or stranger rape scenario, a questionnaire designed to assess attitudes toward the scenario, the short version of the Attitudes Towards Women Scale (AWS), the Rape Myth Acceptance Scale (RMAS), and the Attitudes Toward Rape questionnaire (ATR). It was hypothesized that participants classified as masculine according to the BSRI would believe in more rape myths, hold more pro-rape attitudes, and believe in more traditional gender roles than would those who were classified as feminine, androgynous, or undifferentiated. A gender by gender role interaction on the AWS revealed that feminine and androgynous men were exceptions to the pattern that men had significantly less egalitarian views than women. Responses to the scenario questionnaire suggested that women and men view acquaintance rape differently, and that men may experience more attitude change as a result of a rape awareness workshop than women.     

Gender differences: emotional expression and feelings of personal inauthenticity

This survey study examined the emotional expression content of human resources jobs and how the content varies by gender. On the basis of findings, it appeared that women more often conform to feminine display rules, which require the suppression of negative emotions and the simulation of positive emotions. In contrast, men more often adopted masculine display rules, which require the suppression of positive emotions and the simulation of negative ones. For both men and women, emotional dissonance generated by a feminine display-rule pattern was positively correlated with feelings of personal inauthenticity at work. Gender modified the relationship between emotional dissonance and gender only in that women who adopted the masculine display-rule pattern reported feeling the least personally inauthentic of all.     

Gender Role Expectations of Disgust: Men are Low and Women are High

Little is known about the gender-based stereotypes of the emotion of disgust. We hypothesized that when addressing core (gross-out) disgust specifically, men would be perceived as lower in disgust matching masculine roles and women would be perceived as higher in disgust consonant with feminine gender roles. In Study 1, we modified and validated the Gender Role Expectations of Pain graphical scale (GREP, Robinson et al. 2001) to address disgust and gave it and a disgust sensitivity scale to 136 (48 men) undergraduates from the northeastern United States. Rating disgust sensitivity of themselves and stereotypical men and women, both genders rated men low in disgust sensitivity compared to a typical woman and women high in disgust compared to a typical man. A significant trend for men higher in masculinity to be less willing to show their disgust was also seen. This exact pattern of significant results was found in an additional sample of 134 students (37 men) from the northeastern U.S. on an online version of the GREP. Study 2 examined gender role expectations for comparison emotions of anger and amusement in a different set of undergraduates from the northeastern U.S. Anger showed a trend toward an opposite pattern of ratings than for disgust; no gender biases were expected or seen for amusement, a control emotion. Thus, the stereotypical profile of high disgust reported for women did not merely reflect general overarching gender-based stereotypes of emotion, but gender-based expectations specific to core (gross-out) disgust. We suggest awareness of gender role expectations of disgust may play a role in observed gender differences reported for disgust.     

性别化名字对个体印象评价及人际交往的影响

名字在个体印象评价和人际交往中发挥着重要作用。本研究结合刻板印象内容模型, 从刻板印象维护视角出发, 通过3个研究考察了性别化名字的热情能力感知, 基于此探究性别化名字对不同性别个体的印象评价及人际交往的影响。结果发现：(1)人们对男性化名字的能力评价高于女性化名字, 对女性化名字的热情评价高于男性化名字; (2)性别化名字影响男性的能力评价和女性的热情评价; (3)性别化名字影响人们对女性的交友偏好, 热情评价在其中起到完全中介作用; 性别化名字影响人们和男性的共事偏好, 能力评价起到完全中介作用。研究揭示了性别化名字影响印象评价的模式, 并为理解人际交往中名字的作用机制提供了新的研究思路。     

Self-focused attention, gender, gender role, and vulnerability to negative affect

Research has independently shown that both gender and self-focused attention are linked to depression. In this article, we report a series of studies investigating the relation between these variables. Using a standard self-focusing manipulation, Study 1 suggested that women evidence a greater propensity to self-focus than men. We replicated these findings in Study 2. In Study 3, we conducted an experiment to determine if sex role in conjunction with experimentally increased self-focused attention would lead to more emotional distress after a negative event had occurred. Results suggested that feminine individuals who received a self-focusing manipulation responded with greater levels of self-focused attention and negative affect than did any other group. We interpreted findings in terms of a tendency to self-focus that might prime feminine people to experience depression, or alternately, as a lack of self-focusing that may insulate masculine individuals from the experience of depression.     

Evidence that gendered wording in job advertisements exists and sustains gender inequality

Social dominance theory (Sidanius & Pratto, 1999) contends that institutional-level mechanisms exist that reinforce and perpetuate existing group-based inequalities, but very few such mechanisms have been empirically demonstrated. We propose that gendered wording (i.e., masculine- and feminine-themed words, such as those associated with gender stereotypes) may be a heretofore unacknowledged, institutional-level mechanism of inequality maintenance. Employing both archival and experimental analyses, the present research demonstrates that gendered wording commonly employed in job recruitment materials can maintain gender inequality in traditionally male-dominated occupations. Studies 1 and 2 demonstrated the existence of subtle but systematic wording differences within a randomly sampled set of job advertisements. Results indicated that job advertisements for male-dominated areas employed greater masculine wording (i.e., words associated with male stereotypes, such as leader, competitive, dominant) than advertisements within female-dominated areas. No difference in the presence of feminine wording (i.e., words associated with female stereotypes, such as support, understand, interpersonal) emerged across male- and female-dominated areas. Next, the consequences of highly masculine wording were tested across 3 experimental studies. When job advertisements were constructed to include more masculine than feminine wording, participants perceived more men within these occupations (Study 3), and importantly, women found these jobs less appealing (Studies 4 and 5). Results confirmed that perceptions of belongingness (but not perceived skills) mediated the effect of gendered wording on job appeal (Study 5). The function of gendered wording in maintaining traditional gender divisions, implications for gender parity, and theoretical models of inequality are discussed.     

人如其食：食物性别刻板印象及对人物评价的影响

食物在社会生活中发挥着重要作用, 具有性别文化意义。两个研究分别探索了外显与内隐食物性别刻板印象的存在及其对人物评价的影响。研究1采用提名法、自我报告法和语义启动范式检验外显和内隐食物性别刻板印象的存在, 结果表明被试均持“男性偏好男性化食物, 女性偏好女性化食物”的外显食物性别刻板印象, 女性被试持有内隐食物性别刻板印象。研究2采用情境实验法和内隐关系评估程序进一步测量被试对食物性别刻板不一致目标人物在热情和能力维度上的评价, 结果发现人们对食物性别刻板不一致男性在热情维度的内隐评价更加积极。     

Gender differences in personality traits across cultures: robust and surprising findings

Secondary analyses of Revised NEO Personality Inventory data from 26 cultures (N = 23,031) suggest that gender differences are small relative to individual variation within genders; differences are replicated across cultures for both college-age and adult samples, and differences are broadly consistent with gender stereotypes: Women reported themselves to be higher in Neuroticism, Agreeableness, Warmth, and Openness to Feelings, whereas men were higher in Assertiveness and Openness to Ideas. Contrary to predictions from evolutionary theory, the magnitude of gender differences varied across cultures. Contrary to predictions from the social role model, gender differences were most pronounced in European and American cultures in which traditional sex roles are minimized. Possible explanations for this surprising finding are discussed, including the attribution of masculine and feminine behaviors to roles rather than traits in traditional cultures.     

Still a Hetero-Gendered World: A Content Analysis of Gender Stereotypes and Romantic Ideals in Chinese Boy Love Stories

Boy’s Love (BL) stories are a fictional fantasy textual story that describes a romantic relationship between men. Previous qualitative studies claimed that BL stories have depicted androgynous characters and egalitarian love relationships. The current study undertook a quantitative content analysis of 87 randomly sampled popular Chinese BL stories. Our coding system for coding both the masculinity and femininity of each main character in the selected BL stories was developed based on several previous studies. Gay male characters in BL stories were depicted as either similar to traditional masculine men (i.e., scoring high in masculinity and low in femininity) or similar to traditional feminine women (i.e., scoring high in femininity and low in masculinity). In the romantic relationships, BL stories typically paired a masculine character with a feminine character. In addition, heterosexual romantic ideals were prevalent in BL stories. Such an analysis challenges the previous analysis of BL stories. It suggests that heteronormative gender stereotypes exist in BL stories, even if these stories depict gay male characters and romantic relationships. These findings have important implications for understanding media effects in stereotypes toward gay men in contemporary Chinese society. It also encourages further research on alternative explanations for women’s motivation in reading and writing BL stories.