萌萌哒还是古灵精怪?奢侈品品牌可爱风格对消费者偏好的影响

奢侈品品牌热衷于使用可爱风格与消费者进行互动。本文以理想自我理论为基础,通过4个实验探索奢侈品品牌可爱风格类型对消费者偏好的影响机制和边界条件。实验1表明奢侈品品牌的可爱风格(婴儿图式/古灵精怪)会显著地影响消费者的品牌偏好,验证了主效应的因果链模型。实验2进一步明确了主效应的边界,结果表明品牌可爱风格对消费者偏好的影响只在奢侈品品牌的情境下才存在。实验3探索了自我监控水平对主效应的调节作用,发现对于低自我监控的个体,奢侈品品牌的可爱风格难以有效地影响品牌偏好。实验4分析了个体发展阶段对主效应的调节作用,结果表明对于成年期个体,古灵精怪可爱风格比婴儿图式可爱风格更能提高个体的奢侈品品牌偏好,对于童年期个体,婴儿图式可爱风格比古灵精怪可爱风格更易获得青睐。     

萌萌哒还是古灵精怪?奢侈品品牌可爱风格对消费者偏好的影响

奢侈品品牌热衷于使用可爱风格与消费者进行互动。本文以理想自我理论为基础,通过4个实验探索奢侈品品牌可爱风格类型对消费者偏好的影响机制和边界条件。实验1表明奢侈品品牌的可爱风格(婴儿图式/古灵精怪)会显著地影响消费者的品牌偏好,验证了主效应的因果链模型。实验2进一步明确了主效应的边界,结果表明品牌可爱风格对消费者偏好的影响只在奢侈品品牌的情境下才存在。实验3探索了自我监控水平对主效应的调节作用,发现对于低自我监控的个体,奢侈品品牌的可爱风格难以有效地影响品牌偏好。实验4分析了个体发展阶段对主效应的调节作用,结果表明对于成年期个体,古灵精怪可爱风格比婴儿图式可爱风格更能提高个体的奢侈品品牌偏好,对于童年期个体,婴儿图式可爱风格比古灵精怪可爱风格更易获得青睐。     

社会拥挤对消费者感官刺激偏好的影响及机制研究

本研究通过1个田野实验和2个实验室实验探讨了社会拥挤对消费者感官刺激偏好的影响及内在机制。相比于不拥挤,社会拥挤会增加消费者对强(vs.弱)感官刺激的偏好(实验1),这一效应受感知控制缺失驱动(实验2)。权力感对社会拥挤与消费者感官刺激偏好的关系起到调节作用(实验3),即当个体的权力感较高时,社会拥挤对强感官刺激偏好的促进作用才成立;反之,这种效应便会消失。     

感性还是理性?文化衍生的权力感对广告诉求偏好的影响

广告的有效性很大程度上取决于消费者个体特征与广告诉求之间的一致性。以往研究忽略了文化衍生的权力感作为关键心理特征与不同诉求广告之间的匹配性效应。本文探讨文化衍生的权力感(个人权力感vs.社会权力感)对广告诉求偏好的影响及其作用机理。研究结果表明, 启动个人(vs.社会)权力感的消费者更加偏好感性(vs.理性)诉求广告, 其中唤醒度发挥中介作用。当启动个人(vs.社会)权力感时, 个体更加强调满足自我需要和寻求挑战以不断提高地位与声望, 更容易激发兴奋等高(vs.低)唤醒度, 从而更加偏好感性(vs.理性)诉求广告。此外, 合理化需要在文化衍生的权力感通过唤醒度对广告诉求偏好的影响中起到调节作用。在不启动合理化需要时, 文化衍生的权力感通过唤醒度对广告诉求偏好发挥影响的中介效应显著; 而当启动合理化需要时, 上述中介效应不显著。本文基于文化取向的视角揭示了权力感影响广告诉求偏好的心理机制与边界条件, 为企业根据文化衍生的权力感差异制定广告营销策略等方面提供实践启示。     

权力感知对怀旧偏好的影响机制

作者考察了权力感知对消费者怀旧偏好的影响及其心理机制。通过3个实验, 作者发现低权力者比高权力者更加偏好怀旧产品或怀旧品牌, 而寻找生活意义的动机在该影响过程中起中介作用。具体而言, 权力的缺失导致个体认为自己的生活缺乏意义, 进而激发出寻找生活意义的动机。由于怀旧可以通过回忆有意义的事件和提供社会支持两条途径来帮助个体重拾生活意义, 因此低权力的消费者倾向于进行怀旧消费。这一研究发现进一步丰富了现有的权力和怀旧文献, 并对怀旧营销的设计具有重要的实践指导意义。     

心理不安全状态下决策者的风险偏好

心理不安全感是指人们对可能遭受的伤害与威胁的担忧与焦虑。当下, 许多个体都是在心理不安全的状态下进行决策。对于心理不安全状态下的风险偏好规律, 现有研究得到了矛盾的结果。此外, 心理安全感对风险偏好的作用机制尚不明确。本研究聚焦心理安全感对风险偏好的影响, 考察心理安全感的补偿机制在其中的中介作用, 并探讨选项分布情况在其中的调节作用, 以此揭示心理安全感为何及如何作用于风险偏好。研究结果将有助于明确决策者在心理不安全状态下的风险偏好规律, 从而完善现有的风险决策理论。同时, 为公共管理政策制定提供科学依据。     

惺惺相惜：社会身份冲突对融合式文化混搭产品偏好的影响

作者考察了社会身份冲突对融合式文化混搭产品偏好的影响以及该影响的心理机制和边界条件。通过6个实验,作者发现社会身份冲突提升消费者对融合式文化混搭产品的偏好,产品的自我验证功能在其中起中介作用。该效应受到购买目的和购买受益人的调节,即社会身份冲突对融合式文化混搭产品偏好的提升作用在购买目的是获取产品的功能价值(而非象征价值)以及消费者为他人(而非自己)购买时减弱。这些研究发现拓展了文化混搭、社会身份冲突和自我验证的相关文献,并为企业如何借助情境因素营销融合式文化混搭产品提供实践指导。     

污染效应在消费者行为领域的表现及其心理机制

随着健康问题越来越受到消费者的重视, 学者们对污染效应的研究和兴趣也与日俱增, 特别是在消费者的感知和偏好方面。在消费者行为研究中, 污染效应是指消费者会降低对他人接触过产品的感知价值。本研究主要回顾了在消费行为中污染效应的定义和特性, 然后从接触因素、位置因素、产品因素和社会因素等方面来探讨污染效应的前因, 并进一步归纳了污染效应对消费者行为的消极影响和积极影响。最后, 探讨了污染效应的理论基础和边界条件。在此基础上, 对污染效应在消费者行为领域的未来研究方向进行了展望。     

权力与耐心：权力感对时间知觉与跨期决策的影响

已有研究发现高权力感会使个体更耐心,更偏好延迟的大奖励。本研究假设高权力感导致耐心也会体现在时间知觉上,并且时间知觉是高权力导致耐心的心理机制。研究通过考察权力感对时间知觉与跨期决策的影响,以及时间知觉的中介作用对此假设进行了检验。实验1通过回忆法启动权力感,检验权力感对时间知觉的影响;实验2采用角色扮演法启动权力感,考察权力感对跨期决策的影响,并检验时间知觉的中介作用。结果发现：相比低权力感,高权力感个体感觉时间过得更快,进而使个体在跨期决策中更偏好延迟的大奖励,权力感并不直接影响跨期决策。研究揭示了权力感对时间知觉的影响,为权力感影响耐心行为的解释提供了时间知觉的新视角。     

权力感对消费行为的影响及其理论解释

权力感是个体感知自身控制他人的能力,它在消费行为中无处不在。现有权力感对消费行为影响的研究主要围绕权力感影响消费者心理感知、消费者价值观、消费者行为倾向以及消费者信息加工和说服四个方面开展。社会心理学中的相关理论可用于解释权力感对消费行为的影响及其作用机制。未来研究应区分不同类型权力感对消费行为的影响,探讨权力感对自我控制行为发挥作用的边界条件,加强中国本土化的权力感研究,以及比较不同操纵办法下的权力感所导致的消费行为差异。     

教儿童思考哲学——观察、热点、结果和建议

一、关于全球现状的七点重要看法1、从20世纪70年代起,学龄前和小学儿童的哲学实践在全球大力发展起来,如今已扩展到了50多个国家。最早的网络是1974年由美国哲学家马修·李普曼在美国创建的儿童哲学研究所（Institute for the Advancement of Philosophy for Children）。     

Drive for leanness: assessment and relationship to gender, gender role and objectification

Three components of body image – drive for thinness (DT), drive for muscularity (DM), and drive for leanness (DL) – were assessed in 232 college students. A new measure of DL was developed. Data suggested that the new scale yielded valid and reliable scores. The relationships of gender, gender norm endorsement, and self-objectification to DT, DM, and DL were examined. The surveillance subscale of the OBC Scale was related to DL, DT, and DM in men and to DL and DT in women. Gender norm endorsement, specifically romantic relationships, moderated the relationship of surveillance to DT in women. Gender norm endorsement was directly related to DM and DT in men. DLS appeared to measure a distinct component of body image. Feminine gender role was only related to DT while masculine gender role was related to DL, DT, and DM, raising important questions about the gender differences in body image.     

高自控与低自控儿童的控制归因、自控期望比较研究

采用问卷法,对小学3～5年级179名高自控和188名低自控儿童的控制归因、自控期望特征进行比较研究。研究结果表明;(1)高自控儿童易做内归因,低自控儿童易做外归因;随年龄增长,儿童内归因的准确性提高;男生比女生更易采用外归因,内归因的性别差异不显著。(2)高自控儿童自控期望高,低自控儿童自控期望低;随年龄增长,儿童的自控期望增强;各年级男生都比女生自控期望低,儿童中低自控男生自控期望最低。     

Motivations for Political Discussion: Antecedents and Consequences on Civic Engagement

Scholarship on informal discussion of politics and current events has mainly focused on its cognitive, attitudinal, and behavioral effects. In comparison, fewer studies have addressed the antecedents of political talk. Using 2‐wave U.S. panel survey data, this study sheds light over 2 sets of motivations people may have for engaging in political conversation: civic‐oriented and social‐oriented goals; and their effects over civic participation. Using structural equation modeling, results suggest that both civic and social motivations are positive predictors of frequency of political discussion, and indirectly associated with civic engagement. From a theoretical perspective, these findings cast political talk as a more complex phenomenon than what deliberative theory suggests, and point to social motivations as an additional path to civic life.     

Tattooing: An expression of uniqueness in the appearance domain

The study aimed to explore the motivations underlying the practice of tattooing. There were 100 participants: 50 (30 men, 20 women) with tattoos, and a comparison group of 50 non-tattooed individuals. Participants completed measures of appearance investment, distinctive appearance investment, and need for uniqueness. It was found that tattooed individuals scored higher than the comparison group on need for uniqueness, but not on the appearance investment measures. Among the non-tattooed, need for uniqueness predicted future likelihood of getting a tattoo, and this relationship was mediated by distinctive appearance investment. These results support our conceptualization of tattooing as an expression of uniqueness in the appearance domain.     

Meta-analytic evidence for higher implicit affiliation and intimacy motivation scores in women,compared to men

We used meta-analysis to test for gender differences in implicit needs for affiliation/intimacy, assessed via story-coding methods. We included thirty-three effect sizes from 26 publications and 2 unpublished studies, covering a total of 5962 research participants (58% female). Across studies, women scored higher than men in measures of implicit affiliation motivation (d¹ = 0.45, 95%CI = [0.37; 0.53]). This finding was not moderated by the coding system used, gender congruence of the picture cues presented, or correction for protocol length. Men and women did not differ in their implicit needs for power (N = 2493, k = 15, d¹ = −0.19, 95%CI = [−0.44; 0.05]) or achievement (N = 2235, k = 13, d¹ = 0.14, 95%CI = [−0.03; 0.30]).     

诚信内在结构解析

对诚信的内在结构可有多种解析。从所属领域角度,诚信可以被分为心诚、言诚、行诚三个层面。这三个层面相互依赖、相互作用：心诚是言诚和行诚的内在依据,言诚和行诚是心诚的必要外化,而言诚和行诚则相互促进。从所涉对象角度,诚信可以被分为诚己、诚人、诚群三个维度。这三个维度彼此相关、层层推进：诚己是诚人和诚群的必要前提,诚人是诚己的必然延伸和必要确证,而诚群则是诚人的合乎逻辑的扩展。     

The relationship between the need for closure and deviant bias: an investigation of generality and process

The need for closure predicts an evaluative bias against people whose opinions or behaviors deviate from those of other members of their social groups. In the present study, we investigated whether the relationship between the need for closure and deviant bias generalized to nonsocial stimuli, and we examined the process underlying this relationship. Sixty-one undergraduate students completed measures of the need for closure, the need for structure, intolerance for ambiguity, and the ability to be decisive and achieve cognitive structure. They then rated their liking for letters of the Latin alphabet ("A" & "B") whose locations were consistent and inconsistent with relevant categories ("A circle" and "B circle"). Participants liked category-inconsistent letters less than category-consistent letters. Measures related to the need for structure and closed-mindedness correlated positively with this deviant bias, whereas measures related to the ability to be decisive and achieve cognitive structure did not. These results imply that the relationship between the need for closure and deviant bias is a relatively basic and pervasive effect that is not unique to social deviance and is driven by the need for structure and closed-mindedness. Implications for social and nonsocial stimuli are discussed.     

Eyewitness Memory for Typical and Atypical Weapons in Cognitive Context

The present research addressed eyewitness memory for weapons, specifically for a modern semi‐automatic pistol and an antique flintlock, in order to address the influence of weapon novelty on recall for the given weapon. Additionally, the effect of explanatory backstory was examined in the same context; respondents were given prior information, which was either consistent or inconsistent with the presence of the flintlock in the scene, in order to gauge the influence of appropriate or inappropriate explanatory cognitive context. Finally, the effects of these variables on line‐up identification of the ‘suspect’ holding the given weapon were addressed. The results showed that weapon type did not influence recall accuracy for given weapons, although explanatory backstory did have a significant effect here, as initially predicted. Both weapon type and explanatory backstory produced significant effects on weapon recall errors, with the exotic weapon and the more prosaic backstory producing larger numbers of mistakes. Neither of these variables was associated with significant differences in line‐up performance. These results indicate the importance of prior cognitive context, as well as the physical appearance of weapons, in a full understanding of eyewitness processing of scenes involving firearms. Copyright © 2013 John Wiley & Sons, Ltd.     

Masculinities and ethnicities: Ethnic differences in drive for muscularity in British men and the negotiation of masculinity hierarchies

Although relatively little is known about ethnic differences in men's drive for muscularity, recent theoretical developments suggest that ethnic minority men may desire greater muscularity to contest their positions of relative subordinate masculinity. This study tested this hypothesis in a sample of 185 White, 180 Black British, and 182 South Asian British men. Participants completed self‐report measures of drive for muscularity, need for power, adherence to traditional cultural values, and ethnic group affiliation. Taking into account between‐group differences in body mass index, results indicated that White men had significantly lower drive for muscularity than Black and South Asian men, who were not significantly different from each other. In addition, greater need for power was significantly associated with higher drive for muscularity in ethnic minority, but not White, men. Greater adherence to traditional cultural values, but not ethnic group affiliation, was associated with lower drive for muscularity in all ethnic groups. These results suggest that ethnic minority men may desire greater muscularity as a means of negotiating masculinity and attendant ideals of appearance.