Perception and recognition memory of words and werds: Two-way mirror effects

We examined associative priming of words (e.g., TOAD) and pseudohomophones of those words (e.g., TODE) in lexical decision. In addition to word frequency effects, reliable base-word frequency effects were observed for pseudohomophones: Those based on high-frequency words elicited faster and more accurate correct rejections. Associative priming had disparate effects on high- and low-frequency items. Whereas priming improved performance to high-frequency pseudohomophones, it impaired performance to low-frequency pseudohomophones. The results suggested a resonance process, wherein phonologic identity and semantic priming combine to undermine the veridical perception of infrequent items. We tested this hypothesis in another experiment by administering a surprise recognition memory test after lexical decision. When asked to identify words that were spelled correctly during lexical decision, the participants often misremembered pseudohomophones as correctly spelled items. Patterns of false memory, however, were jointly affected by base-word frequencies and their original responses during lexical decision. Taken together, the results are consistent with resonance accounts of word recognition, wherein bottom-up and top-down information sources coalesce into correct, and sometimes illusory, perception. The results are also consistent with a recent lexical decision model, REM-LD, that emphasizes memory retrieval and top-down matching processes in lexical decision.     

Long-term priming of neighbours biases the word recognition process: evidence from a lexical decision task.

The role of orthographically similar words (i.e., neighbours) in the word recognition process has been studied extensively using short-term priming paradigms (e.g., Colombo, 1986). Here we demonstrate that long-term effects of neighbour priming can also be obtained. Experiment 1 showed that prior study of a neighbour (e.g., TANGO) increased later lexical decision performance for similar words (e.g., MANGO), but decreased performance for similar pseudowords (e.g., LANGO). Experiment 2 replicated this bias effect and showed that the increase in lexical decision performance due to neighbour priming is selectively due to words from a relatively sparse neighbourhood. Explanations of the bias effect in terms of lexical activation and episodic memory retrieval are discussed.     

Does jugde activate COURT? Transposed-letter similarity effects in masked associative priming

Transposed-letter (TL) nonwords (e.g., jugde) can be easily misperceived as words, a fact that is somewhat inconsistent with the letter-position-coding schemes employed by most current models of visual word recognition. To examine this issue further, we conducted four masked semantic/associative priming experiments, using a lexical decision task. In Experiment 1, the related primes could be words, TL-internal nonwords, or replacement-letter (RL) nonwords (e.g., judge, jugde, or judpe, respectively; the target would be COURT). Relative to an unrelated condition, masked TL-internal primes produced a significant semantic/associative priming effect, an effect that was only slightly smaller than the priming effect for word primes. No effect, however, was observed for RL-nonword primes. In Experiment 2, the TL-nonword primes were created by switching the two final letters of the primes (e.g., judeg). The results again showed a semantic/associative priming effect for word primes, but not for TL-final nonword primes or for RL-nonword primes. Experiment 3 replicated the associative/semantic priming effect for TL-internal nonword primes, with, again, no effect for TL-final nonword primes. Finally, Experiment 4 again failed to yield a priming effect for TL-final nonword primes. The implications of these results for the choice of a letter-position-coding scheme in visual word recognition models are discussed.     

Hunts,Heinz, and Fries Priming ‘Ketchup’: The Effects of Lexicality on Brand Name–Product Associations and Brand Memory

Brand names should be memorable and easy to associate with the product. The present study investigated how brand name lexicality affects accessibility in memory. In Experiment 1, participants completed a primed lexical decision task (LDT) in which primes were real‐word brands (RWB; e.g., SATURN), nonword brands (NWB; e.g., KIA), or semantic associates (e.g., TIRE) and targets were product categories (e.g., car). NWB primes resulted in equivalent priming as semantic primes and were recalled more than RWBs in a free‐recall task. In Experiment 2, participants completed an unprimed LDT or brand decision task (BDT). In LDT, high NWB error rates reflected greater familiarity. In BDT, many RWBs were not recognized as brands. In Experiment 3, a primed BDT with brand names as targets indicated that NWBs and RWBs are equally primed by a related category label. Overall, NWBs appear to be more familiar and memorable, possibly because of distinctiveness. Copyright © 2015 John Wiley & Sons, Ltd.     

Word-frequency effects in long-term semantic priming and false memory

Several studies have used the lexical decision task (LDT) with the Deese-Roediger-McDermott (DRM) false-memory paradigm to investigate whether long-term semantic priming (LTSP) occurs following presentation of lists of items (e.g., bed, dream, snore) for related non-presented lure words (e.g., sleep). However, results have been mixed, with some studies observing priming, whilst others have not. The present study had four goals: (i) to investigate the existence of LTSP in the LDT; (ii) to investigate effects of LTSP on standard effects of word frequency on LDT performance; (iii) to investigate the effect, if any, of word frequency on true and false recall; and (iv) to compare LDT performance with performance on a subsequent free-recall task. The findings showed (i) a significant effect of LTSP on LDT performance; (ii) no effect of LTSP on standard effects of word frequency on LDT performance; (iii) no effect of word frequency on either true or false free recall; and (iv) a significant relationship between LDT and free-recall performance. Implications of these findings for understanding LTSP and false memories are discussed.     

Form-based priming in spoken word recognition: the roles of competition and bias.

Phonological priming of spoken words refers to improved recognition of targets preceded by primes that share at least one of their constituent phonemes (e.g., BULL-BEER). Phonetic priming refers to reduced recognition of targets preceded by primes that share no phonemes with targets but are phonetically similar to targets (e.g., BULL-VEER). Five experiments were conducted to investigate the role of bias in phonological priming. Performance was compared across conditions of phonological and phonetic priming under a variety of procedural manipulations. Ss in phonological priming conditions systematically modified their responses on unrelated priming trials in perceptual identification, and they were slower and more errorful on unrelated trials in lexical decision than were Ss in phonetic priming conditions. Phonetic and phonological priming effects display different time courses and also different interactions with changes in proportion of related priming trials. Phonological priming involves bias; phonetic priming appears to reflect basic properties of activation and competition in spoken word recognition.     

Unconscious processing of dichoptically masked words

In three experiments, the subjects' task was to decide whether each of a series of words connoted something good (e.g., fame, comedy, rescue) or bad (stress, detest, malaria). One-half second before the presentation of each such target word, an evaluatively polarized priming word was presented briefly to the nondominant eye and was masked dichoptically by either the rapidly following (Experiment 1) or simultaneous (Experiments 2 and 3) presentation of a random letter-fragment pattern to the dominant eye. (The effectiveness of the masking procedure was demonstrated by the subjects' inability to discriminate the left vs. right position of a test series of words.) In all experiments, significant masked priming effects were obtained; evaluative decisions to congruent masked prime-target combinations (such as a positive masked prime followed by a positive target) were significantly faster than those to incongruent (e.g., negative prime/positive target) or noncongruent (e.g., neutral prime/positive target) combinations. Also, in two of the three experiments, when subjects were at chance accuracy in discriminating word position, their position judgments were nevertheless significantly influenced by the irrelevant semantic content (LEFT vs. RIGHT) of the masked position-varying words. The series of experiments demonstrated that two very different tasks--speeded judgment of evaluative meaning and nonspeeded judgment of word position--yielded statistically significant and replicable influences of the semantic content of apparently undetectable words. Coupled with previous research by others using the lexical decision task, these findings converge in establishing the reliability of the empirical phenomenon of semantic processing of words that are rendered undetectable by dichoptic pattern masking.     

Phonological recoding and context

This paper reports an experiment in which lexical decision times for words with irregular spelling-to-sound correspondence (e.g., GAUGE) and matched regular words (e.g., GRILL) were measured under two conditions: priming, in which each target was preceded by a semantically related word, and a control condition, in which each target was preceded by an asterisk. The results showed that lexical decision times were significantly longer for irregular words and that lexical decision times were significantly faster in the priming condition. There was no interaction between these two factors, indicating that these two variables have an additive effect on lexical decision speed. The experiment therefore extends the range of conditions under which word regularity effects can be demonstrated and suggests that the phonological component of the lexical access process is uninfluenced by the provision of semantic context. The nature of regularity effects with regard to lexical decision is also briefly discussed.     

Being forward not backward: lexical limits to masked priming

This study investigated whether masked priming is mediated by existing memory representations by determining whether nonwords targets would show repetition priming. To avoid the potential confound that nonword repetition priming would be obscured by a familiarity response bias, the standard lexical decision and naming tasks were modified to make targets unfamiliar. Participants were required to read a target string from right to left (i.e., "ECAF" should be read as "FACE") and then make a response. To examine if priming was based on lexical representations, repetition primes consisted of words when read forwards or backwards (e.g., "face", "ecaf") and nonwords (e.g., "pame", "emap"). Forward and backward primes were used to test if task instruction affected prime encoding. The lexical decision and naming tasks showed the same pattern of results: priming only occurred for forward primes with word targets (e.g., "face-ECAF"). Additional experiments to test if response priming affected the LDT indicated that the lexical status of the prime per se did not affect target responses. These results showed that the encoding of masked primes was unaffected by the novel task instruction and support the view that masked priming is due to the automatic triggering of pre-established computational processes based on stored information.     

The impact of feedback semantics in visual word recognition: number-of-features effects in lexical decision and naming tasks

The notion of feedback activation from semantics to both orthography and phonology has recently been used to explain a number of semantic effects in visual word recognition, including polysemy effects (Hino & Lupker, 1996; Pexman & Lupker, 1999) and synonym effects (Pecher, 2001). In the present research, we tested an account based on feedback activation by investigating a new semantic variable: number of features (NOF). Words with high NOF (e.g., LION) should activate richer semantic representations than do words with low NOF (e.g., LIME). As a result, the feedback activation from semantics to orthographic and phonological representations should be greater for high-NOF words, which should produce superior lexical decision task (LDT) and naming task performance. The predicted facilitory NOF effects were observed in both LDT and naming.     

Congruency effects in the letter search task: Semantic activation in the absence of priming

Semantic priming is typically eliminated when participants perform a letter search on the prime, suggesting that semantic activation is conditional upon one's attentional goals. However, in such studies, semantic activation (or the lack thereof) is not measured during the letter search task itself but, instead, is inferred on the basis of the responses given to a later target. In the present study, direct online evidence for semanticactivation was tested using words whose meaning should bias either a positive or a negative response (e.g.,present vs. absent). In Experiment 1, a semantic congruency effect was obtained, with faster responses when the word meaning matched the required response. Experiment 2 replicated the congruency effect while, simultaneously, showing the elimination of semantic priming. It is concluded that letter search does not affect the initiation of semantic activation. Possible accounts for the elimination of priming following letter search include activation-based suppression and transfer-inappropriate processing.     

Effects of stimulus and contextual information on the lexical decision process

Two experiments were conducted to investigate context effects on the lexical decision process. In both experiments, observers classified letter strings as words or nonwords following the presentation of context in the form of an incomplete sentence. In Experiment 1, the predictability of congruous word stimuli and their frequency of occurrence in printed English were varied. These two factors had independent and additive effects on decision latencies. Stimulus quality, word frequency, and semantic congruity (i.e., congruous vs. incongruous) between the context and the stimulus were varied in Experiment 2. The effects of semantic congruity and word frequency on decision latencies combined additively, as did the effects of semantic congruity and stimulus quality. Two complementary mechanisms were proposed within the framework of a modified version of Becker’s verification model to account for the differential effects of single-word and sentence context priming on the lexical decision process.     

Stroop effects on redemption and semantic effects on confession: simultaneous automatic activation of embedded and carrier words

The present study was aimed at assessing whether focusing attention on a task-relevant part of a word prevents processing of its meaning. Participants performed a color-naming task on a prime word followed by lexical decision on a probe. Primes were words, which could contain an embedded color word (e.g., “redemption”) written in an incongruent color. Probes were either semantically related (e.g., “confession”) or unrelated (e.g., “production”) to the prime word. A Stroop effect emerged for color words appearing either in the initial or in the final position of the carrier word. A priming effect also emerged, with faster responses to probes semantically related to the prime. These results are evidence that focusing attention on part of a prime (i.e., the embedded color word) does not prevent the semantic processing of the entire word.     

Joint effects of semantic priming and repetition in a lexical decision task: Implications for a model of lexical access

An experiment is reported which showed that in a lexical decision task semantic priming by a related preceding word and repetition of target words produce additive effects on decision latency. Previous models of lexical access and modifications of them are discussed, and it is argued that some such models predict an interaction of priming and repetition, while others are insufficiently precise to make a prediction. It is suggested that the generality of effects across tasks requiring lexical access must be established and the components of complex effects must be separated before an adequate model can be devised to account for the data.     

Visual word recognition of single-syllable words

Speeded visual word naming and lexical decision performance are reported for 2428 words for young adults and healthy older adults. Hierarchical regression techniques were used to investigate the unique predictive variance of phonological features in the onsets, lexical variables (e.g., measures of consistency, frequency, familiarity, neighborhood size, and length), and semantic variables (e.g. imageahility and semantic connectivity). The influence of most variables was highly task dependent, with the results shedding light on recent empirical controversies in the available word recognition literature. Semantic-level variables accounted for unique variance in both speeded naming and lexical decision performance, level with the latter task producing the largest semantic-level effects. Discussion focuses on the utility of large-scale regression studies in providing a complementary approach to the standard factorial designs to investigate visual word recognition.     

The development of morphological representations in young readers: a cross‐modal priming study

The way children organize words in their memory has intrigued many researchers in the past 20 years. Given the large number of morphologically complex words in many languages, the influence of morphemes on this organization is being increasingly examined. The aim of this study was to understand how morphemic information influences English‐speaking children's word recognition. Children in grades 3 and 5 were asked to complete a lexical decision priming task. Prime‐target pairs varied in semantic similarity, with low (e.g., belly‐bell), moderate (e.g., lately‐late), and high similarity relations (e.g., boldly‐bold). There were also word pairs similar in form only (e.g., spinach‐spin) and in semantics only (e.g., garbage‐trash). Primes were auditory and targets were presented visually. Analyses of children's lexical decision times revealed graded priming effects as a function of the convergence of form and meaning. These results indicate that developing readers do not necessarily need to lexicalize morphological units to facilitate word recognition. Their ability to process the morphological structure of words depends on their ability to develop connections between form and meaning.     

Orthographic neighborhood effects in perceptual identification and semantic categorization tasks: a test of the multiple read-out model

How should a word's orthographic neighborhood affect perceptual identification and semantic categorization, both of which require a word to be uniquely identified? According to the multiple read-out model (Grainger & Jacobs, 1996), inhibitory neighborhood frequency effects should be observed in these types of tasks, and facilitatory neighborhood size effects should not be. In Experiments 1 and 2 (perceptual identification), these effects were examined as a function of stimulus visibility (i.e., high vs. low visibility) to provide as full a test as possible of the model's predictions. In the high-visibility conditions, words with large neighborhoods were reported less accurately than words with small neighborhoods, but there was no effect of neighborhood frequency (i.e., whether the word had a higher frequency neighbor). In the low-visibility conditions, low-frequency words with large neighborhoods and low-frequency words with higher frequency neighbors showed superior identification performance. In the semantic categorization task (Experiment 3), words with large neighborhoods were responded to more rapidly than words with small neighborhoods, but there was no effect of neighborhood frequency. These results are inconsistent with two of the basic premises of the multiple read-out model--namely, that facilitatory neighborhood size effects are due to a variable response criterion (the sigma criterion), rather than to lexical selection processes, and that the lexical selection processes themselves produce an inhibitory neighborhood frequency effect (via the M criterion). Instead, the present results, in conjunction with previous findings, suggest that large neighborhoods (and perhaps higher frequency neighbors) do aid lexical selection.     

Number-of-features effects and semantic processing

Participants list many semantic features for some concrete nouns (e.g., lion) and fewer for others (e.g., lime; McRae, de Sa, & Seidenberg, 1997). Pexman, Lupker, and Hino (2002) reported faster lexical decision and naming responses for high number of features (NOF) words than for low-NOF words. In the present research, we investigated the impact of NOF on semantic processing. We observed NOF effects in a self-paced reading task when prior context was not congruent with the target word (Experiment 1) and in a semantic categorization task (concrete vs. abstract; Experiment 2A). When we narrowed our stimuli to include high- and low-NOF words from a single category (birds), we found substantial NOF effects that were modulated by the specificity of the categorization task (Experiments 3A, 3B, and 3C). We argue that these results provide support for distributed representation of word meaning.     

When do leotards get their spots? Semantic activation of lexical neighbors in visual word recognition

Shadowing and priming studies have provided strong evidence that during spoken word recognition, the meanings of different words that share their onset (e.g., captain and captive) are activated in parallel. In contrast, for visual word recognition, there is little evidence that the meanings of visually similar words are activated in parallel. This is consistent with the idea that for reading (in contrast to listening), since all the sensory information necessary to identify a word is available at once, any competition between visually similar words is resolved before their meanings are retrieved. However, Forster and Hector (2002) have recently shown that for nonwords (e.g., turple), some aspect of the meanings of lexical neighbors (e.g., turtle) can be activated. However, this finding is limited to non-words. The activation of turtle's meaning in response to turple may occur because turple has no meaning. In normal reading, we do not encounter nonwords, and there is strong pressure on the reading system to produce meaningful representations for every word (even misspelled words). The two semantic categorization experiments reported here extend this finding to real words. Participants are slower to decide that leotard is not an animal because of its animal neighbor leopard. This shows that information about a word's meaning can be available before it has been uniquely recognized.