Semantic congruity and lexical marking in symbolic comparisons: An expectancy hypothesis

Lexical marking and semantic congruity effects were investigated in four symbolic size comparison experiments. Predictions followed from an expectancy hypothesis suggested by results of recent comparative judgment studies. According to the present position, lexical marking and semantic congruity should be mutually exclusive effects in such tasks, and the demonstration of either dependent upon the order in which the stimuli and the comparative term are evaluated. When the comparative precedes the stimuli, an expectancy is created whereby the subject is more likely to be prepared for, say, large items following the comparative “larger” and small items following the comparative “smaller.” In addition, the usual advantage of unmarked as compared to marked comparisons should be offset by the initial processing of the comparative. As predicted, the comparative-stimulus presentation order produced a significant semantic congruity effect and no effect of lexical marking in Experiment 1. Conversely, when stimuli precede the comparative, or are presented simultaneously with it, no expectancy should be created, as the items are immediately available to the subject, and the semantic congruity effect should not be obtained. Upon presentation of the comparative, however, unmarked comparisons should be easier than marked comparisons. Experiments 2 and 4 confirmed these expectations, as significant lexical marking effects were obtained and significant congruity effects were not. These findings are contrary to predictions derived from a semantic coding interpretation of the symbolic comparison process.     

Semantic congruity in symbolic comparisons: Salience,expectancy, and associative priming

An expectancy interpretation of semantic congruity effects suggests that in symbolic comparisons involving the typical comparative-then-stimuli paradigm, the comparative acts as a cue in priming memory for related stimuli. A recent study by Holyoak and Mah (1981) presented evidence purported to disconfirm this hypothesis insofar as a congruity effect also was obtained when the stimuli preceded the comparative. The present study showed the stimulicomparative effect to be a consequence of the pairing of stimuli with particularly salient comparatives such that the former could serve the cuing function. This finding is consistent with the expectancy hypothesis in emphasizing the role of a flexible encoding process but inconsistent with the view that only comparatives can create expectancies in symbolic comparisons.     

Semantic congruity and expectancy in symbolic judgments

These experiments assess the degree to which the semantic-congruity effect in comparative judgment can be explained by such expectancy effects as priming, perceptual "set," or strategies used in the task. The first experiment mixed a lexical-decision task with the comparative-judgment task and showed that neither automatic semantic priming nor deliberate preparation can account for the congruity effect. Experiments 2-4 assessed expectancy effects in a different way by presenting the instructions for comparative judgment either before or after the pair to be judged. These experiments included, among other things, a number of safeguards against artifacts in this paradigm. In these three experiments the congruity effect was obtained with both orders of stimuli and instructions, contrary to the prediction of an expectancy hypothesis. The results indicate that when stimuli are not degraded. The semantic-congruity effect depends largely on the relation between the stimuli and the instructions and only to a small degree, if at all, on expectancy.     

Semantic congruity effects in perceptual comparisons

Semantic congruity effects occur when, as in Experiment 1, for example, the time to select the shorter of two relatively short lines is faster than the time to select the longer; conversely, selection of the longer of two relatively long lines is faster than selection of the shorter. Semantic congruity effects are also demonstrated in experiments requiring comparisons of the heaviness of weights (Experiment 2) and horizontal extent (Experiment 3). In Experiment 1, the magnitude of the semantic congruity effect was larger under conditions emphasizing accuracy rather than speed and when the comparison was difficult. In fact, when comparisons were errorless, the effect was minimal (20 msec), thereby replicating previous failures to obtain the effect with supraliminal perceptual comparisons (Banks, Mermelstein, & Yu, 1982; Marschark & Paivio, 1981; Petrusic & Baranski, 1988a). In confirmation of Henmon's (1911) introspective analyses of psychophysical comparisons, Experiments 2 and 3 extend the range of the semantic congruity effect to include judgments of confidence. However, in each of the three experiments, semantic congruity effects were not evident with the response-accuracy measure. Finally, using highly confusable stimuli, in Experiment 3 the magnitude of the semantic congruity effect was shown to be larger for error than for correct response times. The implications of these findings for a decisional locus of the effect and for the semantic coding theory are discussed.     

Semantic congruity and expectancy as separate processes

In two experiments, we investigated the role of expectancy in producing congruity effects in comparative judgment. In Experiment 1, instructions to choose the larger or smaller term either preceded pairs for comparative judgment or preceded individual words for lexical decision. If expectancy in interpreting the comparative judgment terms accounts for the congruity effect, the lexical decision task also should show a congruity effect. However, there were large congruity effects in comparative judgment but not in lexical decision. In this experiment, we used an infiniteset design to make sure that semantic information was needed on comparative judgment trials. In Experiment 2, comparative judgment pairs were preceded by a prime word that either was or was not a category label for the terms in the pairs. There were both congruity and priming effects, with no interaction between the two. This result implies that expectancy and the semanticcongruity effect come from separate processes.     

The semantic congruity effect: Some tests of the expectancy hypothesis

Subjects comparing items in memory along some dimension are usually quicker to specify the lesser (than the greater) of two low magnitude items and the greater (than the lesser) of two high magnitude ones. One account explains this congruity effect as due to subjects instructed to specify the higher as expecting high magnitude items to follow and the reverse being true for subjects specifying the lesser. Three experiments tested this expectancy hypothesis. In experiment 1, subjects were set to the actual size range of each pair before the pair was shown but the congruity effect still occurred. In experiments 2 and 3, subjects compared critical pairs from a narrow size range plus more from either the same or much broader ranges. Times to compare the critical pairs were the same regardless of the range of the other pairs that subjects were exposed to. These results are strong evidence against the expectancy hypothesis.     

The locus and nature of semantic congruity in symbolic comparison: Evidence from the Stroop effect

Pictures of animals with names of animals printed within the pictures were presented for comparative judgments of size based on either the pictures or the names. The picture-word compounds were compared faster with picture than with word as the relevant dimension. The comparisons of pictures were free of interference from the irrelevant names, but the comparisons of names suffered considerable Stroop interference from the irrelevant pictures. Large effects of semantic congruity characterized the comparisons of both pictures and words. Stroop congruity and semantic congruity did not interact even for comparison of words in which both were present, leading instead to additive effects. The results support theories that (1) place semantic congruity in the decision stage and (2) minimize the role of semantic processing as the basis of the semantic congruity effect.     

Semantic congruity effects in judgments of loudness

This research uses comparative judgments of the relative loudness of sounds to make a critical test of one theory of the mental representation of continuous physical attributes. The first two experiments find a semantic congruity effect, which is an interaction such that subjects can pick the louder of two loud sounds faster than the softer, and the softer of two quiet sounds faster than the louder. According to the theory under test, physical quantities are stored as points on a representational continuum, with a variance as well as a mean placement on it. The theory predicts the semantic congruity effect by assuming that the variance of placement of intensities on the representational continuum is a function of the direction of judgment: a soft sound will have less variance than a loud one when judged for softness and more when judged for loudness. Since the speed of making a judgment increases as variance decreases, the theory predicts a semantic congruity effect. However, for loudness, it can be shown that variance does not change in the manner assumed. The finding of a semantic congruity effect therefore disconfirms the theory. Alternative models are discussed. This research was supported by NSF Grant BNS 78-17442.     

Context effects in symbolic magnitude comparisons

Five experiments demonstrate that context has an effect on the ease with which people can determine the relative sizes of pairs of large and small animals. In a standard context, people are faster at choosing the larger of two large animals and the smaller of two small animals. However, when only pairs of small animals are presented (Experiment 1), relatively large pairs (RABBIT-BEAVER) are treated as if they were large animals and are discriminated more rapidly under the choose larger instruction. Similarly, when only large animals are presented (Experiment 2), the smaller of these are now treated as if they were small animals. Several models are presented that account for these effects of context, and these models are examined in subsequent experiments that impose yet other variations in magnitude pairings. The results demonstrate the importance of context in comparative judgement and place important constraints on theories of linear orders.     

Bilingual comparative judgments: Evidence against the switch hypothesis

The notion that bilinguals possess a language-switching mechanism was examined. Subjects made comparative judgments about concrete concept pairs (e.g., cow-panther) and abstract concept pairs (e.g., joy-sorrow), which were presented either unilingually or in mixed language. There was no significant difference in latencies for unilingual and mixed language concept pairs, whether the pairs were concrete or abstract. The results substantiate neither the general switch hypothesis nor the notion that between-language and within-language associative networks have different transition probabilities.This research was based in part on the author's master's thesis, submitted to the University of Guelph.     

Isolating the effects of symbolic distance,and semantic congruity in comparative judgments: An additive-factors analysis

The time needed to compare two symbols increases as the cognitive distance between them on the relevant dimension increases (symbolic distance effect). Furthermore, when subjects are told to choose either the larger or the smaller of two stimuli, the response time is shorter if the instruction is congruent with the overall size of the stimuli (semantic congruity effect). Three experiments were conducted to determine the locus of these effects in terms of a sequence of processing stages. The developmental aspects of these effects were also evaluated, as the subjects were from kindergarten, first grade, third grade, fifth grade, and college. By varying the visual quality of the stimulus in each experiment, it was determined that the distance effect resides in a comparison stage, whereas the congruity effect is an encoding phenomenon. Both distance and congruity effects were present at all grade levels, but they decreased in magnitude as grade increased. The results were interpreted relative to recent models of comparative judgments.     

Evidence for an encounter expectancy bias in fear of spiders

Whereas research has demonstrated that phobic or fearful individuals overestimate the likelihood of incurring aversive consequences from an encounter with feared stimuli, it has not yet been systematically investigated whether these individuals also overestimate the likelihood (i.e., the frequency) of such encounters. In the current study, spider-fearful and control participants were presented with background information that allowed them to estimate the overall likelihood that different kinds of animals (spiders, snakes, or birds) would be encountered. Spider-fearful participants systematically overestimated the likelihood of encountering a spider with respect to the likelihood of encountering a snake or a bird. No such expectancy bias was observed in control participants. The results thus strengthen our idea that there indeed exist two different types of expectancy bias in high fear and phobia that can be related to different components of the fear response. A conscientious distinction and examination of these two types of expectancy bias are of potential interest for therapeutic applications.     

Feedback interference and dissociations of classification: Evidence against the multiple-learning-systems hypothesis

Researchers have argued that different categorization problems are learned by separate and distinct cognitive systems. They propose that an explicit system is responsible for learning rule-based categories and that a separate implicit system learns information-integration categories. One source of supporting evidence involves experiments in which observers perform a concurrent memory-scanning task that interferes with the processing of feedback. Researchers have reported a dissociation in which this manipulation impairs learning of a rule-based category but not an information-integration category. In the present research, we test the hypothesis that the dissociation was the result of lowered perceptual discriminability in the rule-based structure in comparison with the information-integration one. We demonstrate an example of an alternate rule-based category with easy-to-discriminate stimuli in which performance is unaffected by the interfering memory-scanning task. Furthermore, we demonstrate that learning of an information-integration category with low perceptual discriminability is impaired by the memory-scanning task. These demonstrations of the reverse dissociation challenge the interpretation that rule-based and information-integration category structures are learned by separate cognitive systems.     

Semantic processing in aphasia: Evidence from an auditory lexical decision task

W. Milberg and S. E. Blumstein (1981, Brain and Language 14, 371–385) demonstrated semantic facilitation effects in a visual lexical decision task administered to Wernicke and other aphasics with severe comprehension deficits. In an attempt to explore the generalizability of these findings in a task where the acoustic-phonetic system could not be bypassed to access meaning, Wernicke's, Global, Broca's, and Conduction aphasics were administered a lexical decision task in the auditory modality. The patients were also given a simple semantic judgment task using the word pairs from the lexical decision task. The aphasic patients showed evidence of semantic facilitation whether they were categorized by diagnostic group or comprehension level. Performance of the semantic judgment task correlated with the severity of auditory comprehension deficits, whereas the consistency of the semantic facilitation effect did not. Even patients with severe comprehension deficits showed semantic facilitation. These results decrease the likelihood that auditory comprehension deficits are due to semantic organization per se and increase the likelihood that the deficits lie in one of the many processes involved in access to that information.     

Semantic priming: on the role of awareness in visual word recognition in the absence of an expectancy

By hypothesis, awareness is involved in the modulation of feedback from semantics to the lexical level in the visual word recognition system. When subjects are aware of the fact that there are many related prime-target pairs in a semantic priming experiment, this knowledge is used to configure the system to feed activation back from semantics to the lexical level so as to facilitate processing. When subjects are unaware of this fact, the default set is maintained in which activation is not fed back from semantics to the lexical level so as to conserve limited resources. Qualitative differences in the pattern of data from two lexical decision experiments that employ masked priming are consistent with this hypothesis. Semantic context and stimulus quality interact when the prime is processed with awareness whereas these same two factors produce additive effects on RT when the prime is unlikely to have been processed with awareness. These experiments thus illustrate one way in which awareness (or lack thereof) affects the dynamics of visual word recognition.     

Semantic memory for metaphor: The conceptual base hypothesis

The idea that people can encode and use an extremely abstract and general form of a complex linguistic (proverb) input-a conceptual base-was examined in two experiments. In Experiment I, each proverb was accompanied by either a conceptually related (good, mediocre, or poor) or an unrelated interpretation. The related interpretations were more effective recall prompts than were the unrelated interpretations, but only for high-imagery proverbs. In Experiment II, subjects wrote interpretations of the proverbs and then received either the proverb subject-noun or a brief story as a prompt. As was the case for the interpretations in Experiment I, the stories did not share any major vocabulary or propositional structure with their proverb source. Nonetheless, the stories were as effective as the nouns. Also, quality of proverb interpretation and of recall performance were positively related, with the correlations involving low-imagery proverbs, and stories, tending to be higher. Both experiments provided support for the conceptual-base notion, and underlined the importance of interpretive context, but more definitive evidence is needed.     

Evidence for an addition to the reading scan hypothesis

Letters were tachistoscopically presented in pairs to the left or right of fixation for 40 msec. The pair consisted of a target letter (B, D, P, or T) and a noise letter (all other letters of the alphabet except I), with the noise letter appearing either to the inside or the outside of the stimulus letter. S’s task was to report verbally the target letter as fast as possible. Reaction times and number of errors indicated that there was more interference when the noise letter occurred further from the fixation point than the target letter for both the left and right visual field. Since a reading scan cannot account for the results in the right visual field, an outside-toward-fixation scan is proposed. An analysis of the different kinds of errors indicated that the outside to fixation scan is more primitive than the reading scan in that it produces less detailed information about the letters than does the reading scan.     

Combining letter-matching and tone discrimination: Evidence of automatic perceptual and spatial congruity effects

Dual task and priming paradigms were combined to investigate the distinction between automatic and attentional processes. Subjects in two experiments performed a primed letter-matching and a tone discrimination task separately and concurrently. The interval between prime onset and letter pair (SOA) was varied from 50 to 500 msec. Cost-benefit analyses in Experiment 1 indicated that primes that matched target letter pairs began to facilitate performance at an SOA of 150 msec. Primes inhibited performance when they mismatched identical letter pairs at SOA 100. In the dual-task situation, the benefits of priming letter targets were reflected in probe latencies with no evidence of concurrent costs in tone latencies. Experiment 2 revealed that two tasks could be primed simultaneously as effectively as when each was primed alone. Findings are discussed in reference to Posner and Snyder's (1975a, 1975b) two-process theory of priming and the applicability of a secondary task technique.