The associations in our heads belong to us: Searching for attitudes and knowledge in implicit evaluation

Explicitly, humans can distinguish their own attitudes from evaluations possessed by others. Implicitly, the viability of a distinction between attitudes and evaluative knowledge is less clear. We investigated relations between explicit attitudes, cultural knowledge and the Implicit Association Test (IAT). In seven studies (158 samples, N=107,709), the IAT was reliably and variably related to explicit attitudes, and explicit attitudes accounted for the relationship between the IAT and cultural knowledge. We suggest that people do not have introspective access to the associations formed via experience in a culture. Ownership of mental associations is established by presence in mind and influence on thinking, feeling and doing. Regardless of origin, associations are influential depending on their availability, accessibility, salience, and applicability. Distinguishing associations as “not mine” is a self-regulatory act and contributes to the distinction between explicit evaluation, where such acts are routine, and implicit evaluation, where they are not.     

Assessment of Implicit Health Attitudes: A Multitrait–Multimethod Approach and a Comparison Between Patients With Hypochondriasis and Patients With Anxiety Disorders

Two adaptations of the Implicit Association Task were used to assess implicit anxiety (IAT–Anxiety) and implicit health attitudes (IAT–Hypochondriasis) in patients with hypochondriasis (n = 58) and anxiety patients (n = 71). Explicit anxieties and health attitudes were assessed using questionnaires. The analysis of several multitrait–multimethod models indicated that the low correlation between explicit and implicit measures of health attitudes is due to the substantial methodological differences between the IAT and the self-report questionnaire. Patients with hypochondriasis displayed significantly more dysfunctional explicit and implicit health attitudes than anxiety patients, but no differences were found regarding explicit and implicit anxieties. The study demonstrates the specificity of explicit and implicit dysfunctional health attitudes among patients with hypochondriasis.     

What goes well with physics? Measuring and altering the image of science

Background. In view of the shortage of students majoring in science, we examined the image of physics in terms of students' implicit, automatic associations with physics. Aims. To describe the specific image of physics that might alienate students (difficulty, masculinity, heteronomy) and test an intervention for altering the image. Samples. In Study 1 the sample consisted of 63 school students (11th grade) and in Study 2 the sample consisted of 71 undergraduates. Methods. Study 1 measured participants' implicit associations between physics (relative to English) and the image dimensions of difficulty, masculinity and heteronomy, implicit attitudes towards and identification with physics using latency data (Implicit Association Test; IAT) and explicit attitudes using a questionnaire. Study 2 was an experimental treatment that required reading a text (treatment group) that emphasized the importance of discourse and creativity for science versus a school textbook for physics (control group). Dependent variables: implicit attitudes (IAT). Results. Students in Study 1 associated physics (relative to English) more easily with words referring to difficulty (than to ease), to males (than to females), to heteronomy (than to self‐realization), to unpleasantness (relative to pleasant words) and to others (relative to words referring to self). The three image aspects of difficulty, masculinity and heteronomy predicted explicit attitudes. Participants in the treatment group in Study 2 showed a significant reduction of the IAT effects compared to the control group. Conclusions. The findings indicate that students' negative explicit attitudes towards physics coincide with negative implicit associations about physics. An intervention addressing the alteration of implicit associations proved to be fruitful. Implications for science education are discussed.     

The Palm IAT: A portable version of the implicit association task

The Implicit Association Test (IAT) uses reaction times to measure implicit linkages among concepts or between concepts and attributes. The Palm IAT is a simplified version of the IAT that runs on Palm Pilot or Handspring Visor personal digital assistant devices. The Palm IAT is portable, provides precise measurement, and allows for efficient data collection inside or outside the laboratory. Three studies were conducted to assess its practical usefulness. Study 1 (N = 12) replicated a previous demonstration of more favorable implicit associations for flowers than for insects. Study 2 (N = 9) found individual differences in linking the self-concept to characteristics of agency and communion. Study 3 (N = 23) found individual differences in linking the self-concept to characteristics of boldness and friendliness. Reliability of the Palm IAT is similar to reliability of the original desktop computer version. Using the Palm IAT, one can study hard-to-reach populations in unusual settings.     

Comparing implicit and explicit attitudes of gay,straight, and non-monosexual groups toward transmen and transwomen

Background: Transphobia studies have typically relied on self-report measures from heterosexual samples. However, there is evidence suggesting the need to use indirect measures and to explore transphobia among other populations. Aims: This study examined how explicit and implicit attitudes toward transwomen and transmen differ between people of different sexual orientations. Methods: Cisgender participants (N = 265) completed measures of explicit feelings toward transmen and transwomen, as well as Implicit Association Tests (IAT) for each group. Comparisons were made between 54 gay, 79 straight, and 132 non-monosexual (asexual, bisexual, pansexual) individuals. Results: An interaction was found between measurement type (explicit, implicit) and sexual orientation (straight, gay, non-monosexual). With regard to transmen, gay respondents’ explicit and implicit scores diverged such that they explicitly reported lower bias than their straight counterparts, but their Transmen-IAT showed an implicit preference for biological men over transmen. For attitudes toward transwomen, implicit measurement scores were consistently negative and did not differ by group. Gay participants also reported positive explicit attitudes toward transwomen, similar to non-monosexual people. Discussion: Overall, findings show that gay people tend to report positive attitudes toward transgender people explicitly, but tend to have implicit bias against both transmen and transwomen. Future studies need to explore the origins of these biases and how they relate to the complex interplay of sex, gender, and sexual orientation.     

Implicit attitudes towards romantic partners predict well‐being in stressful life conditions: Evidence from the antenatal maternity ward

An idiographic variant of the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ) was used to investigate how implicit attitudes towards romantic partners are related to explicit attitudes, relationship‐related variables such as adult attachment and relationship satisfaction, and psychological well‐being as a potential outcome of relationship quality. The validity of the Partner‐IAT was investigated using a known group approach that contrasted abused women currently living in a refuge (N = 22), women who had recently fallen in love (N = 19), women who were currently hospitalized due to pregnancy complications (N = 48), and a control group of female students (N = 52). Across the whole sample, the Partner‐IAT showed satisfactory internal consistency (α  =  .83). As expected, the analysis of group differences revealed that abused women living in a refuge showed more negative implicit and explicit attitudes toward (ex‐)partners than women belonging to the other three groups. Women in love showed the most positive partner attitudes, but the difference to the control group reached significance only for explicit but not implicit attitudes. Implicit attitudes toward partners correlated significantly with explicit attitudes, secure attachment, and psychological well‐being. To investigate whether implicit and explicit partner attitudes can predict important relationship outcomes, psychological well‐being was regressed on both variables in group‐wise hierarchical multiple regression analyses. Explicit partner attitudes were significantly related to psychological well‐being in student controls and hospitalized pregnant women. However, only in hospitalized pregnant women did implicit attitudes account for variance in well‐being over and above explicit attitudes. This pattern of results is compatible with the notion that positive implicit representations of the romantic partner can function as a genuine coping resource that effectively buffers against major stressful life circumstances.     

How to like yourself better, or chocolate less: Changing implicit attitudes with one IAT task

The current paper introduces a novel feature of implicit association tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for implicit attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs.     

Implicit and Explicit Attitudes to Alcohol in Alcohol Dependent and Non-Alcohol Dependent Samples

Measures of implicit and explicit attitudes to alcohol have been used to predict drinking behavior. Early studies with the bipolar Implicit Association Test (IAT) indicated that heavy drinkers hold negative implicit attitudes to alcohol. More recent studies using the unipolar IAT have found that positive implicit attitudes to alcohol are associated with drinking behavior in samples of university students. The present study is the first to use a unipolar single target IAT to assess positive alcohol-related attitudes in two samples with alcohol dependency compared to a non-alcohol dependent control group. A group of recently detoxed alcohol dependent adults entering a treatment program (n?=?22), a group of alcohol dependent adults who had been in treatment for 3 months (n?=?22), and a group of age matched adults who had no history of alcohol dependence (n?=?22) were compared on a positive unipolar single target IAT and an explicit attitude measure. Results indicated that alcohol dependent participants showed stronger positive implicit attitudes, and stronger negative explicit associations compared to non-alcohol dependent participants, but there were no differences between the two groups with alcohol dependency. The findings are discussed in terms of the role of the IAT as an assessment tool for those undertaking treatment for alcohol problems and the implications for targeting unconscious attitudes to alcohol in a clinical setting.     

Children's implicit attitude acquisition: Evaluative statements succeed,repeated pairings fail

From the earliest ages tested, children and adults show similar overall magnitudes of implicit attitudes toward various social groups. However, such consistency in attitude magnitude may obscure meaningful age‐related change in the ways that children (vs. adults) acquire implicit attitudes. This experiment investigated children's implicit attitude acquisition by comparing the separate and joint effects of two learning interventions, previously shown to form implicit attitudes in adults. Children (N = 280, ages 7–11 years) were taught about novel social groups through either evaluative statements (ES; auditorily presented verbal statements such as ‘Longfaces are bad, Squarefaces are good’), repeated evaluative pairings (REP; visual pairings of Longface/Squareface group members with valenced images such as a puppy or snake), or a combination of ES+REP. Results showed that children acquired implicit attitudes following ES and ES+REP, with REP providing no additional learning beyond ES alone. Moreover, children did not acquire implicit attitudes in four variations of REP, each designed to facilitate learning by systematically increasing verbal scaffolding to specify (a) the learning goal, (b) the valence of the unconditioned stimuli, and (c) the group categories of the conditioned stimuli. These findings underscore the early‐emerging role of verbal statements in children's implicit attitude acquisition, as well as a possible age‐related limit in children's acquisition of novel implicit attitudes from repeated pairings.     

Implicit Closeness to Blacks,Support for Affirmative Action,Slavery Reparations,and Vote Intentions for Barack Obama in the 2008 Elections

Does pro-Black policy support require an individual to be unbiased? I distinguish two types of implicit attitudes based on whether the attitude-target is evaluated as an object (evaluative associations) or as an independent social agent (relational associations). In a series of studies (N = 3,073), a significant anti-Black evaluative association bias emerges. In contrast, relational associations are significantly pro-Black and are unrelated to evaluative associations. Relational associations predict opinions regarding affirmative action, government help for Blacks, slavery reparations, and intentions to vote for Barack Obama. Thus, minority representation based on relational associations may not require absence of anti-minority evaluative bias.     

Fitness vs. fatness: Implicit bias towards obesity among fitness professionals and regular exercisers

ObjectivesSuccess of supported exercise programmes to tackle obesity appear to be shaped, in part, by co-exercisers’ beliefs. This study, therefore, aimed to assess implicit attitudes towards obesity among two key groups of people in a public exercise setting: fitness professionals offering exercise advice, and regular exercisers.DesignQuestionnaire survey.MethodsIn all, 57 fitness professionals and 56 regular exercisers were recruited from gyms across Central England. Participants completed a demographic questionnaire, semantic differential measure of explicit beliefs and the implicit associations test (IAT). The IAT reveals unconscious attitudes of participants to implicit associations between target concepts (thin vs. fat) and attributes (good vs. bad). The attribute of motivated vs. lazy was adopted in the current study due to relevance in an exercise setting.ResultsEvidence of a strong anti-fat bias was found (p<.01) for both fitness professionals and regular exercisers on all implicit and explicit measures (good vs. bad; motivated vs. lazy). This bias was more pronounced for fitness professionals who themselves had never been overweight and who believed personal control dictated body weight. For regular exercisers, a higher level of anti-fat bias was found for females, younger participants and those who had never been overweight.ConclusionsThis study suggests that the guidance to support exercise, and combat obesity, may be compromised by the beliefs of those facilitating such programmes.     

Effects of body mass and body image on exercise motives in adolescence

Objective. The objective was to examine age and gender differences in the effects of body mass and body image on exercise motives in adolescents. It was specifically predicted that weight management motive would be explained by body mass index in males, and by body size discrepancy in females, but this pattern would be less pronounced in younger than in older adolescents.Design. The design was a cross-sectional comparative study.Method. Participants comprised younger (11–13 years) and older (17–19 years) males and females (N=180). They completed measures of exercise participation, exercise motives, and perceived and ideal body size. Height and weight were also measured. Hierarchical regression analyses were conducted, separately for younger males, younger females, older males and older females. In each analysis, the dependent variable was an exercise motive, and the independent variables were, in order of entry, exercise level, body mass index, perceived body size, and ideal body size.Results. Weight management motive was positively predicted by body mass index in older males, and by perceived and ideal body size in older females. Other, more intrinsic, motives were negatively predicted by body mass index or perceived body size in older males or females. Such relationships were not significant in younger adolescents.Conclusion. Effects of body mass and body image on exercise motives emerge in adolescence, with gender differences. Such effects may influence exercise adherence and should be taken into account in exercise promotion programmes.     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.     

Age differences in vocal emotion perception: on the role of speaker age and listener sex

Older adults have greater difficulty than younger adults perceiving vocal emotions. To better characterise this effect, we explored its relation to age differences in sensory, cognitive and emotional functioning. Additionally, we examined the role of speaker age and listener sex. Participants (N?=?163) aged 19–34 years and 60–85 years categorised neutral sentences spoken by ten younger and ten older speakers with a happy, neutral, sad, or angry voice. Acoustic analyses indicated that expressions from younger and older speakers denoted the intended emotion with similar accuracy. As expected, younger participants outperformed older participants and this effect was statistically mediated by an age-related decline in both optimism and working-memory. Additionally, age differences in emotion perception were larger for younger as compared to older speakers and a better perception of younger as compared to older speakers was greater in younger as compared to older participants. Last, a female perception benefit was less pervasive in the older than the younger group. Together, these findings suggest that the role of age for emotion perception is multi-faceted. It is linked to emotional and cognitive change, to processing biases that benefit young and own-age expressions, and to the different aptitudes of women and men.     

When old and frail is not the same: Dissociating category and stimulus effects in four implicit attitude measurement methods

It is not always clear whether implicit attitude measures assess the attitude towards single stimuli or the attitude towards categories. Nevertheless, this is important to know—both for interpreting implicit attitude effects and for selecting the test that is most appropriate for individual research aims. We investigated this for four implicit measures: the standard Implicit Association Test (IAT), the IAT-recoding free (IAT-RF), and two versions of the Extrinsic Affective Simon Task (EAST, identification (ID)-EAST). Effects in the standard IAT reflect evaluations of categories and single stimuli, whereas the IAT-RF measures attitudes towards categories only. Both versions of the EAST measure evaluations of single stimuli independently from the evaluation of categories. Three different effect sources are distinguished: attitudes towards single stimuli (IAT; EAST and ID-EAST), attitudes towards target categories (IAT and IAT-RF), and processes of recoding (IAT), which do not necessarily reflect attitudes.     

Using the self to change implicit attitudes

Implicit attitudes are automatic evaluations that occur upon encountering an object. Pairing a particular object with one's self should lead to a positive implicit evaluation of that object as, on the whole, people evaluate themselves positively. Study 1 (N = 83) demonstrated that asking participants to associate themselves with a particular drink (A) and others with an alternative drink (B) was enough to enhance implicit preference for drink A over drink B indexed by scores on the Implicit Association Test (IAT). Two further studies were conducted to rule out the possibility that the effects of the manipulation were restricted to the procedure and measures adopted in Study 1. Study 2 (N = 81) tested the mechanism underlying the effects of the manipulation. The results suggested that the change in implicit attitudes towards the drinks varied as a function of the level of one's self‐esteem. Specifically, associating one's self with drink A led to more favourable implicit attitudes towards drink A particularly when one's self was evaluated more positively. In the third study (N = 44), the basic effect of the manipulation was replicated in an alternative measure of implicit attitudes (the Affect Misattribution Procedure). In all three studies, the effects were unique to implicit measures and did not generalize to explicit measures. Copyright © 2009 John Wiley & Sons, Ltd.     

Development and Initial Validation of an Implicit Measure of Religiousness‐Spirituality

An implicit measure of religiousness‐spirituality (RS) was constructed and used in two studies. In Study 1, undergraduates completed a Religiousness‐Spirituality Implicit Association Test (RS‐IAT) and several self‐report measures of RS and related constructs (e.g., religious fundamentalism, authoritarianism). Informants rated the participants’ RS. The RS‐IAT was internally consistent. Implicit RS correlated positively with self‐reported RS, spiritual transcendence, spiritual experiences, religious fundamentalism, and intrinsic religiousness. Informant ratings correlated positively with participants’ self‐reported religiousness but not implicit RS. In Study 2, implicit RS accounted for unique variability in self‐reported attitudes toward gay men and lesbian women when controlling for self‐reported religiousness and right‐wing authoritarianism. These findings demonstrate that an implicit measure of trait RS explains some variability in attitudes that self‐report measures do not. An implicit measure of RS could advance the scientific study of religion beyond what is known from self‐report measures.     

Why don't girls choose technological studies? Adolescents' stereotypes and attitudes towards studies related to medicine or engineering

Gender differences in choice of studies emerge already in adolescence. Two studies with adolescents are presented, the goal of which is to explore the influence of gender by assessing males and females who choose studies related to Medicine or Engineering. Study 1, correlational (N = 330, mean age 15.9, 56.7% girls), shows that girls who choose technology are more poorly appraised than girls who choose other studies. Study 2 (N = 130; mean age 16.77, 56.2% girls), experimental, measures implicit attitudes (using the IAT) towards males and females from Medicine and Engineering. Implicit attitudes are more favorable towards women if they are studying Medicine and towards men if they study Engineering. The results are analyzed with relation to the percentages of boys and girls in the different fields of study.     

Separating Implicit Gender Stereotypes regarding Math and Language: Implicit Ability Stereotypes are Self-serving for Boys and Men, but not for Girls and Women

We investigated implicit gender stereotypes related to math and language separately, using Go/No-go Association Tasks. Samples were grade 9 adolescents (N?=?187) and university students (N?=?189) in Germany. Research questions concerned the existence of and gender differences in implicit stereotypes. While typical explicit-stereotyping findings were replicated, implicit math-male stereotypes were found in male, but not in female participants. Females revealed strong language-female stereotypes, whereas males showed language-male counterstereotypes. Thus, females?? implicit math-gender stereotypes were the only ones that did not link own gender to the respective academic domain in a self-serving way. Further, females?? stronger stereotypes were related to lower and males?? to higher scores on constructs related to math ability, corroborating implicit stereotypes?? importance.     

Children's alcohol cognitions prior to drinking onset: discrepant patterns from implicit and explicit measures

Prior to drinking onset, children report stronger negative versus positive beliefs on self-report alcohol expectancy questionnaires, with some attenuation of this negativity as they transition into adolescence. Traditional alcohol expectancy assessments, however, capture endorsement of deliberative propositions about drinking outcomes. Measurement of implicit alcohol associations may elucidate automatic evaluations, clarifying the role of nondeliberative cognition in the initiation of alcohol use among youth. Few studies have assessed implicit alcohol cognition among children and younger adolescents, with inconsistent findings regarding the nature of these automatic associations within and between age groups. Eighty-nine 3rd and 4th graders and 91 7th and 8th graders completed an alcohol expectancy measure and two unipolar alcohol Implicit Association Tests (IAT) measuring positive and negative alcohol associations independently. On the explicit measure older compared with younger participants rated positive drinking outcomes as more likely and negative outcomes as less likely. Older compared with younger students were also more neutral/moderate in their evaluations of positive drinking outcomes. On the IATs, scores for the full sample indicated negative alcohol associations, and Negative IAT scores were higher for older compared with younger participants. However, the valence of implicit alcohol associations was qualified by the order of explicit versus implicit assessment; for those who completed the IATs prior to the explicit expectancy measure, alcohol associations were positive. Findings replicate and extend prior research conducted with preonset youth. Implications regarding the role of automatic and controlled processes in drinking onset and directions for future work on children's alcohol cognition are discussed.