裸露尤“物”:性客体化影响社会认知的眼动证据

客体化理论认为,对女性身体的关注会导致对其能力、热情和道德等社会属性评价的降低,然而以往研究缺乏直接证据。本研究以50名大学生为被试,采用眼动仪考察了对泳装图片和非泳装图片人物聪明程度评价过程中的眼动特征,结果发现:相比非泳装图片,被试对泳装图片人物的聪明程度评分更低;相比非泳装图片,被试对泳装图片人物胸部的注视点更多,注视时间和首次注视时间更长,对面孔的注视时间和首次注视时间更短。眼动特征表明,对泳装图片社会感知过程中存在客体化注视,直接且直观地支持了客体化理论。     

女为悦己者容:择偶动机对女性身体(自我)客体化的影响

以往研究大多从社会文化的角度解释对女性身体的客体化。本研究提出,两性对女性身体的客体化以及女性的自我客体化可能是对性选择的一种适应机制。通过启动择偶动机,本研究发现,性选择情境会引发两性对于女性(而非男性)身体的客体化和自我客体化,将女性身体知觉为“物”而非“人”,更看重其身体的外形吸引力而非能力。研究揭示了择偶动机影响女性身体客体化的心理机制,为性选择对女性身体客体化的进化塑造作用提供了初步实证支持。     

Comment on Wagner,Elejabarrieta and Lahnsteiner (1995): From sperm and ovum to gender stereotypes

Wagner, Elejabarrieta and Lahnsteiner (1995) conclude that people use gender-stereotypic attributes and sexual metaphors in describing the sperm and the ovum. The conclusion is criticized on the basis of two arguments: (1) the sperm is, in actuality, more active than the ovum and this difference is reflected in subjects' judgements; (2) in their study, the researchers themselves induced (a) the person metaphor and (b) gender categories. © 1998 John Wiley & Sons, Ltd.     

child pornography and the internet: perpetuating a cycle of abuse

Thirteen men convicted of downloading child pornography were interviewed with a view to understanding how these men talked about the photographs and the function such talk played in their accounts. The interviews were informed by earlier work with defended subjects and were analyzed within a discursive framework. Quotations are used from the interviews to illustrate the analysis. Six principal discourses emerged within these accounts in relation to child pornography: sexual arousal; as collectibles; facilitating social relationships; as a way of avoiding real life; as therapy; and in relation to the Internet. These are discussed in the context of previous research. The analysis illustrates the important role that the Internet plays in increasing sexual arousal to child pornography and highlights individual differences in whether this serves as a substitute or as a blueprint for contact offenses. It also draws our attention to the important role that community plays in the Internet and how collecting facilitates the objectification of children and increases the likelihood that in the quest for new images children continue to be sexually abused. Discourses focussing on both therapy and addiction serve to distance the respondent from personal agency and allow for continued engagement with child pornography.     

亲密关系中的客体化研究

客体化理论提出,女性在成长过程中经历了被他人凝视、在人际交往中被强调外表的重要,以及媒体信息对女性性吸引力的突出等信息,这些直接或者间接的因素导致了部分女性接受以“第三者”的观察视角来看待自己,看重自身的生理功能而忽视了个人能力。当这种性客体化内化之后,其结果就是自我客体化。自我客体化会造成如抑郁、焦虑、身体羞耻感等情绪问题; 进食障碍以及与性行为相关的行为障碍。最新的研究在此基础上对研究对象以及研究范围进行了扩展:在研究对象上,从女性群体扩展到男性群体,从异性恋群体扩展到同性恋群体; 在研究范围上,从性客体化扩展到去人性的工具客体化。未来的研究需要从文化差异、性别趋同和配对研究三个方向进一步探讨亲密关系中的客体化形成的内在机制及其影响因素。     

From Gaze to Outrage: The Role of Group-Based Anger in Mediating the Relationship between Sexual Objectification and Collective Action

Numerous studies have demonstrated the harmful effects of sexual objectification on well-being. However, despite the rapid growth of the #MeToo movement, which has raised public awareness about sexual harassment, there has been much less research investigating the role of sexually objectifying behaviours in motivating people to try to tackle this issue through collective action (e.g., signing petitions, engaging in protests) and the process through which this occurs. Across two studies, we tested whether experiencing sexually objectifying behaviours motivates women to be willing to engage in collective action against sexual objectification via feelings of anger toward women being the target of such actions (i.e., group-based anger). In Studies 1 (n?=?127) and 2 (n?=?159), female participants rated the extent to which they had been the target of sexually objectifying behaviours, their feelings of group-based anger, and their willingness to engage in collective action against sexual objectification. We found that sexual objectification positively predicted the willingness to engage in collective action and that this relationship was mediated by feelings of group-based anger. This pattern suggests that experiencing numerous instances of sexual objectification is likely to result in women feeling group-based anger and that this anger, in turn, promotes collective action against sexual objectification. Therefore, our research demonstrates one process through which sexual objectification promotes a willingness to engage in collective action.

     

Sexual objectification in education: how do teachers perceive and evaluate students?

Sexual objectification can be defined as an imprecise cognitive process which produces inaccurate evaluations according to gender. Moreover, sexual objectification restricts evaluation to a single aspect of people: appearance (Langton in Future Philos 285–303, 2004; Langton in Sexual solipsism: philosophical essays on pornography and objectification, Oxford University Press, Oxford, 2009). So far, no studies have assessed the impact of sexual objectification on teachers’ perceptions and evaluations of students. The present study was aimed at investigating the impact of gender and sexual objectification in the domain of education. Specifically, we examined whether gender and objectification changed how teachers perceived and evaluated students. The sample comprised 164 female teachers ages 32–70 years (mean 48.3 ± 7.5) from randomly selected middle schools in Sardinia, Italy. Statistical analysis revealed that teachers ascribed more behaviours that precluded learning to students who were sexually objectified than students who were not sexually objectified. This effect was not dependent on students’ gender. Teachers should acknowledge the important role of sexual objectification in student assessment and be informed of best practices to reduce the negative outcomes of sexual objectification and self-objectification in adolescents.     

Sexualizing Sarah Palin

Using Sarah Palin??s candidacy for the vice-presidency, Heflick and Goldenberg (2011) empirically link female sexual objectification with the negative perceptions and poor performances of female candidates. We argue that the authors undersell the importance of their findings, especially considering shifts in the content and ubiquitousness of mass media. Advances in communication technologies have enabled a new era of objectification, marked by an increasing presence and acceptance of sexual objectification in media, greater pornographic content in mainstream media, and greater acceptance of pornography in U.S. society more broadly. In the years since U.S. scholars began critiquing sexual objectification, its normalization and degree of penetration into our daily lives have increased, largely due to a proliferation of marketing and entertainment media images enabled by the Internet and other communication technology. Given this new era of objectification, we conclude that the phenomenon identified by Heflick and Goldenberg is more likely to influence the success of female politicians now than it was in the 1970s (when the sexual objectification of women was first problematized) and that it may also help explain the recent stagnation in U.S. progress towards gender equity in political representation.     

The Ethics of Sexual Objectification: Autonomy and Consent

It is now a platitude that sexual objectification is wrong. As is often pointed out, however, some objectification seems morally permissible and even quite appealing—as when lovers are so inflamed by passion that they temporarily fail to attend to the complexity and humanity of their partners. Some, such as Nussbaum, have argued that what renders objectification benign is the right sort of relationship between the participants; symmetry, mutuality, and intimacy render objectification less troubling. On this line of thought, pornography, prostitution, and some kinds of casual sex are inherently morally suspect. I argue against this view: what matters is simply respect for autonomy, and whether the objectification is consensual. Intimacy, I explain, can make objectification more morally worrisome rather than less, and symmetry and mutuality are not relevant. The proper political and social context, however, is crucial, since only in its presence can consent be genuine. I defend the consent account against the objection that there is something paradoxical in consenting to objectification, and I conclude that given the right background conditions, there is nothing wrong with anonymous, one‐sided, or just‐for‐pleasure kinds of sexual objectification.     

Perceptions of assertive behavior: Sex combination,role appropriateness,and message type

Eighty-four male and 84 female subjects, divided into high, moderate, and low groups on the basis of sex-role stereotyping, watched videotapes of two-person interactions where positive and negative assertive messages were sent by male and female actors to male and female receivers. Subjects rated the level of assertion and the social acceptability of each message. Results indicated that while all messages were rated as relatively assertive, negative messages were perceived as more assertive and less socially acceptable than positive ones. Subjects also rated male senders as more assertive than female senders when the message type was role inappropriate for the subjects but rated female senders as relatively more assertive when the message type was role appropriate for them. Messages from female senders were rated as more socially acceptable than messages from male senders. Finally, messages to male receivers were rated as more acceptable than messages to females, especially by male subjects when the sender was male. Thus, both sex-role stereotypes and situational expectations appear to influence perceptions of level of assertion, and more assertive messages are perceived as less socially appropriate.     

Effects of occupational choice and sex-role preferences on the attractiveness of competent men and women1

The present experiment assessed the impact of a person's sex role and occupational preferences on his/her social attractiveness, attractiveness as a coworker, and attractiveness to a prospective employer. Male and female subjects were provided information describing a competent male or a competent female stimulus person. Stimulus persons (SPs) were portrayed as favoring either traditionally masculine or traditionally feminine occupations, and as masculine or feminine in their sex-role preferences. As expected, both male and female SPs were seen as most socially attractive when their sex-role preferences were “gender consistent.” In contrast, subjects favored SPs who expressed masculine sex-role preferences when assessing the individual's attractiveness as a prospective employee. These findings were compared and contrasted with the results of earlier research, and the implications of sex-role deviance for males and for females were discussed.     

When Sex Is on the Air: Impression Formation After Exposure to Sexual Music

The present study examines how young men and women, when primed with sexual cues in entertainment media, incorporate these cues into their first impressions of an unfamiliar target. Respondents (n = 188) were exposed to popular music either with or without sexual lyrics. Respondents in the sexual music condition recognized the sexual conveyance of that music. Respondents in the other condition rated the sexuality in their music as low. After exposure, respondents evaluated unknown targets—job applicants represented by their resumés. Sexual conveyance elevated ratings of sexual qualities attributed to the targets, suggesting sexual objectification of the targets. Sexual quality ratings then predicted evaluations of the targets’ merit, including knowledge and integrity. Although the association between sexual quality and overall merit ratings were positive for both men and women, men exhibited a significantly stronger association than women did. Findings support a postconscious automatic processing interpretation of media priming effects and corroborate prior observations that sexual media primes yield sexualized evaluations. Findings also suggest a need to measure initial affective responses to media primes, as different sexual depictions might trigger sexual thoughts with either a positive or negative connotation.     

Normative Influence Effects on Sexual Arousal to Nonviolent Sexually Explicit Material1

The role of informational social influence in sexual arousal was explored by measuring the effects of normative influence messages on sexual arousal to a nonviolent sexually explicit story in both male and female subjects. The type of message (high versus low arousal), as well as the reference group sex, were varied. The results showed that (a) subjects who received a message that similar others became highly aroused reported a significantly higher level of arousal than subjects who received the opposite message; (b) male subjects reported a significantly higher level of sexual arousal than females; and (c) a normative message from a male reference group had a stronger impact on both male and female subjects than one from the female reference group, indicating that males are perceived as more credible “experts” on matters of sexual responding man females. The study suggests one means by which individuals learn to respond to sexually explicit materials.     

Equal Opportunity Objectification? The Sexualization of Men and Women on the Cover of <Emphasis Type="Italic">Rolling Stone</Emphasis>

A number of journalists and scholars have pointed to the sexual objectification of women and men in popular media to argue that Western culture has become “sexualized” or even “pornified.” Yet it is not clear whether men or women have become more frequently—or more intensely sexualized—over time. In a longitudinal content analysis of images of women and men on more than four decades of Rolling Stone magazine covers (1967–2009), we begin to answer such questions. Using a unique analytical framework that allows us to measure both the frequency and intensity of sexualization, we find that sexualized images of men and women have increased, though women continue to be more frequently sexualized than men. Yet our most striking finding is the change in how women—but not men—are sexualized. Women are increasingly likely to be “hypersexualized,” but men are not. These findings not only document changes in the sexualization of men and women in popular culture over time, they also point to a narrowing of the culturally acceptable ways for “doing” femininity as presented in popular media.     

Objectification Theory Predicts College Women’s Attitudes Toward Cosmetic Surgery

This study investigated cosmetic surgery attitudes within the framework of objectification theory. One hundred predominantly White, British undergraduate women completed self-report measures of impression management, global self-esteem, interpersonal sexual objectification, self-surveillance, body shame, and three components of cosmetic surgery attitudes. As expected, each of the objectification theory variables predicted greater consideration of having cosmetic surgery in the future. Also, as expected, sexual objectification and body shame uniquely predicted social motives for cosmetic surgery, whereas self-surveillance uniquely predicted intrapersonal motives for cosmetic surgery. These findings suggest that women’s acceptance of cosmetic surgery as a way to manipulate physical appearance can be partially explained by the degree to which they view themselves through the lenses of sexual and self-objectification.     

Self-presentation and gender on MySpace

Within the cultural context of MySpace, this study explores the ways emerging adults experience social networking. Through focus group methodology, the role of virtual peer interaction in the development of personal, social, and gender identities was investigated. Findings suggest that college students utilize MySpace for identity exploration, engaging in social comparison and expressing idealized aspects of the selves they wish to become. The public nature of self and relationship displays introduce feedback mechanisms by which emerging adults can legitimize images as associated with the self. Also, male–female differences in self-presentation parallel, and possibly intensify, gender norms offline. Our study suggests that social networking sites provide valuable opportunities for emerging adults to realize possible selves; however, increased pressure for female sexual objectification and intensified social comparison may also negatively impact identity development. A balanced view, presenting both opportunities and drawbacks, should be encouraged in policies regarding youth participation in social networking sites.     

Conception and self-attribution of sex-role behavior: A cross-cultural comparison between Swedish and kibbutz-raised lsraelian children

The conception of typical female and male sex-role behavior and self-attribution of sex-role behavior in Swedish children were compared to conception and self-attribution in kibbutz-raised Israelian children. Two hundred and fourteen Swedish children aged 7–8 years and 68 Swedish and 56 Israelian children aged 10–12 years participated. It was hypothesised that Swedish children would be more traditional regarding sex-role behavior both with respect to their conception and to their self-attribution than the kibbutz-raised Israelian children since the strive for equality between the sexes, according to the kibbutz ideology, has been more pronounced in Israel than in Sweden. The results did not confirm the hypothesis. No cultural difference was found neither with respect to conception of typical female and male sex-role behavior, nor to the proportion of traditional and androgynous sex-typing regarding self-attribution.     

Social normalisation: Using marketing to make green normal

This paper proposes a novel environmental marketing approach in which the adoption of greener consumer behaviours is encouraged by repositioning them as normal. The research was undertaken in order to help explain the disappointing performance of green marketing initiatives. The methodology was qualitative, with focus groups and a wide range of stimulus materials. The study illuminates the ways in which consumers conceptualise and adopt pro‐environmental behaviours and highlights the importance of consumer ideas about what is normal. The research indicates that consumers are more likely to adopt behaviour and products that they think are normal and that what is regarded as normal changes over time. New activities and products that are initially seen as different, and as outside normal behaviour, can eventually become mainstream and accepted as normal, in a process of ‘social normalisation’. As part of this process, other behaviours, which have been mainstream everyday ways of doing things, can become marginalised over time. The research suggests that companies and policy makers tend to position green marketing initiatives as targeting a green niche and that this inhibits social normalisation and mainstream adoption. Green marketing can potentially play an important role in the social normalisation of green practices and products by portraying these as normal and everyday instead of emphasizing their greenness. The study contributes to understanding of consumer behaviour and the adoption of more sustainable products and practices and identifies practical ways to improve green initiatives. Copyright © 2013 John Wiley & Sons, Ltd.     

Sexualized and Athletic: Viewers’ Attitudes toward Sexualized Performance Images of Female Athletes

Using an experimental methodology, the present study investigated college students’ attitudes toward media images of female athletes. We are particularly focused on how viewers perceive media images of female athletes that have both an appearance and athleticism focus, such as those found in ESPN’s The Body Issue. An aim of our study was to assess viewers’ attitudes toward these images that are not purely objectified, thereby contributing to the objectification literature and providing empirical data relevant to theorizing on the social impact of these images. U.S. college students (n?=?563) viewed one of four types of images of the same athletes including: (a) sexualized athletes, (b) sexualized performance athletes (in which both athleticism and sexualization are present), (c) sport performance athletes (in which athletes are depicted playing their sport), or (d) non-sexualized athletes. They then rated the athletes’ competence, esteem, and sexual appeal. Overall, sexualized performance athletes were rated more positively than sexualized athletes, but less positively than sport performance athletes. These results have implications for advocacy efforts calling for more media coverage in which women are depicted as athletes rather than as sexual objects.