An event-related brain potential analysis of visual word priming effects

Two experiments are reported that provide evidence on task-induced effects during visual lexical processing in a prime-target semantic priming paradigm. The research focuses on target expectancy effects by manipulating the proportion of semantically related and unrelated word pairs. In Experiment 1, a lexical decision task was used and reaction times (RTs) and event-related brain potentials (ERPs) were obtained. In Experiment 2, subjects silently read the stimuli, without any additional task demands, and ERPs were recorded. The RT and ERP results of Experiment 1 demonstrate that an expectancy mechanism contributed to the priming effect when a high proportion of related word pairs was presented. The ERP results of Experiment 2 show that in the absence of extraneous task requirements, an expectancy mechanism is not active. However, a standard ERP semantic priming effect was obtained in Experiment 2. The combined results show that priming effects due to relatedness proportion are induced by task demands and are not a standard aspect of online lexical processing.     

Semantic priming and identification of near threshold primes in a lexical decision task

Three experiments examined both the impact of semantic analysis of 50-msec, masked visual primes on a target response and the impact of semantic analysis of the target on a prime response. The first two experiments used a prime-target interval of 1000 msec. In Experiment 1, subjects reported the identity of each prime: (a) after a lexical decision about the target, (b) both before and after a lexical decision, or (c) after a target detection response. Prime report after both types of target response showed retroactive priming in which report was facilitated by related targets and inhibited by unrelated targets. Analyses of lexical decision latency and accuracy conditionalized on prime report showed that semantic priming was restricted to reported related primes. In Experiment 2, subjects made no overt response to the primes. Priming was conditionalized on recognition of the primes on a subsequent test. The pattern was the same as Experiment 1: There was priming only for recognized primes; recognition memory showed a pattern consistent with retroactive priming. Experiment 3 also conditionalized priming on recognition performance but used a prime-target interval of only 250 msec. Again, semantic priming was found only for recognized primes, and recognition memory revealed retroactive priming. Retroactive priming indicates an interdependency between prime and target processing that needs to be incorporated into models of semantic priming.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

汉语听觉阈下启动效应：来自听觉掩蔽启动范式的证据

使用汉语双字词为实验材料,采用听觉掩蔽启动范式,通过3个实验考察汉语听觉阈下启动效应。结果发现,真词的听觉阈下重复启动效应显著,并且听觉阈下重复启动效应不受启动、目标发音者性别一致性的影响。但真词的阈下语音、语素和语义启动效应及假词的阈下重复和首字启动效应都不显著。这些结果说明,听觉通道阈下呈现的汉语双字词的词汇水平信息可以得到无意识加工。汉语双字词的听觉阈下启动效应可能是基于启动词整词表征的无意识激活。     

Gender Stereotype Activation versus Lexical Semantic Activation: An ERP Study

It is an open question whether social stereotype activation can be distinguished from nonsocial semantic activation. To address this question, gender stereotype activation (GSA) and lexical semantic activation (LSA) were directly compared. EEGs were recorded in 20 participants as they identified the congruence between prime-target word pairs under four different conditions (stereotype congruent, stereotype incongruent, semantic congruent, and semantic incongruent). We found that congruent targets elicited faster and more accurate responses and reduced N400 amplitudes irrespective of priming category types. The N400 congruency effect (i.e., the difference between incongruity and congruity) started earlier and had greater amplitude for GSA than for LSA. Moreover, gender category priming induced a smaller N400 and a larger P600 than lexical category priming. These findings suggest that the brain is not only sensitive to both stereotype and semantic violation in the post-perceptual processing stage but can also differentiate these two information processes. Further, the findings suggest superior processing (i.e., faster and deeper processing) when the words are associated with social category and convey stereotype knowledge.     

Dissociative affective and associative priming effects in the lexical decision task: yes versus no responses to word targets reveal evaluative judgment tendencies

The affective priming effect (AP; i.e., shorter evaluative or lexical decision latencies for affectively congruent prime-target pairs) has often been interpreted as evidence for spreading activation from the prime to affectively congruent targets. The present study emphasizes the view that in the lexical decision task, the prime-target configuration is implicitly evaluated as a question of the form "Is (prime) (target)?" (e.g., "Is death wise?") so that there is a tendency to affirm in cases of congruency and to negate in cases of incongruency. Therefore, after establishing the AP with the lexical decision task in Experiment 1, in Experiment 2 the assignment of yes responses to words and nonwords was varied. For the word = yes condition, the AP emerged, whereas the data pattern was reversed for the word = no condition. In Experiment 3, a comparable pattern of results was not found for symmetrical or backward associatively related prime-target pairs.     

Automatic and attentional priming in young and older adults: reevaluation of the two-process model.

Three experiments addressed the distinction between automatic and attentional mechanisms underlying semantic priming effects by factorially crossing prime-target relatedness, expectancy, and SOA in a task (pronunciation) that minimized postlexical checking processes. Also, possible age-related (young vs. older adults) differences in the automatic and attentional mechanisms were addressed. Across all experiments there was evidence of a Relatedness x Expectancy x SOA interaction, which is inconsistent with the notion of independent automatic and attentional mechanisms in semantic priming and the notion of a self-encapsulated modular lexicon. The results also indicated age-related differences in the build-up of the expectancy effect across SOAs when the prime was visually available for only 200 ms, independently of the prime-target SOA (Experiments 1 and 3), but not when the prime was visually available throughout the SOA (Experiment 2).     

Associative priming in color naming: interference and facilitation

In Experiment 1, color-naming interference for target stimuli following associated primes was greater in a group making a lexical decision to the prime than in a group reading the prime silently. High-frequency targets were responded to more quickly than low-frequency targets. In Experiment 2, with subjects naming the prime, there was evidence of associative interference when the prime and the target were grouped temporally but not when the intertrial interval was comparable with the prime-target interval. Associative primes presented at a short (120-msec) prime-target stimulus onset asynchrony facilitated color naming in Experiment 3. Taken together, the results suggest that the effect of faster processing of the base word in a color-naming task is facilitatory and that color-naming priming interference arises when associative prime processing increases conflict between word and color responses by enhancing phonological or articulatory activation of the base word.     

汉字刺激质量与语义启动间的交互作用

本研究探讨汉字刺激质量与语义启动的相互作用,深入考察汉字识别的内在机制。实验采用真假字判断范式,实验1使用语义相关词对比率较高的实验材料,实验2使用语义相关词对比率较低的实验材料,结果发现：（1）无论语义相关词对比率高还是低,均存在语义启动效应和刺激质量效应,且汉字刺激质量与语义启动之间均存在交互作用;（2）轻度模糊刺激较重度模糊刺激受到的语义启动效应更大。结果表明,即使排除了额外反馈的作用,汉字刺激质量与语义启动之间仍存在交互作用,进一步支持交互激活模型。     

Masked semantic priming effects from the prime's orthographic neighbours

The present research involved masked priming lexical decision experiments using, in the crucial condition, masked primes with an orthographic neighbour that was semantically related to the target. Regardless of the lexicality of the prime, a significant priming effect was observed when the relatedness proportion (RP, that is, the proportion of primes and targets that were directly related on the “word” trials) was 2/3 (Experiments 1 and 2). No effect emerged, however, when the RP was 0 (Experiment 3). These results indicate that lexical/semantic activation arises automatically for both the prime and its neighbours. This activated lexical/semantic information appears to be evaluated together with the lexical/semantic information activated by the target, creating a decision bias during the decision-making process, but only when that information often provides a clue as to the nature of the correct decision. Our results, therefore, also provide support for the retrospective account of masked semantic priming.     

Latent semantic analysis cosines as a cognitive similarity measure: Evidence from priming studies

In distributional semantics models (DSMs) such as latent semantic analysis (LSA), words are represented as vectors in a high-dimensional vector space. This allows for computing word similarities as the cosine of the angle between two such vectors. In two experiments, we investigated whether LSA cosine similarities predict priming effects, in that higher cosine similarities are associated with shorter reaction times (RTs). Critically, we applied a pseudo-random procedure in generating the item material to ensure that we directly manipulated LSA cosines as an independent variable. We employed two lexical priming experiments with lexical decision tasks (LDTs). In Experiment 1 we presented participants with 200 different prime words, each paired with one unique target. We found a significant effect of cosine similarities on RTs. The same was true for Experiment 2, where we reversed the prime-target order (primes of Experiment 1 were targets in Experiment 2, and vice versa). The results of these experiments confirm that LSA cosine similarities can predict priming effects, supporting the view that they are psychologically relevant. The present study thereby provides evidence for qualifying LSA cosine similarities not only as a linguistic measure, but also as a cognitive similarity measure. However, it is also shown that other DSMs can outperform LSA as a predictor of priming effects.     

Effects of iconicity and semantic relatedness on lexical access in american sign language

Iconicity is a property that pervades the lexicon of many sign languages, including American Sign Language (ASL). Iconic signs exhibit a motivated, nonarbitrary mapping between the form of the sign and its meaning. We investigated whether iconicity enhances semantic priming effects for ASL and whether iconic signs are recognized more quickly than noniconic signs are (controlling for strength of iconicity, semantic relatedness, familiarity, and imageability). Twenty deaf signers made lexical decisions to the 2nd item of a prime-target pair. Iconic target signs were preceded by prime signs that were (a) iconic and semantically related, (b) noniconic and semantically related, or (c) semantically unrelated. In addition, a set of noniconic target signs was preceded by semantically unrelated primes. Significant facilitation was observed for target signs when they were preceded by semantically related primes. However, iconicity did not increase the priming effect (e.g., the target sign PIANO was primed equally by the iconic sign GUITAR and the noniconic sign MUSIC). In addition, iconic signs were not recognized faster or more accurately than were noniconic signs. These results confirm the existence of semantic priming for sign language and suggest that iconicity does not play a robust role in online lexical processing.     

Capacity demands of automatic processes in semantic priming

Ben-Gurion University of the Negev, Beer Sheva, Israel In three experiments, we examined the effects of prime-target stimulus onset asynchrony (SOA) and the proportion of related primes and targets (relatedness proportion, or RP) on semantic priming when the prime was either named or was searched for a specific letter. In Experiment 1, with an RP of. 50, priming occurred at SOAs of 240 and 840 msec when the prime was named, but no priming was found at either SOA when the prime was searched for a letter. In Experiment 2 the RP was either. 20 or. 80, and the SOA was set at 1, 700 msec; priming again was found in both conditions when the prime was named, but only in the RP.80 condition when a letter search task was performed on the prime. In Experiment 3, both the proportion of related trials and SOA were varied; as in the previous experiments, no priming effects were found with the letter search task for either SOA in the RP.20 condition, but the priming effect was reinstated in the RP.80 condition. These results are discussed with respect to how limited capacity resources are allocated and how they influence semantic priming effects.     

Reading spoken words: orthographic effects in auditory priming

Three experiments examined the involvement of orthography in spoken word processing using a task - unimodal auditory priming with offset overlap - taken to reflect activation of prelexical representations. Two types of prime-target relationship were compared; both involved phonological overlap, but only one had a strong orthographic overlap (e.g., dream-gleam vs. scheme-gleam). In Experiment 1, which used lexical decision, phonological overlap facilitated target responses in comparison with an unrelated condition (e.g., stove-gleam). More importantly, facilitation was modulated by degree of orthographic overlap. Experiment 2 employed the same design as Experiment 1, but with a modified procedure aimed at eliciting swifter responses. Again, the phonological priming effect was sensitive to the degree of orthographic overlap between prime and target. Finally, to test whether this orthographic boost was caused by congruency between response type and valence of the prime-target overlap, Experiment 3 used a pseudoword detection task, in which participants responded "yes" to novel words and "no" to known words. Once again phonological priming was observed, with a significant boost in the orthographic overlap condition. These results indicate a surprising level of orthographic involvement in speech perception, and provide clear evidence for mandatory orthographic activation during spoken word recognition.     

Semantic priming in young and older adults: evidence for age constancy in automatic and attentional processes

Automatic and attentional components of semantic priming and the relation of each to episodic memory were evaluated in young and older adults. Category names served as prime words, and the relatedness of the prime to a subsequent lexical decision target was varied orthogonally with whether the target category was expected or unexpected. At a prime-target stimulus-onset asynchrony (SOA) of 410 ms, target words in the same category had faster lexical decision latencies than did different category targets. This effect was not significant at a 1,550-ms SOA and was attributed to automatic processes. Expected category targets had faster latencies than unexpected category targets at the 410-ms SOA, and the magnitude of the effect increased at the 1,550-ms SOA. This effect was attributed to attentional processes. These patterns of priming were obtained for both age groups, but in a surprise memory test older adults had poorer recall of primes and targets. We discuss the implications of these results for the hypothesis that older adults suffer deficits in selective attention and for the related hypothesis that attentional deficits impair semantic processing, which causes memory decrements in old age.     

Unconscious semantic activation depends on feature-specific attention allocation

We examined whether semantic activation by subliminally presented stimuli is dependent upon the extent to which participants assign attention to specific semantic stimulus features and stimulus dimensions. Participants pronounced visible target words that were preceded by briefly presented, masked prime words. Both affective and non-affective semantic congruence of the prime-target pairs were manipulated under conditions that either promoted selective attention for affective stimulus information or selective attention for non-affective semantic stimulus information. In line with our predictions, results showed that affective congruence had a clear impact on word pronunciation latencies only if participants were encouraged to assign attention to the affective stimulus dimension. In contrast, non-affective semantic relatedness of the prime-target pairs produced no priming at all. Our findings are consistent with the hypothesis that unconscious activation of (affective) semantic information is modulated by feature-specific attention allocation.     

With great expectations, can two "wrongs" prime a "right"?

The proportion of related prime-target pairs (relatedness proportion, RP) and prime-target stimulus onset asynchrony (SOA) was varied to determine the involvement of strategic priming mechanisms in the reduction in semantic priming that occurs when a target follows an unmasked prime that itself receives immediate repetition priming from a masked prime. At 300-ms and 1,200-ms SOAs, (a) strategic semantic priming was operating, in that priming from a nonrepeated prime increased as RP increased from .25 to .75, and (b) for both RPs, prime repetition reduced semantic priming. At a 167-ms SOA, (a) priming from a nonrepeated prime was unaffected by RP, suggesting that strategic priming was not operating, and (b) for both RPs, prime repetition did not reduce semantic priming. Because prime repetition did not reduce priming at the 167-ms SOA (when only spreading activation should have been mediating semantic priming), the reduction in semantic priming produced by prime repetition is not evidence against spreading activation automaticity. Possible mechanisms through which prime repetition reduces semantic priming are discussed.     

词素效应到底是什么？——来自维吾尔语的证据

利用维吾尔语的一些特点,采用视觉－视觉启动、听觉－视觉跨通道启动、和延迟重复启动等三种启动技术,改变目标词和启动词之间在词素、词形以及语义上的多种关系,通过比较启动效应的异同,来考察词素效应是否可以还原为词形启动效应、语义效应,是否可以看成是词形和语义在实时加工中相互作用的后果,从而探讨词汇加工中词素效应的实质。实验一发现,在明确配对的视觉－视觉和跨通道启动中,启动词和目标词之间只有在具有词素加语义关系（＋m＋o＋s / D,＋m＋o＋s / R;其中,m 代表词素,o 代表词形,s 代表语义,D 代表目标词为派生词,R代表目标词为自由词根;＋ 表示启动词和目标词之间在某个维度上相关,－表示启动词和目标词之间在某个维度上无关）时或者仅仅具有语义关系（－m－o＋s / D）时,才有显著的启动效应。如果启动词与目标词之间仅仅具有词素（词形）关系,而没有语义关系（＋m＋o－s / D）,或者仅仅具有词形关系（－m＋o－s / R）,它们之间的启动效应微乎其微。实验二通过使用维吾尔语中的借词和延迟启动技术,比较了词素加语义加词形（＋m＋o＋s / D）的启动和语义加词形启动（－m＋o＋s / D）以及语义启动（－m＋o＋s / D）,发现词素启动效应并没有不同于其他启动条件下的效应。两个实验都表明,语义关系是产生启动效应的关键,没有语义相关,就不可能产生词素启动,词素效应依赖于语义效应。有了语义关系,词素关系和词形关系产生的作用很小。因此,词汇加工的词素效应是词形和语义统计学规律的反应,是词形和语义加工相互作用的后果,心理词典中并不需要明确地表征词汇结构。     

Semantic priming,prime reportability,and retroactive priming are interdependent

In two experiments, semantic analysis of prime words was measured in terms of facilitation in naming a semantically related target word. Targets were degraded but gradually clarified until the subject named them. Subjects reported the prime after naming the target. Experiment 1 used semantic associates as primes at a 50-msec prime-target stimulus onset asynchrony (SOA). Experiment 2 used both semantic-associate and identity primes at a 1,000-msec prime-target SOA. Reported primes showed facilitation in both experiments, whereas unreported primes did not. It appears that primes that undergo enough analysis to facilitate target processing are also available for conscious report. However, retroactive priming in both experiments showed that target processing also had an impact on prime reportability. The interdependence of priming and prime reportability disallows a straightforward interpretation of the origin of the facilitation.     

Strategic associative priming in the lexical decision task

Two experiments explore the nature of prelexical expectancy processes in the lexical decision task. The strength of the prime-target relationship and the size of the associative set defined by the prime were manipulated in both experiments. In Experiment 1, the proportion of strong relative to weak primes induced subjects to include strong and weak candidate words in their expectancy set, whereas in Experiment 2 that proportion attempted to induce subjects to include mainly strongly related words. Results showed that priming depended on whether the primes were included in the set. Thus, in Experiment 1 facilitation was obtained for both strong and weak primes, whereas in Experiment 2 the facilitation of weak primes depended on the size of the associative set defined by the prime. Results are discussed within a theoretical framework that includes prelexical expectancy processes in the lexical decision task.