Conflicts of interest: The implications of roadside advertising for driver attention

There is growing concern that roadside advertising presents a real risk to driving safety, with conservative estimates putting external distractors responsible for up to 10% of all road traffic accidents. In this report, we present a simulator study quantifying the effects of billboards on driver attention, mental workload and performance in Urban, Motorway and Rural environments. The results demonstrate that roadside advertising has clear adverse effects on lateral control and driver attention, in terms of mental workload. Whilst the methodological limitations of the study are acknowledged, the overriding conclusion is that prudence should be exercised when authorising or placing roadside advertising. The findings are discussed with respect to governmental policy and guidelines.     

Mindfulness predicts less texting while driving among young adults: Examining attention- and emotion-regulation motives as potential mediators

Many young adult drivers read and send text messages while driving despite clear safety risks. Understanding predictors of texting-while-driving may help to indentify relevant targets for interventions to reduce this dangerous behavior. The present study examined whether individual differences in mindfulness are associated with texting-while-driving in a sample of young-adult drivers. Using path analysis, we tested whether this relationship would be mediated by the degree to which individuals use text-messaging as a means of reducing unpleasant emotions (emotion-regulation motives) and the degree to which individuals limit texting in order to focus on present-moment experiences (attention-regulation motives). Individuals lower in mindfulness reported more frequent texting-while-driving and this relationship appeared to be mediated primarily by emotion-regulation motives. Results may help inform the development of mindfulness-based interventions to prevent texting-while-driving.     

Driven to distraction? The effect of simulated red light running camera flashes on attention and oculomotor control

Do similar factors influence the allocation of attention in visually sparse and abstract laboratory paradigms and complex real-world scenes? To explore this question we conducted a series of experiments that examined whether the flash that accompanies a Red Light Running Camera (RLRC) can capture observers' attention away from important roadway changes. Inhibition of Return (IOR) and eye movement direction served as indices of the spatial allocation of attention. In two experiments, participants were slower to respond to the brake lights of a vehicle in a driving scene when an RLRC flash occurred nearby or were slower to initiate eye movements to brake light signals (IOR effects). In a third experiment, we found evidence that less prevalent RLRC flashes disrupted eye movement control. Results suggest that attention can be misdirected as a result of RLRC flashes and provide additional evidence that findings from simple laboratory paradigms can predict the allocation of attention in complex settings that are more familiar to observers.     

Do supplementary signs distract the driver?

In 2005, the regulation of signage on German highways was changed and now allows supplementary signs. These signs are installed below direction signs and inform about the services offered on motorway service areas. Being advertisement, the supplementary signs bear the risk to distract drivers looking for directional information. To study the influence of supplementary signs, four experiments (N = 30) were conducted. Experiment 1 used the phenomenon of change blindness as an indicator for the allocation of attention. It could be shown that drivers searching for a specific direction direct nearly no attention to the supplementary signs. In experiment 2 and 3, the influence of the supplementary signs on perceptional threshold for directional information and on self-chosen perception times was measured. Neither the perceptional threshold nor perception times freely chosen by the participants were negatively affected by the supplementary signs. The last experiment analyzed the influence of supplementary signs on driver reaction in a critical driving situation in a driving simulator study. Here, supplementary signs had no negative impact on collision rate and reaction time. Based on the results, it is concluded that drivers use effective attentional strategies while searching for directional information. In the experiments no negative effects of the supplementary signs could be found.     

Distraction while driving: The case of older drivers

As the impairment of older drivers is especially found in perception and attention, one could assume that they are especially prone to distraction effects of secondary tasks performed while driving. The aim of the study was to examine the effect of age on driving performance as well as the compensation strategies of older drivers under distraction. 10 middle-aged and 10 older drivers drove in a simulator with and without a secondary task. To assess driving performance the Lane Change Task (Mattes, 2003) was used. This method aims at estimating driver demand while a secondary task is being performed, by measuring performance degradation on a primary driving-like task in a standardized manner. The secondary task – a self-developed computer-based version of “d2 Test of Attention” was presented both with and without time pressure. The results show that older participants’ overall driving performance (mean deviation from an ideal path) was worse in all conditions as compared to the younger ones. With regard to lane change reaction time both age groups were influenced by distraction in a comparable manner. However, when the lane keeping performance (standard deviation of the lateral position) was examined, the older participants were more affected than the younger ones. This pattern could be explained by compensation strategies of the older drivers. They focused on the most relevant part of the driving task, the lane change manoeuvres and were able to maintain their performance level in a similar way as did younger drivers. The driving performance of the older participants was not additionally impaired when the secondary task imposed time pressure. Overall, subjective rating of driving performance, perceived workload and perceived distraction was found to be similar for both age groups. The observed trends and patterns associated with distraction while driving should contribute to the further research or practical work regarding in-vehicle technologies and older drivers.     

Anticipatory and control processes in the interaction with secondary tasks while driving

The paper describes an experiment where anticipatory processes in the interaction with secondary tasks while driving could be explicitly identified and contrasted to control processes during the engagement in the secondary task. A special experimental set-up in a driving simulator environment was created that allows drivers to deliberately decide whether they want to be distracted or not depending on the driving situation and the expected development of that situation. As indicators for a situation-adaptive interaction with secondary tasks parameters from driving behaviour, secondary task performance and visual behaviour were analyzed. A study with 24 test drivers revealed that drivers are, in general, able to interact with a secondary task in a situation-aware manner. For example, drivers rejected more secondary tasks in already highly demanding situations or tried to delay the beginning of the task. During secondary task performance drivers observed the situational development with short control glances back to the road and adapted their speed. The analysis of driving errors revealed that rejecting a task in an already highly demanding driving situation is an effective strategy to maintain an adequate level of driving safety. However, some critical factors were identified that might hinder the driver from executing such strategies. Several recommendations for supporting the driver on this issue are given.     

Age and gender comparisons of driving while sleepy: Behaviours and risk perceptions

To assist road safety professionals in developing effective strategies to combat the risk associated with driving while fatigued, a survey was administered to 1000 Australian drivers. Participants reported their past behaviours in regards to driving while sleepy and their perceptions of risk associated with driving fatigued as compared to speeding and driving under the influence of alcohol. Although participants appeared to be aware of the substantial risk associated with driving while sleepy, many drivers reported that they frequently drive when sleepy. Age and gender comparisons, revealed that risk taking behaviour in regards to driving while sleepy is occurring across all age groups and in both male and female drivers. Overall young to middle age drivers and male drivers reported the highest frequency of driving while sleepy and reported the lowest perceived personal risk in regards to driving while sleepy.     

Neuronal effects of auditory distraction on visual attention

Selective attention in the presence of distraction is a key aspect of healthy cognition. The underlying neurobiological processes, have not, however, been functionally well characterized. In the present study, we used functional magnetic resonance imaging to determine how ecologically relevant distracting noise affects cortical activity in 27 healthy adults during two versions of the visual Sustained Attention To Response Task (SART) that differ in difficulty (and thus attentional load). A significant condition (noise or silence) by task (easy or difficult) interaction was observed in several areas, including dorsolateral prefrontal cortex (DLPFC), fusiform gyrus (FG), posterior cingulate (PCC), and pre-supplementary motor area (PreSMA). Post hoc analyses of interaction effects revealed deactivation of DLPFC, PCC, and PreSMA during distracting noise under conditions of low attentional load, and activation of FG and PCC during distracting noise under conditions of high attentional load. These results suggest that distracting noise may help alert subjects to task goals and reduce demands on cortical resources during tasks of low difficulty and attentional load. Under conditions of higher load, however, additional cognitive resources may be required in the presence of noise.     

Using spatial vibrotactile cues to direct visual attention in driving scenes

We report two experiments designed to investigate the potential use of vibrotactile warning signals to present spatial information to car drivers. Participants performed an attention-demanding rapid serial visual presentation (RSVP) monitoring task. Meanwhile, whenever they felt a vibrotactile stimulus presented on either their front or back, they had to check the front and the rearview mirror for the rapid approach of a car, and brake or accelerate accordingly. We investigated whether speeded responses to potential emergency driving situations could be facilitated by the presentation of spatially-predictive (80% valid; Experiment 1) or spatially-nonpredictive (50% valid; Experiment 2) vibrotactile cues. Participants responded significantly more rapidly following both spatially-predictive and spatially-nonpredictive vibrotactile cues from the same rather than the opposite direction as the critical driving events. These results highlight the potential utility of vibrotactile warning signals in automobile interface design for directing a driver’s visual attention to time-critical events or information.     

Conversing while driving: The importance of visual information for conversation modulation

Multiple studies have shown an increased accident risk due to telephoning while driving. On the other hand, driving with passengers leads to a decreased accident risk. One explanation is a conversation modulation by passengers in cars which leads to a different conversation pattern which is not so detrimental to driving as that when phoning. A driving simulator study was conducted in order to examine this conversation modulation more closely and to find out more about the factors involved in this modulation, especially about the role of visual information available to the passenger. In a within-subject design the conversational patterns of 33 drivers and passengers in different in-car settings (passenger as usual, passenger without front view or passenger without view of the driver) were compared to a hands-free cell phone and to a hands-free cell phone with additional visual information either about the driving situation or the driver. Participants were instructed to have a naturalistic small-talk with a friend. Results of the drivers’ speaking behavior showed a reduction of speaking while driving. Compared to a conversation partner on the cell phone, a passenger in the car varies his speaking rhythm by speaking more often but shorter. Further analyses showed that this effect is also found with a cell phone when providing the conversation partner additional visual information either about the driving situation or the driver. This latter finding supports the idea that conversation modulation is not triggered by being in the car but by the visual information about the driver’s state and the driving situation.     

Frequency and impact of hands-free telephoning while driving – Results from naturalistic driving data

The frequency and impact of hands-free telephoning while driving was analyzed based on naturalistic driving data from 106 drivers. The results from naturalistic driving data were compared with the results from experimental approaches. The implication of the overall results and the differences across drivers are discussed. Continuous information on the usage of the hands-free phone equipment was available which made it possible to include the entire database (∼1 000 000 km) in a completely automatized analysis. Results show that drivers talked on a hands-free phone about 11% of driving time. There were large differences across drivers in the frequency and usage of a hands-free phone. While telephoning, an adaptation of driving behavior could be found. Drivers slowed down and increased their distance to the lead vehicle. Furthermore, during telephoning, an overall reduction of potentially critical driving situations was found. Overall, the results indicate that compensation for telephoning was carried out with a long-term change of driving behavior, rather than with a short term adaption to the situation.     

Distractor interference in focused attention tasks is not mediated by attention capture

Distractor stimuli possessing information that is relevant for a task (henceforth, task-relevant distractors) often interfere with task performance. The interference by task-relevant distractors is observed even when distractors are positioned outside the main attentional focus. We investigated whether such interference is due to an attention capture by the distractors. Participants responded to a target colour while ignoring word distractors positioned within (Experiment 1) or outside (Experiments 2 and 3) the attentional focus. The words carried task-relevant information in their colour and personally significant information in their content. Because personally significant information affects performance only when positioned in an attended region, it was used as a marker for the locus of the attentional focus. As expected, when distractors were attended, both task-relevant and personally significant information affected performance. However, when distractors were unattended, only task-relevant information caused interference, suggesting that attention did not shift to the distractors’ location. We discuss possible accounts for interference effects in focused-attention tasks.     

Driving without awareness: The effects of practice and automaticity on attention and driving

This research examined the development of proceduralised “driving without awareness” in a driving simulator by paying participants to drive a simulated road regularly over 12 weeks of testing. This longitudinal research paradigm is a significant departure from previous studies which have examined drivers in a conscious attentional mode using short experimental sessions or cross-sectional designs comparing expert and novice performance. During each session, participants took two “trips” on the simulated road; sometimes travelling on a “to and from” journey on one half of the road, sometimes traversing the entire road in one direction. A range of measures, including driving performance, vehicle detection, perceptual speed regulation, and hazard reactions were collected. The results showed the development of driving patterns and changes in object detection performance indicative of proceduralised driving. Speed and lane position variability quickly decreased with practice, as did participants’ subjective experiences of driving difficulty. Performance on an embedded detection task appeared to become a proceduralised part of the driving task, becoming highly efficient in later stages of the experiment. The changes in attentional focus and driving performance over time provide new light on previous research findings and allow us to critically re-examine several established models of driver behaviour.     

Speech shadowing while driving: on the difficulty of splitting attention between eye and ear

Abstract - We investigated the role of cross-modal links in spatial attention in modulating the efficiency of dual-task performance. The difficulty of combining speech shadowing with a simulated driving task was modulated by the spatial location from which the speech was presented. In both single- and dual-task conditions, participants found it significantly easier to shadow one of two auditory streams when the relevant speech was presented from directly in front of them, rather than from the side. This frontal speech advantage was more pronounced when participants performed the demanding simulated driving task at the same time as shadowing than when they performed the shadowing task alone. These results demonstrate that people process auditory information more efficiently (with a lower overall dual-task decrement) when relevant auditory and visual stimuli are presented from the same, rather than different, spatial locations. These results are related to recent findings showing that there are extensive cross-modal links in spatial attention, and have clear implications for the design of better user interfaces.     

Towards a cognitive model of distraction by auditory novelty: The role of involuntary attention capture and semantic processing

Unexpected auditory stimuli are potent distractors, able to break through selective attention and disrupt performance in an unrelated visual task. This study examined the processing fate of novel sounds by examining the extent to which their semantic content is analyzed and whether the outcome of this processing can impact on subsequent behavior. This issue was investigated across five laboratory experiments in which participants categorized visual left and right arrows while instructed to ignore irrelevant sounds. The results showed that auditory novels that were incongruent with the visual target (e.g., word “left” presented before a right arrow) disrupted performance over and above congruent novels (semantic effect) while both types of novels delayed responses in the visual task compared to a standard sound (novelty effect). No semantic effect was observed for congruent and incongruent standards, suggesting that novelty detection is necessary for involuntary semantic processing to unravel. While the novelty effect augmented as the difference between novels and the standard increased, the semantic effect was immune to this variation. Furthermore, the novelty effect decreased across the task while the semantic effect did not. A general cognitive framework is proposed encompassing these new findings and previous work in an attempt to account for the behavioral impact of irrelevant auditory novels on primary task performance.     

Altered attention for stimuli on the hands

Attention operates in the space near the hands with unique, action-related priorities. Here, we examined how attention treats objects on the hands themselves. We tested two hypotheses. First, attention may treat stimuli on the hands like stimuli near the hands, as though the surface of the hands were the proximal case of near-hand space. Alternatively, we proposed that the surface of the hands may be attentionally distinct from the surrounding space. Specifically, we predicted that attention should be slow to orient toward the hands in order to remain entrained to near-hand space, where the targets of actions are usually located. In four experiments, we observed delayed orienting of attention on the hands compared to orienting attention near or far from the hands. Similar delayed orienting was also found for tools connected to the body compared to tools disconnected from the body. These results support our second hypothesis: attention operates differently on the functional surfaces of the hand. We suggest this effect serves a functional role in the execution of manual actions.