Robust affective priming effects in a conditional pronunciation task: Evidence for the semantic representation of evaluative information

Based on the hypothesis that information about the valence of words is encoded in a semantic system, we predicted that the match between the valence of a prime and the valence of a target word will influence the pronunciation of the target only if and to the extent that pronunciation is semantically mediated. In line with this prediction, we found affective priming effects (faster pronunciation when prime and target had the same valence than when they had a different valence) only when participants were instructed to read words but not nonwords (Experiment 1) or words that were not names of occupations (Experiment 2). Priming was not significant when participants were asked to read white but not red words (Experiment 1) or words that did not have a frame around them (Experiment 2).     

On the replicability of the affective priming effect in the pronunciation task

Bargh, Chaiken, Raymond, and Hymes (1996) and Hermans, De Houwer, and Eelen (1994) showed that a valenced target word is pronounced faster after the presentation of an affectively related prime word than after the presentation of an affectively unrelated prime word. This finding is important because it provides crucial evidence for the hypotheses that stimulus evaluation (a) is goal-independent and (b) facilitates the encoding of stimuli that have the same valence. However, recent studies indicate that the affective priming effect is not a reliable finding in the standard pronunciation task. We report the results of a nearly exact replication of Bargh et al.'s (1996) Experiment 2. In line with previous replication studies, we failed to detect the affective priming effect.     

Attention to primes modulates affective priming of pronunciation responses

In studies on affective priming of pronunciation responses, two words are presented on each trial and participants are asked to read the second word out loud. Whereas some studies revealed shorter reaction times when the two words had the same valence than when they had a different valence, other studies either found no effect of affective congruence or revealed a reversed effect. In the present experiments, a significant effect of affective congruence only emerged when filler trials were presented in which the prime and target were identical and participants were instructed to attend to the primes (Experiment 2). No effects were found when participants were merely instructed to attend to or ignore the primes (Experiment 1), or when affectively incongruent filler trials were presented and participants were instructed to ignore the primes (Experiment 2).     

Response-bound primes diminish affective priming in the naming task

We found affective priming in the naming task (i.e., faster naming of a target picture that follows a valence-congruent prime picture compared to an incongruent prime) significantly reduced if prime stimuli were strongly bound to a naming response compared to when primes did not elicit a naming response. This result indicates that affective priming in the naming task originates from encoding facilitation processes, which are usually overshadowed by response conflict due to primes that also trigger a naming response.     

Semantic priming in the pronunciation task: The role of prospective prime-generated expectancies

In the relatedness proportion effect, semantic priming increases with an increase in the probability that a word prime will be followed by a semantically related word target. This effect has frequently been obtained in the lexical decision task but not in a pronunciation task. In the present experiment, relatedness proportion was manipulated in two pronunciation tasks, one with and one without nonword targets, using category names as primes. In both tasks, a relatedness proportion effect occurred for high-dominance category exemplars but not for low-dominance category exemplars. These results converge with recent lexical decision results in suggesting that semantic priming in pronunciation is affected by a prospective prime-generated expectancy that is modulated by the relatedness proportion.     

Semantic priming occurs for word but not location pronunciation in the postcue task

Semantic priming refers to the finding that a word response is facilitated if it is preceded by a related word compared to when it is preceded by an unrelated word. Dallas and Merikle (Can J Psychol 30: 15–21 1976a; Bull Psychon Soc 8: 441–444 1976b) demonstrated that semantic priming occurred under conditions in which a pair of simultaneously displayed words was previewed for over a second prior to the onset of a cue indicating which of the words should be pronounced aloud (postcue task). In contrast, semantic interference effects have been reported for postcue picture-naming tasks (Dean et al. in J Exp Psychol Learn Mem Cogn 27: 733–743, 2001; Humphreys et al. in J Exp Psychol Learn Mem Cogn 21: 961–980, 1995). According to Dean et al., the semantic interference effects in postcue picture naming occur because the integration of the object and the cued attribute in memory is more difficult for categorically related pictures than for unrelated pictures. The aim of this experiment was to determine whether this idea was true for postcue word pronunciation tasks. Participants completed two postcue tasks, one requiring pronunciation of the target word indicated by a locational cue and another requiring pronunciation of the location of a centrally presented word. Results indicated a semantic priming effect only for the locational cue condition suggesting that the integration of the cue and identity information was unaffected by word context. These data suggest that priming in a postcue word pronunciation task may be due to feedback from residual activation within the semantic system facilitating access to the target word’s phonology.     

Trial-by-trial effects in the affective priming paradigm

In this paper, we yield evidence for the dependence of affective priming on the congruency of the previous trial. Affective priming refers to the finding that valence categorizations of targets are facilitated when the preceding prime is of the same valence. In two experiments, affective priming was diminished after incongruent trials (i.e., prime and target were of different valence), whereas, significant affective priming was observed after congruent trials (i.e., prime and target were of same valence). We compare this pattern to the known sequential dependencies in Stroop- and Eriksen-type tasks. Furthermore, our results can help to improve the statistical power of studies in which the affective priming task is used as a measure for automatic evaluations of attitude-objects.     

阈下情绪启动对认知任务转换的影响

阈下情绪启动是最近热点问题之一。本研究通过两个实验考察了阈上和阈下情绪图片所诱发的情绪状态对任务转换的影响。实验一对28名被试分别阈上启动三种情绪,发现积极和消极情绪对任务转换有一定的影响,但积极情绪与消极情绪两者对任务转换影响的差异不显著。实验二对32名被试分别阈下启动三种情绪,并完成相应的数字任务,发现三种情绪下的转换损失无显著性差异。以上结果表明阈上和阈下刺激所诱发的情绪对任务转换影响机制是有差异的。     

Rose-colored priming effects: Life satisfaction and affective priming

The authors hypothesized that individual differences in life satisfaction would be systematically related to memory networks favoring positive to negative affective priming. To examine this prediction, three studies involving a total of 198 undergraduate participants were conducted. Four tasks were used in the three studies, and each task was fairly distinct in nature. In all tasks, positive and negative affective priming effects were calculated by examining facilitation in relation to consecutive positive stimuli (i.e., a positive priming effect) vs. consecutive negative stimuli (i.e., a negative priming effect). In all studies, life satisfaction interacted with the relative magnitude of positive and negative priming effects, such that higher levels of life satisfaction were associated with a larger positive priming effect and a smaller negative priming effect. The studies significantly extend the view that there is an intimate relationship between life satisfaction and the mental organization of positive vs. negative concepts in memory.     

Dissociated backward priming effects in lexical decision and pronunciation tasks

Backward priming was examined at 150- and 500-msec prime-target stimulus onset asynchronies (SOAs) using visually presented primes and targets in lexical decision and pronunciation tasks. Two kinds of backward relations were used: compound items for which targets and primes formed a word in the backward direction (e.g., prime: HOP; target: bell), and noncompound items for which targets and primes did not form a word but were associatively related in the backward but not the forward direction (e.g., prime: BABY; target: stork). Results showed that backward priming effects were equivalent for compounds and noncompounds. However, for lexical decisions, backward priming occurred at both SOAs, whereas for pronunciation, it occurred only at the 150-msec SOA. We discuss how this SOA-dissociated backward priming effect in lexical decision and pronunciation tasks poses a serious challenge for all theories of semantic priming.     

Effects of prime task on affective priming by facial expressions of emotion

Priming of affective word evaluation by pictures of faces showing positive and negative emotional expressions was investigated in two experiments that used a double task procedure where participants were asked to respond to the prime or to the target on different trials. The experiments varied between-subjects the prime task assignment and the prime-target interval (SOA, stimulus onset asynchrony). Significant congruency effects (that is, faster word evaluation when prime and target had the same valence than when they were of opposite valence) were observed in both experiments. When the prime task oriented the subjects to an affectively irrelevant property of the faces (their gender), priming was observed at SOA 300 ms but not at SOA 1000 ms (Experiment 1). However, when the prime task assignment explicitly oriented the subjects to the valence of the face, priming was observed at both SOA durations (Experiment 2). These results show, first, that affective priming by pictures of facial emotion can be obtained even when the subject has an explicit goal to process a non-affective property of the prime. Second, sensitivity of the priming effect to SOA duration seems to depend on whether it is mediated by intentional or unintentional activation of the valence of the face prime.     

Automatic and expectancy-based priming effects in a digit naming task

In a voice reaction time task, subjects named target digits that were horizontally flanked by noise digits or by a neutral symbol (#). For the control subjects, the noise digits were uncorrelated with the target digit, whereas for three experimental groups, the value of the noise digit predicted the target digit by an arithmetic rule (target = noise, target = noise + 1, target = noise - 1) on 75% of the trials. Patterns of reaction time facilitation and inhibition relative to the control condition among the four subject groups illustrated differing time courses of involuntary and expectancy-based priming. For prediction rules requiring an arithmetic transformation (expect N = 1 and expect N - 1), responses to predicted targets were slowed by response competition at short stimulus-onset asynchrony (SOAs) but greatly facilitated by expectancy at longer SOAs.     

On the relationship between negative affective priming and prefrontal cognitive control mechanisms

Although several studies have examined inhibition of affective stimuli, valence-dependent cognitive control effects remain poorly understood. Behavioural and functional imaging (functional magnetic resonance imaging) data were collected from 17 healthy participants to examine neural correlates of the Negative Affective Priming (NAP) task. We created relative ratio scores considering the reaction times of prime trials in order to assess the amount of interference after the presentation of negative and positive distracter words. Behavioural results showed an attenuated NAP effect for negative distracters compared to neutral stimuli. Furthermore, priming negative distracters generated more interference by reacting to the probe target than positive distracters. Neuroimaging data revealed a stronger prefrontal activation during negative NAP trials compared to positive NAP and neutral control trials, which was reflected in a heightened activation of superior and middle frontal gyrus as well as parietal cortex. The findings show the impact of negative distracters on prefrontal response, contributing to the understanding of NAP effects in healthy subjects.     

Experimentally manipulating the effects of involuntary conscious memory on a priming task

Recent studies showed that involuntary conscious memory can enhance priming in implicit tasks. However, because the results of these studies were based on post hoc selection methods in which subjects were assigned to conditions (aware or unaware) based on their responses on a posttest questionnaire, it is possible that subject selection effects may have influenced the results. The present study used a novel method that experimentally manipulated the effects of involuntary conscious memory on a word stem task. This was accomplished by inducing the experience of word recollection in one test condition while inhibiting it in another. This study showed that subjects who experienced word recollection showed significantly higher rates of priming than those who did not. The results represent the first purely experimental demonstration of involuntary conscious memory's ability to affect priming on implicit tasks.     

The direction of affective priming as a function of trait anxiety when naming target words with regular and irregular pronunciation

Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task (Maier, Berner, & Pekrun, 2003): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.     

Long-lasting effects of subliminal affective priming from facial expressions

Unconscious processing of stimuli with emotional content can bias affective judgments. Is this subliminal affective priming merely a transient phenomenon manifested in fleeting perceptual changes, or are long-lasting effects also induced? To address this question, we investigated memory for surprise faces 24 h after they had been shown with 30-ms fearful, happy, or neutral faces. Surprise faces subliminally primed by happy faces were initially rated as more positive, and were later remembered better, than those primed by fearful or neutral faces. Participants likely to have processed primes supraliminally did not respond differentially as a function of expression. These results converge with findings showing memory advantages with happy expressions, though here the expressions were displayed on the face of a different person, perceived subliminally, and not present at test. We conclude that behavioral biases induced by masked emotional expressions are not ephemeral, but rather can last at least 24 h.     

Simple arithmetic processing: surface form effects in a priming task

Models of numerical processing vary on whether they assume common or separate processing pathways for problems represented in different surface forms. The present study employed a priming procedure, with target naming task, in an investigation of surface form effects in simple addition and multiplication operations. Participants were presented with Arabic digit and number word problems in one of three prime-target relationships, including congruent (e.g., '2+3' and '5'), incongruent (e.g., '9+7' and '5') and neutral (e.g., 'X+Y' and '5') conditions. The results revealed significant facilitatory effects in response to congruent digit stimuli at SOAs of 300 and 1000ms, in both operations. In contrast, inhibitory effects were observed in response to incongruent word stimuli in both the addition and multiplication operations at 300ms, and in the addition operation at 1000ms. The overall priming effects observed in the digit condition were significantly greater than in the word condition at 1000ms in the multiplication operation and at 300ms in the addition operation. The results provide support to separate pathway accounts of simple arithmetic processing for problems represented in different surface forms. An explanation for variation in processing due to differences in access to visual and phonological representations is provided.     

Semantic priming effects from single words in a lexical decision task

The present research examines the semantic priming effects of a centrally presented single prime word to which participants were instructed to either "attend and remember" or "ignore". The prime word was followed by a central probe target on which the participants made a lexical decision task. The main variables manipulated across experiments were prime duration (50 or 100 ms), the presence or absence of a mask following the prime, and the presence (or absence) and type of distractor stimulus (random set of consonants or pseudowords) on the probe display. There was a consistent interaction between the instructions and the semantic priming effects. Relative to the "attend and remember" instruction, an "ignore" instruction produced reduced positive priming from single primes presented for 100 ms, irrespective of the presence or absence of a prime mask, and regardless of whether the probe target was presented with or without distractors. Additionally, reliable negative priming was found from ignored primes presented for briefer durations (50 ms) and immediately followed by a mask. Methodological and theoretical implications of the present findings for the extant negative priming literature are discussed.     

Masked priming effects with syllabic neighbors in a lexical decision task

Four lexical decision experiments using a masked priming paradigm were conducted to analyze whether the previous presentation of a syllabic neighbor (a word sharing the same 1st syllable) influences recognition performance. The results showed an inhibitory effect of more frequent syllabic primes and some facilitation of nonword syllabic primes (Experiments 1-3). When monosyllabic pairs were used (Experiment 3), no priming effects of the 2 initial letters were found. Finally, when using only syllables as primes, latencies to words were shorter when preceded by primes that corresponded to the 1st syllable than by primes that contained 1 letter more or less than the 1st syllable (Experiment 4). Results are interpreted using activation models that take into account a syllabic level of representation.