Mispredicting Happiness Across the Adult Lifespan: Implications for the Risky Health Behaviour of Young People

Using data from a 2007 survey in Northern Ireland (representative sample, N = 1036), we replicate and extend the US-based findings of Lacey et al. (Journal of Happiness Studies 7:167–182, 2006). Consistent with Lacey et al., we find that young people mispredict happiness levels in old age, believing—wrongly—that happiness declines with age. We explore the possible implications of this under-estimation of happiness in old age for the risky health behaviours of young people. We find that young male binge drinkers are particularly prone to thinking that happiness declines with age.     

When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement

Drawing on the attitude accessibility and stability theories, we investigate the moderating role of product involvement in the customer satisfaction‐loyalty relation. Structural equation modeling shows that customer satisfaction has both direct and indirect effects on loyalty, whereas ad attitudes and corporate image have only indirect effects through their mediating influence on brand attitudes. Furthermore, product involvement decreases the direct effects of satisfaction on brand attitudes and loyalty, but it increases the indirect effects of ad attitudes and corporate image.     

品牌名称暗示性对消费者决策选择的影响：认知需要和专业化水平的调节作用

品牌管理者最首要的决策就是选择一个好记的或有意义的品牌名字。由于任何特征的品牌名字都必须借助消费者的认知差异来实现真正的差异化, 因此, 从消费者认知特点出发研究暗示性品牌名字就显得尤为重要和有意义。本文通过3个实验, 分别验证了消费者认知需要和专业化水平对品牌名称暗示性与决策选择的调节作用。方差分析发现：低专业化水平的消费者更倾向于根据暗示性的品牌名字做出决策, 而高专业化水平的消费者则不受品牌名称暗示程度的影响。此外, 低认知需要的消费者比较喜欢暗示性的品牌名字, 而对于高认知需要的消费者来说, 品牌名字的暗示性程度不会对其决策过程产生影响。最后, 研究结果揭示了专业化水平和认知需要对暗示性品牌名字效果发挥具有交互作用。对于具有高专业化水平的消费者来说, 无论他们处于低认知需要还是高认知需要, 品牌名字的暗示程度都不会影响他们的态度形成。相反地,对于具有低专业化水平的消费者来说, 无论是低认知需要还是高认知需要均倾向于暗示性的品牌名字。而对于专业化程度中等的消费者而言, 暗示性品牌名字效用的发挥则取决于其处理信息的动机—认知需要水平。     

Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences

Purpose

This study aims to investigate the influence of both individual consumer differences and the purchase decision context on the effectiveness of consensus information in advertising.

Design/Methodology/Approach

Three experiments explore the effectiveness of consensus information. In Experiment 1, gender serves as a moderator. Experiment 2 contains an examination of the susceptibility to interpersonal influence (SII) and purchase decision context as two potential moderators. Finally, Experiment 3 instead explores the need for cognitive closure (NFC) but again includes the purchase decision context as the two possible moderators.

Findings

In Experiment 1, female participants, but not male participants, generate higher purchase intentions for ads with consensus cues as opposed to those without them. With Experiment 2, this study demonstrates that the effectiveness of consensus cues increases for a group (vs. personal) purchase decision, but only for people with high susceptibility to individual influence. In Experiment 3, the effectiveness of consensus cues is relatively greater for a group (vs. personal) purchase decisions, but only for consumers with a high NFC.

Implications

Understanding what moderates the effectiveness of consensus information in advertising has the potential to help practitioners apply consensus information more effectively to improve their advertising returns.

Originality/Value

This study provides initial evidence about the impact of consensus information in advertising on purchase intentions, which is contingent on the situational context and individual differences.     

初中生风险决策表现的认知建模分析:自尊及性别的影响

选取山东省某初中308名学生,采用爱荷华博弈任务,使用“效用-固着”模型对决策包含的动机、认知、反应心理过程进行认知建模分析,探究自尊水平和性别对初中生风险决策表现的影响。结果发现,初中生的风险决策表现不佳,对损失不敏感。在控制年级的影响后,分层回归分析表明:(1)自尊水平和性别对决策的动机过程的影响存在交互作用,男生无论自尊高低对收益都较为关注,女生中高自尊者更加关注收益。(2)决策成绩不存在显著的性别差异,但男生更多选择有着较高损失值的不利选项,而女生更多选择损失频率较低的有利选项。(3)自尊的影响主要体现在动机和认知过程,高自尊水平者在动机过程中更多表现出对损失的规避,在认知过程中更多地考虑维持之前的决策选择。     

Consumer Trust and Advice Acceptance: The Moderating Roles of Benevolence,Expertise, and Negative Emotions

I explored advice acceptance for high‐stakes decisions (i.e., those with subjectively important and risky outcomes), focusing on the relative influence of two components of consumer trust—benevolence and expertise—as well as perceived emotional decision difficulty. Participants solicited advice from experts when their decisions were low in perceived emotional difficulty but favored the advice of predominantly benevolent providers when making highly emotionally difficult decisions. Although consumers who faced emotionally difficult decisions were willing to trade off expertise for benevolence, they did not perceive this non‐normative trade‐off to influence decision quality. Instead, the results support a “stress buffering” effect whereby consumers were more confident in the accuracy of predominantly benevolent providers’ advice.     

Stress and Risky Decision Making: Cognitive Reflection,Emotional Learning or Both.

Stressful situations hinder judgement. Effects of stress induced by anticipated public speaking on the Iowa Gambling Task (IGT) were examined. The Cognitive Reflection Test (CRT) was used to examine the relationship between reflective thinking and IGT performance. The stress manipulation increased blood pressure and was associated with poorer IGT and CRT performance. Stressed participants were slower to avoid the disadvantageous decks. Moreover, CRT scores correlated with optimal deck selections indicating the importance of reflective thinking for good performance on the IGT. These correlations were observed in relatively early trials, which challenges the view that analytic thinking is not important when card contingencies are being learned. Data revealed that IGT performance in healthy individuals is not always optimal; stress levels impair performance. A mediation analysis was consistent with the proposal that the stress manipulation reduced IGT performance by impeding reflective thinking. Thus, reflective processing is an important explanation of IGT performance in healthy populations. It was concluded that more reflective participants appear to learn from the outcomes of their decisions even when stressed. Copyright © 2016 John Wiley & Sons, Ltd.     

What a Feeling: The Role of Immediate and Anticipated Emotions in Risky Decisions

The risk‐as‐feelings hypothesis argues that many risky decisions are not only predicted by anticipated emotions, as most consequentialistic decision making theories would presume, but also by immediate emotions. Immediate emotions refer to the “hot” visceral feelings people feel as they contemplate a specific decision option at the cusp of making a decision, whereas anticipated emotions are those emotions that people forecast that they will feel once they experience possible consequences of that decision. Four studies focused on the role of both types of emotions in decisions under risk and uncertainty. Decisions were substantively predicted by immediate emotional states beyond anticipated emotions or the subjective probability attached to outcomes. Thus, risky choices may be prompted, in part, by how people feel about the “riskless” portion of the decision—specifically, the various decision options they are contemplating—rather than the potential outcomes those options may produce. Copyright © 2011 John Wiley & Sons, Ltd.     

The Roles of Altruism,Free Riding,and Bandwagoning in Vaccination Decisions

Because vaccines can reduce the ability to transmit a contagious disease to others as well as the ability to contract a disease, the decision to vaccinate might be motivated in part by patients′ tendencies to act altruistically or, alternatively, to free ride on the vaccination decisions of others. We hypothesized that altruism and free riding motivate decisions to obtain vaccination, that individuals can be persuaded by the way questions are framed to free ride or to act altruistically, and that some individuals make vaccination decisions by "jumping on the bandwagon" and doing what most other people do. Four-hundred and seventy-two subjects answered whether they would agree to be vaccinated against a contagious disease under six different hypothetical scenarios. Regression analysis provides evidence that altruism (p < .001), free riding (p < .001), and bandwagoning (p < .001) are significant motivators in the decision to undergo vaccination. Frames stressing the opportunity to free ride increase free riding. Frames stressing altruism do not increase altruism. If generalizable to other settings, these results suggest that public health programs to increase vaccine usage should stress high vaccination rates.     

Hostile Intent Attributions and Relational Aggression: The Moderating Roles of Emotional Sensitivity,Gender, and Victimization

The current study adopts a relational vulnerability model to examine the association between hostile attribution bias and relational aggression. Specifically, the relational vulnerability model implicates the interactive effects of a number of relational risk factors in the development of relational aggression. A sample of 635 3rd, 4th, and 5th grade students (50.2% females) completed a self-report measure assessing hostile attribution bias and emotional distress for relational provocations. Peer nominations and teacher reports of relational aggression and relational victimization were also collected. Results supported the relational vulnerability model for girls only. Specifically, hostile attribution bias was associated with relational aggression only when relational victimization and emotional distress were also high. Implications for future research and clinical practice are discussed.     

Detrimental Effects of Discrimination on Mental Health in Asian Americans: Counteracting Roles of Religious Involvement

Few studies have examined the role of religious involvement as a potential protective factor in the mental health of Asian Americans. Using the first national sample from the National Latino and Asian American Study (2002–2003), this study explored the direct effect of religious attendance on the diagnosis of generalized anxiety disorder and self-rated mental health in Asian Americans (n = 2,095), above and beyond that of discrimination and acculturation factors. Hierarchical regression models associated (a) gender and discrimination with generalized anxiety disorder, and (b) gender, employment status, English proficiency, and discrimination with self-rated mental health. Including religious attendance added explanatory power to both models, indicating its influence on mental health. There was no interaction between religious attendance and discrimination, suggesting a suppressing rather than stress-buffering effect of religious attendance. These patterns suggest future investigation in the relationship between religious involvement and mental health in relation to subcultural differences among Asian Americans.     

Evaluations of Tests Used for Making Selection and Promotion Decisions

Participants (N= 212) rated the fairness, job relevance, appropriateness, and invasiveness of 16 tests that could be used to select or promote people into production or management positions. Fairness, job relevance and appropriateness were highly correlated, and were combined to form a composite evaluation scale. Evaluations and invasiveness ratings varied among the 16 tests, with the most positive ratings given to interviews and work samples and the most negative ratings given to astrology, graphology and polygraphs. Evaluations of four tests were affected by the position (manager vs. production worker). Evaluations of 11 tests and invasiveness ratings of two tests were affected by respondent experience with the test. Respondents who had experienced the tests evaluated them more positively and considered them to entail a smaller invasion of privacy. Responses were not affected by whether the test was to be used for selection versus promotion decisions.     

Children's Selective Use of Peer Informants: Criteria for Making Information-Seeking Decisions

Children from preschool, first-grade, and fourth-grade classrooms (N = 60) were randomly assigned to two different instructional conditions to assess (a) their recognition of the significance of knowledge versus physical (age or gender) criteria for making information-seeking decisions and (b) their reliance on these criteria in actual need-for-information situations. The results suggest that older children are more likely than younger children to recognize the salience of a peer's knowledge for making information-seeking decisions. Depending on the context, however, even young children may be able to view a peer's knowledge of a particular task as a dimension that takes precedence over such competing cues as gender or age. Age differences in children's tendencies to recognize and apply these criteria are also discussed.     

People Wait Longer when the Alternative is Risky: The Relation Between Preferences in Risky and Inter‐temporal Choice

In two experiments, we demonstrate that despite indicating indifference when probed about risk or delay in isolation, when forced to explicitly trade‐off between the two, participants prefer delayed over risky rewards. This pattern of findings sets a boundary condition for any common utility‐based comparison process involving both risk and delay. Furthermore, this change from indifference‐in‐isolation to delay‐preference‐in‐a‐trade‐off strengthens as reward amount increases. Exploratory modeling results suggest that the shift in preference can be explained by allowing for different discount rates for delay‐only choices compared with when delay is in competition with risk. This explanation is better than one in which probability weighting is different between risk‐only choices and risks considered in the presence of a delay. Together, the empirical and modeling work lays a path for future investigations of why and when people's evaluation of the properties of risky and delayed choices vary as a function of the alternatives on offer. Copyright © 2017 John Wiley & Sons, Ltd.     

The Ideological Foundations of Economic Protectionism: Authoritarianism,Social Dominance Orientation,and the Moderating Role of Political Involvement

Even though economic globalization and foreign trade are major topics in the political discourse of most societies and negative attitudes toward international trade are prevalent, there is a lack of research investigating the ideological roots of protectionist preferences from a psychological perspective. In the present research, we examined the implications of right-wing authoritarianism (RWA) and social dominance orientation (SDO) for trade attitudes. Using data from two nationally representative samples from the United States (Study 1) and Germany (Study 2), we found that RWA predicted protectionist attitudes above and beyond economic self-interest. Furthermore, we found that the relationship between RWA and opposition to international trade was moderated by political involvement. The association of SDO with protectionist attitudes was inconsistent across the two studies and was not moderated by political involvement. Taken together, these results emphasize the importance of basic ideological orientations and the psychological dispositions they reflect in explaining public attitudes toward international trade.     

Quality-of-Life Determinants of Happiness in Thailand: the Moderating Roles of Mental and Moral Capacities

This study investigates the influences of quality of life (QoL) in Thailand in terms of quality of family life, quality of community life, and quality of work life as determinants of happiness. Additionally, the moderating effects of mental capacity and moral capacity in relation to the influences of different QoL determinants of happiness are also investigated. The results indicate that quality of family life, quality of community life, and quality of work life have positive effects on happiness in Thailand. Further, our results indicate that mental capacity and moral capacity are significant as moderators in relation to the influences of two QoL determinants of happiness: quality of community life and quality of work life.