On the malleability of automatic attitudes: combating automatic prejudice with images of admired and disliked individuals.

Two experiments examined whether exposure to pictures of admired and disliked exemplars can reduce automatic preference for White over Black Americans and younger over older people. In Experiment 1, participants were exposed to either admired Black and disliked White individuals, disliked Black and admired White individuals, or nonracial exemplars. Immediately after exemplar exposure and 24 hr later, they completed an Implicit Association Test that assessed automatic racial attitudes and 2 explicit attitude measures. Results revealed that exposure to admired Black and disliked White exemplars significantly weakened automatic pro-White attitudes for 24 hr beyond the treatment but did not affect explicit racial attitudes. Experiment 2 provided a replication using automatic age-related attitudes. Together, these studies provide a strategy that attempts to change the social context and, through it, to reduce automatic prejudice and preference.     

The White standard: racial bias in leader categorization

In 4 experiments, the authors investigated whether race is perceived to be part of the business leader prototype and, if so, whether it could explain differences in evaluations of White and non-White leaders. The first 2 studies revealed that "being White" is perceived to be an attribute of the business leader prototype, where participants assumed that business leaders more than nonleaders were White, and this inference occurred regardless of base rates about the organization's racial composition (Study 1), the racial composition of organizational roles, the business industry, and the types of racial minority groups in the organization (Study 2). The final 2 studies revealed that a leader categorization explanation could best account for differences in White and non-White leader evaluations, where White targets were evaluated as more effective leaders (Study 3) and as having more leadership potential (Study 4), but only when the leader had recently been given credit for organizational success, consistent with the prediction that leader prototypes are more likely to be used when they confirm and reinforce individualized information about a leader's performance. The results demonstrate a connection between leader race and leadership categorization.     

Social power increases implicit prejudice

The effects of power on implicit and explicit attitudes towards racial groups were examined. In Study 1, participants who had power showed a stronger facilitation of positive words after exposure to White faces, and negative words after exposure to Black faces, compared to participants who did not have power. In Study 2, powerful participants, compared to controls and powerless participants, showed more positive affective responses to Chinese pictographs that followed White compared to Black faces. Power did, however, not affect explicit racial attitudes. In Study 3, powerful participants showed greater racial prejudice toward Arabs in an Implicit Association Test than did powerless participants. This effect was driven by the power of the perceiver rather than the power of the target. Implications of these findings are discussed.     

Priming race in biracial observers affects visual search for Black and White faces

We examined whether or not priming racial identity would influence Black-White biracial individuals' ability to visually search for White and Black faces. Black, White, and biracial participants performed a visual search task in which the targets were Black or White faces. Before the task, the biracial participants were primed with either their Black or their White racial identity. All participant groups detected Black faces faster than White faces. Critically, the results also showed a racial-prime effect in biracial individuals: The magnitude of the search asymmetry was significantly different for those primed with their White identity and those primed with their Black identity. These findings suggest that top-down factors such as one's racial identity can influence mechanisms underlying the visual search for faces of different races.     

Sympathy for the Devil: Evidence That Reminding Whites of Their Mortality Promotes More Favorable Reactions to White Racists

Terror management research has often shown that after reminders of mortality, people show greater investment in and support for groups to which they belong. The question for the present research was whether or not this would extend to Euro American investment in their identification as White. Although it seemed unlikely that White participants would directly exhibit increased identification as Whites, we hypothesized that mortality salience would increase sympathy for other Whites who expressed racial pride or favoritism toward Whites. In support of the hypothesis, a White person expressing pride in his race was viewed by White participants as particularly racist relative to a Black person who does so in Study 1, but was deemed less racist after White participants were reminded of their own mortality in Study 2. Similarly, in Study 3, White participants rated an explicitly racist White employer as less racist when they were reminded beforehand of their own mortality. The results were discussed in terms of implications for affiliation with racist ideologies and terror management defenses.     

Affective priming with liked and disliked persons: Prime visibility determines congruency and incongruency effects

The present research investigated whether the affective priming paradigm from Fazio, Sanbonmatsu, Powell, and Kardes (1986) can be used as an implicit measure of person schemata. Names and faces of friends or romantic partners and of a disliked person were used as primes. It was explored whether: (1) stimuli relating to liked and disliked persons elicit congruency priming effects similar to those reported for words; (2) masked and unmasked priming procedures had similar effects; and (3) whether individual differences in the implicit measure were related to explicit measures of relationship quality. For clearly visible primes the expected congruence priming effects were found across names and faces. For marginally visible primes, however, unexpected reverse priming effects were observed for the disliked person. In a second experiment, a confound of the familiarity and evaluation of the significant other primes was removed. Now a reverse priming effect could be demonstrated for masked primes in both liked and disliked person conditions. On the group level, effects were consistent across name and face primes, thus providing strong evidence that priming effects were caused by the activation of person schemata. The reliability of inter-individual differences in person-specific priming effects was found to be unsatisfactory, and correlations with explicit measures were not consistent across name and face priming conditions. An explanation of reverse priming effects is discussed, and measures to improve the psychometric quality of individual affective priming indices are suggested.     

The basis of shooter biases: beyond cultural stereotypes

White police officers and undergraduate students mistakenly shoot unarmed Black suspects more than White suspects on computerized shoot/don't shoot tasks. This bias is typically attributed to cultural stereotypes of Black men. Yet, previous research has not examined whether such biases emerge even in the absence of cultural stereotypes. The current research investigates whether individual differences in chronic beliefs about interpersonal threat interact with target group membership to elicit shooter biases, even when group membership is unrelated to race or cultural stereotypes about danger. Across two studies, participants with strong beliefs about interpersonal threats were more likely to mistakenly shoot outgroup members than ingroup members; this was observed for unfamiliar, arbitrarily formed groups using a minimal group paradigm (Study 1) and racial groups not culturally stereotyped as dangerous (Asians; Study 2). Implications for the roles of both group membership and cultural stereotypes in shaping decisions to shoot are discussed.     

Mimicking disliked others: Effects of a priori liking on the mimicry‐liking link

The sharing of bodily states elicits in mimicker and mimickee corresponding conceptualisations, which facilitates liking. There are many studies showing the relatedness of mimicry and liking. However, the mimicry‐liking link has not been investigated under conditions in which the mimickee is liked or disliked a priori. In two studies, we examined moderating effects of a priori liking on the mimicry‐liking link. Liking was measured via self‐report measures (Studies 1 and 2) and behavioural measures using a virtual environment technology (Study 2). Results showed that when participants intentionally mimicked a disliked person, liking for that person was not improved, whereas when participants mimicked a liked person, liking for that person increased. These effects were shown to be mediated by affiliation. These studies not only provided further evidence of a link between mimicry and liking, but also demonstrated that this relationship is moderated by a priori liking. Copyright © 2009 John Wiley & Sons, Ltd.     

Color preferences change after experience with liked/disliked colored objects

How are color preferences formed, and can they be changed by affective experiences with correspondingly colored objects? We examined these questions by testing whether affectively polarized experiences with images of colored objects would cause changes in color preferences. Such changes are implied by the ecological valence theory (EVT), which posits that color preferences are determined by people’s average affective responses to correspondingly colored objects (Palmer & Schloss, Proceedings of the National Academy of Sciences, 107, 8877–8882, 2010). Seeing images of strongly liked (and disliked) red and green objects, therefore, should lead to increased (and decreased) preferences for correspondingly colored red and green color patches. Experiment 1 showed that this crossover interaction did occur, but only if participants were required to evaluate their preferences for the colored objects when they saw them. Experiment 2 showed that these overall changes decreased substantially over a 24-h delay, but the degree to which the effect lasted for individuals covaried with the magnitude of the effects immediately after object exposure. Experiment 3 demonstrated a similar, but weaker, effect of affectively biased changes in color preferences when participants did not see, but only imagined, the colored objects. The overall pattern of results indicated that color preferences are not fixed, but rather are shaped by affective experiences with colored objects. Possible explanations for the observed changes in color preferences were considered in terms of associative learning through evaluative conditioning and/or priming of prior knowledge in memory.     

How the Opinions of Racial Minorities Influence Judgments of Discrimination

We investigated the influence of target versus non-target group members on judgments of racial discrimination. In Study 1, Black individuals were regarded as better sources of information about racial discrimination than White individuals. In Study 2, Black peers were more influential than White peers on judgments of discrimination. In Study 3, the influence of Black peers was moderated by internal concern with prejudice, and mediated by the perceived credibility of the peer. We discuss these findings in terms of targeted social referencing, whereby members of relevant target groups exert more influence than members of non-target groups over assessments of discrimination.     

Cognitive effects of racial diversity: White individuals’ information processing in heterogeneous groups

Two experiments tested the hypothesis that mere anticipation of membership in a racially heterogeneous group can lead White individuals to exhibit more thorough information processing. In Study 1 White participants who expected to discuss a race-relevant topic with a racially diverse group exhibited better comprehension of topical background readings than did Whites assigned to all-White groups. Study 2 replicated these results and indicated that the processing effects were attributable in part to an increase in race-relevant thought activation among White individuals in a diverse setting. No such anticipatory effects of racial composition were observed for Whites expecting to discuss race-neutral topics. Taken together, these studies render untenable the assumption that the observable effects of racial diversity are wholly attributable to the novel contributions of non-White group members. More generally, they emphasize the need for additional empirical investigation of the cognitive processes through which racial heterogeneity influences individual and group performance.     

Look Black in anger: The role of implicit prejudice in the categorization and perceived emotional intensity of racially ambiguous faces

Research has demonstrated that individuals high in implicit prejudice are more likely to classify a racially ambiguous angry face as Black compared to individuals low in implicit prejudice [Hugenberg, K., & Bodenhausen, G. V. (2004). Ambiguity in social categorization. Psychological Science, 15, 342-345]. The current study sought to replicate and extend this finding by examining whether the same expression of anger on a racially ambiguous face is perceived to be differentially intense when the face is judged to be Black or White. White participants viewed racially ambiguous, White, and Black faces displaying angry, neutral, or happy emotions. Participants’ task was to identify the race, emotion, and intensity of emotion display. The results revealed that participants high in implicit prejudice reported significantly more of the racially ambiguous angry faces as Black compared to participants low in implicit prejudice. Further, participants high in implicit prejudice reported the intensity of the racially ambiguous angry emotion as greater when the same face had been categorized as Black compared to White. The results suggest that implicit prejudice is not only associated with the racial categorization of an ambiguous face but also the perceived intensity of the emotion displayed.     

Witnessing racial discrimination shapes collective action for racial justice: Enhancing awareness of privilege among advantaged groups

Three studies tested whether witnessing incidents of racial discrimination targeting Black people may motivate White people to engage in collective action for racial justice. In studies of White Americans (Study 1) and self-identified White activist “allies” (Study 2), witnessing incidents of racial discrimination predicted greater willingness to participate in collective action for racial justice, through the pathway of enhanced awareness of racial privilege. Studies 1 and 2 showed that awareness of racial privilege uniquely predicted the link between witnessing incidents of racial discrimination and willingness to participate in collective action for racial justice; these effects were consistent both with and without controlling for Whites’ sense of identification with their own racial group. Study 3 tested experimentally how witnessing incidents of racial discrimination may compel White people to become more motivated to engage in collective action for racial justice. Compared to those in a control condition, White participants who were randomly assigned to watch a brief video depicting recent discriminatory incidents targeting Black people (e.g., Starbucks incident in Philadelphia, housing incident at Yale University) tended to show greater motivation to engage in collective action for racial justice, an effect accounted for largely by enhanced awareness of racial privilege. How witnessing incidents of racial discrimination can transform views of privilege and willingness to stand up for racial justice among members of advantaged racial groups is discussed.     

Getting a word in group-wise: Effects of racial diversity on gender dynamics

In three studies, we examined the effects of racial diversity on gender dynamics in small mixed-sex groups. In all-White groups in Study 1, White men spoke significantly more than White women and were rated as more persuasive; however, in racially-diverse groups, White women and White men spent equal amounts of time speaking and were rated as equally persuasive. Video clips of the group members were rated for confidence and anxiety in Study 2, and Study 3 explored more directly how group composition shapes individuals' perceptual and cognitive tendencies. Members of diverse groups were perceived as more anxious than members of all-White groups, and White women were perceived as more anxious than White men. However, White women in diverse groups showed increasing confidence over time. These results suggest that racial diversity has benefits beyond just racial inclusion: it may also promote greater gender equality.     

How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults

The aim of this study was to determine whether or not pleasure, neutrality, and disgust expressed by eaters in photographs could affect the desire to eat food products to a greater extent in children than in adults. Children of 5 and 8 years of age, as well as adults, were presented with photographs of liked and disliked foods. These foods were presented either alone or with an eater who expressed three different emotions: pleasure, neutrality, or disgust. Results showed that, compared with food presented alone, food presented with a pleasant face increased the desire to eat disliked foods, particularly in children, and increased the desire to eat liked foods only in the 5‐year‐old children. In contrast, with a disgusted face, the desire to eat the liked foods decreased in all participants, although to a greater extent in children, while it had no effect on the desire to eat the disliked foods. Finally, food presented with a neutral face also increased and decreased the desire to eat disliked and liked foods, respectively, and in each case more for the 5‐year‐olds than for the older participants. In sum, the facial expressions of others influence the desire to eat liked and disliked foods and, to a greater extent, in younger children.     

Perspective and prejudice: antecedents and mediating mechanisms

The present work investigated mechanisms by which Whites' prejudice toward Blacks can be reduced (Study 1) and explored how creating a common ingroup identity can reduce prejudice by promoting these processes (Study 2). In Study 1, White participants who viewed a videotape depicting examples of racial discrimination and who imagined the victim's feelings showed greater decreases in prejudice toward Blacks than did those in the objective and no instruction conditions. Among the potential mediating affective and cognitive variables examined, reductions in prejudice were mediated primarily by feelings associated with perceived injustice. In Study 2, an intervention designed to increase perceptions of a common group identity before viewing the videotape, reading that a terrorist threat was directed at all Americans versus directed just at White Americans, also reduced prejudice toward Blacks through increases in feelings of injustice.     

The Power of the Unsaid: The Influence of Nonverbal Cues on Implicit Attitudes

Attitudes are often shaped through social influence processes. We examined how observation of nonverbal behaviors can impact on implicit and explicit racial attitudes. In Study 1, participants observed an interracial interaction in which a White actor expressed friendly or unfriendly nonverbal behaviors toward a Black target (e.g., low eye contact, large seating distance). The results show that newly formed implicit attitudes toward the Black actor were shaped accordingly. In Study 2, participants were required to read a passage containing stereotypical contents against Black people while a confederate either remained neutral or expressed her approval (e.g., nodding). Implicit attitudes toward Black people became more negative in the latter condition. The results confirm the power of nonverbal cues in shaping implicit attitudes.     

The Influence of Social Consensus Information on Intergroup Helping Behavior

Previous research demonstrates that social consensus information (information about other people's beliefs) has a powerful influence on intergroup attitudes. The present study examined the influence of consensus information on helping behavior. White participants were provided with favorable or no consensus information about African Americans, and then we assessed their racial attitudes and their willingness to help an African American versus a White person. Replicating previous findings, we found that individuals who received favorable, as compared to no, consensus information had more favorable attitudes toward African Americans. More importantly, our results demonstrated that participants who received favorable consensus information were more likely to help an African American individual than those who did not receive consensus information. Consensus information did not influence behavior toward a White person. In understanding when and why consensus information influences stereotypes and prejudice, we hope to create a useful method to reduce negative intergroup attitudes and behaviors.     

Rule-based and exemplar-based classification in artificial grammar learning

In this study, we examined the induction of syntactic rules, given the presentation of letter strings generated from a finite-state grammar. Our primary interest was whether application of abstracted syntax or analogy to remembered exemplars could serve as a basis for judgments of grammaticality of novel stimuli. The grammatical status of test items and their objective similarity to studied exemplars were manipulated independently to investigate whether rule-based or instance-based information was a more important determinant of classification performance. When group data were examined, the results indicated that both factors were equally important in influencing grammaticality judgments about novel letter strings. There were, however, large individual differences in the magnitude of grammatical status effects, with a subgroup of subjects clearly using a classification strategy other than analogy to remembered exemplars. The results offer qualified support for the hypothesis (Reber & Allen, 1978) that rule-based information can be implicitly abstracted given limited experience with richly structured stimulus domains, and these results are inconsistent with a strong version of the instance-based model of categorization.     

Target prototypicality moderates racial bias in the decision to shoot

Research shows that target race can influence the decision to shoot armed and unarmed Black and White males (e.g., Correll, Park, Judd, & Wittenbrink, 2002). To date, however, research has only examined category level effects by comparing average responses to Blacks and Whites. The current studies investigated whether target prototypicality influences the decision to shoot above and beyond the effect of race. Here, we replicated racial bias in shoot decisions and demonstrated that bias was moderated by target prototypicality. As target prototypicality increased, participants showed greater racial bias. Further, when targets were unprototypic, racial bias reversed (e.g., participants mistakenly shot more unarmed Whites than Blacks). Study 2 examined whether these effects were observed among police officers. Although police showed no racial bias on average, target prototypicality significantly influenced judgments. Across both studies, sensitivity to variability in Whites' prototypicality drove these effects, while variation in Black prototypicality did not affect participants' decisions.