The influence of text legibility on eye movements during reading

Subjects read passages of text on a video monitor as their eye movements were recorded. In Experiment 1, the passages were presented either in a format (ClearType) designed to display smoother, clearer characters on LCD monitors by eliminating pixilation or in standard format (non‐ClearType). The passages were also presented in three different fonts (Times New Roman, Harrington and Script MT bold) which differed in how easy the letters were to encode. While there were no comprehension differences due to ClearType or font, ClearType led to faster reading, fewer fixations, and shorter fixation durations than non‐ClearType. There were also font differences, with Times New Roman leading to faster reading than the other two fonts. In Experiment 2, we replicated the results that ClearType lead to faster reading than non‐ClearType when subjects read single sentences with high or low frequency target words. Across both experiments, word frequency interacted with presentation format. Copyright © 2009 John Wiley & Sons, Ltd.     

‘Portrait of a New Prophet‘: John Calvin Moonlighting as a Pamphleteer in Strasbourg (1539)

Abstract

The sole text in Calvin's name of which just a German translation survives is re-edited here accompanied by an English translation with commentary and notes, as well as other relevant sources including a reproduction of the original. The pamphlet locates Calvin in the Strasbourg publishers, Wendelin Rihel, where he seems to have performed duties to supplement his income and pay off his debts. He also interacted with his colleagues in their dealings with the same printer. The satirical pamphlet tells the story of an itinerant monk trying to reconvert people to Roman Catholicism, and is a sign of Calvin entering the scene of regional and European religious politics, while sharpening his pen. What was originally a French Catholic pamphlet was answered and, incorporating material from Latin correspondence, was recast in German. News thereby straddled linguistic borders.     

Automatic semantic association between emotional valence and brightness in the right hemisphere

Positive words (e.g., faith) were recognised better when presented in white fonts than in black fonts, whereas the opposite was true for negative words (e.g., enemy). A neural basis for this type of association between emotional valence and brightness was investigated using a visual half-field paradigm. Positive and negative words were presented in black or white fonts and presented to the left visual field-right hemisphere (LVF-RH) or right visual field-left hemisphere (RVF-LH) in a word valence judgement task (i.e., positive vs. negative). A cross-over interaction between emotional valence and brightness was observed; valence judgements were facilitated when a positive word appeared in white and when a negative word appeared in black. This interaction was qualified by a higher-order interaction. The cross-over interaction appeared only for LVF-RH trials, suggesting that the right hemisphere was responsible for the association between emotional valence and brightness.     

Automatic semantic association between emotional valence and brightness in the right hemisphere

Positive words (e.g., faith) were recognised better when presented in white fonts than in black fonts, whereas the opposite was true for negative words (e.g., enemy). A neural basis for this type of association between emotional valence and brightness was investigated using a visual half-field paradigm. Positive and negative words were presented in black or white fonts and presented to the left visual field–right hemisphere (LVF–RH) or right visual field–left hemisphere (RVF–LH) in a word valence judgement task (i.e., positive vs. negative). A cross-over interaction between emotional valence and brightness was observed; valence judgements were facilitated when a positive word appeared in white and when a negative word appeared in black. This interaction was qualified by a higher-order interaction. The cross-over interaction appeared only for LVF–RH trials, suggesting that the right hemisphere was responsible for the association between emotional valence and brightness.     

The Persuasive Effects of Emotive Visual Imagery: Superficial Manipulation or the Product of Passionate Reason?

This study reevaluates the persuasive impact of emotional visual appeals within politics and examines two different explanations for their effects. One possibility is that the effects of emotive visual images are essentially superficial in nature, consistent with the view that feelings aroused by an affective image are transferred somewhat mechanically to a political candidate or cause with which it is paired. This transfer-of-affect explanation suggests that emotional appeals may work best among the least informed voters or those paying the least attention to a persuasive political message. The second possibility is that emotional appeals work via passionate reason, in which affective responses to an emotive image are integrated with, and potentially bias, reasoned thought about the accompanying message. This integrated approach leads to the counterintuitive prediction that individuals who are most highly involved in an issue (and who know the most about it) are most influenced by emotional imagery. This prediction arises from growing evidence that people highly involved in value-laden social issues generate the strongest emotional responses to issue-related persuasive appeals. These two models were tested in a study in which undergraduate students were presented with a picture of a cute or an ugly animal and a flyer from an organization advocating a pro- or anti-environment stance with respect to preserving the animal's habitat. The responses showed that emotive imagery was most persuasive among the most involved environment supporters, providing clear evidence of passionate reasoning.     

Influence of text cohesion on the persuasive power of expository text

The present study examined how global text cohesion affects persuasion and memory for message arguments presented in expository text. Sixty-nine participants who held a neutral prior attitude towards NATO read a persuasive text about NATO that was either high or low in global cohesion. After reading, participants voted whether Finland should seek NATO membership and filled in an attitude questionnaire. After a 1-week delay they returned for a surprise recall task. The results showed that the high cohesion text was more persuasive than the low cohesion text. Moreover, attitude after reading but not text cohesion predicted later recall of the message arguments. The results show that global text cohesion increases text's persuasive power and that readers who form a positive attitude have better memory of the persuasive arguments after a delay than readers who are less persuaded.     

Discrete emotions and persuasion: the role of emotion-induced expectancies

The authors argue that specific emotions can alter the persuasive impact of messages as a function of the emotional framing of persuasive appeals. Because specific emotions inflate expectancies for events possessing matching emotional overtones (D. DeSteno, R. E. Petty, D. T. Wegener, & D. D. Rucker, 2000), the authors predicted that attempts at persuasion would be more successful when messages were framed with emotional overtones matching the emotional state of the receiver and that these changes would be mediated by emotion-induced biases involving expectancies attached to arguments contained in the messages. Two studies manipulating discrete negative emotional states and message frames (i.e., sadness and anger) confirmed these predictions. The functioning of this emotion-matching bias in parallel with emotion-induced processing differences and the limitations of a valence-based approach to the study of attitude change are also considered.     

放弃治疗面面观

放弃治疗有广义和狭义两种概念,根据临床实践分为主动放弃和被动放弃、单方放弃和双方放弃、明示放弃和暗示放弃、完全放弃和部分放弃。有许多的放弃治疗从患者本人、亲属、医务人员和医疗付费等方面考虑都有积极的意义。在医学伦理学中放弃治疗一直是一个有争议的问题,其道德意义在于体现了唯物主义观点,对人生命的尊重和社会公益原则。对其立法问题有待解决。     

德性与理性：伦理学为什么可能？——斯多亚主义立场辨思

斯多亚主义是希腊化和罗马时期的重要哲学派别。它对西方思想的贡献在于从自然主义立场修正了“希腊三杰”的理性主义,使理性与自然法、世界主义相联系,将道德建立在普遍法则的基础上,强调了道德的精神力量,并塑造了一系列“理想人格”,这些都对伦理学之可能,提供了理论和实践资源。     

Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model

Two experiments investigated the idea that individual differences in need for affect are critical for narrative persuasion. Need for affect, that is, the disposition to approach emotions, was assumed to facilitate the experience of being transported into the mental world of the narrative. An intense experience of transportation, in turn, should enhance the persuasive impact of narrative information on readers' beliefs. A mediated moderation analysis was used to test these assumptions. In both experiments (N = 314), need for affect (approach) and transportation moderated the persuasive effects of a fictional narrative compared to a belief-irrelevant control story (Experiment 1) and the persuasive effects of a story with high emotional content compared to a story with low emotional content (Experiment 2). The moderator effects of need for affect were shown to be mediated by the moderator effects of transportation. In sum, the magnitude of a person's need for affect determines whether and to what extent the person experiences transportation into the story world and is persuaded by the information presented in the narrative.     

The effect of word frequency, word predictability, and font difficulty on the eye movements of young and older readers

Young adult and older readers' eye movements were recorded as they read sentences containing target words that varied in frequency or predictability. In addition, half of the sentences were printed in a font that was easy to read (Times New Roman) and the other half were printed in a font that was more difficult to read (Old English). Word frequency, word predictability, and font difficulty effects were apparent in the eye movement data of both groups of readers. In the fixation time data, the pattern of results was the same, but the older readers had larger frequency and predictability effects than the younger readers. The older readers skipped words more often than the younger readers (as indicated by their skipping rate on selected target words), but they made more regressions back to the target words and more regressions overall. The E-Z Reader model was used as a platform to evaluate the results, and simulations using the model suggest that lexical processing is slowed in older readers and that, possibly as a result of this, they adopt a more risky reading strategy.     

The role of vivid information in fear appeals and attitude change

Fear-arousing persuasive communications frequently incorporate so many types of information that the results can be difficult to interpret. R. Nisbett and L. Ross' (1980, Human inference: Strategies and shortcomings of social judgment, Englewood Cliffs, NJ: Prentice-Hall) analysis of informational vividness offers an attractive conceptual framework that identifies and predicts the effects of several types of information that have been confounded with other variables in fear appeal studies. Thus, the first purpose of this factorial experiment was to investigate the persuasive impact of three types of vivid information frequently used in fear appeals: emotional interest, concreteness, and proximity. It was predicted that vivid information would be more persuasive than pallid information. The results disclosed that emotionally interesting information was highly effective in changing intentions to seek protection from the depicted health threat. Also, the impact of information of high emotional interest and greater temporal and spatial proximity was enhanced with the passage of time, but information of low emotional interest and proximity diminished over time. Additional findings indicated that concrete, specific information was memorable and affected beliefs. The data rejected the hypothesis that memorial availability mediated the effects of vivid information. Implications for designing and strengthening fear appeals were discussed.     

The Psychology of Tailoring‐Ingredients in Computer‐Tailored Persuasion

Persuasive information can be tailored to individual characteristics using computer technology. Computer technology offers three ways to persuade people: adaptation, personalization, and feedback. Adaptation refers to the match between the type or the formulation of the persuasive arguments or recommendations and an individual's psychological state. Personalization refers to the incorporation of one or more recognizable individual characteristics (e.g., one's first name) in a persuasive text. Feedback refers to providing the individual with information about him or her that relates to important individual goals. These visible elements in a persuasive message are the tailoring‐ingredients of computer‐tailored persuasion. The present article focuses on explaining how these tailoring‐ingredients influence persuasion, using existing social psychological insights in human functioning and persuasion. The persuasive effects of the tailoring‐ingredients can be explained partly by different psychological processes.     

The lack of dominance and choice deferral: Choosing to defer to cope with the feeling of being out of control

The present study aimed to explore whether emotional dominance can also account for choice deferral. This research manipulated emotional dominance through the difference in attractiveness among current alternatives in Experiment 1 and the readability of fonts for describing current options in Experiment 2, to investigate the role of dominance in choice deferral. The results revealed that increasingly submissive decision environments were related to more choice of deferral options. Mediation analyses indicated that dominance could mediate the effects of experimental manipulations on choice deferral, and that the actual choice of a deferral option was associated with more increase in dominance of retrospective emotion. The results indicate that dominance plays an important role in choice deferral and that choosing to defer can minimize the explicit confrontation of being out of control.     

Psychology's public image in "Topics of the Times": commentary from the editorial page of the New York Times between 1904 and 1947

Between 1904 and 1947, the New York Times published in a section of its editorial page, "Topics of the Times," 196 commentaries on psychology. Prior to World War I, the majority of editorials centered on Hugo Münsterberg; psychological topics most frequently examined after the war were the mental test, child rearing advice, and psychoanalysis. Although the Times was enthusiastic in its support for psychology in the years immediately before and after World War I, editorial opinion soon turned negative. Critical of psychology for promising more than it could deliver, being inconsistent in its assertions over time, and not rising above the level of common sense, Times editorials weighed heavily on the side of undermining, rather than promoting, psychology's credibility from the late 1920s to 1940s.     

Press coverage of the new psychology by the New York Times during the progressive era

Press coverage of psychology by the New York Times was examined for the Progressive Era. Following a period in which psychology was associated with spiritualism, psychoanalysis, and the Emmanuel movement, the Times gave editorial preference to reports about psychology's applications. Reaching an audience that was both affluent and influential, the topics emphasized by the Times included the lie detector, psychological applications in the work place, mental tests, and child psychology. These areas reflected issues of social concern to Progressives, publicized the rise of the psychologist as expert, and aided psychology in its challenge to common sense.     

Eye movements during repeated reading of a text

The facilitation of eye movements was studied in two experiments involving a repeated reading paradigm. A text was read three times. Initial reading was immediately followed by the first repetition; the second repetition took place one week later. Recall task instructions were used to encourage a detailed reading of the text. The data were analysed sentence by sentence from the 'first pass' readings not including returns to earlier test locations. A general facilitation for all eye movement parameters was found. Repetition decreased the summed fixation time, the average fixation duration, the number of progressive fixations, and the number of regressions. Additionally, repetition increased saccade lengths. Experiment 2 further qualified the general facilitory effect. The middle section of the text, being the most dense of information, was devoted the most visual attention by the readers. Moreover, it was also found to produce the largest degree of facilitation due to repetition. This was true with all other eye movement parameters except saccade length and average fixation duration. Average fixation durations were longer in the beginning of a text than in the end. This was true in all the three readings. Similarly, for each reading, highly important sentences received more visual attention than unimportant sentences.