Overstepping the boundaries of free choice: Folk beliefs on free will and determinism in real world contexts

We know little about the commonality of folk beliefs around applications of psychological research on the unconscious control of behaviours. To address this, in Experiment 1 (N = 399) participants volunteered examples of where research on the unconscious has been applied to influence their behaviours. A subset of these were presented in Experiment 2 (N = 198) and Experiment 3 (N = 100). Participants rated the extent to which the behaviour being influenced in these contexts was: (1) via the unconscious, (2) free, (3) the result of prior conscious intentions, (4) under conscious control. Relative to judgements about the extent to which behaviour was influenced via the unconscious, the remaining judgements regarding conscious control of behaviours were either higher (e.g., political contexts) or lower (e.g., therapy). This study is the first to show, using ecologically valid examples, the folk beliefs people share on psychological constructs concerning free will and determinism.     

In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Although the argument that unconscious inputs are often key determinants of consumer decision making is compelling, it may be overstated, particularly with respect to choice. A comparison of the effect of conscious inputs (e.g., the attributes of options in the choice set) and unconscious inputs (e.g., a seemingly irrelevant observation or task) indicates that the former have a significant advantage. In particular, the impact of conscious inputs is supported by choice task norms and is less susceptible to being lost in the “noise” that is characteristic of most natural consumer environments (e.g., stores). Indeed, although consumers often have limited insight into influences and processes producing their choices, the assumption that consumers base their choices on conscious, willful evaluation of task‐relevant inputs has been quite successful in explaining a wide range of phenomena. It is expected that future research will put greater emphasis on the interactions between conscious and unconscious influences on decision making.     

Unconscious perception: a model-based approach to method and evidence

Unconscious perceptual effects remain controversial because it is hard to rule out alternative conscious perception explanations for them. We present a novel methodological framework, stressing the centrality of specifying the single-process conscious perception model (i.e., the null hypothesis). Various considerations, including those of SDT (Macmillan & Creelman, 1991), suggest that conscious perception functions hierarchically, in such a way that higher level effects (e.g., semantic priming) should not be possible without lower level discrimination (i.e., detection and identification). Relatedly, alternative conscious perception accounts (as well as the exhaustiveness, null sensitivity, and exclusiveness problems-Reingold & Merikle, 1988, 1990) predict positive relationships between direct and indirect measures. Contrariwise, our review suggests that negative and/or nonmonotonic relationships are found, providing strong evidence for unconscious perception and further suggesting that conscious and unconscious perceptual influences are functionally exclusive (cf. Jones, 1987), in such a way that the former typically override the latter when both are present. Consequently, unconscious perceptual effects manifest reliably only when conscious perception is completely absent, which occurs at the objective detection (but not identification) threshold.     

Conscious and unconscious influences on remembering information from the near and distant past: A developmental analysis

We examined adults' memory for the actors and actresses who won Academy Awards for their performances in specific motion pictures between 1992 to 1937. Fifty-six individuals between 41 to 81 years of age completed inclusion and exclusion versions of aMovie Memory Questionnaire in which they were required to identify actors and actresses who were paired with the names of movies they actually appeared in (e.g., Cher—Moonstruck) or they never appeared in (e.g., Robert DeNiro—Annie Hall), respectively. Estimates of the independent contributions of conscious and unconscious influences on recollection were obtained by analyzing subjects' performance on the inclusion and exclusion tasks via Jacoby's (1991)Process Dissociation Procedure. Results indicated that conscious recollection for motion picture information exhibited a typical retention function, whereas unconscious contributions to recollection remained relatively constant over the entire time range that was sampled. When age differences were considered, it was found that young-old participants displayed a higher level of conscious recollection than did middle-age and old-old adults. The role played by unconscious processes in recollection, however, did not vary by age group.     

Conscious, but not unconscious, logo priming of brands and related words

This study assessed whether real-life stimulus material can elicit conscious and unconscious priming. A typical masked priming paradigm was used, with brand logo primes. We used a rigorous method to assess participants' awareness of the subliminal information. Our results show that shortly presented and masked brand logos (e.g., logo of McDonald's) have the power to prime their brand names (e.g., "McDonald's") and, remarkably, words associated to the brand (e.g., "hamburger"). However, this only occurred when the logos could be categorized clearly above the consciousness threshold. Once the primes were presented close to the consciousness threshold, no subliminal influences on behavior were observed.     

Process dissociation procedure reveals age differences in unconscious influences on memory for possible and impossible objects

Abstract

Forty-eight younger and 48 older adults performed inclusion and exclusion tasks for line drawings of possible and impossible objects that were encoded semantically or globally. Participants' performance was transformed into estimates of conscious and unconscious influences on memory via the Process Dissociation Procedure (PDP). Five major findings were obtained. First, developmental differences were observed in the relative strength of conscious and unconscious influences on memory such that conscious influences were stronger for younger than older adults, whereas unconscious influences were stronger for older than younger adults. Second, unconscious influences on memory were demonstrated for possible and impossible objects. Third, unconscious influences on memory were obtained for objects that were encoded in both a global and a semantic fashion. Fourth, age-related differences in conscious and unconscious influences on memory were unaffected by object type. Fifth, estimates of conscious and unconscious influences on memory were unrelated to scores on psychometric measures of visual-spatial ability: Primary Mental Ability-Space (PMA-Space) and Benton Facial Recognition Task (BFRT). Collectively, these findings have implications for our understanding of the relative strength of conscious and unconscious memory processes in younger and older adults as well as the different types of unconscious memory processes that are recruited by the PDP in comparison to the traditional priming methodology.     

Unconscious Emotion

Abstract— Conscious feelings have traditionally been viewed as a central and necessary ingredient of emotion. Here we argue that emotion also can be genuinely unconscious. We describe evidence that positive and negative reactions can be elicited subliminally and remain inaccessible to introspection. Despite the absence of subjective feelings in such cases, subliminally induced affective reactions still influence people's preference judgments and even the amount of beverage they consume. This evidence is consistent with evolutionary considerations suggesting that systems underlying basic affective reactions originated prior to systems for conscious awareness. The idea of unconscious emotion is also supported by evidence from affective neuroscience indicating that subcortical brain systems underlie basic "liking" reactions. More research is needed to clarify the relations and differences between conscious and unconscious emotion, and their underlying mechanisms. However, even under the current state of knowledge, it appears that processes underlying conscious feelings can become decoupled from processes underlying emotional reactions, resulting in genuinely unconscious emotion.     

Unconscious inhibition and facilitation at the objective detection threshold: replicable and qualitatively different unconscious perceptual effects

Although the veridicality of unconscious perception is increasingly accepted, core issues remain unresolved [Jack, A., & Shallice, T. (2001). Introspective physicalism as an approach to the science of consciousness. Cognition, 79, 161-196], and sharp disagreement persists regarding fundamental methodological and theoretical issues. The most critical problem is simple but tenacious-namely, how to definitively rule out weak conscious perception as an alternative explanation for putatively unconscious effects. Using a direct task and objectively undetectable stimuli, the current experiments demonstrate clearly reliable unconscious perceptual effects, which differ qualitatively from weakly conscious effects in fundamental ways. Most importantly, the current effects correlate negatively with stimulus detectability, directly rebutting the exhaustiveness, null sensitivity, and exclusiveness problems [Reingold, E., & Merikle, P. (1988). Using direct and indirect measures to study perception without awareness. Perception & Psychophysics, 44, 563-575; Reingold, E., & Merikle, P. (1990). On the inter-relatedness of theory and measurement in the study of unconscious processes. Mind and Language, 5, 9-28)], which all predict positive correlations. Moreover, the current effects are entirely bidirectional [Katz, (2001). Bidirectional experimental effects. Psychological Methods, 6, 270-281)] and radically uncontrollable, including below-chance performance despite intentions to facilitate. In contrast, weakly conscious effects on direct measures are unidirectional, facilitative, and potentially controllable. Moreover, these qualitative differences also suggest that objective and subjective threshold phenomena are fundamentally distinct, rather than the former simply being a weaker version of the latter [Merikle, P., Smilek, D., Eastwood, J. (2001). Perception without awareness: Perspectives from cognitive psychology. Cognition, 79, 115-134]. Accordingly, it is important to distinguish between rather than conflate these methods. Further, the current effects reinforce recent work [e.g. Naccache, L., Blandin, E., & Dehaene, S. (2002). Unconscious masked priming depends on temporal attention. Psychological Science, 13, 416-424] demonstrating that unconscious effects, although not selectively controllable, are nonetheless mediated by strategic and individual difference factors, rather than being immune to such influences as long thought.     

Conscious and unconscious influences of memory: temporal dynamics

Changes in the conscious and unconscious influences of memory over time were assessed in two experiments by using a variant of the process-dissociation procedure. In both experiments, performance on a stem-completion task was measured under both inclusion and exclusion instructions. Across the two experiments, there were four different retention intervals: 2 minutes, 2 days, 2 weeks, and 2 months. The results indicated that conscious influences decreased systematically across retention interval. In contrast, unconscious influences of memory in the absence of conscious influences increased between 2 minutes and 2 days, and then remained relatively stable from 2 days to 2 weeks to 2 months. These results stand in apparent contrast to those of McBride and Dosher (1999), which showed equal rates of forgetting for conscious and unconscious influences of memory on performance. The implications for models of the relation between conscious and unconscious influences of memory on performance are discussed.     

Unconscious task application

The nature of unconscious information processing is a heavily debated issue in cognitive science (e.g., Kouider & Dehaene, 2007), and neuroscience (e.g., Crick & Koch, 1998). Traditionally, it has been thought that unconscious cognitive processing is restricted to knowledge that is strongly prepared by conscious processes (e.g., Dehaene et al., 1998). In three experiments, we show that the task that is performed consciously can also be applied unconsciously to items outside the current task set. We found that a same–different judgment of two target stimuli was also performed on two subliminally presented prime stimuli. This was true for target and prime stimuli from entirely different categories, as well as for prime and target stimuli at different levels of abstraction. These results reveal that unconscious processing can generalize more widely than previously accepted.     

Conscious and unconscious influences of memory for object location

The process-dissociation procedure was used to investigate conscious and unconscious influences of memory for object location. In two experiments, subjects worked with drawings of household objects and rooms of a house depicted on a computer monitor to simulate placing objects in various locations. Memory for object locations was tested by having subjects search for those objects. A double dissociation was obtained between estimates of conscious and unconscious influences of memory computed from equations that assumed independence between these two influences: Age-related differences were found in the estimate of conscious influences, but not in the estimate of unconscious influences, whereas manipulation of habit strength affected the unconscious estimate, but not the conscious estimate. These results were closely fit by a multinomial model assuming independence between conscious and unconscious influences of memory.     

Is conscious perception gradual or dichotomous? A comparison of report methodologies during a visual task

In a recent article, [Sergent, C. &; Dehaene, S. (2004). Is consciousness a gradual phenomenon? Evidence for an all-or-none bifurcation during the attentional blink, Psychological Science, 15(11), 720–729] claim to give experimental support to the thesis that there is a clear transition between conscious and unconscious perception. This idea is opposed to theoretical arguments that we should think of conscious perception as a continuum of clarity, with e.g., fringe conscious states [Mangan, B. (2001). Sensation’s ghost—the non-sensory “fringe” of consciousness, Psyche, 7, 18]. In the experimental study described in this article, we find support for this opposite notion that we should have a parsimonious account of conscious perception. Our reported finding relates to the hypothesis that there is more than one perceptual threshold [Merikle, P.M., Smilek, D. &; Eastwood, J.D. (2001). Perception without awareness: perspectives from cognitive psychology, Cognition, 79, 115–134], but goes further to argue that there are different “levels” of conscious perception.     

Cognitive style modulates conscious but not unconscious thought: Comparing the deliberation-without-attention effect in analytics and wholists

Unconscious thought theory (UTT) suggests that conscious thinking is less effective in complex decision-making than unconscious thinking. However, little research has taken individual differences (e.g., cognitive style) into account. Using an adapted UTT paradigm, the present study compared the performances of individuals with a wholist or an analytic cognitive style in both conscious and unconscious thought conditions. After viewing information regarding four hypothetical phones, participants in the conscious thought condition deliberated for three minutes before rating the phones, while participants in the unconscious thought condition were distracted with a 2-back task for three minutes before rating. The results showed that wholists were equally good at differentiating good and bad phones after conscious or unconscious thought, whereas analytics performed well only when thinking unconsciously. The modulation effect of cognitive style appeared only in conscious thought. Implications for UTT and the understanding of cognitive style are discussed.     

Unconscious processing modulates creative problem solving: Evidence from an electrophysiological study

Previous behavioral studies have identified the significant role of subliminal cues in creative problem solving. However, neural mechanisms of such unconscious processing remain poorly understood. Here we utilized an event-related potential (ERP) approach and sandwich mask technique to investigate cerebral activities underlying the unconscious processing of cues in creative problem solving. College students were instructed to solve divergent problems under three different conditions (conscious cue, unconscious cue and no-cue conditions). Our data showed that creative problem solving can benefit from unconscious cues, although not as much as from conscious cues. More importantly, we found that there are crucial ERP components associated with unconscious processing of cues in solving divergent problems. Similar to the processing of conscious cues, processing unconscious cues in problem solving involves the semantic activation of unconscious cues (N280–340) in the right inferior parietal lobule (BA 40), new association formation (P350–450) in the right parahippocampal gyrus (BA 36), and mental representation transformation (P500–760) in the right superior temporal gyrus (BA 22). The present results suggest that creative problem solving can be modulated by unconscious processing of enlightening information that is weakly diffused in the semantic network beyond our conscious awareness.     

Perceptual consciousness overflows cognitive access

One of the most important issues concerning the foundations of conscious perception centers on the question of whether perceptual consciousness is rich or sparse. The overflow argument uses a form of 'iconic memory' to argue that perceptual consciousness is richer (i.e., has a higher capacity) than cognitive access: when observing a complex scene we are conscious of more than we can report or think about. Recently, the overflow argument has been challenged both empirically and conceptually. This paper reviews the controversy, arguing that proponents of sparse perception are committed to the postulation of (i) a peculiar kind of generic conscious representation that has no independent rationale and (ii) an unmotivated form of unconscious representation that in some cases conflicts with what we know about unconscious representation.     

A process-dissociation examination of the cognitive processes underlying unconscious thought

Conscious and unconscious thought have been previously found to differentially impact decision-making quality. However, little research has directly measured the processes underlying these modes of thinking. We propose that both thinking modes are characterized by rule-based and intuitive processing. In two experiments, we used the Process Dissociation Procedure to independently measure these cognitive processes. We tested three competing hypotheses: (a) conscious thinking evokes both increased rule-based and decreased intuitive processing compared to unconscious thinking; (b) conscious and unconscious thinking evoke similar levels of intuitive processing but conscious thinking enhances rule-based processing; and (c) conscious and unconscious thinking evoke similar levels of rule-based processing but unconscious thinking enhances intuitive processing. Experiment 1 used base-rate and law-of-large-numbers decision-making problems, whereas Experiment 2 used decision-making problems similar to the “apartment” problem that is often used in unconscious thought studies. In both experiments we found support for hypothesis (b).     

Highly correlated stimuli do not necessarily facilitate the measurement of unconscious perception: Exclusion failure is hard to find in forced-choice tasks

Persaud and McLeod (2008) report that unconscious perception is easier to measure with forced-choice exclusion tasks when the stimuli are highly similar, such as choosing between the letters ‘h’ and ‘b’. The high degree of stimulus similarity may decrease conscious awareness of the target stimuli while leaving unconscious cognition intact. The present experiments used forced-choice exclusion tasks (i.e., choosing the opposite of a masked target stimulus) with the aim of replicating these findings. No evidence of relevant perception – either conscious or unconscious – was obtained with short duration targets. The forced-choice exclusion task was correctly performed at longer target durations (25 ms and higher), which suggests conscious perception of the target stimuli. We conclude that increasing stimulus similarity does not reliably produce exclusion failure effects and does not appear to facilitate the measurement of unconscious cognition.     

Neural synchronization as a hypothetical explanation of the psychoanalytic unconscious

Cognitive scientists have tried to explain the neural mechanisms of unconscious mental states such as coma, epileptic seizures, and anesthesia-induced unconsciousness. However these types of unconscious states are different from the psychoanalytic unconscious. In this review, we aim to present our hypothesis about the neural correlates underlying psychoanalytic unconscious. To fulfill this aim, we firstly review the previous explanations about the neural correlates of conscious and unconscious mental states, such as brain oscillations, synchronicity of neural networks, and cognitive binding. By doing so, we hope to lay a neuroscientific ground for our hypothesis about neural correlates of psychoanalytic unconscious; parallel but unsynchronized neural networks between different layers of consciousness and unconsciousness. Next, we propose a neuroscientific mechanism about how the repressed mental events reach the conscious awareness; the lock of neural synchronization between two mental layers of conscious and unconscious. At the last section, we will discuss the data about schizophrenia as a clinical example of our proposed hypothesis.     

Where creativity resides: the generative power of unconscious thought

In three experiments, the relation between different modes of thought and the generation of "creative" and original ideas was investigated. Participants were asked to generate items according to a specific instruction (e.g., generate place names starting with an "A"). They either did so immediately after receiving the instruction, or after a few minutes of conscious thought, or after a few minutes of distraction during which "unconscious thought" was hypothesized to take place. Throughout the experiments, the items participants listed under "unconscious thought" conditions were more original. It was concluded that whereas conscious thought may be focused and convergent, unconscious thought may be more associative and divergent.     

Regressive research: The pitfalls of post hoc data selection in the study of unconscious mental processes

Many studies of unconscious processing involve comparing a performance measure (e.g., some assessment of perception or memory) with an awareness measure (such as a verbal report or a forced-choice response) taken either concurrently or separately. Unconscious processing is inferred when above-chance performance is combined with null awareness. Often, however, aggregate awareness is better than chance, and data analysis therefore employs a form of extreme group analysis focusing post hoc on participants, trials, or items where awareness is absent or at chance. The pitfalls of this analytic approach are described with particular reference to recent research on implicit learning and subliminal perception. Because of regression to the mean, the approach can mislead researchers into erroneous conclusions concerning unconscious influences on behavior. Recommendations are made about future use of post hoc selection in research on unconscious cognition.