The Gender-Role Content of Children's Favorite Television Programs and Its Links to Their Gender-Related Perceptions

Two studies were conducted to (a) examine the gender-role stereotypical, counterstereotypical, and gender-neutral messages contained in a sample of first- and second-grade children's favorite television programs; and (b) to link the results of the content analysis to the children's gender-role values and interpersonal attraction to same- and opposite-gender television characters while the content analysis showed that there was a great deal of gender neutrality in the programs the children preferred. However, as predicted, male characters were still more likely than female characters to answer questions, boss or order others, show ingenuity, achieve a goal, and eat. The results of the survey showed that preference for stereotypical content predicted boys' valuing hard work and humor. In addition, for girls preference for male stereotypical and male counterstereotypical content negatively predicted interpersonal attraction to female characters, whereas preference for female counterstereotypical and gender-neutral content positively predicted interpersonal attraction to female characters. For boys preference for female counterstereotypical content positively predicted interpersonal attraction to male characters.     

Fostering At-Risk Kindergarten Children's Number Sense

A 9-month training experiment evaluated whether computer-assisted discovery learning of arithmetic regularities can facilitate kindergartners’ fluency with the easiest sums. After a pretest, kindergartners with at least one risk factor (n = 28) were randomly assigned to either a structured add-0/1 training condition, which focused on recognizing the n + 0/0 + n = n and the n + 1/1 + n = the number-after-n rules, or an active control group. Using pretest fluency as the covariate, ANCOVAs revealed that the structured add-0/1 group significantly outperformed the control group on both practiced and unpracticed (transfer) n + 0/0 + n and n + 1/1 + n items at the delayed posttest and had significantly larger gains in mathematics achievement. Key instructional implications include: Early intervention that targets discovering rules for adding with 0 and 1 and family-specific developmental prerequisites is feasible and more effective than typical classroom instruction in promoting fluency with such basic sums. Such rules may be a critically important bridge between informal and formal mathematics.     

Parents' Attitudes and Expectations About Children's Cross-Gender Behavior

The goals of the present study were to assessparents' attitudes toward crossgender boys and girls, aswell as to explore possible reasons for differentialevaluations. A total of 224 White parents of five-year old children completed questionnaires probingtheir attitudes toward cross-gender behavior inchildren, and their expectations regarding the futureadult behavior of typical boys, typical girls,cross-gender boys and cross-gender girls. The resultsrevealed that cross-gender boys were more negativelyregarded than crossgender girls and thatmen perceivedmore societal acceptance of cross-gender boys thanwomen. Cross-gender children were predicted tocontinue to show cross-gender behavior in adulthood andto be less psychologically welladjusted as adults thantypical boys and girls. Cross-gender boyswere expected to be less psychologicallywell-adjusted than cross-gender girls. When predictingfuture sexual orientation, cross-gender boys were deemedto have a greater likelihood of being gay thancross-gender girls of being lesbian. Men expectedcross-gender boys to be more likely to show male-malesexual behavior than typical boys inadulthood while women predicted typicalgirls to be more likely to show female-female sexual behavior in adulthoodthan cross-gender girls.     

5～6岁儿童对书面数符号的表征和理解能力的发展

本研究对54名大班儿童的书面数符号表征和理解能力进行了跟踪调查。一年中三次面试结果表明,约85%的儿童(M=5:10)能运用书面数符号来表征30个以上的物体的数量。至大班末,94%的儿童(M=6:4)能运用书面数符号来表征100个以上物体的数量。大班末儿童对20以内书面加法运算成绩好于20以上书面减法运算,他们在遇到需进位和借数的加减运算时会有困难。6岁儿童在对加减运算式表征中的符号-实物的转换上有困难,儿童书面数符号表征、书面加减运算及对书面加减运算式的表征之间有显著正相关。大学附属幼儿园儿童的书面数符号表征能力在大班上学期好于为一般居民服务的幼儿园儿童,但无显著差异;在大班末期,为一般居民服务的幼儿园儿童的得分反超大学附属幼儿园儿童的得分,但无显著差异。     

The Television Situation Comedy and Children's Prosocial Behavior

The moral lessons of television situation comedies were explored as possible contributors to children's prosocial development. In order to determine if children comprehend the moral lessons of adult sitcoms, children in small groups watched sitcoms and then were individually interviewed to determine if they comprehended the moral lesson. An over-whelming majority of 1st, 3rd, and 5th graders understood moral lessons contained in an episode of The Cosby Show. Similarly, one third of the 1st graders and half of the 3rd graders were able to identify an overarching moral lesson in an episode of Full House. Finally, a correlational analysis was undertaken between the frequency with which the children viewed prosocial sitcoms and the frequency of their prosocial behavior. As anticipated, viewing emerged as a predictor variable, particularly for those subjects who evidenced understanding of the moral lessons of sitcoms.     

A Cross-Cultural Content Analysis of Children's Television Advertisements

Two sets of television advertisements were video-recorded from weekend children's television in London and New York and were coded by two white women in terms of their gender-role portrayals. The advertised products covered by this analysis included snack and fast food, toys and breakfast cereal. Each advertisement was coded according to nine criteria including the ethnicity and gender of the people appearing, gender of central figure and of any voice over in the commercial, presence or absence of music, and other sales-related content. In general, males were more numerous than females in both American and British advertisements. There were more similarities than differences between the two national markets in terms of the nature of gender-role portrayals, with males generally occupying more central and authoritative positions. Only two analyses yielded significant differences. Girls outnumbered boys in American commercials, but the opposite was true of British commercials. Hispanic males were present in American commercials but not in British commercials.     

Children's Preference for Television Programs: Long‐Tail Evidence1

It has been hypothesized recently that many social phenomena and consumer choices are characterized by a long‐tail distribution. We investigated the preferences of 4‐ to 8‐year‐old children in the domain of television programs, and found a long‐tail distribution of children's preference, characterized by Zipf's law. We also found a high awareness of parents about the preferences of their children, even about those that they judged negatively. Our findings might have useful implications for the study of consumers' behavior and for research on complex interactions between psychological and socioeconomic factors.     

Evaluations Versus Expectations: Children's Divergent Beliefs About Resource Distribution

Past research reveals a tension between children's preferences for egalitarianism and ingroup favoritism when distributing resources to others. Here we investigate how children's evaluations and expectations of others' behaviors compare. Four‐ to 10‐year‐old children viewed events where individuals from two different groups distributed resources to their own group, to the other group, or equally across groups. Groups were described within a context of intergroup competition over scarce resources. In the Evaluation condition, children were asked to evaluate which resource distribution actions were nicer. In the Expectation condition, children were asked to predict which events were more likely to occur. With age, children's evaluations and expectations of others' actions diverged: Children evaluated egalitarian actions as nicer yet expected others to behave in ways that benefit their own group. Thus, children's evaluations about the way human social actors should behave do not mirror their expectations concerning those individuals' actions.     

Television Exposure and Children's Decoding of Nonverbal Behavior1

Two studies considered the way in which the magnitude of exposure to television relates to children's understanding and interpretation of others' nonverbal behavior. In the first study, 6th graders made judgments regarding other children whose nonverbal facial behavior did not match their internal emotional state. Results showed that heavier television viewers held a less differentiated, more simplistic view of the consequences of nonverbal self-presentation strategies. In the second study, children in Grades 2 through 6 made judgments of others' nonverbal expressions of emotion. As predicted, heavier television viewers were better at decoding others' nonverbal expressions than lighter viewers, presumably because of their greater exposure to nonverbal displays of emotion on television. In addition, nonverbal decoding skills improved with age.     

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies1

In an experimental study of how beer commercials affect alcohol expectancies, 92 fifth graders watched 40 television ads that included either five beer commercials, five soft-drink commercials, or five beer commercials plus two antidrinking messages. Afterwards, as an unrelated task, they completed the Alcohol Expectancy Questionnaire-Adolescent Form (AEQ-A; Christiansen, Goldman, & Inn, 1982). Exposure to different commercials produced no differences in drinking expectancies. The experiment was repeated on 74 eighth graders with similar null results; however, eighth-grade girls more strongly believed (p <.02) that alcohol leads to deteriorated cognitive and behavioral function. In a comparison of fifth and eighth graders from the same school, eighth graders had significantly more positive scores on three AEQ-A scales that tapped social/emotional expectancies. The failure of beer commercials to create positive alcohol expectancies is consistent with limited and null findings of previous investigations. Research to date does not support a ban on alcohol advertising.     

Sex Role Expectations in Children's Vocational Aspirations and Perceptions of Occupations

To study sex role expectations, 120 boys and girls from three age groups—preschool, second grade, and fifth grade—in two socioeconomic levels were asked to name their vocational aspirations and to choose whether a man, woman, or both could do the work in 30 occupations depicted in a slide-tape series. Results indicated that sex typing was present in the way their aspirations conformed to traditional sex roles, with a significant relationship (p <.001) between sex typing of aspirations and sex of the respondents. Significant differences in responses to the occupational slides were found on the variables of sex (p <.01), grade level (p <.001), and socioeconomic level (p <.05), with greater sex typing indicated by boys than girls, by preschool children than by older children, and by lower to lower-middle class children than by middle to upper-middle class children. The study revealed a disparity between many children's perceptions of occupations as ones in which both sexes could work and their own personalized, sex-typed aspirations.     

Television Food Commericals' Effect on Children's Resistance to Temptation1

This study investigated the effect of television food commercials on children's self-control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self-report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low-nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress.     

Variations in the Gender-Stereotyped Content of Children's Television Cartoons Across Genres

This study examined the gender-stereotyped content of children's TV network cartoons across 4 genres: traditional adventure (e.g., "Spiderman"), nontraditional adventure (e.g., "Reboot"), educational/family (e.g., "Magic School Bus"), and comedy ("Animaniacs"). Acting negatively, showing physical aggression, and being a victim were significantly less likely in the educational/family genre cartoons than any of the other three genres. Demonstrating romantic behavior was significantly more likely in the traditional adventure and the comedy genres than the other genres. Male characters were represented in cartoons significantly more than were female characters, but only in the traditional adventure and the comedy genres. Male characters were more likely than were female characters to use physical aggression, but only in the traditional adventure genre. Behaviors that were relatively more likely among female characters across genres included showing fear, acting romantic, being polite, and acting supportive. Most of the significant differences were also associated with very large effect sizes.     

Gender Stereotyping in Children's Reports About Educational and Informational Television Programs

Children in the 2nd through 6th grade wrote reports about their favorite educational and informational television programs, and the reports were examined for the presence of gender stereotypes. Children's written reports contained more male than female characters, more male than female pronouns, and more masculine than feminine behaviors. Effects were most pronounced for boys. Over time, preadolescent girls showed a greater preference for educational programs that featured female lead characters, and the girls used more feminine pronouns, behaviors, and expressed a greater range of feelings in their writings about their favorite programs. Girls and boys, however, were more likely to report masculine behaviors for male and female characters. Moreover, gender-stereotyping effects were eliminated for boys who selected a favorite program featuring an adventurous female lead character. Although memories of educational television programs are often gender stereotyped, a few nontraditional programs can drench the audience, providing nontraditional images and models for those who search for them.     

A Capacity Model of Children's Comprehension of Educational Content on Television

Many studies have shown that children of various ages learn from educational television, but they have not explained how children extract and comprehend educational content from these television programs. This paper proposes a model (the capacity model) that focuses on children's allocation of working memory resources while watching television. The model consists of a theoretical construct with three basic components (processing of narrative, processing of educational content, and distance, that is, the degree to which the educational content is integral or tangential to the narrative), plus several governing principles that determine the allocation of resources between narrative and educational content. A review of empirical research points to characteristics of both television programs and viewers that affect the allocation of resources under the model, as well as developmental influences on the relevant processing. Finally, implications for the production of effective educational television are discussed.     

The Relationship Between Television Exposure and Individual Work Expectations: An Empirical Study1

Each day, thousands of televised images of the workplace fill the airwaves through programs such as Law and Order, ER, and The Simpsons. Although communications research has suggested that the social reality of television is often accepted by high‐level viewers ( Perry & Roesch, 2004 ; Potter, 1994 ), management researchers have been slow to examine television as work socialization. This paper addresses possible concerns of scale and theoretical rigor through development of reliable scales based on televised content and the testing of relationships through an interdisciplinary framework. Regression results indicate that heavy television exposure may influence viewer perceptions regarding access to managers and resources. The results also indicate that non‐media work information can moderate this effect. Practical implications for managers are provided.     

Participatory Cues and Program Familiarity Predict Young Children's Learning From Educational Television

The capacity model is designed to predict young children's learning from educational television. It posits that select program features and individual child characteristics can support this learning either by increasing total working memory allocated to the program or altering the allocation of working memory. In this study, the influence of one such program feature (participatory cues) and one such child characteristic (program familiarity) on educational content comprehension was investigated. A total of 187 American preschool-aged children (M = 4.35 years) were randomly assigned to view one of two versions of Dora the Explorer—one version contained participatory cues (i.e., cues that encourage children to respond to queries during the program) while in the other these cues were omitted. All children completed a program familiarity assessment prior to viewing and completed an educational content assessment post-viewing. There was no significant main effect for participatory cues, although, as expected, program familiarity was positively associated with educational content comprehension. In line with expectations, program familiarity was found to moderate the relationship between participatory cues and educational comprehension—the combination of high program familiarity and the presence of participatory cues led to the greatest educational content comprehension. Implications are discussed.     

Social Aggression on Television and Its Relationship to Children's Aggression in the Classroom

A survey was conducted with over 500 children in grades K‐5 to examine whether exposure to socially aggressive content was related to children's use of social aggression. The results of the survey revealed a significant relationship between exposure to televised social aggression and increased social aggression at school, but only for girls and not for boys. Although this relationship was dependent on the sex of the child, the study is the first to provide evidence that viewing social aggression on television is related to an increased tendency for elementary school children to perpetrate such behaviors in the classroom. The findings are discussed in terms of social cognitive theory and information processing theory.