Facial reactions reveal that slim is good but fat is not bad: Implicit and explicit measures of body‐size bias

Facial electromyography (EMG) was used to gauge emotional responding towards images of slim and overweight individuals, and findings were compared with data from a series of alternative measures including two implicit attitudinal procedures, the Implicit Relational Assessment Procedure (IRAP) and the Implicit Association Test (IAT), and explicit measures of anti‐fat prejudice and discriminatory behavior. Images of slim individuals elicited EMG responses consistent with more positive affect. Data from both the IRAP and IAT indicated higher levels of bias than were revealed on the explicit measures, and the IRAP also corroborated the EMG pattern by indicating responses consistent with pro‐slim rather than anti‐fat bias. The IRAP was moderately correlated with both EMG and the IAT and was the only measure to predict behavioral intentions. Copyright © 2011 John Wiley & Sons, Ltd.     

Using the implicit association test to measure age differences in implicit social cognitions

Two studies investigated the use of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to study age differences in implicit social cognitions. Study I collected IAT (implicit) and explicit (self-report) measures of age attitudes, age identity, and self-esteem from young, young-old, and old-old participants. Study 2 collected IAT and explicit measures of attitudes toward flowers versus insects from young and old participants. Results show that the IAT provided theoretically meaningful insights into age differences in social cognitions that the explicit measures did not, supporting the value of the IAT in aging research. Results also illustrate that age-related slowing must be considered in analysis and interpretation of IAT measures.     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

Relations between implicit and explicit measures of attitudes and measures of behavior: evidence of moderation by individual difference variables

The moderating role of individual difference variables (Self-Reported Habit Index [SRHI], Need for Cognition [NFC]) on relationships between implicit (Implicit Association Test [IAT], Extrinsic Affective Simon Test [EAST]) or explicit measures of attitude and behavior is assessed in two studies. A dissociation pattern is found on self-report diary measures of behavior. In Study 1, the EAST-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. In Study 2, the IAT-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. Higher levels of SRHI and NFC are associated with stronger relationships between the implicit or explicit measures of attitude and the measure of behavior. In Study 2, the SRHI x IAT interaction is replicated for an objective behavior measure. Implications for understanding the relationship between implicit and explicit measures of attitudes and measures of behavior are discussed.     

内隐关系评估程序(IRAP)：测量原理及应用

内隐关系评估程序(Implicit Relational Assessment Procedure, 简称IRAP)是基于关系结构理论直接测量社会认知、信念或态度的新内隐测量方法, 具备一定的可靠性和有效性, 并与其它相关测量方法的适用性存在一定差异。不同的理论模型为IRAP的不同效应提供了解释。IRAP最初应用于临床诊断性研究, 新近已扩展到自我、社会认知、群体和态度等研究领域。进一步验证不同形式IRAP的信效度、探究IRAP的心理机制及产生的心理效应、在不同领域发挥IRAP的方法优势等将是未来研究的重要方向。     

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT's sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with lAT‐based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self‐presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions.     

Reliability and validity of the Single‐Target IAT (ST‐IAT): assessing automatic affect towards multiple attitude objects

In contrast to the original Implicit Association Test (IAT), the Single‐Target Implicit Association Test (ST‐IAT) measures the evaluation of a target object without the need to simultaneously evaluate a counter‐category. The present research investigates (a) whether position within a series of several ST‐IATs affects reliability and validity, and (b) whether the ST‐IAT exhibits adequate construct validity if the target objects are closely interrelated. We address these questions by taking five interrelated yet distinct political parties in Germany as an exemplary domain. The ST‐IAT reliably and validly assessed attitudes towards political parties (Study 1). Serial position effects did not affect the results. The ST‐IATs mostly captured a specific party evaluation and exhibited discriminant validity. At the same time, discriminant validity was limited among parties within one wing of the political left–right spectrum that underlies implicit and explicit party evaluations (Study 2). If used with caution, the ST‐IAT can be a valuable supplement to implicit measures in the case of multiple single‐target assessments. Copyright © 2007 John Wiley & Sons, Ltd.     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.     

Strength balance and implicit strength measurement: New considerations for research on strengths of character

Jack of all trades, master of none seems apropos to character strengths. Research indicates that readily endorsed and intrinsically motivating strengths (i.e. signature strengths) are most useful in promoting well-being; improving less-developed strengths receives less emphasis. Unfortunately, that research focuses exclusively on explicit self-report. We tested whether strength balance (i.e. jack of all strengths) impacts well-being beyond mastering signature strengths by conducting a multivariate regression with signature strengths and strength balance predicting life satisfaction and psychological need (relatedness, competency, and autonomy) satisfaction. We also developed a novel, strength-based implicit association test (IAT) to complement explicit measurement. Our study (N?=?140 adults) results suggest that signature strengths and strength balance uniquely predicted greater well-being. Though our IAT possessed poor internal consistency, it provides valuable information regarding the design of future implicit measures of character strengths. Strength balance and implicit strength measurement may offer new opportunities to further understanding of personality and well-being.     

The IAT as a predictor of food choice: The case of fruits versus snacks

One of the issues concerning the application of implicit measures like the IAT is whether they can be successfully applied to consumer choices. The empirical evidence of the predictive validity of the IAT so far has been mixed, both at the level of eating habits and of specific behavioural food choices. Moreover, whereas the predictive validity of the IAT has been tested in a number of studies, its incremental validity has not been studied as thoroughly. In this contribution, four studies, run at different points in time and analysed as a single sample (N = 399), tested the predictive and incremental validity of an IAT of attitudes towards fruits versus snacks on the choice of a fruit or a snack at the end of the experimental session. Specifically, an additive pattern in which both implicit and explicit measures predict independently, and an interactive one in which implicit and explicit measures predict interactively, were tested for the prediction of the behavioural preference towards snacks or fruits. The results showed that the IAT has both predictive and incremental validity, over and above the significant prediction provided by explicit measures for behavioural food choice. Furthermore, no interaction effect between implicit and explicit measures in the behavioural prediction was obtained, supporting the additive rather than the interactive pattern. Finally, only the explicit attitude towards snacks predicted behavioural choice whereas the explicit attitude towards fruits did not. This result indirectly suggests that a single target IAT might be fruitfully adopted in future research.     

The Implicit Relationship Between Religious and Paranormal Constructs

Several decades worth of research have produced mixed results concerning the relationship between beliefs in religious and paranormal phenomena. While this previous work focused on the explicit measurement of these beliefs, these studies focused on a new level of analysis. Specifically, what is the implicit relationship between religious and paranormal constructs? In Study 1, participants completed a version of the Implicit Association Test (IAT) to assess the association between religious and paranormal stimuli, as well as completed measures of religiosity and paranormal belief. Results supported an association between these constructs that was moderated by intrinsic religiosity and faith in science. Study 2 again provided evidence for an association while addressing a methodological concern regarding the IAT. The results are discussed in their impact on the understanding of the cognitive representation of religious and paranormal constructs and the respective belief systems.     

Validity of a happiness Implicit Association Test as a measure of subjective well-being

The current study examined the validity of a happiness Implicit Association Test (IAT) as a measure of SWB. One hundred and fifty participants (75 pairs of friends) completed a newly developed happiness IAT and a standard self-esteem IAT. Participants also made self and informant ratings of life satisfaction and happy and sad affect. The results revealed convergent validity among the explicit measures, and among the implicit measures. Explicit–implicit correlations were lower. Self-ratings (.88) and informant ratings (.78) were more highly related with a common SWB factor than the implicit measures (.31). This finding suggests that implicit measures of well-being and happiness assess a different construct that overlaps only modestly with SWB. As a result, these implicit measures have limited utility to control for response styles in self-ratings of SWB.     

Predictive validity of an Implicit Association Test for assessing anxiety

The Implicit Association Test (IAT) was adapted to measure anxiety by assessing associations of self (vs. other) with anxiety-related (vs. calmness-related) words. Study 1 showed that the IAT-Anxiety exhibited good internal consistency and adequate stability. Study 2 revealed that the IAT-Anxiety was unaffected by a faking instruction. Study 3 examined the predictive validity of implicit and explicit measures and showed that the IAT-Anxiety was related to changes in experimenter-rated anxiety and performance decrements after failure. Study 4 found that several behavioral indicators of anxiety during a stressful speech were predicted by the IAT. Taken together, these studies show that the IAT-Anxiety is a reliable measure that is able to predict criterion variables above questionnaire measures of anxiety and social desirability.     

Implicit self-esteem in the context of trait models of personality

Although the basic dimensions of personality are strongly associated with individual differences in (explicit) self-esteem, the relations between personality and implicit self-esteem have not been systematically researched. In three studies, implicit self-evaluations (measured both with the Name-Letter Test and the self-esteem IAT) were generally independent of personality self-reports (Studies 1–3) and peer-reports (Study 3). Moreover, the implicit measures were also independent of one another. Discussion centers on the problems and promises of implicit measures as indicators of individual differences in self-esteem and their relation to personality.     

Comparing implicit and explicit attitudes of gay,straight, and non-monosexual groups toward transmen and transwomen

Background: Transphobia studies have typically relied on self-report measures from heterosexual samples. However, there is evidence suggesting the need to use indirect measures and to explore transphobia among other populations. Aims: This study examined how explicit and implicit attitudes toward transwomen and transmen differ between people of different sexual orientations. Methods: Cisgender participants (N = 265) completed measures of explicit feelings toward transmen and transwomen, as well as Implicit Association Tests (IAT) for each group. Comparisons were made between 54 gay, 79 straight, and 132 non-monosexual (asexual, bisexual, pansexual) individuals. Results: An interaction was found between measurement type (explicit, implicit) and sexual orientation (straight, gay, non-monosexual). With regard to transmen, gay respondents’ explicit and implicit scores diverged such that they explicitly reported lower bias than their straight counterparts, but their Transmen-IAT showed an implicit preference for biological men over transmen. For attitudes toward transwomen, implicit measurement scores were consistently negative and did not differ by group. Gay participants also reported positive explicit attitudes toward transwomen, similar to non-monosexual people. Discussion: Overall, findings show that gay people tend to report positive attitudes toward transgender people explicitly, but tend to have implicit bias against both transmen and transwomen. Future studies need to explore the origins of these biases and how they relate to the complex interplay of sex, gender, and sexual orientation.     

幼儿友好型内隐联想测验的建构及有效性

本研究依据经典IAT (Implicit Association Test)的核心原理构建了幼儿友好型内隐联想测验(Preschooler-friendly Implicit Association Test, PSF-IAT)。它由两部分联结任务组成, 以反应时为指标, 通过对概念刺激和属性刺激之间自动化联系的评估进而对幼儿的内隐态度进行间接测量。本研究采用两种方式对PSF-IAT范式的适用性进行验证：首先, 将PSF-IAT用于测试幼儿对花和虫的态度, 检验该范式在非社会范畴概念态度研究中的可行性; 其次, 将PSF-IAT用于测试幼儿内隐种族态度, 并验证其与另一种幼儿内隐态度测试方法间结果的相关性, 检验该范式在社会范畴概念态度研究中的可行性。研究结果表明, PSF-IAT符合学前儿童认知发展与行为反应的特点, 能有效测量幼儿的内隐态度。     

Two faces of human happiness: Explicit and implicit life satisfaction

Evidence is provided for implicit aspects of life satisfaction. In study 1 the implicit life satisfaction measure (ILS): (i) showed moderate reliability as well as convergent and incremental validity; (ii) appeared to be affected by temporary mood and social desirability to a lesser extent than explicit measures; and (iii) showed cultural invariance in contrast to explicit measures that revealed cross-cultural differences, as found in previous research. Study 2 showed that the ILS replicated theoretically expected differences between those known to have encountered chronically negative life experiences (North Korean defectors) and those without such experiences (South Koreans). Implications of these findings for explicit and ILS are discussed.     

Implicit Measures Reveal Evidence of Personal Discrimination

A well-known result, the person–group discrimination discrepancy (PGDD), shows that members of disadvantaged groups believe that other members of their social groups are discriminated against, but that they themselves are not. In this paper, we test whether this explicit self-protective strategy is also obtained on indirect measures of personal discrimination. Three experiments, using both explicit (self-report) and implicit (IAT) measures of discrimination showed that although members of disadvantaged groups do not explicitly report self-discrimination (replicating previous research), they do reveal self-discrimination on the implicit measure. That the PGDD effect is bound to explicit measurement should be recognized both when implementing research protocols and when understanding the effects of discrimination whether it is consciously recognized or not.     

Implicit depression and hopelessness in remitted depressed individuals

Cognitive theories of depression posit that automatically activated cognitive schemas, including negative thoughts about the self and the future, predispose individuals to develop depressive disorders. However, prior research has largely examined these constructs using explicit tests in currently depressed individuals. Using the Implicit Association Test (IAT), the present study examined automatic associations between the self and mood state ("depression IAT") and between the future and mood state ("hopelessness IAT") before and after a negative mood induction in 19 remitted depressed individuals and 23 healthy controls. In the depression IAT, remitted depressed participants exhibited an overall lower tendency to associate themselves with happiness relative to the healthy controls before the mood induction. Control, but not remitted depressed, participants' automatic associations between the self and happiness diminished following the mood induction. Contrary to our hypotheses, no significant findings emerged when considering the hopelessness IAT. Consistent with prior studies, no significant correlations emerged between implicit and explicit biases, suggesting that these measures probe different processes. Results extend prior IAT research by documenting the presence of a reduced tendency to associate the self with happiness in a sample at increased risk for depression.     

Do Some People Need Autonomy More Than Others? Implicit Dispositions Toward Autonomy Moderate the Effects of Felt Autonomy on Well‐Being

The present studies examined whether implicit or explicit autonomy dispositions moderate the relationship between felt autonomy and well‐being. Study 1 (N = 187 undergraduate students) presents an initial test of the moderator hypothesis by predicting flow experience from the interaction of autonomy need satisfaction and autonomy dispositions. Study 2 (N = 127 physically inactive persons) used vignettes involving an autonomy (un)supportive coach to test a moderated mediation model in which perceived coach autonomy support leads to well‐being through basic need satisfaction. Again, the effects of need satisfaction on well‐being were hypothesized to be moderated by an implicit autonomy disposition. Study 1 showed that individuals with a strong implicit autonomy (but not power or achievement) motive disposition derived more flow experience from felt autonomy than individuals with a weak implicit autonomy disposition. Study 2 revealed that perceived autonomy support from sports coaches, which we experimentally induced with a vignette method, leads to autonomy satisfaction, leading in turn to positive effects on well‐being. This indirect effect held at high and average but not low implicit autonomy disposition. The results indicate that the degree to which people benefit from autonomy need satisfaction depends on their implicit disposition toward autonomy.