Improving examples to improve transfer to novel problems

People often memorize a set of steps for solving problems when they study worked-out examples in domains such as math and physics without learning what domain-relevant subgoals or subtasks these steps achieve. As a result, they have trouble solving novel problems that contain the same structural elements but require different, lower-level steps. In three experiments, subjects who studied example solutions that emphasized a needed subgoal were more likely to solve novel problems that required a new approach for achieving this subgoal than were subjects who did not learn this subgoal. This result suggests that research aimed at determining the factors that influence subgoal learning may be valuable in improving transfer from examples to novel problems.     

目标设置对写作困难儿童议论文说服力的促进效应研究

将写作困难儿童随机分入三个不同的目标设置组,总目标设置条件要求儿童根据话题写议论文,目标为文章应能说服读者赞同他们的观点;分目标设置条件对儿童有同样的要求,但给儿童提供了以议论文的基本构成为基础的分目标;辩论加分目标设置除了与分目标设置组相同的条件外,还要求儿童在写作前进行辩论。研究结果表明,分目标设置组儿童的议论文比总目标设置组和辩论加分目标设置组儿童的议论文更具说服力度。在文章构成成分上,分目标设置组和辩论加分目标设置组要好于总目标设置组。这三种目标设置中,分目标对写作困难儿童的议论文说服力有很大的促进作用。     

Goal hierarchies and plan revision

This paper examined the effects of goal failure on plan revision. We argued that plans can be conceptualized as hierarchies of interrelated goals, such that broad superordinate goals are progressively subdivided into chains of more concrete subgoals. It was further expected that following negative feedback individuals would be biased to revise their goals by resetting those subgoals which were most closely linked to the point where failure occurred. In Study 1, methodological problems prevented an adequate test of the research hypotheses. Unexpectedly, individuals formulated their plans with revision in mind. In particular, planners tended to overset lower-level subgoals such that minor failures would allow them to still achieve their higher-level goals without revision. These findings were replicated in Study 2. Study 3 again examined goal revision. We utilized an experimental design to achieve more control over the task and plan content. As expected, it was found that goal revision was biased by the structure of the goal hierarchy. In particular, individuals tended to focus on the specific subgoal where failure feedback existed. In doing so, they tended to ignore the overall plan and made changes only to a small section of the goal hierarchy.The authors would like to acknowledge the assistance of Carol Bormann, Keith James, Richard Hollenbeck, and Howard Weiss.     

The end justifies the means, but only in the middle

Achieving goals often requires the completion of sequential actions, such as finishing a series of assignments to pass a class. In the course of pursuing such goals, people can decide how closely to follow their personal standards for each action. We propose that actions at the beginning and end of a sequence appear more diagnostic of the pursuer's personal standards than do actions in the middle. Therefore, people are more likely to adhere to their standards at the beginning and end of goal pursuit-and slack in the middle. We demonstrate this pattern of judgment and behavior in adherence to ethical standards (e.g., cheating), religious traditions (e.g., skipping religious rituals), and performance standards (e.g., "cutting corners" on a task). We also show that the motivation to adhere to standards by using proper means is independent and follows a different pattern from the motivation to reach the end state of goal pursuit.     

CAT: A tool for eliciting knowledge on how to perform procedures

Procedural tasks involve context-sensitive sequences of actions that are performed in pursuit of goals. Procedural knowledge specifies how to do something (e.g., repairing a car) but not how the physical system works (e.g., how the engine works). We have developed a computer program that elicits procedural knowledge from individuals with varying amounts of domain knowledge (ranging from novices to experts) and varying amounts of computer literacy. The tool is called CAT (cognitive analysis tool). CAT is an extension of a class of cognitive models known as GOMS, which stands for goals, operators, methods, and selection rules. The tool guides the user in articulating the goals (and subgoals) the user wants to accomplish, the operators (actions, steps) to accomplish each goal, the alternative methods of accomplishing goals, the conditions in which each method is applied, and exceptional circumstances when goals are suspended and restarted. CAT can be used on most IBMcompatible microcomputers.     

Goal-discrepant situations prime goal-directed actions if goals are temporarily or chronically accessible

This research tested the hypothesis that perception of goal-discrepant situations automatically (i.e., without conscious intent) facilitates access to representations of instrumental actions if goal representations are mentally accessible. Employing a probe-recognition paradigm, Experiment 1 established that sentences describing situations that are discrepant with the goal of "looking well-groomed" (e.g., having dirty shoes) automatically increased the accessibility of representations of appropriate instrumental actions (e.g., polishing) in comparison to control situations, but only when participants frequently pursued the goal. Experiments 2a and 2b suggest that this effect was due to chronic accessibility of the goal representation and demonstrate that the same effects occur if the accessibility of the goal is temporarily enhanced (by subliminal priming) for people that nonfrequently pursue the goal.     

Planning for Multiple Shopping Goals in the Marketplace

Four online grocery‐shopping experiments and one field study using video‐tracking technology at a grocery store document how shoppers’ motivation evolves from the beginning to the end of their shopping trips. We uncover unique motivational patterns as shoppers achieve multiple subgoals (i.e., choose multiple grocery items) to complete their trips: a monotonic decrease in motivation for shoppers with a shopping list versus a curvilinear trend (i.e., decrease then increase) in motivation for shoppers without a list. In addition, we demonstrate how to reverse the observed patterns for shoppers with a list by changing their reference points for tracking progress. The discovery of the moderating role of shopping‐list usage adds to the bubbling dialogue in goal pursuit and shopper psychology research concerning how consumer motivation follows either a monotonic trend (e.g., a goal gradient effect) or a nonmonotonic trend (e.g., the stuck‐in‐the‐middle effect). Importantly, we demonstrate how the stuck‐in‐the‐middle theory, which applies to single‐goal pursuits, can apply more broadly to the domain of grocery shopping, which consists of the generation and completion of multiple subgoals.     

Linking goal self-concordance and affective reactions to goal conflict

Most people would agree that facing goal conflict is a negative experience. However, many, but not all empirical studies actually show a negative relationship between goal conflicts and well-being: goal conflicts apparently differ in their effects. The aim of the present study was to investigate the role of the level of goal self-concordance (i.e., to what extent goals are pursued with self-determined motivation) for people’s affective reactions to goal conflicts due to resource constraints. Analyses of goal conflicts experienced at work by N = 647 junior scientists shed light onto the role of levels of self-concordance of the conflicting goals on the way the goal conflict is experienced. Results show that goal self-concordance explains variance in affective reaction beyond goal importance and goal attainability. More specifically, conflicts between two goals with high levels of self-concordance are associated to rather positive affect (e.g., excited). In contrast, conflicts between two goals with low levels of self-concordance are associated to rather negative affect (e.g., frustrated). Overall, these results emphasize the need to consider goal properties in future research on goal conflicts.     

Learning subgoals and methods for solving probability problems

We hypothesize that typical example problems used in quantitative domains such as algebra and probability can be represented in terms of subgoals and methods that these problems teach learners. The "quality" of these subgoals and methods can vary, depending on the features of the examples. In addition, the likelihood of these subgoal's being recognized in novel problems and the likelihood of learners' being able to modify an old method for a new problem may be functions of the training examples learners study. In Experiment 1, subjects who studied examples predicted to teach certain subgoals were often able to recognize those subgoals in nonisomorphic transfer problems. Subjects who studied examples demonstrating two methods rather than one exhibited no advantages in transfer. Experiment 2 demonstrated that if the conditions for applying a method are highlighted in examples, learners are more likely to appropriately adapt that method in a novel problem, perhaps because they recognize that the conditions do not fully match those required for any of the old methods. Overall, the results indicate that the subgoal/method representational scheme may be useful in predicting transfer performance.     

Exploring the relation of independent and interdependent self-construals to why and how people pursue personal goals

The authors examined whether independent or interdependent self-construals were associated with the way in which individuals pursued personal goals. Individuals with an independent self-construal orient toward personal-goal pursuit, whereas individuals with interdependent self-construal prioritize in-group goals above personal ones. The authors used a 1-week, prospective goal-setting paradigm. The present results revealed that interdependent self-construals were significantly associated with introjected reasons for pursuing goals, experiencing conflict among goals, and achieving less goal progress. Independent self-construals were significantly associated with intrinsic and identified reasons for goal pursuit and greater goal progress. There was some evidence that the relation of interdependent and independent self-construals to goal progress was mediated by goal conflict and goal intrinsic motivation, respectively. The present results also replicated previous research indicating the goal-setting benefits of intrinsic motivation, implementation intentions, and goal harmony.     

Behavioral cues to others’ motivation and goal pursuits: The perception of effort facilitates goal inference and contagion

Recent research demonstrates that people spontaneously, i.e., without conscious intent, infer and pursue the goals perceived in others’ behavior, a phenomenon termed goal contagion [Aarts, H., Gollwitzer, P., & Hassin, R. R. (2004). Goal contagion: perceiving is for pursuing. Journal of Personality and Social Psychology, 87, 23-27]. Three experiments extend this work by studying the basic role of perceived behavioral effort in goal inference and pursuit. In an adaptation of the Animated Film Technique, participants were exposed to a movie featuring movements of a ball that implied the goal of helping. The amount of effort in pursuing the implied goal was experimentally varied. Results showed that an increase in perceived effort led to stronger inferences of the implied goal, as was established by enhanced accessibility of the goal representation in a word completion and lexical decision task. Furthermore, as a result of these inferences, participants more strongly pursued the inferred goal of helping. Implications for research on goal inferences and pursuit are briefly discussed.     

When planning is needed: Implementation intentions and attainment of approach versus avoidance health goals

OBJECTIVE: This study tested whether forming implementation intentions is an effective strategy for attaining health goals focused on trying to avoid a negative state. DESIGN: Participants chose to either eat more healthy snacks (i.e., an approach goal) or eat fewer unhealthy snacks (i.e., an avoidance goal) over two weeks and were randomly assigned to create an implementation intention to do this or not. MAIN OUTCOME MEASURES: The authors measured fat and calorie intake after one week and after two weeks. RESULTS: After two weeks, the participants who ate most unhealthily were those who pursued an avoidance goal and did not form an implementation intention. CONCLUSION: These results suggest that forming implementation intentions for avoidance goal pursuit can help people attain important health goals.     

Many roads lead to Rome: Self‐regulatory strategies and their effects on self‐control

In a self‐control conflict, people face a dilemma between a current goal (e.g., to exercise regularly) and competing impulses, habits, or desires (e.g., to stay on the couch and continue watching TV). To resolve such conflicts in favor of their goals, individuals may capitalize on a variety of self‐regulatory strategies. In this article, we review recent research on the self‐regulatory strategies people use in their daily lives, research on the effectiveness of these strategies, and research on the consequences of self‐regulatory strategy use on well‐being. We furthermore take both an individual‐differences and a situational perspective by linking strategy use to individual differences between people (e.g., in self‐control) and by emphasizing that strategy effectiveness likely depends on situational context (e.g., on current demands). Finally, we introduce ideas and potential future research questions revolving around the role of individual differences in regulatory flexibility (including context‐sensitivity) for determining a person's self‐regulatory success.     

Naming practices,typicality, and underextension in child language

Preschool children (3 to 5 years of age) in an initial study underextended superordinate labels. The labels (e.g., food) were not applied to category instances that were rated as atypical by adults (e.g., ketchup). In a second experiment, mothers seldom used a superordinate term in referring to pairs of the same atypical instances, but they did label pairs of typical instances with a superordinate. A third experiment demonstrated the effects of several word-referent modeling conditions on young children's comprehension of a superordinate term. The results were viewed as suggesting that the child undergeneralizes superordinate labels because adult naming practices are such that category instances having certain functional or perceptual attributes may be labeled with a superordinate, while other, dissimilar instances are almost always labeled with subordinate names instead of a superordinate.     

The dilution model: how additional goals undermine the perceived instrumentality of a shared path

Six experiments tested a dilution model of self-regulation, whereby increasing the number of goals (e.g., building muscles and losing weight) that a single means (e.g., exercising) can satisfy reduces the perception of its instrumentality with respect to each goal. The authors found that an increase in the number of simultaneous, salient goals that can be satisfied via a single means weakens the associative strength between that means and each individual goal, and as a result, individuals perceive the means as less effective for the attainment of each goal. Consequently, means that are connected to multiple (vs. single) goals are less likely to be chosen and pursued when only one of these goals is activated.     

Eyes on the prize or nose to the grindstone? The effects of level of goal evaluation on mood and motivation

These studies tested the hypothesis that evaluating goal feedback in terms of a primary, longer term goal can be risky for future motivation. Study 1 was a 2 x 2 experiment in which framing level (primary goal/subgoal) and feedback valence (success/failure) were manipulated for participants during a verbal skills task. In the primary goal failure condition, there was increased negative mood and decreased positive mood and expectancy for subsequent trials, even while controlling for goal difficulty and importance. Study 2 was an 8-week study throughout which participants were asked to evaluate their progress regarding a primary goal (class grade goal) or subgoal (weekly study hours goal), and success or failure varied naturally. When progress was lacking, participants in the primary goal condition experienced the largest decreases in mood and expectancy. These results suggest that it is optimal to evaluate goal progress at the lower, subgoal level, particularly after failure feedback.     

Primacy of information about means selection over outcome selection in goal attribution by infants

It has been shown that, when observing an action, infants can rely on either outcome selection information (i.e., actions that express a choice between potential outcomes) or means selection information (i.e., actions that are causally efficient toward the outcome) in their goal attribution. However, no research has investigated the relationship between these two types of information when they are present simultaneously. In an experiment that addressed this question directly, we found that when outcome selection information could disambiguate the goal of the action (e.g., the action is directed toward one of two potential targets), but means selection information could not (i.e., the action is not efficiently adjusted to the situational constraints), 7- and 9-month-old infants did not attribute a goal to an observed action. This finding suggests that means selection information takes primacy over outcome selection information. The early presence of this bias sheds light on the nature of the notion of goal in action understanding.     

Liking is for doing: the effects of goal pursuit on automatic evaluation

Findings from 3 experiments suggest that participants who were actively engaged in goal pursuit, compared with those who were not pursuing the goal, automatically evaluated goal-relevant objects as relatively more positive than goal-irrelevant objects. In Experiment 3, participants' automatic evaluations also predicted their behavioral intentions toward goal-relevant objects. These results suggest the functional nature of automatic evaluation and are in harmony with the classic conceptualization of thinking and feeling as being in the service of "doing" (e.g., S. T. Fiske, 1992; W. James, 1890; K. Lewin, 1926) as well as with more recent work on the cognitive mechanics of goal pursuit (e.g., G. B. Moskowitz, 2002; J. Y. Shah & A.W. Kruglanski, 2002).     

Big Picture,Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit

People often fail to achieve health goals, which compromises their well‐being. Prior research suggests that seeing events through an observer's eyes (i.e., adopting a third‐person perspective) should facilitate goal pursuit. However, we find that third‐person perspectives discourage goal‐consistent intentions and behavior for health goals when goal centrality is low (i.e., the goal is peripheral to one's self‐concept). In Experiment 1, people who adopted a third‐person perspective chose more sugary foods if they considered a healthy eating goal to be more peripheral to the self. Experiment 2 examines why a third‐person perspective can hinder goal pursuit; it encourages a breakdown in implemental thinking which, in turn, increases negative self‐conscious emotions. While high goal centrality buffers people from negative effects on goal intentions, low centrality does not. Experiment 3 demonstrates that this effect is robust when goal centrality is manipulated. We recommend that consumers pursuing health goals (and individuals who support them) exercise caution when employing perspective‐based strategies, as they may backfire for people at greatest risk of goal abandonment.