An Examination of the Cognitive Mechanisms by Which Assigned Goals Affect Task Performance and Reactions to Performance1

In this study, cognitive mechanisms by which assigned goals affect task performance and reactions to performance were examined. Subjects working on a creativity task were assigned one of three performance goals varying in difficulty. Ratings of subjective probability of goal attainment, expected performance, expected satisfaction with goal attainment, and desired performance were obtained prior to each of five blocks of trials. Ratings of satisfaction with performance were obtained after each trial block and ratings of ability were obtained after all trials were completed. As predicted, with increased goal difficulty, subjective probability of goal attainment decreased, but expected performance, expected satisfaction with goal attainment, and desired performance increased. Contrary to prediction, the effect of goal difficulty on task performance was not significant. LISREL analyses revealed that goal difficulty exerted both positive (through expected and desired performance) and negative (through subjective probability of goal attainment) effects on performance. Goal difficulty had a negative effect on satisfaction with performance and ratings of perceived ability. The importance of identifying the cognitive mechanisms by which assigned goals affect performance and the need to consider consequences of assigned goals other than task performance are discussed.     

The motivational looking glass: how significant others implicitly affect goal appraisals

Three studies manipulate the accessibility of significant-other representations to explore how these representations may automatically influence how goals are construed and experienced. Study 1 finds that the perceived attainment expectations of a significant other automatically affect participants' own task-goal expectations and their subsequent task performance and persistence. Study 2 finds that the general perceived value that a significant other places in attaining a task goal automatically affects participants' own attainment value appraisals, their task persistence and performance, and the magnitude of their reaction to success and failure feedback. Finally, Study 3 demonstrates that the regulatory focus prescribed by a significant other may automatically affect participants' own regulatory focus with regards to a task goal, with consequences for their cheerfulness-dejection and relaxation-agitation responses to success and failure feedback. The implications for our understanding of social influence and self-regulation are discussed.     

Trying,Intentions, and the Processes by Which Goals Influence Performance: An Empirical Test of the Theory of Goal Pursuit1

A laboratory-based test of the theory of goal pursuit (Bagozzi & Warshaw, 1990) was conducted with results indicating substantial support for the theory. Goal attainment and task performance were predicted by a measure of trying, which was associated with the 4 mechanisms of effort, persistence, attention, and use of effective task strategies. Trying was predicted by an individual's intention to try. The intention to try was predicted by an attitude toward trying and a subjective norm toward trying. The individual's attitude toward the process and reactions to success and failure correlated with attitude toward trying. However, regression analyses indicated that the reactions toward failure did not contribute to the prediction of the attitude toward trying. Discussion focused on the utility of the theory of goal pursuit for understanding the processes by which goals influence performance.     

Goal Setting Effects on Implicit and Explicit Learning of Complex Tasks

The robust finding that setting difficult, specific goals leads to increased performance on simple tasks has not generalized to complex task performance. The results of the present research suggest that the moderating effect of task complexity on the goal–performance relationship is due to confounding goal difficulty with explicit and implicit learning. Two multiple cue probability learning studies were performed keeping the learning mode constant while varying goal difficulty. Study 1 examined goal setting effects on performance when task processing was implicit. Consistent with previous research on complex tasks, setting difficult, specific goals did not result in performance gains. Study 2 demonstrated that when complex task processing is explicit, goal setting results in gradual but steady improvements in complex task performance. Protocol analysis of strategies used by participants indicate that goal setting resulted in increased performance through the development of better strategies.     

Goal setting in teams: The impact of learning and performance goals on process and performance

This study examined the impact of three alternative types of goals (specific learning, general “do your best” learning, and specific performance) on team performance. Eighty-four-person teams engaged in an interdependent command and control simulation in which the team goal and task complexity were manipulated. Contrary to research at the individual level, teams with specific learning goals performed worse than did teams with general “do your best” learning goals or specific performance goals. The negative effects of specific learning goals relative to general “do your best” learning goals and specific performance goals were amplified under conditions of increased task complexity and were explained by the amount of coordination in the teams.     

The Effects of Commitment to Performance Goals on Effort1

The laboratory experiments were designed to examine the effects of commitment to a performance goal on the level of effort exerted to achieve the goal. In both experiments, college students worked on two memorization tasks and, after receiving performance feedback on the first task, commitment to either an easy or a more difficult goal for the second task was varied. In the first experiment, goal commitment was manipulated either by giving the students perceived choice over setting their goal or by assigning them to one of the two goal levels. In the second experiment, goal commitment was manipulated by publicly identifying students' goals or by keeping the goals private. To assess effort, participants were allowed to spend as little or as much time as they desired studying for the second task. In both experiments, the commitment manipulations (high choice or public identification) led to significantly greater persistence in studying, regardless of the goal level. In addition, high-commitment subjects tended to be more successful in reaching their goals than low-commitment subjects. These experiments suggest that commitment to a goal has motivational properties that prompt an increase in effort.     

目标倾向的理论研究述评

本文系统地回顾了目标倾向及其理论结构的研究,当代流行的成就动机观点认为,在成就目标上,个体的目标倾向可以分为学习目标倾向和统政目标价向。学习目标倾向的特征是寻求挑战,掌握新知识,面对失败时会付出更大的努力必政目标价向的特征是寻求良好的能力评价,避免不良的能力评价,回避挑战,遇到障碍、失败时绩效下降。目前多数研究认为,学习目标倾向和绩效目标倾向是相互独立的结构,而非同一结构的两极。目标倾向主要属于个体的心理特质,同时也受到环境因素的影响。     

Effects of Task Complexity and Goal Specificity on Change in Strategy and Performance Over Time

In this study we examined whether task complexity interacts with goal specific- ity over multiple performance periods. A 2 x 2 x 3 design manipulated goal condition (specific difficult vs. do-your-best) and task complexity (simple vs. complex) over performance on 3 separate days. Results across performance periods indicated that do-your-best goals led to higher quantity of performance than specific difficult goals on a complex task, whereas specific difficult goals led to higher quantity of performance than do-your-best goals on a simpler version of the task. Additionally, goal specificity and task complexity led to greater change in strategy over repeated performance periods, with those in the complex, specific difficult condition exhibiting the highest amount of change in strategy. Finally, there were no differences in quality of performance for indi- viduals working on simple versus complex tasks. Implications of these findings and directions for future research are discussed.     

Consider it done! Plan making can eliminate the cognitive effects of unfulfilled goals

Unfulfilled goals persist in the mind, as asserted by ample theory and evidence (e.g., the Zeigarnik effect). The standard assumption has been that such cognitive activation persists until the goal is fulfilled. However, we predicted that contributing to goal pursuit through plan making could satisfy the various cognitive processes that usually promote goal pursuit. In several studies, we activated unfulfilled goals and demonstrated persistent goal activation over time. Unfinished goals caused intrusive thoughts during an unrelated reading task (Studies 1 and 5B), high mental accessibility of goal-related words (Studies 2 and 3), and poor performance on an unrelated anagram task (Study 4). Allowing participants to formulate specific plans for their unfulfilled goals eliminated the various activation and interference effects. Reduction of the effects was mediated by the earnestness of participants' plans: Those who ultimately executed their plans were those who also exhibited no more intrusions (Study 4). Moreover, changes in goal-related emotions did not appear to be a necessary component of the observed cognitive effects (Studies 5A and 5B). Committing to a specific plan for a goal may therefore not only facilitate attainment of the goal but may also free cognitive resources for other pursuits. Once a plan is made, the drive to attain a goal is suspended--allowing goal-related cognitive activity to cease--and is resumed at the specified later time.     

Pets as safe havens and secure bases: The moderating role of pet attachment orientations

We examined the extent to which a pet functions as an attachment figure. In Study 1, 165 pet owners performed a goal exploration task, assessing the number of life goals generated and confidence in goal attainment. In Study 2, 120 pet owners performed a distress-eliciting task while assessing blood pressure. In both studies, participants were divided into three conditions: pet physical presence, pet cognitive presence, and no pet presence. As compared to no pet presence, physical or cognitive pet presence increased the number of life goals generated and self-confidence in goal attainment and reduced blood pressure during the distress-eliciting task. The findings confirm the ability of a pet to provide a safe-haven and a secure-base and the moderating role of attachment insecurities.     

The role of goal specificity in the goal-setting process

The purpose of this study was to investigate the relationship between goal specificity and task performance, with specificity operationalized as a continuous quantitative variable reflecting the range of performance levels individuals chose as their personal goals. It was hypothesized that, controlling for goal difficulty, specific personal goals would be associated with higher levels of task performance. It was also hypothesized that task strategy would mediate the relationship between goal specificity and performance and that specific goals would be associated with smaller goal-performance discrepancies. The results from a sample of 162 college students working on an eye-hand coordination task supported the hypothesis concerning goal-performance discrepancies. They hypotheses regarding task strategy and the relationship between goal specificity and performance were supported only on the second of two trials.     

The effect of Neuroticism in the process of goal pursuit

This study examines the link between Neuroticism and work motivation under work conditions that provide clear behavioral expectations. Within a two-phase correlational laboratory setup, participants (N = 158) worked on a simple task with specific, high goals that were linked to monetary rewards. Structural equation modeling analysis largely supported the postulated model. Focusing on antecedents and consequences of goal commitment, we found that Neuroticism was indirectly related to the attainment of assigned goals via motivational variables in the process of goal pursuit. Independent of cognitive ability, positive and negative effects of Neuroticism were evident in the motivational process, which forms an explanation for the close-to-zero relationships to performance outcomes. Two facets (Anxiety, Self-consciousness) seem to offer explanations for the contradicting effects of Neuroticism in the process of goal pursuit.     

A meta-analytic study of the effects of goal setting on task performance: 1966–1984

A meta-analytic study was conducted involving primarily published research from 1966 to 1984 and focusing on the relationship between goal-setting variables and task performance. Two major sets of studies were analyzed, those contrasting hard goals (goal difficulty) versus easy goals, and those comparing specific hard goals (goal specificity/difficulty) versus general goals, “do best” instructions, or no goal. As expected, strong support was obtained for the goal difficulty and goal specificity/difficulty components of E. A. Locke's (1968a, Organizational Behavior and Human Performance, 3, 157–189) theory. A two-stage approach was employed to identify potential moderators of the goal difficulty and goal specificity/difficulty—performance relationships. Setting (laboratory versus field) was identified as a moderator of the relationship between goal specificity/difficulty and task performance. Two supplemental meta-analyses yielded support for the efficacy of combining specific hard goals with feedback versus specific hard goals without feedback and for participatively set goals versus assigned goal setting (when goal level is held constant), although this latter finding was interpreted as inconclusive based on the limited studies available. Implications for future research are addressed.     

How many roads lead to Rome? Equifinality set‐size and commitment to goals and means

Four studies examined the relation between the number of equifinal means to a goal, actors' commitment to that goal, and their commitment to the means. In Study 1, participants freely generated varying number of means to two of their work goals. In Study 2, they generated social means to their goals (people they viewed as helpful to goal attainment). In Studies 3 and 4, the number of means to participants' goals was experimentally manipulated. All four studies found that means commitment is negatively related, whereas goal commitment is positively related, to means number. Consistent support was also obtained for the notion that the relation between means number and goal commitment is mediated by the expectancy of goal attainment, and by goal importance. Conceptual and practical implications of the findings were considered that link together the notions of substitutability and dependency within a goal systemic framework. Copyright © 2010 John Wiley & Sons, Ltd.     

Automatic for the people: how representations of significant others implicitly affect goal pursuit

Five studies are presented that explore how representations of significant others may automatically affect goal pursuit. Specifically, evidence is presented that suggests goals may be primed by one's representation of a significant other and that this priming may be moderated by one's closeness to this other individual. It is also shown to be affected by the number of different goals associated with this person. The greater the number of goals associated with a significant other, the less likely this individual will invoke any 1 goal very strongly. Such goal priming is shown to have implications for the extent to which goals are pursued (as seen through task persistence and performance) as well as the extent to which they are inhibited or ignored (especially when an individual is associated with a goal unrelated to a current pursuit).     

The energetics of motivated cognition: a force-field analysis

A force-field theory of motivated cognition is presented and applied to a broad variety of phenomena in social judgment and self-regulation. Purposeful cognitive activity is assumed to be propelled by a driving force and opposed by a restraining force. Potential driving force represents the maximal amount of energy an individual is prepared to invest in a cognitive activity. Effective driving force corresponds to the amount of energy he or she actually invests in attempt to match the restraining force. Magnitude of the potential driving force derives from a combination of goal importance and the pool of available mental resources, whereas magnitude of the restraining force derives from an individual's inclination to conserve resources, current task demands, and competing goals. The present analysis has implications for choice of means to achieve one's cognitive goals as well as for successful goal attainment under specific force-field constellations. Empirical evidence for these effects is considered, and the underlying theory's integrative potential is highlighted. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Effects of participative vs assigned goals and feedback in a multitrial task

A dynamic multitrial perspective on goal setting was adopted in order to investigate the effects of both goals (assigned vs participative) and goal-discrepant performance feedback on subsequent goal commitment and performance. Eighty subjects were initially assigned to either an assigned or participative goal condition, and performed a multitrial task with all subjects receiving goal discrepant performance feedback following the first task trial. Assigned rather than participative goal setting led to higher goal commitment, and large goal/feedback discrepancies led to greater reductions in subsequent goals. Because of these goal changes, the ability of initial goals to predict performance decreased over trials. However, when goal commitment, which reflects revised goals, was also considered, the ability to predict performance actually increased over trials. A moderating effect for need achievement was obtained such that higher-need achievers were more goal committed and performed better under participative goal setting than low-need achievers. Discussion focused on the practical and theoretical importance of a dynamic goal-setting perspective in explaining and predicting responses to goals and feedback systems.     

The Effects of Self-Set Goals on Task Performance

Locke & Latham (1990a) report that specific, difficult goals lead to better performance than "do-your-best" instructions, whether the goals are self-set or are set by an external source. However, in Experiment I, as well as in previous research (White, Kjelgaard, & Harkins, 1995), we did not find self-set goal effects. A meta-analysis showed that self-set goal effects can be produced if two conditions are met: Prior to setting their goals, participants take part in a pretest that is equal in duration to the experimental task; and the experimenter has access to the participants' goals and the performances. Experiment 2 confirmed these meta-analytic findings by showing that when these two conditions were met, goals stringent enough to produce the effects were set, and goal-setting effects were obtained.     

An interactive approach to work motivation: The effects of competition,rewards, and goal difficulty on task performance

This study examined the interactive effects of competition, rewards, and goal difficulty on task performance and goal commitment. Students were assigned to one of eight experimental conditions and participated in a computerized anagram solution task. Rewards significantly increased performance, especially along with difficult goals. Competition was not found to have an effect on goal commitment or task performance, and goal difficulty increased performance although the results did not reach statistical significance. Goal commitment was shown to have a direct effect on task performance as opposed to a moderating role in the goal level-task performance relationship. A discussion of the findings and suggestions for further research are included.DePaul University