内隐联想测验“内隐性”的可控性研究

在许多社会科学研究中,社会称许性会对研究的效度产生不良影响。研究者希望能得到被试的真实态度和反应,从而极力避免这种社会称许性偏见。内隐测量工具的一个主要目的是让研究者能够获得未加任何粉饰的态度测量结果从而消除和避免自我表现和社会称许性。本文通过四个实验考察了内隐联想测验的可掩饰性、掩饰的持久性、掩饰的条件化和IAT经验的迁移性,结果显示：（1）被试可以通过一定的反应策略来掩饰其真实的内隐态度,从而使所测得的个体内隐态度和群体内隐态度失真,典型的反应策略是均衡相容和不相容任务的反应速度;（2）内隐联想测验的可掩饰性需以先前的IAT经验为基础,且IAT经验无需属于相同的测验范畴,对IAT原理的掌握将有助于被试成功地实施掩饰;（3）内隐联想测验的可掩饰性具有一定的时效性,先前的IAT经验越久远,则成功掩饰的可能性越低;总之,内隐联想测验并不能彻底避免社会称许性。     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.     

Using the implicit association test to measure age differences in implicit social cognitions

Two studies investigated the use of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to study age differences in implicit social cognitions. Study I collected IAT (implicit) and explicit (self-report) measures of age attitudes, age identity, and self-esteem from young, young-old, and old-old participants. Study 2 collected IAT and explicit measures of attitudes toward flowers versus insects from young and old participants. Results show that the IAT provided theoretically meaningful insights into age differences in social cognitions that the explicit measures did not, supporting the value of the IAT in aging research. Results also illustrate that age-related slowing must be considered in analysis and interpretation of IAT measures.     

The IAT is sensitive to the perceived accuracy of newly learned associations

Three experiments tested whether the Implicit Association Test (IAT) is sensitive to the perceived accuracy of newly learned associations. In experiment 1, participants learned to associate positive or negative attributes with two novel groups. Participants in one condition were told that the attributes accurately described the groups; in a second condition, prior to learning, they were made aware that the attributes were randomly assigned to the groups. Participants were given an IAT and an explicit measure testing attitudes towards the two groups. When the participants were told that the attributes were accurate, their IAT performance and explicit measure responses indicated a preference for the more positively described group but when the attributes were known to be arbitrary, preferences were reduced according to both measures. Experiment 2 replicated these results and demonstrated that the associations were learned even in the random condition. Experiment 3 included a condition that placed “not” before each attribute, which demonstrated that people can incorporate a negative modifier into a learned association. Explicit attitudes and the IAT showed reversed preferences in this negation condition. These experiments imply that the IAT is sensitive to the perceived accuracy of learned associations. Copyright © 2011 John Wiley & Sons, Ltd.     

When attitudes do not fit: discordance of acculturation attitudes as an antecedent of intergroup threat

Recent research has shown that the perspectives of both minorities and majorities should be taken into account to reach a deeper understanding of the acculturation process and its consequences for intergroup relations. The authors report two experiments that investigated the impact of discordant acculturation attitudes on perceived threat. In Study 1 (N=183), Germans were asked for their attitudes toward Turks and Italians. Different levels of concordance of acculturation attitudes were induced by presenting participants with newspaper articles describing the acculturation attitude of the respective out-group and perceived threat was measured. In Study 2 (N=100), two fictitious immigrant groups were used as target groups. Results in both studies showed that discordance of acculturation attitudes leads to higher perceptions of intergroup threat than concordance of acculturation attitudes. Furthermore, both studies supported the assumption that a similar out-group is perceived as less threatening than a dissimilar out-group.     

Implicit and Explicit Attitudes to Alcohol in Alcohol Dependent and Non-Alcohol Dependent Samples

Measures of implicit and explicit attitudes to alcohol have been used to predict drinking behavior. Early studies with the bipolar Implicit Association Test (IAT) indicated that heavy drinkers hold negative implicit attitudes to alcohol. More recent studies using the unipolar IAT have found that positive implicit attitudes to alcohol are associated with drinking behavior in samples of university students. The present study is the first to use a unipolar single target IAT to assess positive alcohol-related attitudes in two samples with alcohol dependency compared to a non-alcohol dependent control group. A group of recently detoxed alcohol dependent adults entering a treatment program (n?=?22), a group of alcohol dependent adults who had been in treatment for 3 months (n?=?22), and a group of age matched adults who had no history of alcohol dependence (n?=?22) were compared on a positive unipolar single target IAT and an explicit attitude measure. Results indicated that alcohol dependent participants showed stronger positive implicit attitudes, and stronger negative explicit associations compared to non-alcohol dependent participants, but there were no differences between the two groups with alcohol dependency. The findings are discussed in terms of the role of the IAT as an assessment tool for those undertaking treatment for alcohol problems and the implications for targeting unconscious attitudes to alcohol in a clinical setting.     

Patterns and Personality Correlates of Implicit and Explicit Attitudes Toward Christians and Muslims

We explored implicit and explicit attitudes toward Muslims and Christians within a predominantly Christian sample in the United States. Implicit attitudes were assessed with the Implicit Association Test (IAT), a computer program that recorded reaction times as participants categorized names (of Christians and Muslims) and adjectives (pleasant or unpleasant). Participants also completed self-report measures of attitudes toward Christians and Muslims, and some personality constructs known to correlate with ethnocentrism (i.e., right-wing authoritarianism, social dominance orientation, impression management, religious fundamentalism, intrinsic-extrinsic-quest religious orientations). Consistent with social identity theory, participants' self-reported attitudes toward Christians were more positive than their self-reported attitudes toward Muslims. Participants also displayed moderate implicit preference for Christians relative to Muslims. This IAT effect could also be interpreted as implicit prejudice toward Muslims relative to Christians. A slight positive correlation between implicit and explicit attitudes was found. As self-reported anti-Arab racism, social dominance orientation, right-wing authoritarianism, and religious fundamentalism increased, self-reported attitudes toward Muslims became more negative. The same personality variables were associated with more positive attitudes toward Christians relative to Muslims on the self-report level, but not the implicit level.     

Attitudes and the Implicit Association Test.

Three studies examined the relationship between the Implicit Association Test (IAT) and explicit attitudes. In the 1st and all subsequent studies, the lack of any correlation between the IAT and explicitly measured attitudes supports the view that the IAT is independent from explicit attitudes. Study 2 examined the relationships among the IAT, explicit attitudes, and behavior and found that the explicit attitudes predicted behavior but the IAT did not. Finally, in Study 3 it was found that the IAT was affected by exposing participants to new associations between attitude objects, whereas the explicit attitudes remained unchanged. Taken together, these results support an environmental association interpretation of the IAT in which IAT scores reflect the associations a person has been exposed to in his or her environment rather than the extent to which the person endorses those evaluative associations.     

Implicit bias and contact: the role of interethnic friendships

In 2 studies, the authors examined the role of interethnic friendship with African Americans or Latinos in predicting implicit and explicit biases against these groups. White participants completed the Implicit Association Test (IAT; Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K., 1998), several self-report bias measures, and a friendship questionnaire. Participants with close friends who were members of the target group exhibited less implicit prejudice than participants without close friends from the target group. Friendship influenced only 2 of the 7 explicit measures, a result that likely stems from social desirability bias rather than truly non-prejudiced attitudes. Results support the importance of contact, particularly interethnic friendship, in improving intergroup attitudes.     

The influence of experimentally created extrapersonal associations on the Implicit Association Test

We examined the influence of extrapersonal associations (Olson & Fazio, 2004)—associations that neither form the basis of the attitude nor become activated automatically in response to the object—on the Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) by experimentally creating both attitudes and extrapersonal associations. The results revealed that participants who were given extrapersonal information that was inconsistent with their own attitudes were affected by this information when they later performed an IAT. They exhibited significantly reduced IAT scores compared to participants who were provided attitude-consistent extrapersonal information. This attenuation of the IAT effect occurred despite the fact that participants rated the source of the attitude-inconsistent extrapersonal information as irrational and foolish. On the other hand, the extrapersonal associations did not influence a subliminal priming measure in Experiment 1, nor a personalized version of the IAT (Olson & Fazio, 2004) in Experiment 2. These measures proved sensitive to the attitude, regardless of the congruency of the extrapersonal information.     

Culture and group perception: dispositional and stereotypic inferences about novel and national groups

In 3 studies, the authors tested the hypothesis that Chinese participants would view social groups as more entitative than would Americans and, as a result, would be more likely to infer personality traits on the basis of group membership--that is, to stereotype. In Study 1, Chinese participants made stronger stereotypic trait inferences than Americans did on the basis of a target's membership in a fictitious group. Studies 2 and 3 showed that Chinese participants perceived diverse groups as more entitative and attributed more internally consistent dispositions to groups and their members. Guided by culturally based lay theories about the entitative nature of groups, Chinese participants may stereotype more readily than do Americans when group membership is available as a source of dispositional inference.     

How to like yourself better, or chocolate less: Changing implicit attitudes with one IAT task

The current paper introduces a novel feature of implicit association tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for implicit attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs.     

A PICTURE‐STORY TECHNIQUE TO UNCOVER COVERT ATTITUDES ASSOCIATED WITH READING FAILURE

The purpose of this research was to develop a picture‐story technique which would elicit positive and negative attitudes toward the reading process from high and low achieving male fifth grade readers. Fantasy material from the first sample tested was found to include such attitudes, as judged by a panel of psychologists. Using an objective scoring method with a second sample, subjects were asked to agree or disagree with the rated attitude statements, presented along with the pictures. The researcher found that the high achieving reader scored significantly higher than the low achieving readers.     

Ambivalence and Response Amplification Toward Native Peoples1

This study determined whether ambivalence toward Native peoples would result in amplified, or polarized, responses to members of the group, as assessed in terms of both general attitudes and social policy endorsements. In addition, it examined whether priming would mediate these effects, based on the notion that ambivalent attitudes contain both positive and negative dimensions that may be activated at different times. Induction of different mood states was used as an indirect priming manipulation. One hundred thirty-eight Canadian participants completed measures of ambivalence toward Native peoples and Canadians. One week later, these participants underwent a positive, neutral, or negative mood induction procedure. They then indicated their attitudes toward Native peoples and Canadians, and responded to social policy questions involving both groups. Participants who were highly ambivalent or not ambivalent toward Native peoples were retained for analysis; participants generally displayed low ambivalence toward Canadians. It was predicted and the results confirmed that only participants who were ambivalent toward Native peoples would display a relative response amplification effect: a greater difference between positive and negative mood states in their responses to Native peoples than in their responses to Canadians.