Serotonin enhances the impact of health information on food choice

Serotonin has been implicated in promoting self-control, regulation of hunger and physiological homeostasis, and regulation of caloric intake. However, it remains unclear whether the effects of serotonin on caloric intake reflect purely homeostatic mechanisms, or whether serotonin also modulates cognitive processes involved in dietary decision making. We investigated the effects of an acute dose of the serotonin reuptake inhibitor citalopram on choices between food items that differed along taste and health attributes, compared with placebo and the noradrenaline reuptake inhibitor atomoxetine. Twenty-seven participants attended three sessions and received single doses of atomoxetine, citalopram, and placebo in a double-blind randomised cross-over design. Relative to placebo, citalopram increased choices of more healthy foods over less healthy foods. Citalopram also increased the emphasis on health considerations in decisions. Atomoxetine did not affect decision making relative to placebo. The results support the hypothesis that serotonin may influence food choice by enhancing a focus on long-term goals. The findings are relevant for understanding decisions about food consumption and also for treating health conditions such as eating disorders and obesity.     

When local processing increases the appeal of healthy options

People often encounter self-control challenges in complex everyday environments in which objects that promote a given goal (e.g., to eat healthily) are mixed together with objects that obstruct that goal. For example, healthy and unhealthy food choices are often mixed together in restaurant menus. Because local processing facilitates attention to low-level details, we expect that it may play an important role in these complex situations. In the present studies, we test the hypothesis that local processing supports self-control when goal items and temptations are contextually paired. As predicted, our findings revealed that local processing (relative to global processing) increased evaluations of healthy items when those items were presented together with unhealthy items. As hypothesized, this effect of local processing only occurred when healthy and unhealthy foods were presented as complementary – not competing – options, suggesting that local processing may increase evaluations of healthy options by decreasing the extent to which individuals accept environmental cues that healthy and unhealthy foods belong together. These findings support recent research demonstrating that despite strong evidence of the advantages of global processing for self-control, local processing may also support self-control efforts in some important everyday situations.     

Injustice impairs self-regulation and affects food choice

Overweight and obesity are risk factors for a range of chronic diseases, many of them caused by excessive consumption of unhealthy foods and insufficient consumption of healthy foods. The present study aims to experimentally test the effect of being exposed to injustice on the intention to consume healthy and unhealthy foods, through self-regulation. We predicted that injustice decreases self-regulation which in turn increases the intention to consume unhealthy foods and decreases the intention to consume healthy foods. Undergraduate students (N = 175; 89% women; M_age = 24.28, SD = 7.36) were randomly exposed to a scenario describing an unjust or a just academic situation. In a subsequent allegedly unrelated task, participants were asked to indicate their intention to consume each of 26 food items (half depicting unhealthy foods and half healthy foods, random order) during the subsequent week. As expected, injustice decreased self-regulation which in turn increased the intention to consume unhealthy foods and decreased the intention to consume healthy foods. These results highlight the central importance of justice perceptions in the study of consumption and contribute to frame it in the study of the consequences of economic inequalities for nutrition.     

Less means more for pigeons but not always

When humans are asked to judge the value of a set of objects of excellent quality, they often give this set higher value than those same objects with the addition of some of lesser quality. This is an example of the affect heuristic, often referred to as the less-is-more effect. Monkeys and dogs, too, have shown this suboptimal effect. But in the present experiments, normally hungry pigeons chose optimally: a preferred food plus a less--preferred food over a more-preferred food alone. In Experiment 2, however, pigeons on a less-restricted diet showed the suboptimal less-is-more effect. Choice on control trials indicated that the effect did not result from the novelty of two food items versus one. The effect in the less-food-restricted pigeons appears to result from the devaluation of the combination of the food items by the presence of the less-preferred food item. The reversal of the effect under greater food restriction may occur because, as motivation increases, the value of the less-preferred food increases faster than the value of the more-preferred food, thus decreasing the difference in value between the two foods.     

Learning and transfer of calorie information

This study compared generating information about food to viewing and verbally producing that information for learning and transfer. Specifically, during training, a list of food items was shown, and some participants generated either real calories (Experiment 1) or fabricated prices (Experiment 2) associated with those foods with feedback provided (seeding), some viewed and read aloud values provided (viewing), and others read aloud the names of the items with no values provided (control). All participants were tested immediately and 1 week later on both old and new foods. In both experiments, the seeding and viewing conditions showed more learning than the control condition, and only the experimental conditions showed transfer of learning from old to new foods, with advantages found for seeding over viewing only in some cases. The results are discussed in terms of the seeding, testing, generation, and production effects, as well as their applications to health and policy.     

Potential nutrition messages in magazines read by college students

Advertisements in magazines read by 12% or more of college students enrolled in an introductory nutrition class were surveyed for hidden food and nutrition messages. Meanings were identified by categories of activities, products, and people. Less than 10% of the ads featuring people fell into food categories. Of these, more were for alcohol and supplements; fewer were for basic or extra-calorie foods. Hidden messages for females could imply beauty through fashion products, beauty aids, and supplements but with a nutrition slimming plan. Males may be receiving a subtle message that food choices do not matter, and that alcohol and supplements are desirable in everyday life.     

Better moods for better eating?: How mood influences food choice

How do moods influence one's preference for foods? By introducing the role of enjoyment- versus health-oriented benefits of foods in the mood and food consumption relationship, this research informs both temporal construal theory and mood management framework by positing that mood influences the choice between healthy versus indulgent foods through its impact on temporal construal, which alters the weights people put on long-term health benefits versus short-term mood management benefits when making choices. The results from four experiments show that a positive mood cues distal, abstract construal and increases the salience of long-term goals such as health, leading to greater preference for healthy foods over indulgent foods. The results also show that a negative mood cues proximal construal and increases the salience of immediate, concrete goals such as mood management, leading to greater preference for indulgent foods over healthy foods.     

Children's Evaluative Categories and Inductive Inferences within the Domain of Food

Evaluative categories include items that share the same value- laden assessment. Given that these categories have not been examined extensively within the child concepts literature, the present research explored evaluative categorization and induction within the domain of food as a test case. Specifically, two studies examined the categories of healthy and junky foods in children aged 4 and 7 years. Study 1 showed that by aged 4 years, children appropriately apply the evaluative categories of healthy and junky foods to a variety of different foods. Study 2 showed that by age 4 years, children also selectively use the evaluative categories of healthy and junky foods for inductive inferences about the human body, but not for arbitrary or unrelated inferences. Taken together, these results highlight the importance of evaluative processing in young children's categorization and induction.     

How health motivation moderates the effect of vividness on consumption expectations of indulgent food

The current research examines how the vividness of food depictions affects consumers' consumption expectations of indulgent food items. Through three studies, we found that the level of motivation to be healthy plays a crucial role in determining how vividness impacts their consumption expectations of indulgent food items. Specifically, when consumers are less motivated to be healthy, vividness increases their consumption expectations due to increased attention-driven involvement with the food information. On the other hand, when consumers are motivated to be healthy, vividness is assumed to increase goal conflict, leading to reduced consumption expectations. Importantly, our research also found that the joint effect of vividness and health motivations on consumption expectations is attenuated when the indulgent food items contain healthy ingredients.     

The Light = Healthy Intuition

This research documents a “light = healthy” intuition, such that consumers perceive foods that weigh less are healthier than their heavier counterparts with the same serving size. Subsequently, consumers consume a larger quantity of lighter-weight foods. The intuition is based on a coactivation of two meanings of the word “light”: light in physical weight and light in calorie content. An implicit attitude test finds support for this association between physical weight and food healthiness. ​Subsequently, physically lighter foods are perceived to be healthier because they are assumed to contain fewer calories. In line with the proposed coactivation mechanism, the intuition is bidirectional, where consumers also expect healthier foods to weigh less. Consequently, they discredit health claims issued for heavier foods. Finally, it was found that activating a competing intuition is effective at debiasing the “light = healthy” intuition.     

The Role of External Sources of Information in Children's Evaluative Food Categories

Evaluative food categories are value‐laden assessments, which reflect the healthfulness and palatability of foods (e.g. healthy/unhealthy, yummy/yucky). In a series of three studies, this research examines how 3‐ to 4‐year‐old children (N = 147) form evaluative food categories based on input from external sources of information. The results indicate that children prefer to ask a mom and teacher over a cartoon and child for information about the evaluative status of foods. However, children are cautious to accept information about healthy foods from all of the external sources compared with unhealthy, yummy and yucky foods. The results also indicate that providing information about the positive taste of healthy foods helps to encourage children to select healthy foods to eat. Taken together, these results have potential implications for children's health and nutrition education. Copyright © 2011 John Wiley & Sons, Ltd.     

ON THE BORDERLINE OF FOOD AND DRUG: Constructing Credibility and Markets for a Functional Food Product

This article addresses the subject matter of functional foods by analysing commercialization and marketing of a functional food product. Functional food is an evolving hybrid concept: certain substances in a food product are claimed to have health-promoting or disease-preventing qualities (e.g. Best, 1996). Consequently, functional food advertises a food product with medical qualities, which evokes various debates and difficulties in its definition from the point of view of the medical community, regulatory authorities, food industry and consumers. Globally, the approval of functional foods is a complex matter, as it depends on national criteria and practice. For instance, functional food is not a legal term in many countries, such as the USA, but the health claims of functional foods that are used in package labelling and marketing are strictly regulated. With respect to clinical evidence, the approval criteria of health claims may even resemble the approval criteria of drugs. Through the health claims, functional foods challenge the clear distinction between food and drugs that has been incorporated into regulatory systems for a long time (Kwak and Jukes, 2000, 2001a).     

Social transmission and memory of food preferences in pine voles (Microtus pinetorum)

The social transmission of food preferences is affected by factors including the length of time a preference is maintained. The authors investigated the social transmission of food preferences in pine voles (Microtus pinetorum) and whether food items had to be present for memory to persist. A demonstrator vole was fed cocoa-flavored food, a nonpreferred food. After interacting with a demonstrator vole, observer voles preferred cocoa-flavored food as compared with either naive voles that had not interacted with demonstrators or voles that had been exposed to odors. Observers retained this preference for 72 hr after interacting with an observer whether or not flavored foods were present. The ability to learn which food items are palatable and safe may benefit a generalist herbivore that has faced selection to avoid toxic baits.     

What did I eat yesterday? Determinants of accuracy in 24-hour food memories

Large-scale diet-related epidemiological work relies on the quality of self-reported food consumption. As this epidemiological work forms the basis of knowledge of the relationship of diet to disease, it is essential that the self-reports of personal diet are understood. It is generally accepted that foods consumed are under-reported, even over as short a period as 24 hours. However, little is known about the potential systematic biases that may affect the quality of self-reported food intake. The current study examines the accuracy of memories of the consumption of snack foods eaten in the previous 24 hours and investigates factors that may bias these memories. All participants had previously participated in a randomized intervention trial to lower dietary fat intake to 20 per cent of calories. Fifty-six women (intervention and control) tasted eight snack foods in a laboratory setting. They were telephoned a day later and asked to recall the type of snack foods (M&Ms, pretzels, etc.) and the quantity of each food they consumed. Subjects in general under-reported the number of selections and the quantity of each item consumed. Women who accurately recalled an item, reported more liking for that item compared to those who forgot the item. Women currently maintaining a low-fat diet were less accurate in their recall of low-fat items than women on a high-fat diet. Low-fat eaters, however, may be slightly better at recalling how much of certain foods they consumed. Results have implications for survey research and understanding the psychological influences on reports of food consumption used in large-scale diet studies.     

Subjective Happiness and Emotional Responsiveness to Food Stimuli

Through three studies, this study aims to investigate the relationship between subjective happiness and responsiveness to eating and to foods. In Study 1, 299 Japanese undergraduates completed the Japanese subjective happiness scale and self-report questionnaires for attitudes toward eating and food. Study 1 revealed that in daily life, people with higher happiness levels show a stronger tendency to feel pleasure by eating than those with lower happiness levels. In Study 2, 26 Japanese undergraduates performed impression assessments for foods when looking at pictures of them. In Study 3, 22 Japanese undergraduates performed the same assessments when looking at real foods and eating them using a comparison with the data from pictures of non-food items as a control condition. The results of the study indicate that people with higher happiness levels show a stronger emotional response (happy and glad) to food stimuli than those with lower happiness levels. Even images of food were effective. No such group differences were observed for appetitive responses. It was also shown that emotional responses to the pictures of non-food items’ condition in the two groups did not differ. The present studies provided empirical evidence that subjective happiness has relevance to daily eating behavior and attitudes. Further studies should investigate the possibility that subjective happiness is related to a wide range of behavior and cognition in our daily life.     

Gender differences in perceptions of the healthiness of foods

Abstract

Our perceptions of the healthiness of foods are thought to influence what we decide to eat. Reportedly, women (as compared to men) eat more nutritious foods and are more likely to consider health issues when deciding what to eat However, until now, few studies have investigated possible gender differences in perceptions of the healthiness of foods. In the present study, men and women answered questions pertaining to nutritional habits, then rated a variety of foods according to their healthfulness. Results indicated that women, compared to men, tended to emphasize fat content over nutrient levels when deciding what foods are healthy. If perceptions of food health influence consumption, it is likely that females, as compared to males, would be more likely to suffer from malnutrition.     

Specific Food Aversion Acquired During Restricted Environmental Stimulation

Two studies, one conducted in Australia and one in Canada, tested the effects of the Restricted Environmental Stimulation Technique (REST) on food preferences. Subjects undergoing 24 hours of darkness and silence were either permitted to take some of their favorite high-caloric foods to eat during the session or were given standard laboratory liquid diet food. In the second study, a social isolation condition (without sensory reduction) and a nonconfined control condition were also used. The results reliably indicate that preferred foods taken into the chamber were significantly less favorably rated after REST, while the same experience led to increased liking of previously less preferred foods. Some originally liked items were completely eliminated from the subject's diet after the experiment, while others were eaten significantly less frequently than before. REST has previously been useful in a weight reduction program; its effect in decreasing the attractiveness of highly liked problem foods may add to its impact in this context.     

Postpartum Food Traditions of Bhutanese Refugee Women: a Qualitative Study

Bhutanese refugees represent one of Canada’s most recent immigrant populations, and little is known about their dietary traditions and habits. The purpose of this study was to improve the wellbeing and health of re-settled refugee Bhutanese women by understanding how culturally informed postpartum food choices are practiced post-migration. As part of a larger community-based participatory research project, semi-structured interviews were conducted with 12 Bhutanese refugee women. The traditional dietary choices that Bhutanese women revealed to be important in the postpartum period were organized into five themes: (1) “foods consumed as part of a regular healthy diet,” (2) “foods to regain strength and heal the body,” (3) “foods to ward off back and joint pain,” (4) “foods to promote lactation,” (5) “foods avoided due to negative effects.” Traditional foods and culturally situated beliefs in the postpartum period play a significant role in the lives of Bhutanese women. Healthcare workers in countries of re-settlement should work with the traditional health and nutritional beliefs of women in this community in order to provide optimal dietary and health recommendations.     

Purchases of food in youth. Influence of price and income

One way to increase choice of healthy over unhealthy behaviors is to increase the cost of less healthy alternatives or reduce the cost of healthier alternatives. The influence of price on purchases of healthy and unhealthy foods was evaluated in two laboratory experiments. In Experiment 1, thirty-two 10- to 12-year-old youth were given $5.00 and allowed to purchase multiple portions of a healthy food (fruit or vegetable) and a less healthy food (higher-fat snack). The price of one type of food varied from $0.50 to $2.50, while the price of the other type was held at $1.00. Increasing the price of a type of food reduced purchases of that type of food, but did not lead to substitution with the alternative type of food. In Experiment 2, twenty 10- to 14-year-old youth were given $1.00, $3.00, and $5.00 to purchase healthy and unhealthy foods. The price of each food was raised and lowered by 25% and 50%. Raising the price of healthy or unhealthy foods resulted in decreased purchases of those foods, and income available interacted with price to predict the pattern of substitution of alternative foods. These results show the potential for controlled laboratory studies of price and food purchases, and show that the substitution of healthier for unhealthy food is related to available money.