Facilitation versus inhibition in the masked priming same–different matching task

In the past years, growing attention has been devoted to the masked priming same–different task introduced by Norris and Kinoshita (2008 Norris, D. and Kinoshita, S. 2008. Perception as evidence accumulation and Bayesian inference: Insights from masked priming. Journal of Experimental Psychology: General, 137: 433–455. [Crossref], [Web of Science ®] , [Google Scholar], Journal of Experimental Psychology: General). However, a number of researchers have raised concerns on the nature of the cognitive processes underlying this task—in particular the suspicion that masked priming effects in this task are mostly inhibitory in nature and may be affected by probe–prime contingency. To examine the pattern of facilitative/inhibitory priming effects in this task, we conducted two experiments with an incremental priming paradigm using four stimulus–onset asynchronies (13, 27, 40, and 53 ms). Experiment 1 was conducted under a predictive-contingency scenario (probe–prime–target; i.e., “same” trials: HOUSE–house–HOUSE vs. house–water–HOUSE; “different” trials: field–house–HOUSE vs. field–water–HOUSE), while Experiment 2 employed a zero-contingency scenario (i.e., “same” trials: HOUSE–house–HOUSE vs. house–water–HOUSE; “different” trials: field–field–HOUSE vs. field–water–HOUSE). Results revealed that, for “same” responses, both facilitation and inhibition increased linearly with prime duration in the two scenarios, whereas the pattern of data varied for “different” responses, as predicted by the Bayesian Reader model.     

Attentional modulation of masked repetition and categorical priming in young and older adults

Three experiments examined the effects of temporal attention and aging on masked repetition and categorical priming for numbers and words. Participants' temporal attention was manipulated by varying the stimulus onset asynchrony (i.e., constant or variable SOA). In Experiment 1, participants performed a parity judgment task and a lexical decision task in which categorical priming and repetition priming were, respectively, tested. Experiment 2 used a semantic categorization task testing categorical priming. In Experiment 3, repetition and categorical priming were tested in the same semantic categorization task with the same stimuli. The results of the three experiments showed that masked repetition priming is insensitive to manipulations of temporal attention whereas categorical priming is. Furthermore, no differences were found between young and older adults in repetition priming effects, again contrasting with the categorical priming results for which older adults were more sensitive to attentional manipulations than young adults.     

Recently inhibited responses are avoided for both masked and nonmasked primes in a spatial negative priming task

Responding to the location of a target is delayed when the target arises at a position previously occupied by a distractor (ignored-repetition trial), relative to when it occurs at a formerly unoccupied location (control trial) [i.e., the spatial negative priming (SNP) effect]. Speculation has held that recently inhibited (distractor) responses resist future execution (i.e., execution resistance [ER]), and thus cause SNP. Evidence for ER has been reported for identity-based tasks using masked prime distractor events. The purpose of this study was to examine the potential impact of ER on response selection in an SNP task for both nonmasked (traditional) and masked primes. We employed a modified SNP task that included nonmasked and masked target-only and distractor-only visual primes (first trial), along with forced choice and free choice probes (second trial). On free choice trials, a selection bias against the prime-distractor-assigned response was evident (same-hand competition, for both nonmasked and masked primes). This selection avoidance was held to reflect ER operating with inhibited prime distractor responses. Further, inhibitory aftereffect patterns were the same for nonmasked and masked distractor primes, and masking target primes transformed a positive to a negative aftereffect, as predicted by the self-inhibition model of mask function set out by Schlaghecken and Eimer (Psychonomic Bulletin & Review, 11, 463-468, 2004).     

Being forward not backward: lexical limits to masked priming

This study investigated whether masked priming is mediated by existing memory representations by determining whether nonwords targets would show repetition priming. To avoid the potential confound that nonword repetition priming would be obscured by a familiarity response bias, the standard lexical decision and naming tasks were modified to make targets unfamiliar. Participants were required to read a target string from right to left (i.e., "ECAF" should be read as "FACE") and then make a response. To examine if priming was based on lexical representations, repetition primes consisted of words when read forwards or backwards (e.g., "face", "ecaf") and nonwords (e.g., "pame", "emap"). Forward and backward primes were used to test if task instruction affected prime encoding. The lexical decision and naming tasks showed the same pattern of results: priming only occurred for forward primes with word targets (e.g., "face-ECAF"). Additional experiments to test if response priming affected the LDT indicated that the lexical status of the prime per se did not affect target responses. These results showed that the encoding of masked primes was unaffected by the novel task instruction and support the view that masked priming is due to the automatic triggering of pre-established computational processes based on stored information.     

Unconscious semantic priming in the absence of partial awareness

In a recent paper in Psychological Science, Kouider and Dupoux reported obtaining unconscious Stroop priming only when subjects had partial awareness of the masked distractor words (i.e., could consciously perceive subword features that enabled reconstruction of whole words). Kouider and Dupoux conjectured that semantic priming occurs only when such partial awareness is present. The present experiments tested this conjecture in an affective categorization priming task that differed from Kouider and Dupoux’s in using masked distractors that subjects had practiced earlier as visible words. Experiment 1 showed priming from practiced words when subjects had no partial awareness of those words. Experiment 2 showed that, in the absence of partial awareness, practiced words yielded priming but not-practiced words did not. Experiment 3 corroborated Experiment 1 and 2s results using a different test of partial awareness. These results suggest that unconscious processing (rather than partial awareness) of subword elements drives masked semantic priming by practiced words.     

Masked repetition priming and proportion effects under cognitive load.

The authors used a cognitive load manipulation (rehearsing a string of digits during the trial) to test the automaticity of (a) masked repetition priming and (b) the masked repetition proportion (RP) effect (i.e., greater priming when the proportion of repetition-prime trials is higher) in the lexical decision task. The RP (.2 vs. .8) was varied across blocks. Masked priming was not reduced under load compared with a no-load group. Surprisingly, only the load group showed an RP effect in response latencies, although the no-load group showed an RP effect in the error rates. Our results show that masked priming is automatic, yet the influence of masked primes can nonetheless be adjusted at an unconscious level. Implications for accounts of masked priming are discussed.     

汉语听觉阈下启动效应：来自听觉掩蔽启动范式的证据

使用汉语双字词为实验材料,采用听觉掩蔽启动范式,通过3个实验考察汉语听觉阈下启动效应。结果发现,真词的听觉阈下重复启动效应显著,并且听觉阈下重复启动效应不受启动、目标发音者性别一致性的影响。但真词的阈下语音、语素和语义启动效应及假词的阈下重复和首字启动效应都不显著。这些结果说明,听觉通道阈下呈现的汉语双字词的词汇水平信息可以得到无意识加工。汉语双字词的听觉阈下启动效应可能是基于启动词整词表征的无意识激活。     

Trial-by-trial effects in the affective priming paradigm

In this paper, we yield evidence for the dependence of affective priming on the congruency of the previous trial. Affective priming refers to the finding that valence categorizations of targets are facilitated when the preceding prime is of the same valence. In two experiments, affective priming was diminished after incongruent trials (i.e., prime and target were of different valence), whereas, significant affective priming was observed after congruent trials (i.e., prime and target were of same valence). We compare this pattern to the known sequential dependencies in Stroop- and Eriksen-type tasks. Furthermore, our results can help to improve the statistical power of studies in which the affective priming task is used as a measure for automatic evaluations of attitude-objects.     

Center-surround or spreading inhibition: which mechanism caused the negative effect from repeated masked semantic primes?

In the paradigm of repeated masked semantic priming (Wentura & Frings. 2005), prime and mask are repeatedly and rapidly interchanged. Using this technique in a semantic priming task with category labels as primes and category exemplars as targets (related, e.g.. BIRD - swan --> BIRD - finch; unrelated, e.g., BIRD - lily --> FRUIT - finch), Wentura and Frings found a negatively signed priming effect. Here we used the repeated masking technique with category exemplars as targets and primes (i.e., identity priming) for analyzing, whether this effect reflects center-surround or spreading inhibition. If the repeated masked technique reflects spreading inhibition, a negative effect should also appear for identity priming. In contrast, a center-surround approach would predict a positive effect. In accordance with the latter hypothesis, we found a significant positive effect in identity priming (Experiment 1a) and significant difference to the negatively signed semantic priming effect when primes were category labels (Experiment 1b). This is indicative of the repeated masked semantic priming effect being a negatively signed semantic priming effect due to a center-surround mechanism.     

Is unconscious identity priming lexical or sublexical?

We examined unconscious priming in a stem-completion task with both identity and form-related primes. Participants were given exclusion instructions to avoid completing a stem (e.g., ca---) with a briefly flashed masked word (e.g., candy). In Experiment 1, priming of around 7% occurred for both identity (e.g., candy) and form-based (e.g., windy) primes at a 33 ms exposure duration. When examining only trials in which the participants failed to identify the prime, this effect increased to 12% for identity primes, but remained the same for form-based primes. In Experiment 2, priming without prime identification was 9% for identity primes, 4% for homophone primes, and 3% for orthographic control primes. Although identity priming was greater than form priming in both experiments, regression analyses revealed that orthographic and phonological overlap alone between the flashed primes and targets could completely account for unconscious identity priming. Hence, we conclude that masked words may only activate their sublexical orthographic and phonological representations and not their lexical representations.     

Is masked priming modulated by memory load? A test of the automaticity of masked identity priming in lexical decision

One of the key assumptions of the masked priming lexical decision task (LDT) is that primes are processed without requiring attentional resources. Here, we tested this assumption by presenting a dual-task manipulation to increase memory load and measure the change in masked identity priming on the targets in the LDT. If masked priming does not require attentional resources, increased memory load should have no influence on the magnitude of the observed identity priming effects. We conducted two LDT experiments, using a within-subjects design, to investigate the effect of memory load (via a concurrent matching task Experiment 1 and a concurrent search task in Experiment 2) on masked identity priming. Results showed that the magnitude of masked identity priming on word targets was remarkably similar under high and low memory load. Thus, these experiments provide empirical evidence for the automaticity assumption of masked identity priming in the LDT.     

Does jugde activate COURT? Transposed-letter similarity effects in masked associative priming

Transposed-letter (TL) nonwords (e.g., jugde) can be easily misperceived as words, a fact that is somewhat inconsistent with the letter-position-coding schemes employed by most current models of visual word recognition. To examine this issue further, we conducted four masked semantic/associative priming experiments, using a lexical decision task. In Experiment 1, the related primes could be words, TL-internal nonwords, or replacement-letter (RL) nonwords (e.g., judge, jugde, or judpe, respectively; the target would be COURT). Relative to an unrelated condition, masked TL-internal primes produced a significant semantic/associative priming effect, an effect that was only slightly smaller than the priming effect for word primes. No effect, however, was observed for RL-nonword primes. In Experiment 2, the TL-nonword primes were created by switching the two final letters of the primes (e.g., judeg). The results again showed a semantic/associative priming effect for word primes, but not for TL-final nonword primes or for RL-nonword primes. Experiment 3 replicated the associative/semantic priming effect for TL-internal nonword primes, with, again, no effect for TL-final nonword primes. Finally, Experiment 4 again failed to yield a priming effect for TL-final nonword primes. The implications of these results for the choice of a letter-position-coding scheme in visual word recognition models are discussed.     

Selective impairment of masked priming in dual-task performance

This study investigated the impact of divided attention on masked priming. In a dual-task setting, two tasks had to be carried out in close temporal succession: a tone discrimination task and a masked priming task. The order of the tasks was varied between experiments, and attention was always allocated to the first task—that is, the first task was prioritized. The priming task was the second (nonprioritized) task in Experiment 1 and the first (prioritized) task in Experiment 2. In both experiments, “novel” prime stimuli associated with semantic processing were essentially ineffective. However, there was intact priming by another type of prime stimuli associated with response priming. Experiment 3 showed that all these prime stimuli can reveal significant priming effects during a task-switching paradigm in which both tasks were performed consecutively. We conclude that dual-task specific interference processes (e.g., the simultaneous coordination of multiple stimulus–response rules) selectively impair priming that is assumed to rely on semantic processing.     

Unconscious processing of dichoptically masked words

In three experiments, the subjects' task was to decide whether each of a series of words connoted something good (e.g., fame, comedy, rescue) or bad (stress, detest, malaria). One-half second before the presentation of each such target word, an evaluatively polarized priming word was presented briefly to the nondominant eye and was masked dichoptically by either the rapidly following (Experiment 1) or simultaneous (Experiments 2 and 3) presentation of a random letter-fragment pattern to the dominant eye. (The effectiveness of the masking procedure was demonstrated by the subjects' inability to discriminate the left vs. right position of a test series of words.) In all experiments, significant masked priming effects were obtained; evaluative decisions to congruent masked prime-target combinations (such as a positive masked prime followed by a positive target) were significantly faster than those to incongruent (e.g., negative prime/positive target) or noncongruent (e.g., neutral prime/positive target) combinations. Also, in two of the three experiments, when subjects were at chance accuracy in discriminating word position, their position judgments were nevertheless significantly influenced by the irrelevant semantic content (LEFT vs. RIGHT) of the masked position-varying words. The series of experiments demonstrated that two very different tasks--speeded judgment of evaluative meaning and nonspeeded judgment of word position--yielded statistically significant and replicable influences of the semantic content of apparently undetectable words. Coupled with previous research by others using the lexical decision task, these findings converge in establishing the reliability of the empirical phenomenon of semantic processing of words that are rendered undetectable by dichoptic pattern masking.     

Masked priming of prefixes and the influence of spelling-meaning consistency

Two experiments are reported which examined whether a prefixed word can be primed by a word sharing only the prefix letters in a masked priming paradigm. In addition the studies examined whether the size of the priming effect is influenced by the consistency with which a prefix letter pattern appears in real prefixed words. The ratio of real prefixed words to all words containing a prefix letter pattern was calculated and used to identify high-consistency prefixes, which are frequently used as prefixes (e.g., UN in UNHAPPY) and rarely appear as pseudoprefixes (e.g., UNCLE), and low-consistency prefixes, which appear in many pseudoprefixed words (e.g., DE in DESERT) but fewer truly prefixed words (e.g., DECODE). In Experiment 1, decision latencies for both types of prefixes were facilitated when real prefixed target words were preceded by real prefixed prime words in a short SOA masked priming paradigm, although the size of the priming effect for low-consistency prefixes was similar in size to that for orthographic controls. In Experiment 2, real prefixed target words were preceded by pseudoprefixed prime words. Facilitation in performance remained for high-consistency prefixes but was absent for low-consistency prefixes. These results support models of morphological processing that are sensitive to the statistical nature of the relationships between orthographic and semantic representations in a language.     

Perceptual and conceptual sources of priming on a word generation task

Repetition of any number of cognitive processes can facilitate subsequent performance (i.e., repetition priming). In this study, we explored several candidate mechanisms that could account for repetition priming on a word generation task. In Experiment 1, we examined whether repetition of semantic processing is necessary for priming on this task. In Experiment 2, we examined whether repetition of semantic processing is sufficient for priming on this task. In both experiments, we additionally examined the effect of changing the specific nature of the semantic retrieval task (i.e., from visual to functional, and vice versa) on performance. The results from these experiments indicated that repetition of semantic processing is both necessary and sufficient to produce a facilitation effect on the word generation task. However, semantic processing of the same attribute does not need to be repeated for facilitation effects to occur. Implications of these findings for theories of the representation and retrieval of semantic knowledge are discussed.     

Accuracy of familiarity decisions to famous faces perceived without awareness depends on attitude to the target person and on response latency

Stone and Valentine (2004) presented masked 17 ms faces in simultaneous pairs of one famous and one unfamiliar face. Accuracy in selecting the famous face was higher when the famous person was regarded as "good" or liked than when regarded as "evil" or disliked. Experiment 1 attempted to replicate this phenomenon, but produced a different pattern of results. Experiment 2 investigated alternative explanations and found evidence supporting only the effect of response latency: responses made soon after stimulus onset were more accurate to liked than to disliked faces, whereas responses made after a longer delay were equally accurate to disliked faces. It appears that the effect of negative valence was corrected within the space of a few hundred milliseconds. Experiment 3, using an affective priming paradigm, supported the concept that an early-arising effect of valence is corrected if it is misleading to the directed task.     

Masked response priming in expert typists

In masked priming tasks responses are usually faster when prime and target require identical rather than different responses. Previous research has extensively manipulated the nature and number of response-affording stimuli. However, little is known about the constraints of masked priming regarding the nature and number of response alternatives. The present study explored the limits of masked priming in a six-choice reaction time task, where responses from different fingers of both hands were required. We studied participants that were either experts for the type of response (skilled typists) or novices. Masked primes facilitated responding to targets that required the same response, responses with a different finger of the same hand, and with a homologous finger of the other hand. These effects were modulated by expertise. The results show that masked primes facilitate responding especially for experts in the S–R mapping and with increasing similarity of primed and required response.     

Perceptual learning can reverse subliminal priming effects

Masked primes presented prior to a target can result in inverse priming (i.e., benefits on trials in which the prime and the target are mapped onto opposite responses). In five experiments, time-of-task effects on subliminal priming of motor responses were investigated. First, we replicated Klapp and Hinkley's (2002) finding that the priming effect is initially straight (i.e., it benefits congruent trials, in which the prime and targets are mapped onto the same response) or absent, and only later reverses (i.e., faster responses in incongruent than in congruent trials). We show that the presentation of the mask plays a crucial role in this reversal and that the reversal occurs later if the mask pattern is very complex. We suggest that perceptual learning improves the recognition of task-relevant features. Once recognized, these features can trigger the preparation of the alternative response and/or inhibit the prime-activated response. These findings support an active role of the mask in priming.