Hidden profiles and the consensualization of social stereotypes: how information distribution affects stereotype content and sharedness

We examined the impact of the distribution of information regarding social groups on the formation of shared stereotypes within triads in two studies. Three‐person groups discussed which of three groups (A, B, and C) was the most able and the most sociable. In Study 1, some of the information about these three groups was available to all group members (shared) whereas the remainder was distributed among group members (unique). Based on the total profile, there was more evidence of group A being sociable and of group B being able than of A being able and B sociable. In Study 1 (n = 58), sampling was manipulated as ‘representative’ (information in line with the overall differences was shared) or ‘unrepresentative’ (only information contradicting these differences was shared). In a third condition, all items of information were shared. Emerging stereotypes were directly influenced by sampling of information independently of the discussion. As well as this, the discussion consensualized initial stereotypes. In Study 2 (n = 52), sampling was always unrepresentative and we manipulated the labels associated with the target groups in such a way that the stereotype associated with the label was either inconsistent or consistent with the overall differences between the target groups. In the inconsistent condition, participants were more likely to discuss information that violated stereotypical expectations, and to be less influenced by sampling as a result of discussion. Altogether, these findings suggest that information sampling directly affects the consensualization of social stereotypes. Copyright © 2003 John Wiley & Sons, Ltd.     

How are stereotypes maintained through communication? The influence of stereotype sharedness

Recent research has suggested that interpersonal communication may be an important source of stereotype maintenance. When communicated through a chain of people, stereotype-relevant information tends to become more stereotypical, thus confirming the stereotypes held by recipients of communication. However, the underlying mechanisms of this phenomenon have yet to be fully determined. This article examines how the socially shared nature of stereotypes interacts with communication processes to maintain stereotypes in communication chains. In 3 experiments, participants communicated a stereotype-relevant story through 4-person chains using the method of serial reproduction. Manipulations included the extent to which communicators believed their audience and other community members shared and endorsed their stereotypes, and also the extent to which they actually shared the stereotypes. The shared nature of stereotypes was found to be a strong contributor to rendering the story more stereotypical in communication. This is discussed in relation to the maintenance of stereotypes through communication.     

Suppression and hypothesis testing: does suppressing stereotypes during interactions help to avoid confirmation biases?

Recent work indicates that trying not to think in stereotypical terms increases the accessibility of stereotypical information, which paradoxically results in more stereotypical judgments. The present study translated the colour‐blindness ideology in general and stereotype suppression research in particular into an hypothesis testing setting. Participants who were asked to suppress their stereotypes when selecting a set of questions were indeed less guided by ambient stereotypes than control participants, thereby showing a reduction of the classical confirmation orientation in question preferences. Still, compared to control participants, suppressors also later reported more polarized impressions such that consistent targets were seen as more stereotypical and inconsistent ones as more counter‐stereotypical. Moreover, group evaluations were more stereotypical for suppressors than for controls indicating that suppression had led to stronger activation of the stereotypical representation. Results are discussed in light of the prevailing belief regarding the benefits of political correctness and colour‐blindness. Copyright © 2003 John Wiley & Sons, Ltd.     

Effects of the activation of affective information on stereotyping: when sadness increases stereotype use

Two studies explored the impact of mere activation of affective information on the use of stereotypes in social judgment. These studies provided consistent results showing that the activation of information related to sadness increases reliance on stereotypes, whereas the activation of information related to happiness decreases it. These results were obtained in the absence of affective state changes among the participants and with the use of two different priming procedures (Study 1: scrambled sentences, Study 2: subliminal priming) and two different judgment tasks (Study 1: impression formation, Study 2: guilt judgment). Complementing the informational view of affective states, it is suggested that affective information of which people are not conscious activates behavioral tendencies of approach or of avoidance associated with the related emotion.     

Subtyping and social consensus: the role of the audience in the maintenance of stereotypic beliefs

Two studies investigated the effect of stereotypes held by a prospective audience on participants' reactions to a stereotype‐disconfirming member. In Study 1, participants formed an impression of a positive disconfirming gay in order to communicate it to an audience known to hold a negative versus positive stereotype about gays. As predicted, participants subtyped the deviant more in the former than in the latter case. Moreover, participants' stereotype at the end of the study mirrored the audience's assumed stereotypes about gays. In Study 2, participants learned about a stereotype allegedly held by an ingroup or an outgroup audience about Belgians and then received information about a Belgian who disconfirmed the stereotype. As predicted, the deviant was seen as less typical when he violated the stereotype held by an ingroup than by an outgroup audience. Also, participants' stereotype about Belgians was more similar to the one held by the ingroup audience. A mediational analysis confirmed that participants subtyped the disconfirming member in order to embrace the stereotype advocated by the ingroup audience. Results are discussed in light of recent models of stereotype change. Copyright © 2006 John Wiley & Sons, Ltd.     

On disregarding deviants: Exemplar typicality and person perception

A pervasive problem in mental life is that of exemplar selectivity or how one isolates specific category members from other instances of a class. This problem is particupared pronounced in person perception, where perceivers may routinely want to personalize selected individuals while continuing to respond towards other members of the category in a stereotype-based manner. To realize these flexible effects, we hypothesized that, when perceivers encounter a group member, they inevitably encode an exemplar-based representation of the individual in mind. Part of this representation, moreover, is information signaling the person's goodness-of-Fit with respect to his or her salient group memberships. When the representation is activated on a subsequent occasion, these inferences of category fit moderate the extent of stereotypical thinking. The results of two studies provided converging evidence for this analysis of stereotype function. Exemplar typicality moderated both the accessibility of Stereotypic knowledge (Study 1) anxd the extent to which perceivers used a stereotype to organize information about a target (Study 2). We consider the theoretical and practical implications of these findings for our understanding of the role of stereotypes in person perception.     

Listening to Reporters or Engineers? How Instance‐Based Messages About Building Design Affect Earthquake Fatalism1

Attributions are shaped by information about the causal mechanisms that produce outcomes. Two studies examined the effect of mechanism information on attributions for earthquake damage and judgments that the damage could be prevented. Scenarios based on actual reports of earthquakes compared 2 messages about the building design of damaged buildings. Accurate rate‐based messages stated that well‐designed buildings were resilient, whereas fatalistic, instance‐based messages stated that well‐designed buildings were damaged. In Study 2, to vary source credibility, the message source was either an engineer or a reporter. Participants made less fatalistic inferences and attributions with rate‐based messages than with instance‐based messages, regardless of the source. These findings show that rate‐based messages are likely to reduce fatalism about earthquakes and other risks.     

On disregarding deviants: Exemplar typicality and person perception

A pervasive problem in mental life is that of exemplar selectivity or how one isolates specific category members from other instances of a class. This problem is particupared pronounced in person perception, where perceivers may routinely want to personalize selected individuals while continuing to respond towards other members of the category in a stereotype-based manner. To realize these flexible effects, we hypothesized that, when perceivers encounter a group member, they inevitably encode an exemplar-based representation of the individual in mind. Part of this representation, moreover, is information signaling the person's goodness-of-Fit with respect to his or her salient group memberships. When the representation is activated on a subsequent occasion, these inferences of category fit moderate the extent of stereotypical thinking. The results of two studies provided converging evidence for this analysis of stereotype function. Exemplar typicality moderated both the accessibility of Stereotypic knowledge (Study 1) anxd the extent to which perceivers used a stereotype to organize information about a target (Study 2). We consider the theoretical and practical implications of these findings for our understanding of the role of stereotypes in person perception.     

The Gender Heuristic and the Database: Factors Affecting the Perception of Gender-Related Differences in the Experience and Display of Emotions

Two studies investigated the conditions under which people use gender stereotypes about emotion to make judgments about the emotions of self and others. Participants in Study 1 either played or watched a competitive word game (actual game conditions), or imagined themselves playing or watching the same game (hypothetical condition). Participants actually involved in the game made emotion judgments either immediately after the game (online condition) or after a time delay (delayed condition). Both in terms of self-reports of emotional experience and perceptions of the emotional displays of others, gender-related stereotypes had a significant influence on judgments of participants in the hypothetical condition but had no significant influence on online judgments. Furthermore, participants rating their own emotional experiences (after a 1-week delay) exhibited responses consistent with gender stereotypes, whereas participants rating the emotional displays of others (after a 1-day delay) did not show a gender-stereotypic response pattern. Study 2 found that participants rating hypothetical others were more likely to employ gender-related stereotypes of emotion than participants rating themselves were. The results of both studies suggest that people tend to use an emotion-related gender heuristic when they lack a database of concrete situational experiences on which to base their judgments.     

The effects of gendered information in stories on preschool children’s development of gender stereotypes

Social-cognitive theory posits that children learn gender stereotypes through gendered information. The present study examined whether children learn new gender stereotypes from stories when unknown words are linked to a gendered protagonist or context information. In Experiment 1, 40 3- to 6-year-old preschoolers were read stories with either a gendered protagonist embedded within a non-gendered context, or a non-gendered protagonist embedded within a gendered context. In Experiment 2, the same sample of children were read stories with the protagonist and the context displaying congruent or incongruent gender information. Each story featured an unknown activity linked with the stereotypical content. Both experiments indicate that the children rated the activity according to both the gender of the context and of the protagonist; however, the effect of the latter was stronger. In addition, children showed higher interest in the unknown activity if the protagonist’s gender matched their own sex. Thus, gender information in stories influences how children perceive unknown words.     

Self-image threat decreases stereotyping: The role of motivation toward closure

Some prior research indicated that self-image threat may lead people to stereotyping and prejudiced evaluations of others. Other studies found that self-image threat may promote less stereotypical thinking and unprejudiced behavior. In a series of three studies, we demonstrate that self-image threat may lead to either more or less stereotypical perception of the outgroup depending on the level of the individuals` motivation toward closure (NFC). The results reveal that when individuals high (vs. low) in NFC perceived a member of an outgroup, they are less likely to use stereotypical traits if their self-image had been threatened by negative feedback (Study 1) or if they had imagined an example of their own immoral activity (Studies 2 and 3). Moreover, our results demonstrate that the fear of invalidity resulting from self-image threat induction is responsible for the foregoing effects (Study 3). These results are discussed in light of theories of motivational readiness and lay epistemics.     

New knowledge for old credences: Asymmetric information search about in-group and out-group members

Three experiments examined how people gather information on in-group and out-group members. Previous studies have revealed that category-based expectancies bias the hypothesis-testing process towards confirmation through the use of asymmetric-confirming questions (which are queries where the replies supporting the prior expectancies are more informative than those falsifying them). However, to date there is no empirical investigation of the use of such a question-asking strategy in an intergroup context. In the present studies, participants were asked to produce (Study 1) or to choose (Studies 2 and 3) questions in order to investigate the presence of various traits in an in-group or an out-group member. Traits were manipulated by valence and typicality. The results revealed that category-based expectancies do not always lead to asymmetric-confirming testing: whereas participants tended to ask questions that confirmed positive in-group and negative out-group stereotypical attributes, they used a more symmetric strategy when testing for the presence of negative in-group or positive out-group traits. Moreover, Study 3 also revealed a moderation effect of in-group identification. The findings point to the role played by motivational factors associated with preserving a positive social identity. Possible consequences of these hypothesis-testing processes in preserving a positive social identity for intergroup relations are discussed.     

Need for Cognition and the process of lie detection

Four experiments investigated the influence of Need for Cognition on the process of lie detection. According to the basic assumptions of dual process models, only higher Need for Cognition leads to the use of verbal information when making judgments of veracity. People with lower Need for Cognition predominantly use stereotypical nonverbal information for their judgments. In both Experiments 1 and 2, participants saw a film in which nonverbal cues (fidgety vs. calm movements) and verbal cues (low vs. high plausibility) were manipulated. As predicted, when Need for Cognition was lower, only the nonverbal cues influenced participants' judgments of veracity. In contrast, participants with higher Need for Cognition also used the verbal cues. Experiments 3 and 4 tested the hypothesis that higher Need for Cognition leads to better discrimination of truthful from deceptive messages. Both experiments found that participants with higher Need for Cognition achieved higher accuracy at classifying truthful and deceptive messages than participants with lower Need for Cognition.     

Constructive or cruel? Positive or patronizing? Reactions to expressions of positive and negative stereotypes of the mentally ill

Previous research has shown that people respond with greater sensitivity to negative stereotypical comments about a group that are made from someone outside the group in question than from someone who belongs to the group. In this paper, we investigated if the same effect occurs in response to comments made about stigmatized groups. Specifically, we examined how people react to comments made about the mentally ill. The conditions under which people accept or reject stereotypes of the mentally ill may shed light on the conditions necessary for effective anti-discrimination campaigns. In the current study, participants responded to positive or negative stereotypes of the mentally ill voiced by either someone who has, or has not, suffered from a mental illness. Participants were more sensitive, agreed less, and evaluated the speaker less favourably when comments came from the out-group rather than the in-group source. The effects were strongest for negative comments, however contrary to previous research participants also responded less favourably to positive comments from the out-group source. These reactions were mediated by the perceived constructiveness of the speaker's motives. Implications for the effectiveness of anti-discrimination campaigns are discussed.     

Category and stereotype activation revisited

In Study 1 (N= 230), we found that the participants' explicit prejudice was not related to their knowledge of cultural stereotypes of immigrants in Sweden, and that they associated the social category immigrants with the same national/ethnic categories. In Study 2 (N= 88), employing the category and stereotype words obtained in Study 1 as primes, we examined whether participants with varying degrees of explicit prejudice differed in their automatic stereotyping and implicit prejudice when primed with category or stereotypical words. In accord with our hypothesis, and contrary to previous findings, the results showed that people's explicit prejudice did not affect their automatic stereotyping and implicit prejudice, neither in the category nor stereotype priming condition. Study 3 (N= 62), employing category priming using facial photographs of Swedes and immigrants as primes, showed that participants' implicit prejudice was not moderated by their explicit prejudice. The outcome is discussed in relation to the distinction between category and stereotype priming and in terms of the associative strength between a social category and its related stereotypes.     

Identity salience moderates processing of group-relevant information

When an individual is categorized as a member of a group, the individual’s social identity becomes his or her frame for perceiving the world. This research investigates how information can be perceived and processed differently when relevant social identities are salient. In two studies, participants’ individual, student, or American identities were made salient before they read strong or weak arguments in favor of the institution of comprehensive exams at their university in 10 years time. In both studies, student-salient participants analytically processed the message whereas self-salient (Study 1) and American-salient (Study 2) participants failed to agree differentially with strong and weak messages. These data suggest that social-identity salience changes the information that individuals consider relevant, providing clear support for the contention that social identities have a profound impact on the way individuals perceive and interact with the world around them.