Public Participation and Scientific Citizenship in the Science Museum in London: Visitors’ Perceptions of the Museum as a Broker

ABSTRACT

Science museums in Europe play an emerging and important role as brokers between the public and policy-making institutions and are becoming platforms that enable scientific citizenship. To do so, museums rely on the participation of their visitors. However, little is known about the relation between visitors’ interest to participate, their engagement with science, and their perceptions of the museum as a platform of scientific citizenship. This study analyzes visitors’ interest in 3 levels of participation: Sharing opinions and feedback (the museum as “forum”); co-developing programs and activities; and participating in the governance of the museum. Quantitative analysis of the data from a survey conducted among 364 adult visitors to the Science Museum in London reveals that interest in the forum function of the museum does not depend on visitors’ prior engagement with science, but rather on how the museum enables the scientific citizenship of its visitors. However, for interest in co-development the reverse was found—previous engagement and frequent visits are more important than scientific citizenship. The forum function of the museum and its perceived role in public policy further determine visitors’ interest in museum governance.     

Defining the Chaperone's Role as Escort,Educator or Parent

ABSTRACT

What is the cognitive and emotional nature of fascination? Drawing on theories of cognitive and emotional interest, we explored the nature of visitor fascination (i.e., intense interest) at two High North museums in Norway. In Study 1, we found interesting and informative patterns related to which museum displays 20 teenage visitors experienced as particularly fascinating and why, along with the cognitive and affective qualities associated with those fascinations. We pursued these findings in more detail with 60 new visitors in Study 2. Through path modeling we were then able to capture the dynamics of when each of the following variables mattered to museum display experiences and in what ways: (1) display-relevant prior knowledge and interest, (2) the cognitive accessibility and emotional pleasure of museum display experiences, and (3) cognitive and affective interest outcomes. Implications for theories of interest and future research for exhibit design are discussed.     

The museum can be visitor-centered: an intern’s reflection

Within a personal narrative reflection method and social constructivism theory, a former intern reflects on their time at The Ringling Museum in Sarasota Florida. The article focuses on the intern’s experience, which consisted of several roadblocks and high points. Much of these situations presented themselves within a context at odds with the intern’s former teaching experiences and learning experiences within his own graduate program. Being placed within the busy museum world proved to be effective only after the intern accepted a collaborative visitor-centered mindset, involving a focus on the visitor and their connection to the object, collaboration across the entire staff, a certain level of risk-taking, and evaluation. The intern urges museum educators and curators willing to accept the visitor-centered approach to collaborate together as they look for new ways for visitors to experience museums.     

Investigating Sustained Visitor/Museum Relationships: Employing Narrative Research in the Field of Museum Visitor Studies

ABSTRACT

Museums today are faced with a number of challenges and are currently searching for ways to attract and retain audiences and engage with the public. In order to address these issues, researchers have called for studies to help construct a more complete understanding of the visitor experience. Few studies employ methodological approaches that provide in-depth accounts of the museum experience. Narrative methodology is one means by which researchers may access rich accounts of the multi-faceted nature of audience relationships with museums. This article reports preliminary findings from a narrative research study that aimed to explore sustained visitor/museum relationships. The narrative methodology adopted for this study provides novel insights into the nature of these relationships and extends our understanding of those museum experiences that build and strengthen relationships with visitors.     

What Counts as Science? Families’ Perceptions of Science in a Natural History Museum

ABSTRACT

Natural history museums open their doors to millions of family visitors each year and are considered to have a valuable role to play in engaging these families with science. Yet little is known about whether or in what way families perceive such institutions to be connected with science. The current study set out to explore such perceptions via interviews with family visitors to a large natural history museum. Analyses reflected that families’ perceptions of the museum and of their own engagement with science were intertwined with their definitions and impressions of science. For these families, perceptions of the museum as fun, interesting, and educational at times counteracted impressions of it as a science-y institution. Moreover, some families also did not consider natural history to count as science, which further contributed to a reluctance to categorize the museum as science-y. Although such perceptions may challenge how natural history museums would like to portray themselves, they also represent an opportunity to broaden visitors’ definitions and images of science.     

Psychological factors influencing the vividness and affect of visitors’ recall of nostalgic life memories in museums

Current Psychology - This study investigated the effect of nostalgia on museum visitors’ memories of life episodes from the distant past following their encounters with museum objects they...     

The Influence of Background Music on the Visitor Museum Experience: A Case Study of the Laiho Memorial Museum,Taiwan

ABSTRACT

The uses and functions of music within the museum environment are of both practical and theoretical interest. This article investigates the impact of background music on the museum visitor experience using information collected from 20 in-depth interviews with visitors to the Laiho Memorial Museum in Taiwan. Each participant heard either a piece of light music or a historical recording of a 1930s song while visiting Laiho's personal study exhibited in the museum. These two types of background music have comparable information loads, although they fit the exhibit to different degrees. Qualitative analysis of interview data indicates that background music played in museums has both emotional and cognitive influences on the visitor experience. This study showed that light music evoked warm and relaxed feelings in participants, whereas a 1930s song evoked feelings of nostalgia and curiosity to learn more about the song. The results are discussed in terms of the diverse needs, behaviors, and attitudes of museum visitors.     

The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudí Historic House Museums in Barcelona,Spain

ABSTRACT

This study examined an integrated model of behavioral intentions toward historic house museums, through the simultaneous relationships among visitors' perceptions of the historic house museum, crowding, interactions with employees, emotions about their visit, intention to revisit the museum and recommend it to others, and the moderator effect of price fairness. Seven hundred thirty-six visitors were surveyed after visiting La Pedrera and Casa Batlló, the historic house museums of the architect Antoni Gaudí in Barcelona. The results from a structural equation model indicate that visitors' perception of the historic house museum (i.e., their appreciation of the houses' architecture, aesthetic quality, artistic work, and accessibility), visitors' positive interactions with employees, and low levels of crowding are antecedents of positive emotions, and visitors' positive emotions about their visit are a predictor of intentions to revisit and recommend the museum to others. In addition, price fairness was tested as a moderator effect using multigroup analysis. This analysis consists of comparing two subsamples of visitors, which were selected according to whether they believe the admission price is fair or unfair. The effect between perceptions of the historic house museum and positive emotions, and the effect of positive emotions on behavioral intentions is greater for visitors who found the price fair than for those who found the price unfair. The results lead to recommendations for cultural heritage managers.     

The Use of Audio Guides to Collect Individualized Timing and Tracking Data in a Science Center Exhibition

ABSTRACT

Timing and tracking is a common method used to collect data about visitor behavior in exhibitions. Typically, it involves the unobtrusive observation of visitors. The purpose of this article is to present an alternative method for automated timing and tracking using an audio guide system. In the first part of the article, existing timing and tracking methods are reviewed to reveal their advantages and limitations. Against this background, the requirements of an alternative method for tracking large numbers of visitors in an interactive science center are discussed. Audio guides, which are commonly used in museum exhibitions, are used to track the movement of single visitors. In the second part of the article, the use of this method is illustrated in the context of a study on the orientation and choice behavior of visitor groups in an exhibition on biotechnology, molecular biology, and genetics. In conclusion, the benefits and limitations of our approach are discussed.     

Visitor Self-Report Behavior Mapping as a Tool for Recording Exhibition Circulation

ABSTRACT

The evaluation of visitor flow within a museum or exhibition has been a topic of interest for decades with several research approaches taken over the years. Direct observation or visitor tracking during museum occupancy is the most popular technique, but it generally requires substantial amounts of time and financial resources. An alternative approach to direct observation—visitor self-mapping—is presented using data obtained from 2 short-term, small-budget evaluations of a world-class collection museum. Results show that self-mapping provides usable data with more than 90% of maps having tracking data for the entire museum. Maps varied in the amount of detail, but more than 60% of visitors provided details beyond what was required. In Study 1, movement patterns, sweep rate indices, and timing data suggest that the mapping data accurately reflected the visitor experience. Study 2 directly paired the self-mapping method used in Study 1 with unobtrusive behavioral observations to address the reliability and validity of the new approach. A discussion compares the relative costs and benefits of the new approach with more conventional direct observation techniques and provides directions for future research.     

A Review of “At the Edges of Vision: A Phenomenological Aesthetics of Contemporary Spectatorship”

ABSTRACT

Although studies in a variety of settings suggest that participant reactions to the research context can threaten the validity and generalizability of study findings, there have been almost no investigations of participant reactivity in museums. In this experimental study, the authors compared the behaviors and learning outcomes of visitors at two versions of an interactive mathematics exhibit who had either been actively recruited by a data collector or passively recruited using posted signage. They assessed the amount of time visitors spent at the exhibit, the number of mathematical exhibit behaviors they engaged in, and the level at which they described the mathematical relationships in the exhibit after the interaction. The results indicate that actively recruiting visitors was associated with increased engagement times and the number of mathematical exhibit behaviors, and that recruitment method moderated the relation between exhibit version and learning outcomes. These findings emphasize the importance of carefully considering recruitment decisions in museum research and evaluation.     

Accompanied Visits as a Tool to Understand Visitors’ Experiences: A Critical Reflection and Proposed Typology

Accompanied visits are commonly used to capture visitors’ spontaneously occurring activities, conversations, and views. However, there is limited reflection on how to implement and analyze accompanied visits, and their use is under-theorized. This article draws on three uses of accompanied visits: in a small gallery, a botanic garden, and a science museum. It describes and critically reflects on the methods used for these visits. Overall, it is argued that although accompanied visits can offer valuable insights into visitors’ views and experiences, it is important to conceptualize them to shape academic discussions and longer-term improvements to museum practice and visitor experience. The article provides a typology of accompanied visits that is based on an ethnographic approach and that shows the benefits and drawbacks of different types of accompanied visits. The typology provides the necessary structure for accompanied visits to understand current audiences and possibly to increase the number and diversity of future audiences.     

Reviewing Automated Sensor-Based Visitor Tracking Studies: Beyond Traditional Observational Methods?

The method of timing and tracking has a long history within visitor studies and exhibition evaluation. With an increase in indoor tracking research, sensor-based positioning tool usage in museums has grown, as have expectations regarding the efficacy of technological sensing systems. This literature review identifies emerging trends in sensor-based tracking methods used for museum visitor studies. Ten studies are identified, in which five sensor-based solutions are used to access visitor movement in museum settings. These are compared with more established observational timing and tracking methods in terms of obtained level of detail, accuracy, level of obtrusiveness, automation of data entry, ability to time concurrent behaviors, and amount of observer training needed. Although individual sensor-based and traditional, observational methods had both strengths and weaknesses, all sensor-based timing and tracking methods provided automated data entry and the opportunity to track a number of visitors simultaneously regardless of the available personnel.     

Visitor Usage of Digital and Physical Artifacts in Two Museum Programs

ABSTRACT

This article reports on a study designed to explore how digital and physical reproductions of original artifacts could be incorporated into museum programs that teach visitors about mechanical motion. Museum visitors were introduced to 3 different types of models through 2 different programs: an engineering design challenge and an exhibit interpretation exploring mechanical motion in every-day objects. Research, based on visitor observation and interviews (n = 79), explored how user interaction with the digital and physical models compared with interactions with the original artifacts, assessed what effect the integration of digital and physical models had on learning, and examined what the learning experience looked like for learners using the mechanisms in the museum activities. Analysis of the learning conversations in additional in-depth case studies (n = 8) for both programs provides a detailed look at how visitors integrated the 3 different model types into their group's experience. Results showed that visitors' usage of, attitudes toward, and learning from the three different types of mechanical models varied based on the visitor or educators' perceived value of the particular model, which was impacted by the context in which the objects were presented.     

Information presentation format preferences of art museum visitors

Behavioral differences between infrequent and frequent art museum visitors, in the absence of demographic differences, suggest the need to investigate information presentation format styles. Four formats were tested in the present study. Results indicate that infrequent and frequent visitors do prefer different formats. Implications of the obtained results for exhibit labels and broader consumer research are discussed.This study was part of a larger study conducted in partial fulfillment of the requirements for a Master of Science in Psychology from the University of Wyoming.The author wishes to thank Roseanne Foti and Phil Bobko for their help in reading earlier versions of this paper.     

Uncovering Visitor Conceptions of Fossils and the Fossil Record

ABSTRACT

One of the common features of any natural history museum is its fossil collection. A visitor's prior knowledge of and experience with these prehistoric objects is expected to greatly influence how visitors make sense of these iconic displays. For this study, over 150 visitors to two natural history museums in Southern California were interviewed to find out what they knew about fossils and the fossil record. Findings showed that visitors referenced a wide range or breadth of salient characteristics when defining fossils and that almost two-thirds mentioned some sort of process for the formation of fossils. When asked to interpret a diagram of geological strata and fossil placement within the strata, most visitors recognized that older fossils were found in lower layers (suggesting an understanding of the principle of superposition), although this was age-dependent. Also, many visitors explained fossil distribution in terms of some sort of change process—either related to the organism or the environment. In addition, several potential misconceptions related to fossils and superposition also emerged from the analysis. Implications for supporting visitor understanding are discussed.     

Re-conceptualizing Museum Audiences: Power,Activity, Responsibility

ABSTRACT

This article offers a theoretical overview of how diverse disciplines, such as cultural studies, sociology, philosophy of art, education, and marketing, have contributed to the evolving conceptualization of museum audiences over the past 50 years. Audience research has moved through different paradigms. Every shift in the way audiences are viewed unavoidably influences the way museum professionals view themselves, their role, and the way they interact with their audiences. The most recent audience conceptualization envisions visitors as active interpreters who selectively construct meaning based on their personal experiences, associations, biases, and sense of identity, whereas the museum is envisioned as an open work that is only completed by the visitor. However, certain challenges loom over this new audience conceptualization. It is argued that such visualization underestimates power issues while romanticizing the power of audience activity, thereby ignoring issues of responsibility.     

Contextualizing Falk's Identity-Related Visitor Motivation Model

ABSTRACT

This article represents a companion to an article critiquing Falk's identity-related visitor motivations model. Provided here are a summary of the theory and assumptions that underlie the identity-related visitor motivations model and the empirical approaches that were used to develop the model. Particular attention is directed to clarifying the ways in which the identity-related visitor motivations model has and can be used as a segmentation tool, and the growing body of data from a wide range of institutions that support the basic validity and reliability of using the model for this purpose. The paradigmatic foundation of the model, pragmatism, is described. Pragmatism is an approach that emphasizes that knowledge is best gained through, and directed toward action; an approach that gives preference to practicality over theoretical discourses. Finally, thoughts on both the strengths and limitations of the identity-related visitor motivations model as a mechanism for better understanding museum visitors are presented.     

Museum Atmospherics: The Role of the Exhibition Environment in the Visitor Experience

ABSTRACT

This review presents atmospherics as a potential model for studying the interplay between visitors and the exhibition environment in informal learning settings such as museums. Atmospherics posits that the environment influences affective, cognitive, and behavioral responses, and that these responses can be shaped by design cues in the environment (Kotler, 1974). Atmospherics and the related model of the servicescape have informed research in a variety of retail, leisure, and entertainment settings (Chang & Horng, 2010; Turley & Milliman, 2000). Applying the atmospherics model to the museum environment has considerable potential for extending our understanding of the role that the exhibition environment plays in the museum visitor experience, and informing the design of informal learning settings.