Category and stereotype activation revisited

In Study 1 (N= 230), we found that the participants' explicit prejudice was not related to their knowledge of cultural stereotypes of immigrants in Sweden, and that they associated the social category immigrants with the same national/ethnic categories. In Study 2 (N= 88), employing the category and stereotype words obtained in Study 1 as primes, we examined whether participants with varying degrees of explicit prejudice differed in their automatic stereotyping and implicit prejudice when primed with category or stereotypical words. In accord with our hypothesis, and contrary to previous findings, the results showed that people's explicit prejudice did not affect their automatic stereotyping and implicit prejudice, neither in the category nor stereotype priming condition. Study 3 (N= 62), employing category priming using facial photographs of Swedes and immigrants as primes, showed that participants' implicit prejudice was not moderated by their explicit prejudice. The outcome is discussed in relation to the distinction between category and stereotype priming and in terms of the associative strength between a social category and its related stereotypes.     

The structure of prejudice: associative strength as a determinant of stereotype endorsement

Previous research obtained inconsistent findings as to whether implicit and explicit measures of prejudice are related. According to our view, some of these inconsistencies are due to whether implicit measures assess exclusively the strength of association between the social category and the evaluation or the activation of the social category in addition. Derived from recent theorizing we suggest that it is especially associative strength between the social category and its evaluation that determines the endorsement of prejudice assessed in explicit measures. To test this assumption we used the Implicit Association Test (IAT) to assess the associative strength of German students' prejudice towards Turkish people and the Blatant‐and‐Subtle‐Prejudice‐Scale (BS scale) as an explicit measure of prejudice. We obtained evidence for prejudice at a relative level in that the category of Turks was more closely associated with a negative evaluation and the category of Germans more closely associated with a positive evaluation. In line with our assumptions the implicit measure was correlated with the explicit measure in that the stronger the representation of Turks was associated with a negative evaluation the more prejudiced individuals responded in the explicit prejudice measure. Using a trait assignment technique, we found that neither associative strength nor the endorsement of the prejudice in the explicit measure were related to the contents of the stereotype. Copyright © 2001 John Wiley & Sons, Ltd.     

Implicit and explicit measures of prejudice and stereotyping: do they assess the same underlying knowledge structure?

Do implicit and explicit measures of ethnic attitudes assess the same underlying knowledge structure in long term memory? This study uses both a correlational and an experimental design (N = 133) in order to address this central question. In the first part, we suggest that self‐presentational strategies can partly explain why the relation between implicit and explicit measures is inconsistent in the existing literature. More specifically, we show that when there are strong norms against prejudice, implicit and explicit measures are significantly negatively related. In the second part, an experimental manipulation of relative gratification (RG), the opposite of relative deprivation, reveals that when the level of explicit prejudice increases (RG condition), a similar effect is also observed at the implicit level. Together, these results suggest that implicit and explicit measures assess similar knowledge structure. Copyright © 2004 John Wiley & Sons, Ltd.     

Differences in Anglo and Asian Australians' explicit and implicit prejudice and the attenuation of their implicit in-group bias

Research has shown that not only are minority groups capable of possessing implicit and explicit prejudice but that the study of their attitudes provides unique insight into the nature of prejudice. The current study found that in an Australian context, Asian participants displayed significantly less implicit prejudice and significantly greater explicit prejudice than their Anglo counterparts. This finding provided further evidence of the dissociation of explicit and implicit attitudes, specifically in regard to their predication. In addition, the attenuation of the implicit prejudice of both the Anglo majority and Asian minority group members was investigated. Brief exposure to positive out-group exemplars was found to attenuate the implicit bias of Asian but not Anglo participants, suggesting that this technique may be contingent upon more fundamental prejudice-reducing measures and providing further support that the undermining of implicit biases requires long-term, effortful processes.     

What do you think about ink? An examination of implicit and explicit attitudes toward tattooed individuals

Tattoos are increasing in popularity, yet minimal research has examined implicit attitudes or the relationship between implicit and explicit attitudes toward tattooed individuals. Seventy-seven online participants (Mage = 36.09, 52% women, 78% white, 26% tattooed) completed measures assessing implicit and explicit attitudes toward tattooed individuals. Results revealed evidence of negative implicit attitudes, which were associated with less perceived warmth, competence, and negative explicit evaluations. However, implicit attitudes were not correlated with measures of disgust or social distance. In addition, age predicted implicit prejudice, but other individual difference measures—such as personal tattoo possession, political identity, and internal/external motivations to respond without prejudice—did not. These findings are discussed in terms of how attitudes toward tattooed individuals may be multifaceted, and research may benefit from measuring implicit and explicit attitudes.     

Racial prejudice predicts opposition to Obama and his health care reform plan

The present study examines the relationship between racial prejudice and reactions to President Barack Obama and his policies. Before the 2008 election, participants’ levels of implicit and explicit anti-Black prejudice were measured. Over the following days and months, voting behavior, attitudes toward Obama, and attitudes toward Obama’s health care reform plan were assessed. Controlling for explicit prejudice, implicit prejudice predicted a reluctance to vote for Obama, opposition to his health care reform plan, and endorsement of specific concerns about the plan. In an experiment, the association between implicit prejudice and opposition to health care reform replicated when the plan was attributed to Obama, but not to Bill Clinton—suggesting that individuals high in anti-Black prejudice tended to oppose Obama at least in part because they dislike him as a Black person. In sum, our data support the notion that racial prejudice is one factor driving opposition to Obama and his policies.     

Disgusted but not afraid: Feelings toward same-sex kissing reveal subtle homonegativity

Overt sexual prejudice is declining, but heterosexuals who report little to no prejudice may still harbor subtle biases against gay men and lesbians. We examined implicit prejudice in a sample of 37 heterosexual college students who reported little or no sexual prejudice, using the Affect Misattribution Procedure (AMP) and psychophysiological measures of affect. Skin conductance, heart rate, and facial electromyographic responses were recorded as participants viewed photos of mixed- and same-sex couples kissing and rated them on valence, arousal, and disgustingness. Sexual prejudice was evident in implicit (AMP) ratings and explicit ratings of valence and disgustingness, but not in psychophysiological responses. Results suggest that implicit prejudice harbored by young adults who endorse low levels of sexual prejudice is more cognitively than emotionally based, unlike the fear-based reactions commonly described for racism. Limitations and future directions for research are discussed.     

Effect of Romantic Relationship on Implicit Regional Prejudice

The study measures both the implicit regional prejudice and the explicit simple attitude of 93 students of five universities in China, either involved or not in different stages of a romantic relationship and at varying distances from their partners, by using the Brief Implicit Association Test and Explicit Reports. Results indicate that close relationships can contribute significantly to decreasing implicit regional prejudice. Further studies are needed to provide support for the causal mechanism between interpersonal relationships and changes in social attitudes. Copyright © 2014 John Wiley & Sons, Ltd.     

Implicit motivation to control prejudice

This research examines whether spontaneous, unintentional discriminatory behavior can be moderated by an implicit (nonconscious) motivation to control prejudice. We operationalize implicit motivation to control prejudice (IMCP) in terms of an implicit negative attitude toward prejudice (NAP) and an implicit belief that oneself is prejudiced (BOP). In the present experiment, an implicit stereotypic association of Blacks (vs. Whites) with weapons was positively correlated with the tendency to “shoot” armed Black men faster than armed White men (the “Shooter Bias”) in a computer simulation. However, participants relatively high in implicit negative attitude toward prejudice showed no relation between the race-weapons stereotype and the shooter bias. Implicit belief that oneself is prejudiced had no direct effect on this relation, but the interaction of NAP and BOP did. Participants who had a strong association between self and prejudice (high BOP) but a weak association between prejudice and bad (low NAP) showed the strongest relation between the implicit race-weapons stereotype and the Shooter Bias, suggesting that these individuals freely employed their stereotypes in their behavior.     

Gender differences in implicit prejudice

In three experiments (n=131), we examined gender differences in implicit (and explicit) racial prejudice employing priming of immigrant and Swedish facial photographs without attention or without awareness. Implicit prejudice was defined as the degree of negativity expressed toward a person described in a subsequent ambiguous story in an impression formation task. We found, contrary to our hypothesis, that women displayed systematically higher implicit prejudice than men in all three experiments, although men scored higher on explicit prejudice than women. The results are discussed against the background of related prejudice research, the dissociation of implicit and explicit prejudice, and gender differences in cognitive functioning, especially in the processing of pictorial stimuli.     

Implicit prejudice toward injecting drug users predicts intentions to change jobs among drug and alcohol nurses

The meaning and importance of implicit prejudice is a source of considerable debate. One way to advance this debate is to assess whether implicit prejudice can predict independent variance, beyond that predicted by explicit prejudice, in meaningful and unambiguous behaviors or behavioral intentions. In the current research, drug and alcohol nurses reported their level of stress working with injecting drug users, their job satisfaction, their explicit prejudice toward injecting drug users, and their intentions to leave drug and alcohol nursing. The nurses also completed the Single Category Implicit Association Test, which measured their implicit prejudice toward injecting drug users. Analyses revealed that implicit prejudice was a significant mediator, beyond explicit prejudice and job satisfaction, of the relation between job stress and intention to change jobs.     

Do self‐presentation concerns moderate the relationship between implicit and explicit homonegativity measures?

This study investigated whether the relation between implicit and explicit homonegativity measures is affected by self-presentation concerns, since previous research in this area has been inconclusive. In Experiment 1, 70 high-school students made evaluative ratings of pictures of homosexual and heterosexual couples. Self-presentation was manipulated by either instructing participants that the study concerned attitudes regarding sexual orientation (socially sensitive) or attitudes regarding age (less sensitive). The age-instruction led to increased homonegativity but not to a stronger correlation with an Implicit Association Test (IAT; Greenwald, McGhee & Schwartz, 1998) with homo/heterosexual couples. Concerns regarding the construct validity of the present implementation of the IAT were alleviated in Experiment 2, where heterosexual (n= 30) but not homosexual (n= 30) participants showed implicit homonegativity. The current findings are problematic for the interpretation of low correspondence between implicit and explicit attitude measures as being primarily an effect of self-presentation concerns.     

Looking at others through implicitly or explicitly prejudiced eyes

It is well known that we utilize internalized representations (or schemas) to direct our eyes when exploring visual stimuli. Interestingly, our schemas for human faces are known to reflect systematic differences that are consistent with one's level of racial prejudice. However, whether one's level or type of racial prejudice can differentially regulate how we visually explore faces that are the target of prejudice is currently unknown. Here, White participants varying in their level of implicit or explicit prejudice viewed Black faces and White faces (with the latter serving as a control) while having their gaze behaviour recorded with an eye-tracker. The results show that, regardless of prejudice type (i.e., implicit or explicit), participants high in racial prejudice examine faces differently than those low in racial prejudice. Specifically, individuals high in explicit racial prejudice were more likely to fixate on the mouth region of Black faces when compared to individuals low in explicit prejudice, and exhibited less consistency in their scanning of faces irrespective of race. On the other hand, individuals high in implicit racial prejudice tended to focus on the region between the eyes, regardless of face race. It therefore seems that racial prejudice guides target-race specific patterns of looking behaviour, and may also contribute to general patterns of looking behaviour when visually exploring human faces.     

Implicit and explicit prejudice in the 2008 American presidential election

The 2008 US presidential election was an unprecedented opportunity to study the role of racial prejudice in political decision making. Although explicitly expressed prejudice has declined dramatically during the last four decades, more subtle implicit forms of prejudice (which come to mind automatically and may influence behavior unintentionally) may still exist. In three surveys of representative samples of American adults, explicit and implicit prejudice were measured during the months preceding the election. Both explicit and implicit prejudice were significant predictors of later vote choice. Citizens higher in explicit prejudice were less likely to vote for Barack Obama and more likely to vote for John McCain. After controlling for explicit prejudice, citizens higher in implicit prejudice were less likely to vote for Obama, but were not more likely to vote for McCain. Instead, they were more likely to either abstain or to vote for a third-party candidate rather than Obama. The results suggest that racial prejudice may continue to influence the voting process even among people who would not endorse these attitudes.     

回族儿童族群偏爱态度的形成与发展

以回族儿童为被试,从发展心理学的视角,两个研究分别考察了回族儿童族群偏爱态度的形成及其发展特点。研究1借鉴经典的学前儿童种族族态度测验法,发现儿童在4岁时开始具有民族类别意识,并产生内群（回族）偏爱态度;研究2运用内隐联想测验范式以及自我报告法,发现无论内隐态度还是外显态度,儿童均表现出强劲的内群（外群体为汉族）偏爱态度,并且内隐偏爱态度随年龄增长而增强,外显态度随年龄增长趋于稳定。最后讨论了本研究与国外研究结果差异的原因,并展望了未来研究的方向。     

AMPing Racial Attitudes: Comparing the Power of Explicit and Implicit Racism Measures in 2008

In 2008, ANES included for the first time—along with standard explicit measures of old‐fashioned and symbolic racism—the Affect Misattribution Procedure (AMP), a relatively new implicit measure of racial attitudes. This article examines the extent to which four different measures of racial prejudice (three explicit and one implicit) predict public opinion during and after the 2008 election, including Americans' views towards several racial policy issues, their evaluations of, and feelings toward, Barack Obama, and their attitudes toward a Black president in general. Oversamples of African American and Latino respondents in the 2008 ANES enable us to broaden our tests of these measures beyond traditional White samples. We find that racial prejudice played an important role for all racial/ethnic groups but that the traditional explicit measures of racism are by far the stronger predictors for all of our dependent variables (compared to the new implicit measure) for both White and Black respondents. Surprisingly, the AMP adds clear explanatory power only to models in the Latino sample.     

Social Norms Regarding Protected Status and Threat Reactions to the Stigmatized

This research examines whether social norms regarding a stigma's protection from prejudice differentially affect explicit and implicit threat reactions to the stigmatized, and the degree to which such differences can be accounted for by socially desirable responding, internalized egalitarian values, and dual attitudes about stigmatized individuals. Participants ( N = 78) completed a traditional self-report measure to assess explicit reports of threat toward targets from stigmatized social groups and the Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) to assess implicit reports of threat toward the targets' stigmas. Results indicated that social norms regarding a stigma's protection from prejudice influenced threat reactions on the explicit measure, but not on the implicit measure. Dual attitudes toward the stigmatized best accounted for this pattern.     

大学生内隐职业偏见和内隐职业性别刻板印象研究

本研究采用内隐联想测验和相应的外显报告考察了大学生被试在职业偏见和职业性别刻板印象中的态度。结果表明,被试的内隐和外显态度出现了分离,大学生中普遍存在着内隐职业偏见和职业性别刻板印象。该研究再次证明了内隐联想测验是一种有效的测量内隐态度的方法。     

The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective

Three experiments investigate expertise as a moderator of the relationship between implicit and explicit attitude measures. Prior research suggests that greater expertise leads to stronger implicit–explicit relations; however, a cognitive view of expertise can also predict a weaker implicit–explicit relation. Our framework helps to resolve that seeming contradiction on the basis of the availability/accessibility of attributes versus attitudes in explicit attitude measures. We show that object specificity and contextual factors (e.g., instructions and prior evaluations in a survey) differentially affect the availability/accessibility of global attitudes and attribute information for novices versus experts, thus determining how expertise moderates the implicit–explicit relation.     

Dimensions of Social Dominance Orientation: The Roles of Legitimizing Myths and National Identification

Using a representative sample of Dutch natives, the current study examined the distinction between two dimensions of social dominance orientation [SDO‐Dominance (SDO‐D) and SDO‐Egalitarianism (SDO‐E)] and their relation with prejudice towards immigrant groups. Results showed that an empirical distinction between the two dimensions could be made. Furthermore, the relation between SDO and prejudice was fully mediated by hierarchy‐enhancing (ethnic citizenship, assimilation) and hierarchy‐attenuating myths (civic citizenship, multiculturalism), but in different ways for both SDO dimensions. Moreover, there were distinct paths between the SDO dimensions and ethnic prejudice for higher and lower identifiers. For higher identifiers, the relation between SDO‐D and prejudice was fully mediated by the endorsement of hierarchy‐enhancing myths. For lower identifiers, there was an association between SDO‐E and prejudice that was predominantly mediated by the endorsement of hierarchy‐attenuating myths. Copyright © 2014 European Association of Personality Psychology